Handbook of Research on Narrative Advertising

Handbook of Research on Narrative Advertising

The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media.

Author: Yilmaz, Recep

Publisher: IGI Global

ISBN: 9781522597919

Category: Business & Economics

Page: 400

View: 560

Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.
Categories: Business & Economics

Handbook of Research on Transmedia Storytelling and Narrative Strategies

Handbook of Research on Transmedia Storytelling and Narrative Strategies

This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.

Author: Y?lmaz, Recep

Publisher: IGI Global

ISBN: 9781522553588

Category: Social Science

Page: 599

View: 929

Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.
Categories: Social Science

Handbook of Research on Narrative Interactions

Handbook of Research on Narrative Interactions

He authored nine books ( Handbook of Reseach on Narrative Advertising ; Handbook of Reseach on Transmedia Storytelling and Narrative Strategies ; Narrative Advertising Models and Conceptualization in the Social Media Age ; Traditional ...

Author: Yilmaz, Recep

Publisher: IGI Global

ISBN: 9781799849049

Category: Social Science

Page: 401

View: 566

Our understanding of the concept of narrative has undergone a significant transformation over time, particularly today as new communication technologies are developed and popularized. As new narrative genres are born and old ones undergo great change by the minute, a thorough understanding can shed light on which storytelling elements work best in what format. That deep understanding can then help build strong, satisfying stories. The Handbook of Research on Narrative Interactions is an essential publication that examines the relationships between types of narratives in a shifting and widening scope of storytelling forms. While highlighting a wide range of topics including contemporary culture, advertising, and transmedia storytelling, this book is ideally designed for media professionals, content creators, advertisers, entrepreneurs, researchers, academicians, and students.
Categories: Social Science

Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age

Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age

He authored nine books (Handbook of Research on Narrative Advertising; Handbook of Research on Transmedia Storytelling and Narrative Strategies; Narrative Advertising Models and Conceptualization in the Social Media Age; Traditional and ...

Author: Taskiran, Nurdan Oncel

Publisher: IGI Global

ISBN: 9781799815365

Category: Language Arts & Disciplines

Page: 405

View: 439

The fast pace of technology in this day and age has made it difficult for individuals to stay informed without becoming lost in the folds of an information overload. Methods used to narrow down information are becoming just as important as providing the information to be discovered. The Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age is a pivotal reference source that provides vital research on the significance of being literate in the age of speed and technology. While highlighting topics such as e-advertising, mobile computing, and visual culture, this publication explores the major issues society has in the information age and the methods of innovative achievements of public or private institutions. This book is ideally designed for researchers, academicians, teachers, and business managers seeking current research on a variety of social sciences in terms of the digital age.
Categories: Language Arts & Disciplines

Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer

Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer

... please visit: https://www.igi-global.com/book-series/advances-marketing-customer-relationship-management/37150 Digital ... US $275.00 (our price) Handbook of Research on Narrative Advertising Recep Yilmaz (Ondokuz Mayıs University, ...

Author: Dadwal, Sumesh Singh

Publisher: IGI Global

ISBN: 9781799801337

Category: Business & Economics

Page: 532

View: 187

Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.
Categories: Business & Economics

Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines

Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines

The Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines is a comprehensive reference book that provides the relevant theoretical framework that concerns storytelling in modern society, as well as the ...

Author: Mihăeş, Lorena Clara

Publisher: IGI Global

ISBN: 9781799866077

Category: Language Arts & Disciplines

Page: 467

View: 278

Stories are everywhere around us, from the ads on TV or music video clips to the more sophisticated stories told by books or movies. Everything comes wrapped in a story, and the means employed to weave the narrative thread are just as important as the story itself. In this context, there is a need to understand the role storytelling plays in contemporary society, which has changed drastically in recent decades. Modern global society is no longer exclusively dominated by the time-tested narrative media such as literature or films because new media such as videogames or social platforms have changed the way we understand, create, and replicate stories. The Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines is a comprehensive reference book that provides the relevant theoretical framework that concerns storytelling in modern society, as well as the newest and most varied analyses and case studies in the field. The chapters of this extensive volume follow the construction and interpretation of stories across a plethora of contemporary media and disciplines. By bringing together radical forms of storytelling in traditional disciplines and methods of telling stories across newer media, this book intersects themes that include interactive storytelling and narrative theory across advertisements, social media, and knowledge-sharing platforms, among others. It is targeted towards professionals, researchers, and students working or studying in the fields of narratology, literature, media studies, marketing and communication, anthropology, religion, or film studies. Moreover, for interested executives and entrepreneurs or prospective influencers, the chapters dedicated to marketing and social media may also provide insights into both the theoretical and the practical aspects of harnessing the power of storytelling in order to create a cohesive and impactful online image.
Categories: Language Arts & Disciplines

Handbook of Research on Contemporary Consumerism

Handbook of Research on Contemporary Consumerism

... please visit: https://www.igi-global.com/book-series/advances-marketing-customer-relationship-management/37150 ... US $275.00 (our price) Handbook of Research on Narrative Advertising Recep Yilmaz (Ondokuz Mayıs University, ...

