How Google Works

Author: Eric Schmidt,Jonathan Rosenberg

Publisher: Hachette UK

ISBN: 1444792482

Category: Business & Economics

Page: 352

View: 2172

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Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption. The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'. The management maxims ('Consensus requires dissension', 'Exile knaves but fight for divas', 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history. 'Back in 2010, Eric and I created an internal class for Google managers,' says Rosenberg. 'The class slides all read 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.'
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How Google Works

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Author: Eric Schmidt, Jonathan Rosenberg and Alan Eagle

Publisher: Books Content Development

ISBN: N.A

Category:

Page: N.A

View: 782

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Summary: How Google Works

Review and Analysis of Schmidt, Rosenberd and Eagle's Book

Author: BusinessNews Publishing

Publisher: Must Read Summaries

ISBN: 2511035863

Category: Business & Economics

Page: 9

View: 2002

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The must-read summary of Eric Schmidt, Jonathan Rosenberg and Alan Eagle's book: "How Google Works: The Rules for Success in the Internet Century". This complete summary of the ideas from Eric Schmidt, Jonathan Rosenberg and Alan Eagle's book "How Google Works" demonstrates how the power has shifted in companies due to the “Internet Century”. Individuals known as ‘smart creatives’ can now have a massive impact by knowing how to use modern tools to get fast results. Google has attracted these ‘smart creatives’ to get ahead, providing them with the perfect creative environment. Attracting ‘smart creatives’ depends on: 1. Culture 2. Strategy 3. Talent pool 4. Decisions 5. Communication 6. Innovation Added-value of this summary: • Save time • Attract ‘smart creatives’ • Use modern tools to get fast results To learn more, read “How Google Works” and find out how Google excels thanks to its individual ‘smart creatives’!
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Guide to Eric Schmidt’s How Google Works by Instaread

Author: Instaread

Publisher: Instaread

ISBN: 1683787978

Category: Study Aids

Page: 19

View: 3041

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PLEASE NOTE: This is a companion to Eric Schmidt’s How Google Works and NOT the original book. Preview: In How Google Works (2014), Eric Schmidt and Jonathan Rosenberg share some of the new perspectives on management they gained during their tenure at Google. Google’s work culture has achieved iconic status and has become the subject of both admiration and parody… Inside this companion to the book: · Overview of the Book · Insights from the Book · Important People · Author's Style and Perspective · Intended Audience About the Author: With Instaread, you can get the notes and insights from a book in 15 minutes or less. Visit our website at instaread.co.
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In The Plex

How Google Thinks, Works, and Shapes Our Lives

Author: Steven Levy

Publisher: Simon and Schuster

ISBN: 9781416596714

Category: Business & Economics

Page: 432

View: 9725

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Written with full cooperation from top management, including cofounders Sergey Brin and Larry Page, this is the inside story behind Google, the most successful and most admired technology company of our time, told by one of our best technology writers. Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works. While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow, Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge? With its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete? No other book has ever turned Google inside out as Levy does with In the Plex.
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How Google Play Works

2019 Google Play Public Policy Report

Author: Google Play

Publisher: Google Play Books

ISBN: N.A

Category: Business & Economics

Page: 26

View: 8144

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In this report, you’ll learn the latest details about how Google Play supports and protects users and provides developers with a powerful global distribution platform, tools, and resources.
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Google AdWords

A Beginners Guide to Learn how Google Works. Use Google Analytics, SEO and ADS AdWords for Your Business. Dominate Social Media Marketing, Become an Influencer

Author: Jeremy Preace

Publisher: Independently Published

ISBN: 9781712363942

Category:

Page: 180

View: 7434

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Do you want to know Everything About Google AdWords? What are the best strategies to rank at the top? Google Marketing is a phenomenal showcasing approach for business owners. You can show a promotion for your solution to individuals that are searching down your sort of solution at that details second WHICH are trying to find firms in your fundamental place. This type of concentrating on makes most business owners require to promote on Google. Everything About Google AdWords Google AdWords is a solution that can take your solution to the following degree. You can place as well as likewise run promotions which will definitely display exactly Googles search, also on the initial website. These promotions will definitely look like well as appearance smooth as well as attractive. Google settings these advertisements tactically at either the leading or base of their web page when individuals look your keywords. At the factor when a purchaser looks for a term or expression, Google will certainly reveal the client crucial discounts depending on the keywords used in the query. Websites that need their coupons to show up on the results web page deal on keyword expressions that they rely upon. People will certainly utilize these keywords when looking for their kind of organization. For instance, a handyman placed in Atlanta may supply on the search phrases such as "woodworking Florida," "Home timber products," or "woodwork devices." Contingent upon the amount you offer contrasted with different handymen in the area; your promotion may show up on the outcomes web page when individuals check for the terms you provide on. No matter the amount you give, Google additionally takes into consideration the importance along with nature of your advertisement as well as likewise website. So regardless of whether you have one of the most fantastic given, the promo for your shop will most likely never ever show up in search when someone looks for "labor residence work." You need to be a great deal extra certain with essential expressions. This guide will focus on the following: Choosing Keywords How To Build a Google Friendly Website Local SEO Begins at Home Website Content that is Keyword Specific Creating Compelling Ads Optimizing for Conversions Tips on Improving your Content Marketing Strategy Search Campaigns Ad Group Settings & structure Converting Your Followers How to Optimize Your AdWords Campaign... AND MORE! Get your copy today ... Scroll to the top of the page and select the buy now button!
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How the Internet Works

Author: Preston Gralla

Publisher: Que Publishing

ISBN: 9780789717269

Category: Internet

Page: 323

View: 5158

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The mystery is revealed at last in detailed color diagrams and explanations, graphically depicting the technologies that make the Internet work and how they fit together. You'll be able to understand and even one-up your computer geek friends after reading chapters on the Internet's underlying architecture, communication on the Internet, how the Web works, multimedia, and security and parental controls. For anyone interested in the Internet. Annotation copyrighted by Book News, Inc., Portland, OR
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Japan

Why It Works, Why It Doesn't: Economics in Everyday Life

Author: James Mak

Publisher: University of Hawaii Press

ISBN: 9780824819675

Category: Business & Economics

Page: 219

View: 5179

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This collection of twenty-six essays furnishes concise explanations of everyday Japanese life in simplified economic terms. They begin with such questions as, Do Japanese live better than Americans? Why don't Japanese workers claim all their overtime? Why don't Japanese use personal checking accounts? Why do Japanese give and receive so many gifts? The essays are written in non-technical, accessible language intended for the undergraduate or advanced placement high school student taking an economics course or studying Japan in a social science course. The general reader will find the book a fascinating compendium of facts on Japanese culture and daily life.
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