Hooked

Hooked

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products.

Author: Nir Eyal

Publisher: Penguin

ISBN: 9780698190665

Category: Business & Economics

Page: 256

View: 105

Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Categories: Business & Economics

Hooked

Hooked

Nir Eyal has constructed a framework for understanding and designing habit-forming products. Nir will share the tactics companies like Facebook, Pinterest, and Twitter use to drive daily engagement. Nir Eyal Founder, NirAndFar.com.

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ISBN: OCLC:1137348213

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View: 825

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What is the psychology behind building the services customers love? How can designers create products compelling enough to "hook" users? Nir Eyal has constructed a framework for understanding and designing habit-forming products. Nir will share the tactics companies like Facebook, Pinterest, and Twitter use to drive daily engagement. Nir Eyal Founder, NirAndFar.com.
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Hooked

Hooked

Learn how to create habit-forming products people love ... in 30 minutes. The official summary of Hooked is your essential guide to understanding how to drive customer engagement and innovate with confidence and clarity.

Author: Novato Press

Publisher: Novato Press

ISBN: 1623154634

Category: Business & Economics

Page: 52

View: 551

Learn how to create habit-forming products people love ... in 30 minutes. The official summary of Hooked is your essential guide to understanding how to drive customer engagement and innovate with confidence and clarity. In his bestselling book Hooked, author Nir Eyal distills years of research, consulting, and practical experience and provides a how-to guide for product development-a blueprint he searched for as start-up founder but never found. An essential tool for entrepreneurs, product managers, designers, marketers, and anyone else interested in driving customer engagement, the 30 Minute Expert Guide to Nir Eyal's Hooked offers: A chapter-by-chapter synopsis that identifies the key concepts outlined in Nir Eyal's bestselling book, Hooked Actionable steps designed to help you implement your own habit-forming strategies and create better, more successful products Illustrative examples of habit-forming products including Amazon, Twitter, the Bible app, and more"
Categories: Business & Economics

Summary of Hooked by Nir Eyal How to Build Habit Forming Products

Summary of Hooked by Nir Eyal   How to Build Habit Forming Products

SYNOPSIS: Hооkеd (2014) explains, thrоugh аnесdоtеѕ аnd scientific ѕtudіеѕ, hоw аnd whу we integrate certain рrоduсtѕ іntо our daily rоutіnеѕ, аnd whу ѕuсh рrоduсtѕ аrе the Holy Grail fоr аnу ...

Author: Ctprint

Publisher:

ISBN: 165729983X

Category:

Page: 42

View: 188

SYNOPSIS: Hооkеd (2014) explains, thrоugh аnесdоtеѕ аnd scientific ѕtudіеѕ, hоw аnd whу we integrate certain рrоduсtѕ іntо our daily rоutіnеѕ, аnd whу ѕuсh рrоduсtѕ аrе the Holy Grail fоr аnу соnѕumеr-оrіеntеd соmраnу. Hooked gіvеѕ соnсrеtе аdvісе on how соmраnіеѕ саn mаkе thеіr рrоduсtѕ hаbіt-fоrmіng, whіlе ѕіmultаnеоuѕlу еxрlоrіng thе mоrаl issues thаt еntаіlѕ. ABOUT THЕ AUTHОR: Nіr Eyal іѕ a wrіtеr, tеасhеr аnd consultant whо hаѕ lоng аdvіѕеd ѕtаrt-uрѕ аnd оthеr businesses оn designing ѕuссеѕѕful рrоduсtѕ. Hе іѕ thе fоundеr of twо start-ups, both оf which have ѕіnсе bееn асԛuіrеd, аnd he соntrіbutеѕ regularly to mаgаzіnеѕ like Fоrbеѕ, TechCrunch аnd Pѕусhоlоgу Today.DISCLAIMER: This bооk іѕ nоt mеаnt tо rерlасе thе оrіgіnаl bооk but tо ѕеrvе аѕ a companion tо іt.
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Summary Hooked

Summary  Hooked

The must-read summary of Nir Eyal and Ryan Hoover's book: "Hooked: How to Build Habit-Forming Products".

Author: BusinessNews Publishing

Publisher: Must Read Summaries

ISBN: 9782511035870

Category: Business & Economics

Page: 9

View: 571

The must-read summary of Nir Eyal and Ryan Hoover's book: "Hooked: How to Build Habit-Forming Products". This complete summary of the ideas from Nir Eyal and Ryan Hoover's book "Hooked" provides the key to forming customer habits for your products and services. Getting your customers to use your product daily makes that product indispensable, providing significant benefits for your bottom line. To do this, companies are creating product hooks by following the Hook Model: trigger, action, rewards, investment. Added-value of this summary: • Save time • Build long-term customer habits • Create product hooks To learn more, read “Hooked” and find out how you can form consumer habits for your products and gain loyal customers!
Categories: Business & Economics

Hooked

Hooked

How to Build Habit-Forming Products Nir Eyal. I didn't write Hooked for the social media companies and video game makers—they already know these tactics. I wrote this book for you, so everyone can build products that help people do what ...

Author: Nir Eyal

Publisher: Penguin UK

ISBN: 9780241971857

Category: Business & Economics

Page: 256

View: 184

In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014 Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App. Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. Ryan Hoover's writing has appeared in Tech- Crunch, The Next Web, Forbes, and Fast Company. After working on Hooked with Nir Eyal, Hoover founded Product Hunt, a company that has been described as "the place to discover the next big things in tech."
Categories: Business & Economics

Hype

Hype

Nir Eyal , Hooked : How to Build Habit - Forming Products . Editor : Ryan Hoover . ( New York : Portfolio / Penguin , 2014 ) . Book . 145. Kevin Roose , " Do Not Disturb : How I Ditched My Phone and Unbroke My Brain , " New York Times ...

