Law & Advertising

A Guide to Current Legal Issues

Author: Dean K. Fueroghne

Publisher: Rowman & Littlefield

ISBN: 1442244895

Category: Business & Economics

Page: 398

View: 7837

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In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court’s decisions and how it affects the business of advertising. Students of strategic communication as well as advertising professionals—from agency account executives and copywriters to art directors and freelance designers—will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.
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Fashion Law

A Guide for Designers, Fashion Executives, and Attorneys

Author: Guillermo C. Jimenez

Publisher: A&C Black

ISBN: 1609018958

Category: Business & Economics

Page: 416

View: 4116

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In todays' highly competitive global market, fashion designers, entrepreneurs and executives need state, federal, and international laws to protect their intellectual property-their brands and the products by which their customers recognize them. Fashion Law provides a concise and practical guide to the full range of legal issues faced by a fashion company as it grows from infancy to international stature. Updated to reflect recent legal decisions and regulatory developments, this revised edition covers such a vital issues as intellectual property protection and litigation, licensing, anti-counterfeiting, start-ups and finance, commercial transactions, retail property leasing, employment regulations, advertising and marketing, celebrity endorsements, international trade. Features of the text help to make legal concepts accessible to the lay reader. More than 25 leading attorneys practicing in the emerging legal specialty of fashion law contributed the chapters for this authoritative text, and their expertise provides a foundation for fashion professionals and their legal advisors to work together effectively. New to this Edition~Expanded section on Intellectual Property protection, including an all new Chapter 6 on Litigation~All new Chapter 10 on Fashion Finance Features~Box Features provide real-life examples that demonstrate the role that law plays in the fashion business, including landmark court cases and current events~Practice Tips discuss legal issues that should be considered as fashion designers and executives establish procedures for conducting their business~Sample Clauses familiarize readers with the legal language that covers the rights and responsibilities of the parties to agreements. Instructor's Guide and PowerPoint presentations available.
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NAB Legal Guide to Broadcast Law and Regulation

Author: Jean Benz,Jane E. Mago,Jerianne Timmerman

Publisher: CRC Press

ISBN: 1136030980

Category: Biography & Autobiography

Page: 959

View: 8215

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To guide the industry in the 21st century, counsel for the National Association of Broadcasters (NAB) and leading attorneys have prepared the only up-to-date, comprehensive broadcast regulatory publication: NAB’s Legal Guide to Broadcast Law and Regulation. Known for years as the "voice" for broadcast law, this publication addresses the full range of FCC regulatory issues facing radio and television broadcasters, as well as intellectual property, First Amendment, cable and satellite, and increasingly important online issues. It gives practicing attorneys, in-house counsel, broadcasters and other communications industry professionals practical "how to" advice on topics ranging literally from "a" (advertising) to "z" (zoning). Now in its 6th edition, NAB’s Legal Guide to Broadcast Law and Regulation is available to keep you current on changes in the law, significant court decisions, FCC rules, agency policies and applied solutions. The National Association of Broadcasters is a nonprofit trade association that advocates on behalf of local radio and television stations and broadcast networks before Congress, the Federal Communications Commission and other federal agencies, and the courts.
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Law and Neuroscience

Current Legal Issues

Author: Michael Freeman

Publisher: Oxford University Press, USA

ISBN: 019959984X

Category: Law

Page: 568

View: 7175

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Current Legal Issues, like its sister volume Current Legal Problems, is based upon an annual colloquium held at Univesity College London. Each year leading scholars from around the world gather to discuss the relationship between law and another discipline of thought. Each colloquium examines how the external discipline is conceived in legal thought and argument, how the law is pictured in that discipline, and analyses points of controversy in the use, and abuse, of extra-legal arguments within legal theory and practice. Law and Neuroscience, the latest volume in the Current Legal Issues series, offers an insight into the state of law and nueroscience scholarship today. Focussing on the inter-connections between the two disciplines, it addresses the key issues informing current debates.
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The Legal Guide to E-business

Author: Jacqueline Klosek

Publisher: Greenwood Publishing Group

ISBN: 9781567204032

Category: Law

Page: 226

View: 1110

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This book: addresses the legal ramifications of developing and hosting Web sites -- explains how to minimize liability through the use of Web site Terms of Use and user agreements -- explicates specific international issues arising from the conduct of e-commerce -- examines online marketing and advertising, online privacy issues, and online intellectual property rights.
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Global Governance and the Quest for Justice - Volume III

