Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy

Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy

The digital economy: business organization, production processes and regional developments (1st ed.). Routledge. ... Data Protection Regulations and International Data Flow: Implications for Trade and Development.

Author: Carvalho, Luísa Cagica

Publisher: IGI Global

ISBN: 9781522563082

Category: Business & Economics

Page: 609

View: 800

The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.
Categories: Business & Economics

Handbook of Research on Multidisciplinary Approaches to Entrepreneurship Innovation and ICTs

Handbook of Research on Multidisciplinary Approaches to Entrepreneurship  Innovation  and ICTs

Digital entrepreneurship: Innovative business models for the sharing economy. Creativity and Innovation Management, 26(3), ... Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy. IGI Global.

Author: Carvalho, Luísa Cagica

Publisher: IGI Global

ISBN: 9781799841005

Category: Business & Economics

Page: 455

View: 426

Currently, most organizations are dependent on IS/ICT in order to support their business strategies. IS/ICT can promote the implementation of strategies and enhancers of optimization of the various aspects of the business. In market enterprises and social organizations, digital economy and ICTs are important tools that can empower social entrepreneurship initiatives to develop, fund, and implement new and innovative solutions to social, cultural, and environmental problems. The Handbook of Research on Multidisciplinary Approaches to Entrepreneurship, Innovation, and ICTs is an essential reference source that discusses the digitalization techniques of the modern workforce as well as important tools empowering social entrepreneurship initiatives. Featuring research on topics such as agile business analysis, multicultural workforce, and human resource management, this book is ideally designed for business managers, entrepreneurs, IT consultants, researchers, industry professionals, human resource consultants, academicians, and students.
Categories: Business & Economics

Handbook of Research on Smart Management for Digital Transformation

Handbook of Research on Smart Management for Digital Transformation

Internet Research, 19(5), 335–365. doi:10.1108/10662240920998887 Walker, J. H., Saffu, K., & Mazurek, M. (2016). ... Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy. IGI Global.

Author: Barbosa, Belem

Publisher: IGI Global

ISBN: 9781799890102

Category: Business & Economics

Page: 614

View: 769

In a global and digital society, businesses are constantly being challenged by innovative and disruptive management strategies. The dramatic changes that took place in all corners of the world during the COVID-19 pandemic confirmed that companies need to update their resources and anticipate trends. The current changes introduced by digitalization offer endless innovation scenarios and strategic opportunities to companies but also demand an accurate and structured analysis of drivers, motivations, and determinants for success in this transformation. The Handbook of Research on Smart Management for Digital Transformation analyzes the drivers of digital transformation in businesses and assesses digital transformation success factors in the short, medium, and long run. This critical reference source is comprised of theoretical and empirical chapters as well as case studies on digital adoption by companies in different business sectors. Covering topics such as brand messaging, digital media platforms, and success determinants, this book is an essential resource for managers, researchers, educators of higher education, business students, digital strategists, business associations, communication and marketing agencies, entrepreneurs, and academicians.
Categories: Business & Economics

Handbook of Research on Urban Tourism Viral Society and the Impact of the COVID 19 Pandemic

Handbook of Research on Urban Tourism  Viral Society  and the Impact of the COVID 19 Pandemic

In L. Carvalho & P. Isaías (Eds.), Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy (pp. 269-290). IGI Global. http://hdl.handle.net/1822/70088 Andrade, P. (2018d). Mobile art flows: tourism ...

Author: Andrade, Pedro

Publisher: IGI Global

ISBN: 9781668433713

Category: Business & Economics

Page: 782

View: 297

The tourism and hospitality industries have faced major setbacks in recent years as they have had to combat various challenges such as the COVID-19 pandemic and a rapidly evolving global market. In order to ensure these industries are prepared for future crises, further study on the best practices and strategies for handling difficult times and managing growth is critical. The Handbook of Research on Urban Tourism, Viral Society, and the Impact of the COVID-19 Pandemic provides innovative research and perspectives on the revitalization of cultural tourism industries and services by addressing the creation of jobs in the areas of restoration, leisure, and culture. The book also analyzes how the tourism industry has handled global crises in the past and proposes business models for information and knowledge dissemination to appropriately handle disasters. Covering critical topics such as digital media and risk management, this major reference work is ideal for industry professionals, government officials, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.
Categories: Business & Economics

Smart Cities Citizen Welfare and the Implementation of Sustainable Development Goals

Smart Cities  Citizen Welfare  and the Implementation of Sustainable Development Goals

The Role of Urban Living Labs in Entrepreneurship , Energy , and Governance of Smart Cities . In Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy ( pp . 203-221 ) . IGI Global .

