In The Plex

How Google Thinks, Works, and Shapes Our Lives

Author: Steven Levy

Publisher: Simon and Schuster

ISBN: 9781416596714

Category: Business & Economics

Page: 432

View: 4788

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Written with full cooperation from top management, including cofounders Sergey Brin and Larry Page, this is the inside story behind Google, the most successful and most admired technology company of our time, told by one of our best technology writers. Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works. While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow, Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge? With its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete? No other book has ever turned Google inside out as Levy does with In the Plex.
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In The Plex

How Google Thinks, Works, and Shapes Our Lives

Author: Steven Levy

Publisher: Random House

ISBN: N.A

Category:

Page: 437

View: 5694

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Written with full cooperation from top management, including cofounders Sergey Brin and Larry Page, this is the inside story behind Google, the most successful and most admired technology company of our time, told by one of our best technology writers. Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works. While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow, Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge? With its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete? No other book has ever turned Google inside out as Levy does with In the Plex
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In The Plex

How Google Thinks, Works, and Shapes Our Lives

Author: Steven Levy

Publisher: Simon & Schuster

ISBN: N.A

Category:

Page: 520

View: 3440

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Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works. While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow (until Google’s IPO nobody other than Google management had any idea how lucrative the company’s ad business was), Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. But has Google lost its innovative edge? It stumbled badly in China—Levy discloses what went wrong and how Brin disagreed with his peers on the China strategy—and now with its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete? No other book has ever turned Google inside out as Levy does with In the Plex -------------------------------------- Written with full cooperation from top management, including cofounders Sergey Brin and Larry Page, this is the inside story behind Google, the most successful and most admired technology company of our time, told by one of our best technology writers. Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works. While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow, Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge? With its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete? No other book has ever turned Google inside out as Levy does with In the Plex
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The Unicorn's Secret

Murder in the Age of Aquarius

Author: Steven Levy

Publisher: Open Road Media

ISBN: 1504042131

Category: True Crime

Page: 352

View: 985

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The true story of Ira Einhorn, the Philadelphia antiwar crusader, environmental activist, and New Age guru with a murderous dark side. During the cultural shockwaves of the 1960s and ’70s, Ira Einhorn—nicknamed the “Unicorn”—was the leading radical voice for the antiwar movement at the University of Pennsylvania. At his side were such noted activists as Abbie Hoffman and Jerry Rubin. A brilliantly articulate advocate for peace in a turbulent era, he rallied followers toward the growing antiestablishment causes of free love, drugs, and radical ecological reform. In 1979, when the mummified remains of his girlfriend, Holly Maddux, a Bryn Mawr flower child from Tyler, Texas, were found in a trunk in his apartment, Einhorn claimed a CIA frame-up. Incredibly, the network of influential friends, socialites, and powerful politicians he’d charmed and manipulated over the years supported him. Represented by renowned district attorney and future senator Arlen Specter, Einhorn was released on bail. But before trial, he fled the country to an idyllic town in the French wine region and disappeared. It would take more than twenty years—and two trials—to finally bring Einhorn to justice. Based on more than two years of research and 250 interviews, as well as the chilling private journals of Einhorn and Maddux, prize-winning journalist Steven Levy paints an astonishing and complicated portrait of a man motivated by both genius and rage. The basis for 1998 NBC television miniseries The Hunt for the Unicorn Killer, The Unicorn’s Secret is a “spellbinding sociological/true crime study,” revealing the dark and tragic dimensions of a man who defined an era, only to shatter its ideals (Publishers Weekly).
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Innovation and Technology

Inside Chicago's Business Incubators

Author: Chicago Tribune Staff

Publisher: Agate Digital

ISBN: 1572844809

Category: Business & Economics

Page: 100

View: 2622

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Culled from the pages of the Chicago Tribune, this collection of articles features the most relevant and recent business stories on innovation, entrepreneurship, and technology as reported by the award-winning Tribune columnists and reporters. Innovation and Technology encapsulates the cutting-edge developments in the tech world that are affecting large corporations, small business, start-ups, and consumers alike. Innovation and Technology is divided into three main sections: Innovation in Chicago, Profiles in Innovation, and Technology in the News. The Innovation in Chicago section discusses the latest start-ups in Chicago, as well as how innovative technologies (anywhere from 3D printing to so-called “civic” apps) are being used by businesses and institutions throughout the Windy City. The Profiles in Innovation section is full of fascinating interviews with thought leaders, business owners, CEOs, and entrepreneurs from the Midwest and Greater Chicagoland area. Finally, the Technology in the News section gathers the big tech stories of 2013, from Google Glass to the latest investments in burgeoning new companies. Extensive first-person interviews and in-depth reporting by the Chicago Tribune makes Innovation and Technology a broad yet detailed look at the larger concept of innovation and how it pertains to individuals and businesses on the local level.
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The Black Box Society

The Secret Algorithms That Control Money and Information

Author: Frank Pasquale

Publisher: Harvard University Press

ISBN: 0674967100

Category: Law

Page: 319

View: 6113

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Every day, corporations are connecting the dots about our personal behavior—silently scrutinizing clues left behind by our work habits and Internet use. But who connects the dots about what firms are doing with all this information? Frank Pasquale exposes how powerful interests abuse secrecy for profit and explains ways to rein them in.
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Globalization and Surveillance

Author: Timothy Erik Ström

Publisher: Rowman & Littlefield Publishers

ISBN: 1538123592

Category: Electronic surveillance

Page: 240

View: 3449

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"This book offers a lively, accessible, and informative introduction to surveillance through the lens of globalization and globalization through the lens of surveillance. Ström traces the state's increasing control over its citizens and critically examines the social meaning and consequences of surveillance and globalization"--
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Digital Wars