Civil Society

Author: Peter Odell,Chris Willett

Publisher: Bloomsbury Publishing

ISBN: 1847314686

Category: Law

Page: 174

View: 9306

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This book - one in the four-volume set,Global Governance and the Quest for Justice - focuses on themes of citizen organisation and empowerment set in the context of globalising legal processes. Chapter One sets the scene. Chapters Two, Three and Four focus on various challenges that globalisation poses for private law. How does substantive contract and tort doctrine that has been developed (mainly) for use within national legal systems adapt to more globalised dealings and wrongdoings? Should the source of regulation be private international law, harmonised national law, international accords (or some combination)? Chapters Five, Six and Seven focus on issues relating to access to justice (as a mode of empowerment) and its impact on the functioning of civil society. These chapters highlight a variety of procedural, professional and institutional challenges for access to justice in a globalised world. Chapter Eight considers how we are to reconcile the competing visions of the basis on which essential services are to be provided. In a global marketplace, is there any room for local values or for values other than those of free-market thinking? Finally, Chapter Nine focuses on the question of democracy in a globalised world. If civil society is to retain its political vitality, how are citizens to remain engaged and enfranchised as a new global politico-legal order takes shape?
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Law for the Small Business

An Essential Guide to All the Legal and Financial Requirements

Author: Patricia Clayton

Publisher: Kogan Page Publishers

ISBN: 9780749449551

Category: Law

Page: 255

View: 8574

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Whether you are setting up as a sole trader, a partnership or a limited company, it pays to ensure that you are operating within the law. This popular and rigorous guide provides you with the information you need to make decisions which are appropriate to your trading circumstances and which enable you to stay within the law. Tightly-written and easy to read, the book covers all the key issues which affect your legal standing, including taxation, intellectual property, debt collection, bankruptcy, employment law and so much more. Written by a practicing solicitor, who also lectures on business law, Law for the Small Business is fully up-to-date with current UK company law. It offers instant insight into all the key legal issues facing the typical small business and will provide ready reassurance to every business person who needs to know where they stand should a legal situation arise.
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A Survival Guide for Bronze Sculptors

Author: Gabe Gabel

Publisher: Xlibris Corporation

ISBN: 1469104741

Category: Art

Page: 280

View: 7737

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Gabe Gabel has written the book she wishes she had been able to find when she started her professional career thirty years ago. It is really a two part book. One part concentrates on the bronze sculpture. Art collectors will find the step by step explanation of the casting process extremely educational. Artists who wish to learn more about doing a bronze sculpture will not only like that part, but the complete how-to-do-it discussion will cover everything they need to know about taking a sculpture all the way through. It starts with the placement of the armature and finishes with the decision of the number of the limited edition they choose to cast. The information is all there, the basic tools, the different choices they have in methods and materials, and why Gabe prefers the ones she does. There are sources, and expenses, and many ways to save money that she has learned over the years. Many options are discussed, there are suggestions for solving problems that can occur, and attention is paid to safety concerns that artists face that are rarely mentioned. Nearly any bronze sculptor is likely to learn some tips that they will appreciate, no matter how experienced they are. Dont look for how to create your art. The reader has to bring his or her own artistic ability to the sculpture table. This is not the book to show you how to do a horse sculpture, though the book does follow one horse original from armature to bronze. This is a book to show you how to bring your own creations to casting ready sculpture. But if you do want to sculpt a horse, you will come out with some great ideas to make yours even better. For artists who use other media, there is a great deal of wonderful information on all aspects of marketing and managing your art business. It is a business, and Gabe feels that is must be treated as such if an artist wants to make a profit and to make a living selling their work. It is all there, how to start and utilize a mailing list; there is a discussion on show vehicles and various art displays, (with information on building your own,) show clothing and manners, types of shows, galleries, your home office and computer. Look for letters to Dear Aunt Gabby and her often rather pointed advice. Aunt Gabby has heard it all, from artists and buyers to show promoters. Aunt Gabby is not an art critic,( she thinks there are enough of those), but she can be highly critical of artists and their behaviors. In short, this is a book by an artist for artists, though Gabe does hope that art collectors will find it irresistible, too. Please visit her personal web site, gabegabel.com to enjoy her work in full color, see her show schedule, and read her newsletters. She also welcomes comments through e-mail at [email protected]
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