How to Write Sales Letters That Sell

How to Write Sales Letters That Sell

But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters.

Author: Drayton Bird

Publisher: Kogan Page Publishers

ISBN: 0749438762

Category: Business & Economics

Page: 309

View: 269

""The ultimate how-to book of direct mail letter writing."" -- Victor Ross, former Chairman, Reader's Digest
Categories: Business & Economics

How to Write Proposals Sales Letters Reports

How to Write Proposals  Sales Letters   Reports

An excellent introduction for anyone preparing a proposal, sales letter, or report for the first time, and a valuable reference for experienced writers, this guide is filled with clear concepts and practical examples.

Author: Neil Sawers

Publisher: The NS Group

ISBN: 9780969790167

Category: Business & Economics

Page: 217

View: 557

An excellent introduction for anyone preparing a proposal, sales letter, or report for the first time, and a valuable reference for experienced writers, this guide is filled with clear concepts and practical examples.
Categories: Business & Economics

The Ultimate Sales Letter

The Ultimate Sales Letter

In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

Author: Dan S. Kennedy

Publisher: Adams Media

ISBN: 1593374992

Category: Business & Economics

Page: 240

View: 578

Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides: Completely updated text and examples Great headline formulas New exercises to spark creativity The best way to use graphics Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
Categories: Business & Economics

Writing Effective Sales Letters to Supercharge Your Marketing

Writing Effective Sales Letters to Supercharge Your Marketing

As long as you can write in English, this template works every time... Get this book today and learn how to write effective sales letters and earn extra income online - starting now!

Author: New Thrive Learning Institute

Publisher: Lulu.com

ISBN: 9781329967168

Category:

Page: 60

View: 764

Let's face it, if you can't write a sales letter, you can't sell your products. It's a fact. That's why we're here to walk you through our proven template piece by piece, step by step so that you can emulate it to your hearts content. Where do you start in a sales letter? How do you create an attractive headline? How do you connect to your viewers in such a way that they can't take their eyes of your site until they're purchased your product? We're about to answer all those questions and more. The great thing about this is you don't need to go on any extensive copywriting courses, you don't need to spend years practicing, and there's absolutely no need for you to be an expert or experienced writer in any way. As long as you can write in English, this template works every time... Get this book today and learn how to write effective sales letters and earn extra income online - starting now!
Categories:

Successful Sales and Marketing Letters

Successful Sales and Marketing Letters

Successful Sales and Marketing Letters provides you with an effective, fast way to generate powerful prose on all the routine and sensitive issues you face each day: Setting up sales appointments Following up on client and prospect meetings ...

Author: Dianna Daniels Booher

Publisher: Booher Consultants

ISBN: 9781935124481

Category: Business & Economics

Page:

View: 219

Ever struggled to make your follow-up email to your sales appointment say something more meaningful than "thank you for meeting"? Have trouble getting a prospect to commit to more than, "Email me some information on that, and I'll take a look"? How do you introduce yourself as the new BD manager when the inactive account doesn't even remember your company name? So what do you put in your proposal cover letter that hasn't already been said in the full proposal? If these issues present problems when you sit down to write a customer or prospect, you're not alone. But if you're a sales professional or entrepreneur, then you know that writing letters and emails to your prospects and clients can be your most powerful sales tool. But is it? Really? Or is that the "paperwork" that gets put off until overcome by events? Unlike the spoken word that quickly fades from memory, the written word has staying power - power that can deliver your message while building lasting relationships. And if you're a business development or marketing manager, then you know that writing sales letters and marketing emails is a valuable and necessary part of your job. But writing can eat away hours and hours of your time! Successful Sales and Marketing Letters provides you with an effective, fast way to generate powerful prose on all the routine and sensitive issues you face each day: Setting up sales appointments Following up on client and prospect meetings Dealing with disgruntled customers Introducing new products or services Announcing the discontinuation of a product or service Encouraging a distributor to increase volume Raising prices Introducing a new business development manager to the territory Reactivating "inactive" accounts Changing the commission structure Handling credit and collection issues Requesting testimonials Asking for referrals Engaging clients or prospects with "staying in touch" contacts Getting people to complete your customer satisfaction surveys This collection of 399 sample sales letters and emails will save you time, increase your sales, open new business development opportunities, strengthen your marketing position, and increase goodwill among your customers and employees. These sample sales letters and marketing letters are grouped into these main categories. You'll find sales letter templates to handle the entire customer experience A-Z: -- The Sales Cycle (106 sample sales letters) -- Routine Customer Transactions (82 sample sales letters) -- Goodwill and Ongoing Customer Relations (41 sample sales letters) -- Sales and Marketing Management (82 sample sales and marketing letters) -- Credit and Collection (77 sample letters) How to Use This Successful Sales and Marketing Letters Package You have two choices. Either . . . 1. Download the PDF package and select the samples sales letter or marketing letter you need. Then copy and paste it into Microsoft Word or any other word processor. Send it out. 2. Read samples to "get the flavor" of what the sales letter or marketing letter should say. Then "pick and choose" sentences you like to use in composing your own sales letter. Total Number of Marketing and Sales Letters: 399 Total Number of Situations/Topics: 101 If you need a sales letter or marketing letter to communicate your message clearly, concisely, and compellingly - and you don't have the time or the skill to find exactly the right words - this collection is your answer. Author Dianna Booher has "handled the paperwork" so you can get on with what you do best-selling in person and on the phone! Successful Sales & Marketing Letters Written by Dianna Booher Award-winning author of 44 books published by Simon and Schuster/Pocket Books, Random House/Ballantine, McGraw-Hill, Wiley, Warner, and Thomas Nelson
Categories: Business & Economics