Apple, Google, Microsoft and the Battle for the Internet

Author: Charles Arthur

Publisher: Kogan Page Publishers

ISBN: 0749464143

Category: Business & Economics

Page: 272

View: 6652

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- Which of Apple, Google and Microsoft had an office with a "drawer of broken dreams" - and what (real) objects lay inside it? - When did Microsoft have the chance to catch Google in making money from search - and who vetoed it? - Why did Google test 40 shades of blue on its users? - How long did outside developers wait before asking to write apps for Apple's iPhone after Steve Jobs announced it? - Who said that Microsoft should have its own music player - and why did it fail? The answers, and much more, can be found in this new book by Charles Arthur, technology editor of The Guardian newspaper of London. Digital Wars starts in 1998, when the internet and computing business was about to be upended - by an antitrust case, a tiny start-up and a former giant rebuilding itself. It looks at what are now the three best-known tech companies, and through the voices of former and current staff examines their different strategies to try to win the battle to control the exploding network connecting the world. Microsoft was a giant - soon to become the highest-valued company in the world, while Apple was a minnow and Google just a startup. By February 10 2012, Apple was worth more ($462bn) than both Microsoft ($258bn) and Google ($198bn) combined. The chance had come from tumultuous battles between the three... To win their battles... Apple used design, the vertical model of controlling the hardware and software, and a relentless focus on the customer to the exclusion of others; Microsoft depended on the high quality of its employees' programming skills and its monopolies in software to try to move into new markets - such as search and music; Google focused on being quick, efficient, and using the power of data analysis - not human "taste" - to make decisions and get ahead of would-be rivals. With exclusive information from interviews with people such as Don Norman, former VP of Apple Computer and Pieter Knook, former SVP of the Mobile Communications Business at Microsoft, and many more current and former staff of the three companies - including one person who has worked for all three - Arthur also addresses: - what the inventors of the hard drive used in the iPod thought it would really be used for - how Apple transformed the smartphone market - which of Android or Apple that forced Microsoft to abandon Windows Mobile - what happened to Microsoft's tablet plans - and much more.
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Trillion Dollar Economists

How Economists and Their Ideas have Transformed Business

Author: Robert Litan

Publisher: John Wiley & Sons

ISBN: 111878183X

Category: Business & Economics

Page: 400

View: 3176

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A detailed look at how economists shaped the world, and how the legacy continues Trillion Dollar Economists explores the prize-winning ideas that have shaped business decisions, business models, and government policies, expanding the popular idea of the economist's role from one of forecaster to one of innovator. Written by the former Director of Economic Research at Bloomberg Government, the Kauffman Foundation and the Brookings Institution, this book describes the ways in which economists have helped shape the world – in some cases, dramatically enough to be recognized with a Nobel Prize or Clark Medal. Detailed discussion of how economists think about the world and the pace of future innovation leads to an examination of the role, importance, and limits of the market, and economists' contributions to business and policy in the past, present, and future. Few economists actually forecast the economy's performance. Instead, the bulk of the profession is concerned with how markets work, and how they can be made more efficient and productive to generate the things people want to buy for a better life. Full of interviews with leading economists and industry leaders, Trillion Dollar Economists showcases the innovations that have built modern business and policy. Readers will: Review the basics of economics and the innovation of economists, including market failures and the macro-micro distinction Discover the true power of economic ideas when used directly in business, as exemplified by Priceline and Google Learn how economists contributed to policy platforms in transportation, energy, telecommunication, and more Explore the future of economics in business applications, and the policy ideas, challenges, and implications Economists have helped firms launch new businesses, established new ways of making money, and shaped government policy to create new opportunities and a new landscape on which businesses compete. Trillion Dollar Economists provides a comprehensive exploration of these contributions, and a detailed look at innovation to come.
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Resolve and Fortitude

Microsoft's ''Secret Power Broker'' Breaks His Silence

Author: Joachim Kempin

Publisher: Xlibris Corporation

ISBN: 1479732028

Category: Business & Economics

Page: 391

View: 6814

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This is the story of a German-born executive, JK, who immigrated to the United States to aid Bill Gates and Steve Ballmer, Microsofts top honchos to build a commanding software empire. He led Microsofts OEM division that was responsible for sales to PC manufacturers, and drove the deals that made Microsoft Windows the worlds dominating operating system. Find out how much resolve, fortitude, and perseverance were needed to make that part of the PC revolution come true; what strategies were employed to win the Internet browser war; how IBM was beaten; what drove Apple to the brink of disaster; and how shady politicians and hapless competitors eventually goaded the Feds to ensnare Microsoft in a web of antitrust accusations. Peek behind the curtain and be the first-ever outsider to glimpse into Microsofts power nexus. Understand how Microsofts nearly mystical marketing shrewdness and tech prowess are intensely propelled by paranoia and fear of missing the next computing paradigm shift. The press labeled JK Bill Gatess enforcer. No wonder he was called upon as a pivotal antitrust trial witness to defend what loathing competitors labeled Microsofts evil empire. Follow what experts believe was the most protracted, and fierce trial of the century. Relive the courtroom drama, and read the authors critical analysis of the judicial proceedings and their aftermaths. Losing that trial partially started Microsofts demise, and power struggles from within quickened it. Get to know the real forces that altered Microsofts resolve-and fortitude-dominated leadership style. Find out if Windows 8 could be an inflection point, conjuring enough magic to ring in a renaissance and attract the Facebook generation to a born-again modern Microsoft.
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