Author: Kaufmann, Hans Ruediger

Publisher: IGI Global

ISBN: 9781522582717

Category: Business & Economics

Page: 361

View: 730

Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.
Categories: Business & Economics

Handbook of Research on the Impact of Fandom in Society and Consumerism

Handbook of Research on the Impact of Fandom in Society and Consumerism

... please visit: https://www.igi-global.com/book-series/advances-marketing-customer-relationship-management/37150 ... US $275.00 (our price) Handbook of Research on Narrative Advertising Recep Yilmaz (Ondokuz Mayıs University, ...

Author: Wang, Cheng Lu

Publisher: IGI Global

ISBN: 9781799810490

Category: Business & Economics

Page: 605

View: 172

Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture. The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.
Categories: Business & Economics

Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences

Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences

... please visit: https://www.igi-global.com/book-series/advances-marketing-customer-relationship-management/37150 Digital ... US $275.00 (our price) Handbook of Research on Narrative Advertising Recep Yilmaz (Ondokuz Mayıs University, ...

Author: Musso, Fabio

Publisher: IGI Global

ISBN: 9781799814139

Category: Business & Economics

Page: 571

View: 911

In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.
Categories: Business & Economics

Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry

Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry

Unintended thought . New York : Guilford Press . Ulker - Demirel , E. ( 2019 ) . The Features of New Communication Channels and Digital Marketing . In Handbook of Research on Narrative Advertising ( pp . 302–313 ) .

Author: Chkoniya, Valentina

Publisher: IGI Global

ISBN: 9781799869863

Category: Computers

Page: 653

View: 934

The contemporary world lives on the data produced at an unprecedented speed through social networks and the internet of things (IoT). Data has been called the new global currency, and its rise is transforming entire industries, providing a wealth of opportunities. Applied data science research is necessary to derive useful information from big data for the effective and efficient utilization to solve real-world problems. A broad analytical set allied with strong business logic is fundamental in today’s corporations. Organizations work to obtain competitive advantage by analyzing the data produced within and outside their organizational limits to support their decision-making processes. This book aims to provide an overview of the concepts, tools, and techniques behind the fields of data science and artificial intelligence (AI) applied to business and industries. The Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry discusses all stages of data science to AI and their application to real problems across industries—from science and engineering to academia and commerce. This book brings together practice and science to build successful data solutions, showing how to uncover hidden patterns and leverage them to improve all aspects of business performance by making sense of data from both web and offline environments. Covering topics including applied AI, consumer behavior analytics, and machine learning, this text is essential for data scientists, IT specialists, managers, executives, software and computer engineers, researchers, practitioners, academicians, and students.
Categories: Computers

Handbook of Research on Effective Advertising Strategies in the Social Media Age

Handbook of Research on Effective Advertising Strategies in the Social Media Age

Storytelling is a finite game; narrative is an infinite game. In the beginning, there was only one narrative: religion. Around the 1600's, a second narrative emerged: science. And today, a third narrative is emerging: the network itself ...

Author: Ta?k?ran, Nurdan Öncel

Publisher: IGI Global

ISBN: 9781466681262

Category: Business & Economics

Page: 509

View: 313

Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.
Categories: Business & Economics

Handbook of Research on Customer Engagement

Handbook of Research on Customer Engagement

... “Narrative Ads: The Effect of Argument Strength and Story Format,” Journal of Business Research, 66(4), 516‒522. Lloyd, Stephen, and Arch G. Woodside (2013), “Animals, Archetypes, and Advertising (A3): The Theory and The Practice of ...

Author: Linda D. Hollebeek

Publisher: Edward Elgar Publishing

ISBN: 9781788114899

Category: Business & Economics

Page: 544

View: 183

Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.
Categories: Business & Economics

Handbook of Research on Digital Media and Advertising User Generated Content Consumption

Handbook of Research on Digital Media and Advertising  User Generated Content Consumption

Broadcast advertising often took advantage of narrative content, with the benefit of engagement and a typically positive mood, on which an advertiser could build engagement with a brand. The notion that emotional involvement with the ...

Author: Eastin, Matthew S.

Publisher: IGI Global

ISBN: 9781605667935

Category: Business & Economics

Page: 768

View: 689

"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.
Categories: Business & Economics

Handbook of Research on New Media Applications in Public Relations and Advertising

Handbook of Research on New Media Applications in Public Relations and Advertising

Narrative Ads: The Effect of Argument Strength and Story Format. Journal of Business Research, 66(4), 516–522. doi:10.1016/j.jbusres.2011.12.016 Lombard, M., & Synder-Duch, J. (2017). Digital Advertising in the Digital Age: The Power of ...

