Legends in Marketing V Kumar

Legends in Marketing  V  Kumar

The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This sixth set in the series, consisting of 10 volumes, is a tribute to V. Kumar.

Author: Jagdish N Sheth

Publisher: SAGE Publications Pvt. Limited

ISBN: 8132109031

Category: Business & Economics

Page: 3029

View: 172

The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This sixth set in the series, consisting of 10 volumes, is a tribute to V. Kumar. Known worldwide for his pioneering research on Customer Loyalty and Customer Lifetime Value, Dr. Kumar also has the distinction of being amongst the few people who have been awarded more than one Lifetime Achievement awards for contributions to their field of expertise; in addition to the Paul D. Converse Award for his contributions to advancing the theory and practice of marketing. The volumes in the set include: Volume 1: Retailing: Market and Firm level Editor: Praveen Kopalle Volume 2: Retailing: Store and Customer Level Editor: Michael Levy Volume 3: International Marketing Editor: Daniel C. Bello Volume 4: Forecasting in Marketing Editor: Kay Peters Volume 5: Marketing Research: Applications Editor: Robert P. Leone Volume 6: Marketing Research: New Methodology Editor: J. Andrew Petersen Volume 7: Marketing Strategy: Firm Editor: Raji Srinivasan Volume 8: Marketing Strategy: Customer Editor: Raj Venkatesan Volume 9: Business-to-Business Editor: Raj Grewal Volume 10: Customer Relationship Management Editor: Denish Shah
Categories: Business & Economics

Legends in Marketing Jagdish N Sheth

Legends in Marketing  Jagdish N Sheth

The objective of this series is to capture the essence of the contributions of some of the legends over the course of the hundred years of marketing as a discipline.

Author: Balaji C Krishnan

Publisher: SAGE Publications Pvt. Limited

ISBN: 8132103009

Category: Business & Economics

Page: 2132

View: 875

The objective of this series is to capture the essence of the contributions of some of the legends over the course of the hundred years of marketing as a discipline. Besides republishing some of the seminal work of the legends, an innovative feature of the series is the interview section. Various researchers in the field pose questions that many of us may have wanted to ask of these legends. The first legend we pay tribute to is Professor Jagdish Sheth. He has contributed to the marketing discipline in a number of ways with the book that he co-authored, "The Theory of Buyer Behavior", still considered a classic, forty years after its publication. Further Legends to be published in 2010 are Shelby Hunt, Kent Monroe, Gerald Zaltman and Philip Kotler; and in 2011 - V Kumar, Naresh Malhotra, Richard Bagozzi and Yoram (Jerry) Wind.
Categories: Business & Economics

Legends in Marketing Jagdish N Sheth

Legends in Marketing  Jagdish N Sheth

The objective of this series is to capture the essence of the contributions of some of the legends over the course of the hundred years of marketing as a discipline.

Author: Balaji C Krishnan

Publisher: SAGE Publications Pvt. Limited

ISBN: 8132103009

Category: Business & Economics

Page: 2132

View: 601

The objective of this series is to capture the essence of the contributions of some of the legends over the course of the hundred years of marketing as a discipline. Besides republishing some of the seminal work of the legends, an innovative feature of the series is the interview section. Various researchers in the field pose questions that many of us may have wanted to ask of these legends. The first legend we pay tribute to is Professor Jagdish Sheth. He has contributed to the marketing discipline in a number of ways with the book that he co-authored, "The Theory of Buyer Behavior", still considered a classic, forty years after its publication. Further Legends to be published in 2010 are Shelby Hunt, Kent Monroe, Gerald Zaltman and Philip Kotler; and in 2011 - V Kumar, Naresh Malhotra, Richard Bagozzi and Yoram (Jerry) Wind.
Categories: Business & Economics

Legends in Marketing Jagdish N Sheth

Legends in Marketing  Jagdish N Sheth

The objective of this series is to capture the essence of the contributions of some of the legends over the course of the hundred years of marketing as a discipline.