Writing Effective Sales Letters To Supercharge Your Marketing

Writing Effective Sales Letters   To Supercharge Your Marketing

The great thing about this is you don’t need to go on any extensive copywriting courses, you don’t need to spend years practicing, and there’s absolutely no need for you to be an expert or experienced writer in any way.

Author: Thrivelearning institute Library

Publisher: Lulu Press, Inc

ISBN: 9781304404084

Category: Business & Economics

Page:

View: 688

Let’s face it, if you can’t write a sales letter, you can’t sell your products. It’s a fact. That’s why we’re here to walk you through our proven template piece by piece, step by step so that you can emulate it to your hearts content. Where do you start in a sales letter? How do you create an attractive headline? How do you connect to your viewers in such a way that they can’t take their eyes of your site until they’re purchased your product? We’re about to answer all those questions and more. The great thing about this is you don’t need to go on any extensive copywriting courses, you don’t need to spend years practicing, and there’s absolutely no need for you to be an expert or experienced writer in any way. Get this ebook today and start improving your income into a secure, financially free future.
Categories: Business & Economics

Copy That Sells

Copy That Sells

If you want to learn how to write sales letters that convert, and learn it fast, then this short book will show you how.Here are just some of the tips you will find inside: The five-word question every prospect asks (fail to answer it and ...

Author: Claude Jordan

Publisher: Createspace Independent Publishing Platform

ISBN: 198680786X

Category:

Page: 160

View: 486

If you want to learn how to write sales letters that convert, and learn it fast, then this short book will show you how.Here are just some of the tips you will find inside: The five-word question every prospect asks (fail to answer it and you'll lose the sale) The fundamentals of copywriting, and why you can forget the rest The only purpose of your sales letter One marketing principle you always have to keep in mind (many marketers are afraid of this because they think they'll lose out on sales - it's so powerful, you'll stand out instantly in the marketplace) How a weak phone battery can develop strength of character (this rarely-taught copywriting principle will make you more persuasive) Why copy is NOT the most important part of the sale (and what else you need) Secrets of the Baritone-Voiced Salesman that will make your prospect more likely to buy How to get over the fear of being sleazy when selling Why you're doing people a service when you sell something (even information they could get for free) The 80/20 of Copywriting (get these right and you've virtually guaranteed your copy will sell) Humans only have two desires (learn these primal needs, and you'll always extract maximum persuasion juice out of your sales letter) Why loading too many benefits into your sales letter can destroy your chances at making the sale (and what to do about it) Four ways to come up with a hook that almost forces your prospect to read your sales letter Why creativity is a misleading term How to harness the power of your subconscious The single most useful definition of communication (understanding this will make you a better writer and more persuasive) How to make your writing so simple to read, it almost hypnotises the prospect into buying what you offer +What eating an apple and persuasive writing have in common (Hint: the better you describe it, the more likely your prospect is to buy) Three hacks to instantly improve your writing (#1 is for you if you hate writing) "Morning Pages on Steroids": How to beat writer's block in one afternoon Where to get an answer to every question you have about your sales letter The three things you have to know about your target market before writing your sales letter How to write sales letters in a way your customer thinks you read his mind (it isn't difficult, either) Why not to use headline formulas (and 13 better ways to come up with headlines) 9 bulletproof ways to begin your sales letter A four-step process to outline your story and sales argument so you always know exactly what the reader is going to ask next (if you get this right, the copy practically writes itself) Thirteen ways to write bullets that dig straight into the prospect's brain (he'll keep thinking about them all day - until he finally buys your product) How to maximise value and soothe all doubts the prospects has The exact number of bonuses to add (offer more and you risk pushing willing customers away) Two questions that make structuring the ordering process a no-brainer A two-step process to writing your copy in less time than you ever thought possible (you'll reduce re-writes and headaches too) The 10X SCUBA Technique that takes all the pain out of the editing process When & whom to ask for feedback (get this wrong, and you might butcher a perfect sales letter) The simple 6-step process of writing a sales letter The absolute best ads to study if you're serious about making money How to ethically use pain to compel the reader to buy your product And much, much more...
Categories:

The Ultimate Sales Letter 3rd Editon E Book

The Ultimate Sales Letter 3rd Editon E Book

Write. Don't worry about writing a letter from start to finish. ... I am also convinced that a sales letter can be developed to sell anything.

Author: Dan S Kennedy

Publisher: Simon and Schuster

ISBN: 9781605508276

Category: Business & Economics

Page: 240

View: 288

Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides: Completely updated text and examples Great headline formulas New exercises to spark creativity The best way to use graphics Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
Categories: Business & Economics

Letters that Sell and why

Letters that Sell  and why

Author: John Cameron Aspley

Publisher:

ISBN: UOM:35128000233542

Category: Commercial correspondence

Page: 236

View: 324

Categories: Commercial correspondence

Letters That Sell

Letters That Sell

Edward Werz, direct-mail expert, provides a bold new approach to sales-letter writing and a format so simple to use that you'll wonder how you ever managed without Letters That Sell.

Author: Edward W. Werz

Publisher: McGraw Hill Professional

ISBN: 0809246848

Category: Business & Economics

Page: 163

View: 605

"Ed Werz is one of the few people in this country who knows how to write results-oriented sales letters." -- Gerhard Gschwandtner, Publisher Personal Selling Power "I found it to be an extremely instructive, well-documented, and helpful book. It [is] an important new reference tool for professional copywriters and the busy business executive alike." -- Ray Roel, Editor Direct Marketing Magazine With these 90 easy-to-use letters, you need never agonize over sales-letter writing again. Arranged by category, these model letters cover every business situation from direct-sell to customer service and novelty letters, each accompanied by invaluable marginal notes that will enable you to tailor them to your specific goals. Edward Werz, direct-mail expert, provides a bold new approach to sales-letter writing and a format so simple to use that you'll wonder how you ever managed without Letters That Sell. Whether you are selling a product, a service, or an idea, Letters That Sell will provide fresh insights to veteran letter writers and make the novice feel like a pro. This handy reference also includes: The four crucial elements every sales letter must have Attention-grabbing words Notes on writing style Closings that are sure to get results Transitions that work Maintaining credibility
Categories: Business & Economics

Great Introduction To Sales Letter Writing

Great Introduction To Sales Letter Writing

Besides, this book also includes: - Completely updated text and examples - Great headline formulas - New exercises to spark creativity - The best way to use graphics This book is a must-read for anyone in sales, marketing, or who owns their ...

Author: Avery Manross

Publisher:

ISBN: 9798598340875

Category:

Page: 158

View: 799

Writing sales letters is not creative; it's about following a process -- paint by numbers rather than think outside the box approach. This Sales Letter Guide explains why some sales letters work and most don't. And it shows how to write a copy that any business can use. Besides, this book also includes: - Completely updated text and examples - Great headline formulas - New exercises to spark creativity - The best way to use graphics This book is a must-read for anyone in sales, marketing, or who owns their own business.
Categories:

Copywriting Secrets

Copywriting Secrets

Here's just a tiny fraction of all you will learn in this book: All Abоut A Sales Letter Thе AIDA Principle Sales Letter Format Sequence Hоw Tо Create Headlines Hоw Tо Write An Effective Sales Letter Thе Fundamental Questions Yоur ...

Author: Ronald Vincent

Publisher:

ISBN: 9798685000422

Category:

Page: 106

View: 191

Copywriting SecretsA Step-By-Step Guide To Writing Sales Letter That Sells Copywriting is basically the term used in referring to the process of writing the text that publicizes a business, person, an idea or an opinion. A copy may be used on its own, such as a script for a television or radio advertisement, or in conjunction with other kinds of media as in the text for websites and promotional materials. Copywriting is one of the most essential elements of effective marketing. It's the art and science of strategically delivering words that get people to take some form of action. Copywriting Secrets is for copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention―and sell more products. Here's just a tiny fraction of all you will learn in this book: All Abоut A Sales Letter Thе AIDA Principle Sales Letter Format Sequence Hоw Tо Create Headlines Hоw Tо Write An Effective Sales Letter Thе Fundamental Questions Yоur Sales Letter Shоuld Answer Whу Cеrtаin Sales Letters Lose Business? Lethal Sales Letter Mistakes Chracristics of A Good Sales Letters Insider Secrets Of A Killer Sales Letter SEO Copywriting And Much More .......... Proudly presented by "Being The Best" Scroll to the top of the page and select the Buy Now button!
Categories:

Selling and Sales Management

Selling and Sales Management

Bird , D. ( 1998 ) How to Write Sales Letters that Sell , Kogan Page , London . Chaffey , D. , Mayer , R. , Johnston , K. and Ellis - Chadwick , F. ( 2000 ) ...

