Logo Design Love

A guide to creating iconic brand identities

Author: David Airey

Publisher: Peachpit Press

ISBN: 0133812790

Category: Art

Page: 240

View: 9267

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Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own successful designs–he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love, you’ll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last
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Strategic Brand Management, 2nd Edition

Author: Chernev, Alexander

Publisher: Cerebellum Press

ISBN: 1936572389

Category: Business & Economics

Page: 206

View: 8347

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In Strategic Brand Management (2nd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a systematic approach to understanding the key principles of building enduring brands. This book presents a cohesive framework for brand management that delineates the unique role of brands as a means of creating market value. Topics covered include designing effective brand strategy and tactics, developing a brand value proposition, managing brand portfolios, cobranding, brand repositioning, brand extensions, brand valuation, and the legal aspects of protecting the brand. Clear, succinct, and practical, Strategic Brand Management is the definitive text on building strong brands.
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Art Brands

Wenn Hunde Beuys Fressen/When Dogs Eat Beuys

Author: Michael Klant,Jochen Ludwig,Museum für Neue Kunst (Freiburg im Breisgau, Germany)

Publisher: Hatje Cantz Pub

ISBN: N.A

Category: Art

Page: 119

View: 9999

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Vermeer chippers, Fontana juice, Giotto candies, Goya noodles, Lichtenstein medicine, Rembrandt toothpaste, Richter spicy fish rolls and Beuys dog food In this amusing volume, published in conjunction with an exhibition at the Museum fur Neue Kunst, Freiburg, German artist and historian Michael Klant introduces us to "art brands," his collection of products named after famous artists throughout history. As the subtitle, If Dogs Eat Beuys, suggests, some of these objects are quite humble. Sometimes they are made by manufacturers who happen to have the same last name as the famous artist, but often they have simply been given these illustrious names so that they will sell better--as with Rembrandt toothpaste, which presumably implies that your teeth will be as brilliant as the seventeenth-century master's paintings. On the serious side: these product names are canny cultural hooks that subliminally play on our knowledge of art in the name of commerce.
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A Career in Computer Graphics and Design

Author: Joe Greek

Publisher: The Rosen Publishing Group, Inc

ISBN: 1477778896

Category: Juvenile Nonfiction

Page: 80

View: 9684

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Career-seekers looking for a field that will take advantage of their artistic talents will find this volume immensely helpful. Readers will learn about the varied environments in which graphic designers work and the expectations that different kinds of companies have of their employees. They’ll learn how high school courses, college courses, extracurricular activities, online training resources, and internships can help prepare them for careers in computer and graphic design. There are even practical tips on getting and keeping your first job in this competitive field, as well as a useful overview of the tools and software of the trade.
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Internship & Volunteer Opportunities for People Who Love All Things Digital

Author: Anastasia Suen

Publisher: The Rosen Publishing Group, Inc

ISBN: 1448883032

Category: Juvenile Nonfiction

Page: 80

View: 6910

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In the last decade, it has become increasingly difficult for a student to leap directly from college and into a career. Opportunities are harder to find, so it is very important to have an edge on the competition. A way to do this is to gain experience beforehand through volunteer or internship programs. Students going into the digital field are no exception. Readers are provided guidance on finding opportunities and learning how to network, as well as how to write a resume that will get them hired in the digital field.
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