Author: Pego, Ana Cristina

Publisher: IGI Global

ISBN: 9781799877875

Category: Political Science

Page: 402

View: 774

The smart city is a driver of change, innovation, competitiveness, and networking for businesses and organizations based on the concept of the Sustainable Development Goals for the 2030 agenda. The importance of a new paradigm regarding the externalities of the environment, citizen welfare, and natural resources in cities as an impact of urban ecosystems is the main objective for sustainable development in cities through 2030. Smart Cities, Citizen Welfare, and the Implementation of Sustainable Development Goals provides innovative insights into the key developments and new trends associated with online challenges and opportunities in smart cities based on the concept of the Sustainable Development Goals. The content within this publication represents research encompassing corporate social responsibility, economic policy, and city planning. This book serves as a vital reference source for urban planners, policymakers, managers, entrepreneurs, graduate-level students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to smart city development in Europe.
Categories: Political Science

Universal Codes of Media in International Political Communications Emerging Research and Opportunities

Universal Codes of Media in International Political Communications  Emerging Research and Opportunities

Digital Marketing in a New Age Economy. In L. C. Carvalho & P. Isaías (Eds.), Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy (pp. 339–358). IGI Global. doi:10.4018/978-1-5225-6307-5.ch015 ...

Author: Yeromin, Mykola Borysovych

Publisher: IGI Global

ISBN: 9781799838098

Category: Social Science

Page: 209

View: 560

Much like different lenses will give a camera a different view, different forms of media portray different aspects of political relations. Without conveyed messages through audiovisual media, individuals would lose those conveyed messages through sub-textual means. Universal Codes of Media in International Political Communications: Emerging Research and Opportunities provides emerging research exploring the theoretical and practical aspects of audiovisual media and applications within political science. Featuring coverage on a broad range of topics such as media representation, political studies, and international communications, this book is ideally designed for policymakers, administrators, and government officials.
Categories: Social Science

Impact of Political Socialization on the Support for Democratic Principles Emerging Research and Opportunities

Impact of Political Socialization on the Support for Democratic Principles  Emerging Research and Opportunities

Emerging Research and Opportunities Ellis, Allison Clark. Alsup, P. R. (2019). ... In L. C. Carvalho & P. Isaías (Eds.), Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy (pp. 269–290).

Author: Ellis, Allison Clark

Publisher: IGI Global

ISBN: 9781799842927

Category: Political Science

Page: 204

View: 960

As we come upon the 30th anniversary of communism’s fall, it is a good time to reexamine what life was like behind the Iron Curtain and how communism impacted people for generations. The study of communication is important as it shows how much effect government type has on the principles its people support. Those interested in promoting and maintaining democratic ideals in countries around the world require a book such as this to better understand the effect communism has had. Impact of Political Socialization on the Support for Democratic Principles: Emerging Research and Opportunities examines life under communism in Czechoslovakia and Hungary with particular attention paid to education, religion, travel, and exposure to Western culture, as well as their transition to democracy and how successful that transition has been. The book makes the case that being politically socialized under communism has made embracing democratic principles more difficult. The evidence for this case is based on 200 interviews conducted in 2017-18 with people who lived in Czechoslovakia and Hungary during communism, present-day analysis of government and politics in the Czech Republic and Hungary, and survey data from the European Social Survey. The main struggles in transitioning to democracy are identified, and it is speculated whether the Czech Republic and Hungary can ever be long-term, fully functioning democracies. The main implications of this publication are how government type during political socialization affects support for democratic principles, and whether the United States could ever be at risk for democratic erosion. The book is intended for political scientists, government officials, historians, academicians, researchers, and students.
Categories: Political Science

Cases on Corporate Social Responsibility and Contemporary Issues in Organizations

Cases on Corporate Social Responsibility and Contemporary Issues in Organizations

... Portugal) Business Science Reference • copyright 2019 • 301pp• H/C (ISBN: 9781522561521) • US $205.00 (our price) Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy Luísa Cagica Carvalho ...

