Lessons in Typography

Must-know typographic principles presented through lessons, exercises, and examples

Author: Jim Krause

Publisher: New Riders

ISBN: 0133993728

Category: Art

Page: 240

View: 5916

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Get hands on with type in this lesson-based addition to Jim Krause’s popular new Creative Core series on design fundamentals. In Lessons in Typography, you’ll learn the basics of identifying, choosing, and using typefaces and immediately put that knowledge to work through a collection of exercises designed to deepen and expand your typographic skills. After a crash course in type terminology, you’re encouraged to walk the talk with lessons and exercises on creating type-based logos, crafting personal emblems, choosing and using the right fonts for layouts, designing your own fonts, fine-tuning text like a professional, hand lettering, and more. Krause uses practical advice, humor, and page after page of visual examples to give you a complete education in designing with type that you can read in a matter of hours and continue to learn from over the course of your career. In Lessons in Typography, you’ll learn how to: Identify and discuss fonts like a design professional Choose and combine fonts effectively for use in your projects and layouts Create monograms and logos using existing typefaces and custom-built letterforms Modify fonts to meet your design’s specific needs Space letters properly using tracking, kerning, and leading and create eye-pleasing layouts Lessons in Typography is the third book in the New Riders Creative Core series, which provides instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals. Additional titles in the series include Visual Design and Color for Designers.
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Lessons in Typography Learn by Video

Author: Jim Krause

Publisher: Peachpit Press

ISBN: 9780134096438

Category:

Page: N.A

View: 8959

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In just 2.5 hours of focused video tutorials, Advanced Lessons in Typography: Learn by Video helps graphic designers master the creation of a wide spectrum of brilliantly effective contemporary typographic solutions. Jim Krause covers creative techniques for all stages of typography design, from initial brainstorming and sketching to development and fine-tuning. He walks through projects including letterform customization, decorative character add-ons, word-graphic design, logotypes, custom typeface development, the creation of hand-drawn typographic components, and the aesthetic fine-tuning of text areas within layouts. Throughout, Krause demonstrates the use of appropriate tools, ranging from digital software and hardware to pencils, pens, brushes, ink, paint, sketch pads, and tracing paper. Krause's engaging and enlightening lessons draw on his immense experience instructing designers in more than two dozen books and video products. Whether you're a new or intermediate-level graphic designer, Advanced Lessons in Typography: Learn by Video will empower you to create unique, contemporary typographic solutions for logos, layouts, illustrations, and much more.
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Visual Design

Ninety-five things you need to know. Told in Helvetica and Dingbats.

Author: Jim Krause

Publisher: New Riders

ISBN: 0133760413

Category: Art

Page: 240

View: 1130

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Visual Design speaks design, through design, to designers, presenting 95 core design principles with concise text and a touch of visual wit. Author of the bestselling Index series on design basics, Jim Krause uses a combination of Helvetica and Dingbats to teach a wide range of design topics (both conceptually and compositionally related) in a one-topic-per-spread format. Using humor, practical tips, and inspiring visual examples, Krause makes it clear how each of the 95 axioms of effective design are relevant and applicable across all forms of visuals: print, Web, and fine arts. In this book, you’ll learn how to: • Direct the eye through your designs using size relationships, color, visual pathways, and typographic hints • Design effective compositions through grids, frames, outlines, dynamic spacing, symmetry, asymmetry, shading, patterns, and textures • Fool the eye with shadows, depth, op-art, and visual subtraction • Understand how color works and how to use it effectively • See and use type by understanding type rules as well as when and how to break them Visual Design is the first title in the brand new New Riders Creative Core series, which aims to provide instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals.
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Color for Designers

Ninety-five things you need to know when choosing and using colors for layouts and illustrations

Author: Jim Krause

Publisher: New Riders

ISBN: 013376026X

Category: Art

Page: 240

View: 8089

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Most of today’s books on color lean in one of two directions: toward heavy-handed theory-speak or toward ready-to-use palettes that will likely be out-of-step before the book has received its first coffee stain. Color For Designers leans in neither direction, instead choosing to simply tell it like it is while bringing home the timeless thinking behind effective color selection and palette building. In this fundamental guide to understanding and working with color, bestselling author Jim Krause starts out by explaining the basics with an introduction to the color wheel, hue, saturation, value, and more. He then dives deeper into the practical application of color with instruction on how to alter hues, create palettes, target themes, paint with color, use digital color, and accurately output your colorful creations to print. The book is set up in easy-to-digest spreads that are straight-to-the-point, fun to read, and delightfully visual. Color For Designers–releasing on the heels of its companion volume, Visual Design–is the second book in the New Riders Creative Core series, which aims to provide instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals.
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Legacy of Typography

