Introduction to Mass Communication Media Literacy and Culture Updated Edition

Introduction to Mass Communication  Media Literacy and Culture Updated Edition

New for the eighth edition, Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment.

Author: Stanley Baran

Publisher: McGraw-Hill Education

ISBN: 0077507983

Category: Language Arts & Disciplines

Page: 480

View: 551

Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. New for the eighth edition, Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment. With Connect Mass Communication, the Introduction to Mass Communication: Media Literacy and Culture program integrates an interactive eBook with dynamic online activities and assignments that help students study more efficiently and effectively. A new bank of CNN videos helps students learn the impact of media through a cultural and global lens. LearnSmart, McGraw-Hill's adaptive learning system, assesses students' knowledge of course content and maps out personalised study plans for success.
Categories: Language Arts & Disciplines

Introduction to Mass Communication

Introduction to Mass Communication

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture.

Author: Stanley J. Baran

Publisher: McGraw-Hill Humanities, Social Sciences & World Languages

ISBN: 0073302716

Category: Social Science

Page: 516

View: 763

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach. Building on this tested emphasis, the fifth edition features a newly merged chapter on Cable and Television, a new chapter on The Evolving Mass Communication Process, updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster, "net neutrality," municipal WiFi, new advertising industry metrics such as ROI, BitTorrent, video news releases, and much more!
Categories: Social Science

Looseleaf Introduction to Mass Communication Media Literacy and Culture

Looseleaf Introduction to Mass Communication  Media Literacy and Culture

The new edition maintains its commitment to enhancing students’ critical thinking and media literacy skills.

Author: Stanley Baran

Publisher: McGraw-Hill Education

ISBN: 1259376508

Category: Language Arts & Disciplines

Page: 448

View: 771

In a media rich world, mass communication is all around us, from CNN, to your morning commute radio show, to Twitter. Introduction to Mass Communication: Media Literacy and Culture personalizes learning for every student, no matter whom they are or where they are, by giving them a deeper understanding of the role that media plays in both shaping and reflecting culture, while also helping them understand their role in society through that process. Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. The new edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. As in recent editions, chapters offer sections on smartphones, tablets, and social networking sites that discuss the impact of these technologies specific to the medium at hand. However, Chapter 10, now titled “The Internet and Social Media,” has undergone a major revision designed to focus greater attention on social media as a mass communication technology in its own right. Additionally, the new 9th edition will also feature SmartBook, the first and only adaptive reading experience, that highlights content based on what the individual student knows and doesn’t know, and provides focused help at that moment in need through targeted learning resources (including videos, animations, and other interactivities). SmartBook’s intuitive technology optimizes student study time by creating a personalized learning path for improved course performance.
Categories: Language Arts & Disciplines

Introduction to Mass Communication

Introduction to Mass Communication

Includes Media Literacy worksheets, PowerPoint® slides, a Web tutorial, chapter self-quizzes with feedback, key terms flash cards, hot links to media resources for the student, and more. --

Author: Baran

Publisher: McGraw-Hill Medical Publishing

ISBN: 0070169136

Category: Mass media

Page: 450

View: 871

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. The sixth edition features a complete updating of industry statistics throughout, numerous new examples from the ongoing Iraq war, Virginia Tech shooting, and the US presidential election. Facebook and MySpace and Second Life.
Categories: Mass media

Introduction to Mass Communication Media Literacy and Culture

Introduction to Mass Communication  Media Literacy and Culture

New for the eighth edition, Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment.

Author: Stanley Baran

Publisher: McGraw-Hill Education

ISBN: 0073526215

Category: Social Science

Page: 464

View: 511

Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. New for the eighth edition, Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment. With Connect Mass Communication, the Introduction to Mass Communication: Media Literacy and Culture program integrates an interactive eBook with dynamic online activities and assignments that help students study more efficiently and effectively. A new bank of CNN videos helps students learn the impact of media through a cultural and global lens. LearnSmart, McGraw-Hill’s adaptive learning system, assesses students’ knowledge of course content and maps out personalized study plans for success.
Categories: Social Science

Loose Leaf Introduction to Mass Communication Media Literacy and Culture

Loose Leaf Introduction to Mass Communication  Media Literacy and Culture

The tenth edition maintains its commitment to enhancing students’ critical thinking and media literacy skills.

Author: Stanley J. Baran

Publisher: McGraw-Hill Education

ISBN: 1260007316

Category: Performing Arts

Page: 464

View: 466

In today’s media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots, and keeping current with the present’s emerging technologies and trends, Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture. By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are encouraged to think critically about their own roles in society as active media consumers. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media technologies and industries. The tenth edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. New and updated material, such as the 2016 Presidential election and the use of social media to link fans with artists and their music, reflects the latest developments in digital technologies, and highlights the most current research in the field.
Categories: Performing Arts

Studyguide for Introduction to Mass Communication

Studyguide for Introduction to Mass Communication

Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanies: 9780872893795.

Author: Cram101 Textbook Reviews

Publisher: Cram101

ISBN: 1490210490

Category:

Page: 146

View: 566

Never HIGHLIGHT a Book Again Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests. Only Cram101 Outlines are Textbook Specific. Cram101 is NOT the Textbook. Accompanys: 9780521673761
Categories:

LooseLeaf for Introduction to Mass Communication Media Literacy and Culture

LooseLeaf for Introduction to Mass Communication  Media Literacy and Culture

The tenth edition maintains its commitment to enhancing students’ critical thinking and media literacy skills.

Author: Stanley J. Baran

Publisher: McGraw-Hill Education

ISBN: 1259924971

Category: Performing Arts

Page: 464

View: 717

In today’s media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots, and keeping current with the present’s emerging technologies and trends, Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture. By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are encouraged to think critically about their own roles in society as active media consumers. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media technologies and industries. The tenth edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. New and updated material, such as the 2016 Presidential election and the use of social media to link fans with artists and their music, reflects the latest developments in digital technologies, and highlights the most current research in the field.
Categories: Performing Arts

Introduction to Mass Communication

Introduction to Mass Communication

The worksheets provide exercises and activities for developing media literacy skills.

Author: Stanley J. Baran

Publisher: McGraw-Hill Humanities, Social Sciences & World Languages

ISBN: 0767427114

Category: Social Science

Page:

View: 222

The worksheets provide exercises and activities for developing media literacy skills.
Categories: Social Science