LinkedIn Profile Optimization For Dummies

Author: Donna Serdula

Publisher: John Wiley & Sons

ISBN: 1119287081

Category: Business & Economics

Page: 336

View: 1795

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Optimize your LinkedIn profile—and get results Your LinkedIn profile is essentially a platform to shape how others see you, highlight your abilities, products, or services, and explain how your work impacts lives. Yet many people simply copy and paste their resume and expect job offers and networking opportunities to start rolling in—but that isn't how it works. LinkedIn Profile Optimization For Dummies shows you how to create a profile that enhances your personal brand, controls how others see you, and shapes a successful future for your career. Whether your goal is job search, branding, reputation management, or sales, people are Googling you—and your LinkedIn profile is more often than not their first point of contact. With a focus on who you are, the value you deliver, and the culture you cultivate, the profile you'll create with the help of this guide will make that first connection a positive one—giving you a better chance to see results. Create a powerful LinkedIn profile Discover your personal keywords Showcase your experience and accomplishments Be seen on the world's largest professional social network You never get a second chance to make a great first impression, and LinkedIn Profile Optimization For Dummies helps to ensure you're presenting yourself in the best possible light.
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LinkedIn Sales Navigator For Dummies

Author: Perry van Beek

Publisher: John Wiley & Sons

ISBN: 1119427681

Category: Business & Economics

Page: 240

View: 6656

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Make selling a social affair! The ABCs of sales have changed. It's no longer: A-Always, B-Be, C-Closing. The new way of selling is: A-Always, B-Be, C-Contributing to your buyer's journey. Social selling is an effective way to engage with your customer, and the world's most powerful social selling tool for any B2B sales professional is LinkedIn Sales Navigator. It allows you to gain access to more leads, more InMail, and data to track your efforts. With the help of LinkedIn Sales Navigator For Dummies, you'll learn how to write effective InMail messages and engage with prospects on the world's most successful professional networking site. Along with utilizing those features, you'll also benefit from access to full profiles outside of your network, guidance on how to best optimize your own profile for sales opportunities, and much more. Use lead recommendations to get in front of the right buyer Analyze your social selling efforts with real-time data Reach more leads with customized InMail messages Save 30 - 60 minutes a day previously spent on acquisitions If you're a B2B sales professional who is new to LinkedIn Sales Navigator, this is the one-stop resource you can't be without.
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Job Searching with Social Media For Dummies

Author: Joshua Waldman

Publisher: John Wiley & Sons

ISBN: 0470930721

Category: Business & Economics

Page: 360

View: 5538

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A guide to using social media to find a job that explains the benefits of using sites like LinkedIn, Twitter, and Facebook for networking, offers tips on creating an effective online profile, discusses how to develop a personal online brand, and includes other helpful job search strategies.
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YouMap

Find Yourself. Blaze Your Path. Show the World!

Author: Kristin Sherry

Publisher: N.A

ISBN: 9781684331437

Category: Business & Economics

Page: 226

View: 5578

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Career coach Kristin Sherry outlines her four pillars of career satisfaction and tools for executing a successful job search.
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Social Media Optimization For Dummies