Author: Smashing Magazine & Various Authors

Publisher: Smashing Magazine

ISBN: 394454000X

Category: Electronic books

Page: N.A

View: 6973

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Typography is everywhere. If you walk out the door, you will be hard pressed to find any element of our daily lives that doesn't involve or rely on typography. The prevalence of typography is not limited only to the analog world. This eBook introduces historical and cultural aspects of type and how they relate to the Web industry. Find out about changing fads in type, about the complexities of Japanese characters and about typographic applications for different situations. You are sure to learn something that you didn't know before from our great authors. TABLE OF CONTENTS - Japanese, A Beautifully Complex Writing System - Respect Thy Typography - Typography Carved In Stone - Industrial-Strength Types - Legitima Typeface: An Experience Of Fossils And Revivals - When Typography Speaks Louder Than Words - Weird And Wonderful, Yet Still Illegible - Font Wars: A Story On Rivalry Between Type Foundries - Hands-On Experience: The Rehabilitation Of The Script
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Creativity Lessons For Web Designers

Author: N.A

Publisher: Smashing Magazine

ISBN: 3944540409

Category:

Page: N.A

View: 4678

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"Creativity" is a term that often partakes of something mysterious and nearly magical — something that we are blessed with, something like an ambivalent, secret power that one moment strikes us unexpectedly, and then puts us on hold when we desperately try to come up with an idea. But the infamous creative spark isn't as random as we might think. This eBook is a collection of creativity lessons that may help you overcome a creative trough. Our authors provide some general insights into the process of creativity, discuss some interesting aspects, such as why it is important to also have a life outside the Web, and also present useful hands-on tips on how to develop fresh approaches to given problems. In addition, "Creativity Lessons For Web Designers" also shares some inspiring design projects and what made them unforgettable. As you will see, creativity has nothing to do with magic, but is often just a matter of perspective. TABLE OF CONTENTS - The Process Of Creativity - Work, Life And Side Projects - "I Draw Pictures All Day" - Ignorance Is Bliss For A Creative Mind - The Big Think: Breaking The Deliverables Habit - Changing Perspective: A New Look At Old Problems - Collaging: Getting Answers To The Questions You Don't Know To Ask - Creating A Lasting Impression
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Handbook of Typography for the Mathematical Sciences

Author: Steven G. Krantz

Publisher: CRC Press

ISBN: 1420036017

Category: Mathematics

Page: 192

View: 8718

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You know mathematics. You know how to write mathematics. But do you know how to produce clean, clear, well-formatted manuscripts for publication? Do you speak the language of publishers, typesetters, graphics designers, and copy editors? Your page design-the style and format of theorems and equations, running heads and section headings, page breaks, fonts, and spacing-makes the difference between, awkward, hard-to-read publications and coherent, professional ones. The Handbook of Typography for the Mathematical Sciences is your key to exercising control over how your books and articles look, read, and ultimately communicate your ideas. Focusing on TeX, today's medium of choice for producing mathematical documents, the author illuminates all of the issues associated with page design and seeing your manuscript smoothly and accurately through each step of its publication. Learn how to format, edit, and layout a page Examine a variety of graphics options: Postscript®, bitmaps, *.jpg, *.gif, and *.pdf files Discover powerful tools available for indexing, bibliographies, tables, and diagrams Access a compendium of all TeX commands commonly used in mathematical writing Explore ways to include diskettes, source code, or software available on the Internet with you publications Becoming acquainted with this material will make you a well-informed author equipped to deal with publishers, compositors, editors, and typesetters, with TeX consultants, copy editors, and graphics designers-an author who has a better understanding of the publishing process and is able to create better mathematics books.
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First Lessons in Latin

Adapted to the Latin Grammars of Allen and Greenough, Andrews and Stoddard, Bartholomew, Bullions and Morris, Gildersleeve, and Harkness : and Prepared as an Introduction to Caesar's Commentaries on the Gallic War

Author: Elisha Jones

Publisher: N.A

ISBN: N.A

Category: Latin language

Page: 220

View: 9857

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