Inside Vogue

My Diary Of Vogue's 100th Year

Author: Alexandra Shulman

Publisher: Penguin UK

ISBN: 024197836X

Category: Literary Collections

Page: 320

View: 8076

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The secret diary of Vogue Editor-in-Chief Alexandra Shulman and the real story behind the BBC TV ABSOLUTELY FASHION documentary. 'One of the great social diaries of our time . . . should become a classic.' Sunday Times 'Eye-popping, brilliantly candid' Evening Standard What a year for Vogue! Alexandra Shulman reveals the emotional and logistical minefield of producing the 100th anniversary issue (that Duchess of Cambridge cover surprise), organizing the star-studded Vogue 100 Gala, working with designers from Victoria Beckham to Karl Lagerfeld and contributors from David Bailey to Alexa Chung. All under the continual scrutiny of a television documentary crew. But narrowly-contained domestic chaos hovers - spontaneous combustion in the kitchen, a temperamental boiler and having to send bin day reminders all the way from Milan fashion week. For anyone who wants to know what the life of a fashion magazine editor is really like, or for any woman who loves her job, this is a rich, honest and sharply observed account of a year lived at the centre of British fashion and culture.
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Business Strategies for Magazine Publishing

How to Survive in the Digital Age

Author: Mary Hogarth

Publisher: Routledge

ISBN: 1315464551

Category: Social Science

Page: 176

View: 1197

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Business Strategies for Magazine Publishing explores tactics for creating financially sustainable publications in the 21st century. Mary Hogarth, media specialist, Senior Fellow (HEA) and lecturer in Journalism at Bournemouth University, analyses the historical development of the magazine industry, as well as current and future challenges for publishers, to illustrate different approaches to revenue generation and the maintenance of magazine brands. The book examines the wide-ranging impact of digital technology on how magazine content is consumed, revealing the dramatic consequences for advertising, distribution and marketing strategies. Traditional business models are evaluated alongside new online approaches, and readers will be introduced to the Magazine Publishing Strategic Quadrant, a model created by the author as an alternative to the Business Canvas Model. In addition, in-depth interviews with high-profile industry figureheads and magazine editors, such as Jessica Strawser of Writer’s Digest and former Good Housekeeping Editorial Director Lindsay Nicholson, offer readers an insight into how to produce and monetise online content. These interviews appear alongside exercises and action plans that give readers the opportunity to put what they have learned into practice. With real-world advice and practical activities and resources throughout the book, journalism students and young professionals will find this an essential guide to successfully building a career in the modern magazine industry.
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Clothes and Other Things That Matter

Author: Alexandra Shulman

Publisher: Hachette UK

ISBN: 1788402103

Category: Biography & Autobiography

Page: 336

View: 3174

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'Clothes & Other Things That Matter is a book not only about clothes but about the way we live our lives. From childhood onwards, the way we dress is a result of our personal history. In a mix of memoir, fashion history and social observation I am writing about the person our clothes allows us to be and sometimes the person they turn us into.' - Alexandra Shulman In Clothes & Other Things That Matter, Alexandra Shulman explores the meaning of clothes and how we wear them looking at items of clothing that range from the little black dress to the white shirt, red shoes to the bustier, and the Chanel jacket and the bikini. Taking pieces of clothing and examining their role in both her own life and women's lives in general, she explores issues such as climbing the career ladder, motherhood, romance, fame, celebrity, nostalgia, sexual identity, ambition, power and body image. Funny, opinionated and moving, Clothes & Other Things That Matter will encourage the reader to consider the way they wear their own clothes - the life they live in them and the stories they tell.
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As Seen in Vogue

A Century of American Fashion in Advertising

Author: Daniel Delis Hill

Publisher: Texas Tech University Press

ISBN: 9780896726161

Category: Art

Page: 226

View: 3713

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Looks at the history of women's fashion advertising in Vogue magazine from the 1890s to the 1990s.
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