Journalism and Public Relations

News Media and PR in the Digital Age

Author: John Lloyd,Laura Toogood

Publisher: I.B.Tauris

ISBN: 178453062X

Category: Business & Economics

Page: 160

View: 5021

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Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. In recent years, developments in corporate PR and in political communications mean that the news media outlets are less and less important to the persuaders. The communications business is often able to bypass the gatekeepers. The internet, especially social media, has made reputation more precarious - but it has also given companies, governments and public figures channels of communication of their own. The need to proclaim and protect the brand - personal, corporate or political - means that public relations is now a top-table profession - whilst journalism struggles for survival. This unique study illuminates and analyses a new media age.
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Journalism and PR

News Media and Public Relations in the Digital Age

Author: John Lloyd,Laura Toogood

Publisher: I.B.Tauris

ISBN: 0857737414

Category: Law

Page: 160

View: 552

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Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and – often – mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that. These new technologies have turned the audience into players – who play an important part in making the reputation, and the brand, of everyone from heads of state to new car models vulnerable to viral tweets and social media attacks. Companies, parties and governments are seeking more protection – especially since individuals within these organisations can themselves damage, even destroy, their brand or reputation with an ill-chosen remark or an appearance of arrogance. The pressures, and the possibilities, of the digital age have given public figures and institutions both a necessity to protect themselves, and channels to promote themselves free of news media gatekeepers. Political and corporate communications professionals have become more essential, and more influential within the top echelons of business, politics and other institutions. Companies and governments can now – must now – become media themselves, putting out a message 24/7, establishing channels of their own, creating content to attract audiences and reaching out to their networks to involve them in their strategies Journalism is being brought into these new, more influential and fast growing communications strategies. And, as newspapers struggle to stay alive, journalists must adapt to a world where old barriers are being smashed and new relationships built – this time with public relations in the driving seat. The world being created is at once more protected and more transparent; the communicators are at once more influential and more fragile. This unique study illuminates a new media age.
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Trust in Media and Journalism

Empirical Perspectives on Ethics, Norms, Impacts and Populism in Europe

Author: Kim Otto,Andreas Köhler

Publisher: Springer

ISBN: 3658207655

Category: Language Arts & Disciplines

Page: 179

View: 3048

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All over Europe and the World communication scientists reflect questions on trust in journalism and media. A large scale of analysis and research gives new perspectives of reasons, impacts and consequences of trust or mistrust in media and journalism. This anthology provides an overview on empirical research to trust in media and journalism, new perspectives, methodological approaches and current results, discussed among communication scientists at European and international scientific conferences.
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The Broken Estate

Journalism and Democracy in a Post-Truth World

Author: Mel Bunce

Publisher: Bridget Williams Books

ISBN: 0947518363

Category: Social Science

Page: 224

View: 1738

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A lack of knowledge about the world can be a very dangerous thing. In the age of Trump, fake news and clickbait headlines, it is easy to despair about the future of journalism. The New Zealand and global media are in upheaval: the old economic models for print journalism are failing, public funding has been neglected for decades, and many major news organisations are shedding journalists. New Zealander Mel Bunce researches and teaches journalism at the acclaimed Department of Journalism at City, University of London. Drawing upon the latest international research, Bunce provides a fresh analysis that goes beyond the usual anecdote and conjecture. Insightful and impassioned, this short book provides a much-needed assessment of the future for New Zealand journalism in a troubled world.
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Rethinking Research Methods in an Age of Digital Journalism

Author: Michael Karlsson,Helle Sjøvaag

Publisher: Routledge

ISBN: 1351629492

Category: Social Science

Page: 198

View: 8267

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The digital infrastructure of media production, dissemination and consumption is becoming increasingly complex, presenting the challenge of how we should research the digital journalism environment. Digital journalism takes many forms – we therefore need to revise, improve, adjust and even invent methods to understand emerging forms of journalism. In this book, scholars at the forefront of methodological innovations in digital journalism research share their insights on how to collect, process and analyse the diverse expressions of digital journalism, including online news, search results, hyperlinks and social media posts. As digital journalism content often comes in the form of big data, many of these new approaches depart from the traditional methods used in media research in significant ways. As we move towards new ways of understanding digital journalism, the methods developed for such purposes also need to be grounded in scientific rigour. This book aims to share some of the emerging processes by which these methods, tools and approaches are designed, implemented and validated. As such, this book not only constitutes a benchmark for thinking about research methods in digital journalism, it also provides an entry point for graduate students and seasoned scholars aiming to do research on digital journalism. This book was originally published as a special issue of Digital Journalism.
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Understanding Media in the Digital Age

Connections for Communication, Society, and Culture

Author: Everette E. Dennis,Melvin L. DeFleur

Publisher: Pearson College Division

ISBN: N.A

Category: Computers

Page: 411

View: 4715

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Written by two of the field's most eminent experts, this exciting new introduction to mass media makes connections between communication research and the reality of the media industry. Understanding Media in the Digital Age shows readers how to navigate the world of traditional and new media while fostering an understanding of mass communication theory, history, active research findings, and professional experience.
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Media/Impact: An Introduction to Mass Media

Author: Shirley Biagi

Publisher: Cengage Learning

ISBN: 1305890361

Category: Business & Economics

Page: 448

View: 3840

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From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on a tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, currency, and visual appeal, the book thoroughly explores how today's mass media are converging as well as provides comprehensive coverage of the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also gives readers an insider's look at what it's like to work in each industry. In addition, it offers new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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