Author: David Jobber

Publisher: Pearson Education

ISBN: 0273695797

Category: Business & Economics

Page: 526

View: 362

A classic text providing thorough and sophisticated treatment of selling and sales management, with an emphasis on the international market.
Categories: Business & Economics

30 Minutes to Write Sales Letters

30 Minutes   to Write Sales Letters

Part of a series of pocket guides aimed at enabling the reader to learn a new skill in just 30 minutes, 30 Minutes to Write Sales Letters provides ideas and advice on how to write sales letters that really sell.

Author: Ian Linton

Publisher: Kogan Page Publishers

ISBN: 0749423625

Category: Sales letters

Page: 62

View: 263

Part of a series of pocket guides aimed at enabling the reader to learn a new skill in just 30 minutes, this text provides ideas and advice on how to write sales letters that really sell.
Categories: Sales letters

The Sales Letter Guidance Book

The Sales Letter Guidance Book

Besides, this book also includes: - Completely updated text and examples - Great headline formulas - New exercises to spark creativity - The best way to use graphics This book is a must-read for anyone in sales, marketing, or who owns their ...

Author: Johnette Rubeo

Publisher:

ISBN: 9798598324967

Category:

Page: 158

View: 934

Writing sales letters is not creative; it's about following a process -- paint by numbers rather than think outside the box approach. This Sales Letter Guide explains why some sales letters work and most don't. And it shows how to write a copy that any business can use. Besides, this book also includes: - Completely updated text and examples - Great headline formulas - New exercises to spark creativity - The best way to use graphics This book is a must-read for anyone in sales, marketing, or who owns their own business.
Categories:

The Architecture of Persuasion

The Architecture of Persuasion

Using the metaphor of an Indiana Jones-type archeology professor on a quest, Michael Masterson describes specific techniques and overall strategies on how to improve and construct a powerful sales letter.

Author: Michael Masterson

Publisher:

ISBN: 0982150008

Category: Target marketing

Page: 121

View: 147

Using the metaphor of an Indiana Jones-type archeology professor on a quest, Michael Masterson describes specific techniques and overall strategies on how to improve and construct a powerful sales letter.
Categories: Target marketing

How to Write Killer Sales Letter 2nd Edition

How to Write Killer Sales Letter   2nd Edition

Copywriting 101, Lesson 3: What happens when you do not explain the benefits of your product in your sales letter? Answer: No sales! That is right.

Author: R.K.

Publisher: 大賢者外語

ISBN:

Category: Business & Economics

Page:

View: 374

How YOU Can Write Your Own Sales Letter That Kills - Which Produces a Minimum 2-4% Conversion Rate - And Save Thousands From Hiring Your Own Copywriter! At Long Last... YOU Can Now Write Your Own Professional Copy That Sells... Because I Am Going To Give You The "Brains" Of A Professional Copywriter - In Layman's Terms!
Categories: Business & Economics

American Paint Journal

American Paint Journal

Thirty - One Tips On Writing Sales Letters That Sell By Ted Pollock Kroma Reds
and Kromaroons Captured Forever From barns to bridges. There Are Letters That
Are Meant To Sell And There Are Letters That Do Sell . The Difference Between ...

Author:

Publisher:

ISBN: UOM:39015023913869

Category: Paint

Page:

View: 892

Covers the conventions of the Federation of paint and varnish production clubs and of the National paint, varnish and lacquer association.
Categories: Paint

Hospitality Sales and Promotion

Hospitality Sales and Promotion

Bird, Drayton, How to write sales letters that sell, Kogan Page, 1994. Black, Sam, Practical public relations, Pitman, 1962. Bowden, Gregory Houston ...

Author: Derek Taylor

Publisher: Routledge

ISBN: 9780750649865

Category: Business & Economics

Page: 320

View: 659

A guide to sales and promotion for managers in the hospitality industry. It discusses how to organize sales and marketing strategies, who the customers are, and how they can be reached effectively. There are case studies and examples from companies such as Whitbread and Hilton International.
Categories: Business & Economics