Law & Advertising

A Guide to Current Legal Issues

Author: Dean K. Fueroghne

Publisher: Rowman & Littlefield

ISBN: 1442244895

Category: Business & Economics

Page: 398

View: 3313

DOWNLOAD NOW »

In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court’s decisions and how it affects the business of advertising. Students of strategic communication as well as advertising professionals—from agency account executives and copywriters to art directors and freelance designers—will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.
Release

The Legal Guide to E-business

Author: Jacqueline Klosek

Publisher: Greenwood Publishing Group

ISBN: 9781567204032

Category: Law

Page: 226

View: 3022

DOWNLOAD NOW »

This book: addresses the legal ramifications of developing and hosting Web sites -- explains how to minimize liability through the use of Web site Terms of Use and user agreements -- explicates specific international issues arising from the conduct of e-commerce -- examines online marketing and advertising, online privacy issues, and online intellectual property rights.
Release

NAB Legal Guide to Broadcast Law and Regulation

Author: Jean Benz,Jane E. Mago,Jerianne Timmerman

Publisher: CRC Press

ISBN: 1136030980

Category: Biography & Autobiography

Page: 959

View: 6115

DOWNLOAD NOW »

To guide the industry in the 21st century, counsel for the National Association of Broadcasters (NAB) and leading attorneys have prepared the only up-to-date, comprehensive broadcast regulatory publication: NAB’s Legal Guide to Broadcast Law and Regulation. Known for years as the "voice" for broadcast law, this publication addresses the full range of FCC regulatory issues facing radio and television broadcasters, as well as intellectual property, First Amendment, cable and satellite, and increasingly important online issues. It gives practicing attorneys, in-house counsel, broadcasters and other communications industry professionals practical "how to" advice on topics ranging literally from "a" (advertising) to "z" (zoning). Now in its 6th edition, NAB’s Legal Guide to Broadcast Law and Regulation is available to keep you current on changes in the law, significant court decisions, FCC rules, agency policies and applied solutions. The National Association of Broadcasters is a nonprofit trade association that advocates on behalf of local radio and television stations and broadcast networks before Congress, the Federal Communications Commission and other federal agencies, and the courts.
Release

Concise Guide to Paralegal Ethics, Third Edition

Author: Therese A. Cannon

Publisher: Aspen Publishers Online

ISBN: 0735578672

Category: Law

Page: 227

View: 3716

DOWNLOAD NOW »

This concise version of Therese Cannon's highly acclaimed and successful textbook provides authoritative, concise coverage of ethical principles from the perspective of the practicing paralegal. Perfect for use in shorter courses or in substantive courses where ethics is introduced, this text delivers: current coverage of all the major areas of legal ethics, placing special emphasis on how the rules affect paralegals an authoritative presentation combined with clear and readable pedagogy; each chapter begins with an overview, followed by well-written text in a well-organized format. Key terms are introduced in italics, and marginal definitions help students with terminology. Review questions, hypotheticals, and discussion questions and projects reinforce the material useful appendices that provide the text of relevant ethical codes a teaching package that includes an Instructor's Manual and PowerPoint slides The Third Edition, thoroughly updated and polished, features: updated and new rules, cases, and narrative an exciting new section on assignments and research projects more hypotheticals in discussion questions changes in ABA Model Rules new cases in UPL, confidentiality, and conflicts Written by the highly respected legal educator, Therese Cannon, this succinct, reliable text is the ideal tool for teaching students about paralegal ethics in the real world.
Release

Fashion Law

A Guide for Designers, Fashion Executives, and Attorneys

Author: Guillermo C. Jimenez

Publisher: A&C Black

ISBN: 1609018958

Category: Business & Economics

Page: 416

View: 6395

DOWNLOAD NOW »

In todays' highly competitive global market, fashion designers, entrepreneurs and executives need state, federal, and international laws to protect their intellectual property-their brands and the products by which their customers recognize them. Fashion Law provides a concise and practical guide to the full range of legal issues faced by a fashion company as it grows from infancy to international stature. Updated to reflect recent legal decisions and regulatory developments, this revised edition covers such a vital issues as intellectual property protection and litigation, licensing, anti-counterfeiting, start-ups and finance, commercial transactions, retail property leasing, employment regulations, advertising and marketing, celebrity endorsements, international trade. Features of the text help to make legal concepts accessible to the lay reader. More than 25 leading attorneys practicing in the emerging legal specialty of fashion law contributed the chapters for this authoritative text, and their expertise provides a foundation for fashion professionals and their legal advisors to work together effectively. New to this Edition~Expanded section on Intellectual Property protection, including an all new Chapter 6 on Litigation~All new Chapter 10 on Fashion Finance Features~Box Features provide real-life examples that demonstrate the role that law plays in the fashion business, including landmark court cases and current events~Practice Tips discuss legal issues that should be considered as fashion designers and executives establish procedures for conducting their business~Sample Clauses familiarize readers with the legal language that covers the rights and responsibilities of the parties to agreements. Instructor's Guide and PowerPoint presentations available.
Release