Author: Antonaras, Alexandros

Publisher: IGI Global

ISBN: 9781522577164

Category: Business & Economics

Page: 402

View: 769

The last decades witnessed a vigorous debate over the role of corporations in society. Interest in corporate social responsibility (CSR) has become intense as corporate stakeholders have called for higher performance and ethical standards from businesses, and many corporations have developed CSR programs to harvest the benefits resulting from such initiatives. CSR practices have become a crucial component of business strategy contributing to organizational success and sustainable competitiveness. Cases on Corporate Social Responsibility and Contemporary Issues in Organizations is an essential reference source that provides specific case studies that elaborate on the strategies and policies enacted by contemporary organizations to address environmental and social issues, as well as economic and financial ones. Featuring research on topics such as sustainable development goals, CSR pillars, employee retention, gender equality, and social accountability, this book is ideally designed for business managers, researchers, practitioners, and students seeking coverage on innovative business practices enacted in multiple organizations/industries.
Categories: Business & Economics

Visibilities and Invisibilities in Smart Cities Emerging Research and Opportunities

Visibilities and Invisibilities in Smart Cities  Emerging Research and Opportunities

The Role of Urban Living Labs in Entrepreneurship, Energy, and Governance of Smart Cities. In L. C. Carvalho & P. Isaías (Eds.), Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy (pp.

Author: McKenna, H. Patricia

Publisher: IGI Global

ISBN: 9781799838517

Category: Political Science

Page: 289

View: 999

Throughout history, humanity has sought the betterment of its communities. In the 21st century, humanity has technology on its side in the process of improving its cities. Smart cities make their improvements by gathering real-world data in real time. Still, there are many complexities that many do not catch—they are invisible. It is important to understand how people make sense at the urban level and in extra-urban spaces of the combined complexities of invisibilities and visibilities in their environments, interactions, and infrastructures enabled through their own enhanced awareness together with aware technologies that are often embedded, pervasive, and ambient. This book probes the visible and invisible dimensions of emerging understandings of smart cities and regions in the context of more aware people interacting with each other and through more aware and pervasive technologies. Visibilities and Invisibilities in Smart Cities: Emerging Research and Opportunities contributes to the research literature for urban theoretical spaces, methodologies, and applications for smart and responsive cities; the evolving of urban theory and methods for 21st century cities and urbanities; and the formulation of a conceptual framework for associated methodologies and theoretical spaces. This work explores the relationships between variables using a case study approach combined with an explanatory correlational design. It is based on an urban research study conducted from mid-2015 to mid-2020 that spanned multiple countries across three continents. The book is split into four sections: introduction to the concepts of visible and invisible, frameworks for understanding the interplay of the two concepts, associated and evolving theory and methods, and extending current research as opportunities in smart city environments and regions. Covering topics including human geography, smart cities, and urban planning, this book is essential for urban planners, designers, city officials, community agencies, business managers and owners, academicians, researchers, and students, including those who work across multiple domains such as architecture, environmental design, human-computer interaction, human geography, information technology, sociology, and affective computing.
Categories: Political Science

Health Communication Models and Practices in Interpersonal and Media Contexts Emerging Research and Opportunities

Health Communication Models and Practices in Interpersonal and Media Contexts  Emerging Research and Opportunities

... Rebehy, P. C., Faleiros, F., & Galvao, M. C. (2019). Social Innovation to Achieve Global Health. In L. C. Carvalho & P. Isaías (Eds.), Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy ...

Author: Belim, Célia

Publisher: IGI Global

ISBN: 9781799843979

Category: Medical

Page: 277

View: 426

Successful communication can help to prevent health problems, promote healthy behaviors and lifestyles, and overcome health challenges. However, various issues have created obstacles for the promotion of health communication, including low health literacy, the reluctance of patients to admit their lack of understanding, the overestimation by health professionals of a patient’s level of understanding, and insufficient health literacy tools, to name a few. It is thus essential to convey the latest communication models and practices being used to increase health literacy and provide adequate health information to society. Health Communication Models and Practices in Interpersonal and Media Contexts: Emerging Research and Opportunities explores and analyzes the fundamentals, models, and dimensions of health communication and offers practical solutions for better communications with direct outcomes in the optimization of citizens’ health literacy. The book also discusses and proposes more effective health communication models and practices as a tool for the construction of more solid and evident health outcomes. Covering topics such as cancer prevention, health professionals’ communication, and models of health communication, this text is essential for health professionals, communication professionals, professors, teachers, researchers, academicians, and students.
Categories: Medical