Author: Gabrielle Bluestone

Publisher: Harlequin

ISBN: 9781488059124

Category: Biography & Autobiography

Page: 347

View: 153

"Hype is the best kind of nonfiction: juicy, sharp, savage and wildly entertaining, with a celebrity behaving badly on every page. What more could you want?” -Cat Marnell, New York Times-bestselling author of How to Murder Your Life From former Vice journalist and executive producer of hit Netflix documentary Fyre comes an eye-opening look at the con artists, grifters and snake oil salesmen of the digital age—and why we can’t stop falling for them. We live in an age where scams are the new normal. A charismatic entrepreneur sells thousands of tickets to a festival that never happened. Respected investors pour millions into a start-up centered around fake blood tests. Reviewers and celebrities flock to London’s top-rated restaurant that’s little more than a backyard shed. These unsettling stories of today’s viral grifters have risen to fame and hit the front-page headlines, yet the curious conundrum remains: Why do these scams happen? Drawing from scientific research, marketing campaigns, and exclusive documents and interviews, former Vice reporter Gabrielle Bluestone delves into the irresistible hype that fuels our social media ecosystem, whether it’s from the trusted influencers that peddled Fyre or the consumer reviews that sold Juicero. A cultural examination that is as revelatory as it is relevant, Hype pulls back the curtain on the manipulation game behind the never-ending scam season—and how we as consumers can stop getting played.
Categories: Biography & Autobiography

Hooked 30 Minute Expert Guide Official Summary to Nir Eyal s Hooked

Hooked   30 Minute Expert Guide  Official Summary to Nir Eyal   s Hooked

HOW TO USE THIS SUMMARY This summary gives a concise overviewof Nir Eyal's bestselling book,Hooked: How to Build HabitForming Products.The purpose isto familiarizethe reader with the concepts,framework, and important questions ...

Author: Novato Press

Publisher: Callisto Media Inc.

ISBN: 9781623155469

Category: Technology & Engineering

Page: 52

View: 555

Learn they key concepts in Nir Eyal’s Hooked… in 30 minutes. This 30-minute expert guide is the official summary of Eyal’s bestselling book, Hooked, and includes a foreword by the author. In Hooked author Nir Eyal distills years of research, consulting, and practical experience and provides a how-to guide for product development—a blueprint he searched for as start-up founder but never found. An essential tool for entrepreneurs, product managers, designers, marketers, and anyone else interested in driving customer engagement, the 30 Minute Expert Guide to Nir Eyal’s Hooked offers: · A chapter-by-chapter synopsis that identifies the key concepts outlined in Nir Eyal’s bestselling book, Hooked · Actionable steps designed to help you implement your own habit-forming strategies and create better, more successful products · Illustrative examples of habit-forming products including Amazon, Twitter, the Bible app, and more
Categories: Technology & Engineering

Indistractable

Indistractable

Empowering and optimistic, this is the book that will help you design your time, realise your ambitions, and live the life you really want.

Author: Nir Eyal

Publisher: Bloomsbury Publishing

ISBN: 9781526610232

Category: Business & Economics

Page: 336

View: 780

'A must-read' Mark Manson We are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done. Why does it feel like we're distracting our lives away? In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book that will help you design your time, realise your ambitions, and live the life you really want. 'If you value your time, your focus or your relationships, this book is essential reading' Jonathan Haidt, author of The Righteous Mind 'A guide to staying focused in an age of constant distraction' Guardian 'Exactly what most of us need in order to focus on what is important, rather than the dazzling, illuminated, unsatisfying distractions of modern life' Matt Haig 'Does exactly as it promises. Amazing' Chris Evans 'The best guide I've read for reclaiming our attention, our focus and our lives' Arianna Huffington
Categories: Business & Economics

Customer Obsessed

Customer Obsessed

So how do we identify true habit-forming products or, more important, build them ourselves? ... the quandary of creating addictive products that become pervasive in his book Hooked: How to Build HabitForming Products (Portfolio, 2014).

Author: Eric Berridge

Publisher: John Wiley & Sons

ISBN: 9781119326045

Category: Business & Economics

Page: 272

View: 110

Optimize the customer experience via the cloud to gain a powerful competitive advantage Customer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting-edge handbook for customer experience. Cloud technology has been hailed as a game-changer, but a recent IDC report shows that it accounts for less than three percent of total IT spending; why are so many companies neglecting such an enormous asset? This book provides a high-level overview of how the cloud can give you a competitive advantage. You'll learn how to integrate cloud technology into sound customer experience strategy to achieve unprecedented levels of success. More than just a state-of-the-field assessment, this book offers a set of concrete actions you can take today to leverage cloud computing into technical innovation and better business outcomes at all levels of your organization. You'll examine the many factors that influence the customer experience, and emerge with the insight to fine-tune your approach using the power of the cloud. What kind of advantage is your company leaving on the table? This book guides you through the key drivers of customer success to help you optimize your approach and leverage the future of global technology. Learn the keys to competitive advantage in the digital era Gain insight into each element that affects customer experience Harness the power of the cloud to achieve customer success Follow a prescriptive framework for optimizing customer experience We are in the golden age of IT innovation, but the majority of companies haven't even adopted cloud technology, much less begun to utilize its full business capabilities. Jump into the gap now, and reap the benefits as other struggle to catch up. Customer Obsessed gives you the guidance you need to achieve sustainable success in today's digital world.
Categories: Business & Economics