A Survival Guide for Bronze Sculptors

Author: Gabe Gabel

Publisher: Xlibris Corporation

ISBN: 1469104741

Category: Art

Page: 280

View: 6726

DOWNLOAD NOW »

Gabe Gabel has written the book she wishes she had been able to find when she started her professional career thirty years ago. It is really a two part book. One part concentrates on the bronze sculpture. Art collectors will find the step by step explanation of the casting process extremely educational. Artists who wish to learn more about doing a bronze sculpture will not only like that part, but the complete how-to-do-it discussion will cover everything they need to know about taking a sculpture all the way through. It starts with the placement of the armature and finishes with the decision of the number of the limited edition they choose to cast. The information is all there, the basic tools, the different choices they have in methods and materials, and why Gabe prefers the ones she does. There are sources, and expenses, and many ways to save money that she has learned over the years. Many options are discussed, there are suggestions for solving problems that can occur, and attention is paid to safety concerns that artists face that are rarely mentioned. Nearly any bronze sculptor is likely to learn some tips that they will appreciate, no matter how experienced they are. Dont look for how to create your art. The reader has to bring his or her own artistic ability to the sculpture table. This is not the book to show you how to do a horse sculpture, though the book does follow one horse original from armature to bronze. This is a book to show you how to bring your own creations to casting ready sculpture. But if you do want to sculpt a horse, you will come out with some great ideas to make yours even better. For artists who use other media, there is a great deal of wonderful information on all aspects of marketing and managing your art business. It is a business, and Gabe feels that is must be treated as such if an artist wants to make a profit and to make a living selling their work. It is all there, how to start and utilize a mailing list; there is a discussion on show vehicles and various art displays, (with information on building your own,) show clothing and manners, types of shows, galleries, your home office and computer. Look for letters to Dear Aunt Gabby and her often rather pointed advice. Aunt Gabby has heard it all, from artists and buyers to show promoters. Aunt Gabby is not an art critic,( she thinks there are enough of those), but she can be highly critical of artists and their behaviors. In short, this is a book by an artist for artists, though Gabe does hope that art collectors will find it irresistible, too. Please visit her personal web site, gabegabel.com to enjoy her work in full color, see her show schedule, and read her newsletters. She also welcomes comments through e-mail at [email protected]
Release

The Lawyer's Guide to Strategic Planning

Defining, Setting, and Achieving Your Firm's Goals

Author: Thomas C. Grella,Michael L. Hudkins

Publisher: American Bar Association

ISBN: 9781590314234

Category: Business & Economics

Page: 219

View: 1762

DOWNLOAD NOW »

This practical book is designed to educate lawyers on the importance of sltrategic planning for a law firm.
Release

Social Media and the Law

A Guidebook for Communication Students and Professionals

Author: N.A

Publisher: Routledge

ISBN: 1136284516

Category: Social Science

Page: 234

View: 1522

DOWNLOAD NOW »

Social media platforms like Facebook, Twitter, Pinterest, YouTube, and Flickr allow users to connect with one another and share information with the click of a mouse or a tap on a touchscreen—and have become vital tools for professionals in the news and strategic communication fields. But as rapidly as these services have grown in popularity, their legal ramifications aren’t widely understood. To what extent do communicators put themselves at risk for defamation and privacy lawsuits when they use these tools, and what rights do communicators have when other users talk about them on social networks? How can an entity maintain control of intellectual property issues—such as posting copyrighted videos and photographs—consistent with the developing law in this area? How and when can journalists and publicists use these tools to do their jobs without endangering their employers or clients? In Social Media and the Law, eleven media law scholars address these questions and more, including current issues like copyright, online impersonation, anonymity, cyberbullying, sexting, and WikiLeaks. Students and professional communicators alike need to be aware of laws relating to defamation, privacy, intellectual property, and government regulation—and this guidebook is here to help them navigate the tricky legal terrain of social media.
Release