Author: Balaji C Krishnan

Publisher: SAGE Publications Pvt. Limited

ISBN: 8132103009

Category: Business & Economics

Page: 2132

View: 215

The objective of this series is to capture the essence of the contributions of some of the legends over the course of the hundred years of marketing as a discipline. Besides republishing some of the seminal work of the legends, an innovative feature of the series is the interview section. Various researchers in the field pose questions that many of us may have wanted to ask of these legends. The first legend we pay tribute to is Professor Jagdish Sheth. He has contributed to the marketing discipline in a number of ways with the book that he co-authored, "The Theory of Buyer Behavior", still considered a classic, forty years after its publication. Further Legends to be published in 2010 are Shelby Hunt, Kent Monroe, Gerald Zaltman and Philip Kotler; and in 2011 - V Kumar, Naresh Malhotra, Richard Bagozzi and Yoram (Jerry) Wind.
Categories: Business & Economics

Review of Marketing Research

Review of Marketing Research

Special Issue - Marketing Legends Naresh Malhotra - USE 0493. Kumar, V., & Petersen, J. A. (2008). Maximizing ROI or profitability: Is one better than the ...

Author: Naresh Malhotra

Publisher: Emerald Group Publishing

ISBN: 9780857248978

Category: Business & Economics

Page: 376

View: 260

This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.
Categories: Business & Economics

Legends in Marketing Jagdish N Sheth

Legends in Marketing  Jagdish N Sheth

The objective of this series is to capture the essence of the contributions of some of the legends over the course of the hundred years of marketing as a discipline.

Author: Balaji C Krishnan

Publisher: SAGE Publications Pvt. Limited

ISBN: 8132103009

Category: Business & Economics

Page: 2132

View: 544

The objective of this series is to capture the essence of the contributions of some of the legends over the course of the hundred years of marketing as a discipline. Besides republishing some of the seminal work of the legends, an innovative feature of the series is the interview section. Various researchers in the field pose questions that many of us may have wanted to ask of these legends. The first legend we pay tribute to is Professor Jagdish Sheth. He has contributed to the marketing discipline in a number of ways with the book that he co-authored, "The Theory of Buyer Behavior", still considered a classic, forty years after its publication. Further Legends to be published in 2010 are Shelby Hunt, Kent Monroe, Gerald Zaltman and Philip Kotler; and in 2011 - V Kumar, Naresh Malhotra, Richard Bagozzi and Yoram (Jerry) Wind.
Categories: Business & Economics

Legends in Strategic Marketing Rajan Varadarajan

Legends in Strategic Marketing  Rajan Varadarajan

Volumes in this Set: Volume 1: Strategic Marketing and Strategic Management Editor: Sundar Bhardawaj, University of Georgia Volume 2: Strategic Marketing and Innovation Editor: Tomas Hult, Michigan State University Volume 3: Strategy and ...

Author: Jagdish N. Sheth

Publisher: SAGE Publications Pvt. Limited

ISBN: 935280595X

Category: Business & Economics

Page: 2248

View: 120

The Legends in Strategic Marketing series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field of Strategic Marketing. While Strategic Marketing is a relatively young discipline, it has been transformative. It shifted the focus from the descriptive understanding of various functions of marketing to prescriptive managerial actions anchored to future financial outcomes for the company. The first set in the series consisting of five volumes is a tribute to Rajan Varadarajan, Distinguished University Professor of Marketing at Texas A&M University. Professor Varadarajan is one of the early pioneers in Strategic Marketing and especially on the impact of external factors such as competition, industry structure, globalization, and technology. He has equally focused on internal cooperation and conflict across functions, both within marketing and between marketing and other functions. One specific area of his research is on innovation and how it impacts marketing as well as corporate performance. His most recent focus on environmental sustainability, especially with the rise of emerging markets, is simply outstanding. Professor Varadarajan is also a great conceptualizer. He has several thought-provoking conceptual papers and most of them have won awards for their contributions to the field of Strategic Marketing. Professor Varadarajan is recipient of numerous awards including the AMA Marketing Educator Award. He is also a Fellow of the American Marketing Association (AMA) and the Academy of Marketing Science (AMS). He has made significant contributions as Editor of two major journals in marketing: Journal of the Academy of Marketing (JAMS) and Journal of Marketing (JM). In addition, he has been Vice President of Publications at both the AMS and the AMA. The series is edited by Jagdish N. Sheth, who is the Chares H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University (USA). He is the former President of the Association for Consumer Research (ACR) as well as Division 23 (Consumer Psychology) of the American Psychological Association (APA). Professor Sheth is the coauthor of the Howard-Sheth Theory of Buyer Behavior, a classic in Consumer Behavior, published in 1969. Volumes in this Set: Volume 1: Strategic Marketing and Strategic Management Editor: Sundar Bhardawaj, University of Georgia Volume 2: Strategic Marketing and Innovation Editor: Tomas Hult, Michigan State University Volume 3: Strategy and Performance Editor: Srihari Sridhar, Texas A&M University Volume 4: Inter-organizational Cooperation and Interactive Marketing Editor: Peggy Cunningham, Dalehouse University Volume 5: Environmental Sustainability, Innovations for Emerging Markets and Marketing in Emerging Markets Editor: Mona Sinha, Kennesaw State University
Categories: Business & Economics