Author: Esiyok, Elif

Publisher: IGI Global

ISBN: 9781799832034

Category: Business & Economics

Page: 572

View: 633

As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.
Categories: Business & Economics

Handbook of Research on Transmedia Storytelling Audience Engagement and Business Strategies

Handbook of Research on Transmedia Storytelling  Audience Engagement  and Business Strategies

The second part of the second section revolves around the encounter between entertainment and advertising. In this sense, although the lines between the two are currently quite blurred, aspects such as product placement or brand content ...

Author: Hern ndez-Santaolalla, V¡ctor

Publisher: IGI Global

ISBN: 9781799831204

Category: Business & Economics

Page: 457

View: 525

As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium?s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
Categories: Business & Economics

Handbook of Research on Examining Cultural Policies Through Digital Communication

Handbook of Research on Examining Cultural Policies Through Digital Communication

At this point, storytelling gives them the opportunity to start an adventure by opening them the door of a world of ... An important part of successfully using storytelling as a marketing technique is having a good story to base the ...

Author: Önay Dogan, Betül

Publisher: IGI Global

ISBN: 9781522569992

Category: Business & Economics

Page: 447

View: 256

Culture is one of the most important elements for explaining individuals' behaviors within the social structure. It meets the various social needs of members of a society by directing how individuals must react to various events and how to act in specific circumstances. A planned and systematic process is required for disseminating this cultural accumulation as a policy, which is produced collectively by all members within their everyday life practices. The Handbook of Research on Examining Cultural Policies Through Digital Communication provides emerging research on this aspect of cultural policy, which is formed within the framework of this systematic process in a strategic manner and can be defined as various activities of the state intended for art, human sciences, and cultural inheritance. Creating such cultural policies involves the establishment of measures and organizations required for the development of each individual, providing economic and social facilities, all of which are actions intended for directing society. Featuring coverage on a broad range of topics such as long-distance education, digital citizenship, and public diplomacy, this book is ideally designed for academicians, researchers, advanced-level students, sociologists, international and national organizations, and government officials.
Categories: Business & Economics

Handbook of Qualitative Research Methods in Marketing

Handbook of Qualitative Research Methods in Marketing

A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of ...

Author: Russell W. Belk

Publisher: Edward Elgar Publishing

ISBN: 9781847204127

Category: Business & Economics

Page: 608

View: 897

A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.
Categories: Business & Economics

Narrative Advertising Models and Conceptualization in the Digital Age

Narrative Advertising Models and Conceptualization in the Digital Age

Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement ...

Author: Y?lmaz, Recep

Publisher: IGI Global

ISBN: 9781522523741

Category: Business & Economics

Page: 360

View: 255

The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.
Categories: Business & Economics

Digital Marketing Strategies for Tourism Hospitality and Airline Industries

Digital Marketing Strategies for Tourism  Hospitality  and Airline Industries

For a list of additional titles in this series, please visit: https://www.igi-global.com/book-series/advances-marketing-customer-relationship-management/37150 Handbook of Research on Narrative Advertising Recep Yilmaz (Ondokuz Mayıs ...

Author: Santos, José Duarte

Publisher: IGI Global

ISBN: 9781522597858

Category: Business & Economics

Page: 267

View: 975

The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.
Categories: Business & Economics

Handbook of Research on International Advertising

Handbook of Research on International Advertising

traditional approaches to 160, 170, 172–3, 175 US advertising, compared with 160, 163–4, 170 Western influences on 161–2 ... and Research in Advertising 22–31 Ju-Pak, Kuen-Hee 311–13 Kabasakal, H. 75 kaipan (Chinese narrative songs) 146 ...

Author: Shintaro Okazaki

Publisher: Edward Elgar Publishing

ISBN: 9781781001042

Category: Business & Economics

Page: 576

View: 396

'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international advertising research. From culture to methodologies to the newest in digital approaches, international advertising research has never gotten as compete coverage as found in this one volume.' – Don E. Schultz, Northwestern University, US 'An excellent book for international marketing scholars and advertising executives that focuses on the complexity of making advertising decisions in a global world. The contributors identify how international advertising perspectives are being transformed by such changes as the emergence of social media, rise of BRIC countries, and increasing concern for localization of advertising. Confident in predictions and bold in recommendations, this book is written with ambition, scope, and verve that sets it apart from the usual advertising books.' – Subhash C. Jain, University of Connecticut, US The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference tool, the Handbook provides comprehensive coverage of the area, including entries on: theoretical advances in international advertising research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international advertising, effectiveness of specific creative techniques, global advertising agencies, international perspectives of corporate reputation, transnational trust, global consumer cultural positioning, and performance of integrated marketing communications, among others. Researchers, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating resource invaluable.
Categories: Business & Economics