Harley-Davidson

A History of the World’s Most Famous Motorcycle

Author: Margie Siegal

Publisher: Bloomsbury Publishing

ISBN: 0747814953

Category: Antiques & Collectibles

Page: 64

View: 8610

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Harley-Davidson: words that evoke the open American road and the 'Made in America' tradition like no others. The sweeping chopper handlebars, the distinctive throaty 'potato potato' roar of the engine and the unmistakable logo are all emblems recognized the world over. This book expertly ties together the mechanical evolution of the Harley's engines – from the earliest motorized pedal bicycles to the iconic heavyweight twin cylinder V-engines we know and love today – and the social history of the brand's phenomenal rise in the twentieth century, as innovative survivor of the Great Depression, supplier of the military during both World Wars and enduring symbol of freedom and rebellion in movies such as 'Easy Rider'. It is fully illustrated with pictures of the bikes and those who have ridden them as well as beautiful examples of H-D's distinctive design aesthetic in advertising and collectibles.
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Technical Innovation in American History: An Encyclopedia of Science and Technology [3 volumes]

Author: Rosanne Welch,Peg A. Lamphier

Publisher: ABC-CLIO

ISBN: 161069094X

Category: History

Page: 1082

View: 8481

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From the invention of eyeglasses to the Internet, this three-volume set examines the pivotal effects that inventions have had on society, providing a fascinating history of technology and innovations in the United States from the earliest colonization by Europeans to the present. • Encourages readers to consider the tremendous potential impact of advances in science and technology and the ramifications of important inventions on the global market, human society, and even the planet as a whole • Supports eras addressed in the National Standards for American history as well as curricular units on inventions, discoveries, and technological advances • Includes primary documents, a chronology, and section openers that help readers contextualize the content
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Building Brand Communities

How Organizations Succeed by Creating Belonging

Author: Carrie Melissa Jones,Charles Vogl

Publisher: Berrett-Koehler Publishers

ISBN: 1523086637

Category: Business & Economics

Page: 264

View: 719

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An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Smart organizations know that creating communities is the key to unlocking unprecedented outcomes. But too many mistakenly rely on superficial transactional relationships as a foundation for community, when really people want something deeper. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be. Jones and Vogl present practices used by global brands like Yelp, Etsy, Twitch, Harley Davidson, Salesforce, Airbnb, Sephora, and others to connect in a meaningful way with the people critical for their success. They articulate how authentic communities can serve organizational goals in seven different areas: innovation, talent recruitment, customer retention, marketing, customer service, building transformational movements, and creating community forums. They also reveal principles to grow a new brand community to critical mass. This is the first comprehensive guide to a crucial differentiator that gives organizations access to untapped enthusiasm and engagement.
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