Logo Modernism

Author: Jens Müller,R. Roger Remington

Publisher: N.A

ISBN: 9783836545303

Category: Design

Page: 432

View: 6864

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Examine the distillation of modernism in graphic design with this vast collection of approximately 6,000 logos from 1940-1980. Ranging from media outfits to retail giants, airlines to art galleries, these clean, clear visual concepts may be seen as the visual birth of corporate identity.
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History of Modern Design

Graphics and Products Since the Industrial Revolution

Author: David Raizman

Publisher: Laurence King Publishing

ISBN: 9781856693486

Category: Arts and crafts movement

Page: 400

View: 2176

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An exploration of the parallel development of product and graphic design from the 18th century to the 21st. The effects of mass production and consumption, man-made industrial materials and extended lines of communication are also discussed.
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Logo Design that Works

Secrets for Successful Logo Design

Author: Lisa Silver

Publisher: Rockport Pub

ISBN: 9781564967596

Category: Design

Page: 143

View: 7457

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Discusses the factors that make a logo successful by analyzing the research, brainstorming, sketching, and stylistic experiments that led to its development.
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A Dictionary of Modern Design

Author: Jonathan Woodham

Publisher: Oxford University Press

ISBN: 0192518534

Category: Art

Page: N.A

View: 603

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Over 950 entries From the Arts and Crafts Movement to Postmodernism, Apple to Frank Lloyd Wright, this fascinating dictionary covers the past 160 years of international design, with accessible entries on branding, graphics, industrial design, functionalism, and fashion. New entries on digital design and sustainable design bring the coverage up to date. The dictionary's international focus takes in major movements, key concepts, design terminology, and important design institutions, museums, and heritage sites. The new edition reflects the growing global importance of design, with coverage of India, China, the countries of the Pacific Rim, Eastern Europe and East Asia, and demonstrates how developments in the design of technology influence everyday life, with new entries on fonts, games developers such as Gunpei Yokoi of Nintendo, Android, Samsung, and Blackberry, and a fully revised entry on Apple. The A-Z entries are complemented by an extensive bibliography and a timeline.
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History of Modern Design

Author: David Seth Raizman

Publisher: Prentice Hall

ISBN: N.A

Category: Art

Page: 432

View: 2528

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This perceptive, wide-ranging book surveys the applied arts and industrial design from the eighteenth century to the present day, exploring the dynamic relationship between design and manufacturing, and the technological, social, and commercial contexts in which the relationship developed. This substantially revised and expanded second edition offers several new features, including: an updated and expanded timeline and bibliography; inclusion of more recent trends and perspectives in design; a larger section on contemporary design; and more discussion of designed artifacts in relation to interior's rather than as stand alone 'objects,' to promote discussion of lifestyles and the experience of design by users. -- Book Jacket
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Logo Design Love

A guide to creating iconic brand identities

Author: David Airey

Publisher: Peachpit Press

ISBN: 0133812790

Category: Art

Page: 240

View: 630

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Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own successful designs–he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love, you’ll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last
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Paul Rand

Modernist Design

Author: Franc Nunoo-Quarcoo,Paul Rand,Nathan Garland

Publisher: Fine Arts Gallery Umbc

ISBN: N.A

Category: Design

Page: 391

View: 1962

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Paul Rand: Modernist Design illuminates Rand's role as a major figure at the epicenter of twentieth-century art and design. This book is a compendium of essays, tributes, interviews, dialogues, photographic reproductions, contextual timeline, extensive bibliography, and impressions of Rand's impact on modern communication practice and theory. We know Paul Rand through the advertising, editorial, publishing, institutional, identity, corporate, and intellectual legacy he left behind. For him, modernism was a way of life and a belief form, not a style. Like the European proponents, he understood the tenets of modernism as those which could be employed to better human experience in the modern world. He gave life to his art, definition to graphic design, and a reputation to a discipline in need of the evocation of enduring quality. Rand's contemporaries, students, and friends knew a man of even more extraordinarily cultivated and diverse talents and interests. He was an early voice in proposing the essence of modernist theories in visual communication. Rand was both ruthlessly pragmatic and a visionary. Paul Rand: Modernist Design adds to the growing literature on Paul Rand, helping to place him in the proper context within a century of innovative art, design, architecture, science, and technology.
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Interior Design in Practice

Case Studies of Successful Business Models

Author: Terri Maurer,Katie Weeks

Publisher: John Wiley & Sons

ISBN: 0470190531

Category: Architecture

Page: 240

View: 5289

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Through real-world case studies, master the business of interior design practice Whether you hope to own your own company, grow your company, or rise high in the managerial ranks of a larger practice, you must have a tight grasp of business basics in order to succeed as an interior designer. Interior Design in Practice provides the vital business education an interior designer needs. It describes in detail how to plan and launch an interior design business, and how to grow that business towards success. Through real-world case studies, you'll learn the essentials of building a design practice, including: Deciding how and when to use business planning, strategic planning, and financial planning to your benefit Techniques to build teams and motivate team members Ways to avoid costly mistakes Advice on branding and marketing your firm and yourself Methods to integrate new technology into your day-to-day practice, marketing, and networking Coauthored by a former ASID national president and an experienced design writer and editor, Interior Design in Practice assists interior designers with practical, from-the-field advice, along with enlightening case studies throughout the book. Both budding entrepreneurs and seasoned design practitioners will find this comprehensive, real-world guide a welcome stepping-stone to success.
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Teaching Graphic Design History

Author: Steven Heller

Publisher: Simon and Schuster

ISBN: 1621536858

Category: Design

Page: 312

View: 3272

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An Examination of the Practice Through the Years Teaching the history of graphic design cannot simply be outlined by dates nor confined by places, but is defined by concepts and philosophies, as well as those who made, make, and inspire them. Teaching Graphic Design History is the first collection of essays, syllabi, and guides for conveying the heritage of this unique practice, from traditional chronologies to eclectic themes as developed by today’s historians, designers, scholars, and documentarians. Long overlooked within the broader history of printing and typesetting, when graphic design’s artifacts finally became the subject of serious study, the historian had to determine what was worthy and on what the history of graphic design should focus: the makers or the artifacts, the content or the context, or all of the above. With the author’s distinct viewpoint and many exclusive contributions, Teaching Graphic Design History chronicles the customs and conventions of various cultures and societies and how they are seen through signs, symbols, and the artifacts designed for use in the public—and sometimes private—sphere. Areas of focus include: Social and political effects of graphic design Philosophical perspectives on design Evolution of branding Development of the graphic design profession Predictions for the future of the practice An examination of the concerted efforts, happy accidents, and key influences of the practice throughout the years, Teaching Graphic Design History is an illuminating resource for students, practitioners, and future teachers of the subject.
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