Author: Ric Shreves

Publisher: John Wiley & Sons

ISBN: 1119016096

Category: Business & Economics

Page: 360

View: 3349

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Optimize, optimize, optimize to get the most out of your company's social media presence As it turns out, social media is good for a lot more than funny cat videos, memes, and sharing what you're eating for lunch with the world. As the social media sphere continues to grow and be redefined, it's more important than ever to arm yourself with the latest information on how you can use it to drive traffic to your website, raise awareness of your brand, and promote your products or services. If you're a marketer who has asked yourself how you can possibly stay afloat in these newly chartered and oft overcrowded waters, Social Media Optimization For Dummies serves as your roadmap to smart marketing in the digital age. So, what is Social Media Optimization (SMO), exactly? Well, it's comprised of two closely related practices. First, SMO refers to a set of techniques in which social media is used to drive traffic to a website and create an interest in a product or service. Second, SMO concerns the optimization of the social media presence itself with the goal of building followers, increasing engagement, and, again, generating interest in a product or service. Each of these parts supports the other and, when the channels are managed efficiently, enhances the other's effectiveness. In this plain English, easy-to-follow guide, you'll quickly discover how to apply SMO practices to your marketing plan to accomplish those goals. Integrate social media into your website Drive traffic to your website Build followers and generate a buzz Increase engagement with customers From integrating social media into your website to building your social media presence to everything in between, Social Media Optimization For Dummies points your business toward success.
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YouMap: Find Yourself. Blaze Your Path. Show the World!

Author: Kristin Sherry

Publisher: Black Rose Writing

ISBN: 1684331439

Category: Business & Economics

Page: 256

View: 2600

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The first all-in-one book of its kind, YouMap®: Find Yourself. Blaze Your Path. Show the World! provides you with a real-world tested step-by-step process to achieve career clarity and execute a winning job search. Kristin Sherry’s proven career coaching process is placed in your hands along with the expertise of career services professionals Patricia Edwards, Kerri Twigg, Brian Brandt, Kamara Toffolo, Lisa Jones, and Donna Serdula, author of LinkedIn Profile Optimization for Dummies. Discover the four pillars of career satisfaction, determine your next best career move, and confidently explain your value in your networking conversations, cover letters, resume, LinkedIn profile, and job interviews!
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How to Use LinkedIn

LinkedIn for Dummies

Author: Jeff Barker

Publisher: N.A

ISBN: 9781797928838

Category:

Page: 75

View: 2632

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Jeff Barker's book How to Use LinkedIn, will show everyone aspiring to take their career to higher levels how to navigate the site. This incisive project shows new users how to set up a captivating profile and reach out to a wider network of people aimed at expanding your career horizon. It contains in-depth information on optimization techniques. In this book, you will find real-world renditions of success stories of how to network on LinkedIn showing clearly how to use it with the right elements, how to connect with friends from other social media platforms. It also comes loaded with integration tips and other helpful material organized in a step-by-step manner.Jeff's book is written in easy-to-understand English mixed with some humor to help the entry-level LinkedIn User to have a hassle-free experience using this priceless asset to turn your CV into a great profile that launches them to the world.If you are looking for a new job or trying to get the right people to hire, then the recruitment tips and strategies on LinkedIn internet marketing app will do you a great service. This best practices book is a super-charged medium for advancing your professional circles through online advertising. This inspiring book is must-have in your library.Get yours today and redefine your strategy to success.
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Visual Social Marketing For Dummies

Author: Krista Neher

Publisher: John Wiley & Sons

ISBN: 1118753488

Category: Business & Economics

Page: 336

View: 8264

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Offers information on creating effective visual social marketing strategies as part of a business' overall marketing and social media plans.
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Content Marketing For Dummies

Author: Susan Gunelius

Publisher: John Wiley & Sons

ISBN: 9781118093788

Category: Business & Economics

Page: 360

View: 1364

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Get the whole picture and learn to create a successful onlinecontent marketing program Successful online marketing is about more than creating aFacebook page or writing a corporate blog. Brands need to buildlasting connections with the right customers online through aneffective online content marketing strategy, and this book showsyou how. It explores ways to create a content marketing strategy,identify the content that will keep your customers coming back,create that content, distribute it online, and measure the results,with hands-on, step-by-step guidance. Content marketing is an essential element of successful onlinemarketing and brand-building; this book shows you how to begincreating and distributing content online to market yourbusiness Explains why content marketing is important and how to createan online content marketing strategy, which tools to use, and whatto avoid Shows how to create content and get it published online in longor short form Offers plenty of tips, case studies, and worksheets to ensuresuccess Online content marketing positions your business and yourproduct for lasting customer interaction; Content Marketing ForDummies gives you the tools to create a program that works.
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