Intelligent Marketing

Intelligent Marketing

This book talks about the noticeable shift in marketing strategies, and how firms should harness the power of new-age technologies to spur their marketing.

Author: V. Kumar

Publisher: Sage Publications Pvt. Limited

ISBN: 9353887097

Category:

Page: 324

View: 235

This book talks about the noticeable shift in marketing strategies, and how firms should harness the power of new-age technologies to spur their marketing.
Categories:

Legends in Marketing Jagdish N Sheth

Legends in Marketing  Jagdish N Sheth

The objective of this series is to capture the essence of the contributions of some of the legends over the course of the hundred years of marketing as a discipline.

Author: Balaji C Krishnan

Publisher: SAGE Publications Pvt. Limited

ISBN: 8132103009

Category: Business & Economics

Page: 2132

View: 533

The objective of this series is to capture the essence of the contributions of some of the legends over the course of the hundred years of marketing as a discipline. Besides republishing some of the seminal work of the legends, an innovative feature of the series is the interview section. Various researchers in the field pose questions that many of us may have wanted to ask of these legends. The first legend we pay tribute to is Professor Jagdish Sheth. He has contributed to the marketing discipline in a number of ways with the book that he co-authored, "The Theory of Buyer Behavior", still considered a classic, forty years after its publication. Further Legends to be published in 2010 are Shelby Hunt, Kent Monroe, Gerald Zaltman and Philip Kotler; and in 2011 - V Kumar, Naresh Malhotra, Richard Bagozzi and Yoram (Jerry) Wind.
Categories: Business & Economics

Intelligent Marketing

Intelligent Marketing

V. kumar (Vk) is the Distinguished Term Professor and Senior Fellow at the Indian School of Business, India. VK has also been honoured as a 'Legend in ...

Author: V. Kumar

Publisher: Sage Publications Pvt. Limited

ISBN: 9789353887117

Category: Business & Economics

Page: 324

View: 769

Do you have specific tactics to survive this era of digital transformation? How can a firm extract powerful insights from responding to and implementing new-age technologies? Some companies adapt. Others miss the boat. Knowledge of what technology to employ, how to employ it, when and why it should be employed is a must in this era. Intelligent Marketing emphasizes organizing resources, developing capabilities and designing strategies for deploying new-age technologies to ensure a healthy financial outcome for all the key stakeholders, and a better quality of life for the society and community.
Categories: Business & Economics

Toward a Better Understanding of the Role of Value in Markets and Marketing

Toward a Better Understanding of the Role of Value in Markets and Marketing

The Legend Series was started recently and so far nine marketing legends have been named (Richard Bagozzi, Shelby Hunt, Philip Kotler, V. Kumar, ...

Author: Stephen L. Vargo

Publisher: Emerald Group Publishing

ISBN: 9781780529134

Category: Business & Economics

Page: 275

View: 442

This special issue of the Review of Marketing Research is devoted to a better understanding of the role of value in markets and marketing.
Categories: Business & Economics