Handbook of Entrepreneurship and Marketing

Handbook of Entrepreneurship and Marketing

domains make it challenging to justify how entrepreneurial marketing should be defined and studied. As such, there has been no consensus in terms of an entrepreneurial marketing definition and scholars have not been able to agree upon a ...

Author: Ian Fillis

Publisher: Edward Elgar Publishing

ISBN: 9781785364570

Category: Business & Economics

Page: 480

View: 814

This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective synthesis of scholarship at the interface between marketing and entrepreneurship.
Categories: Business & Economics

Handbook of Entrepreneurship and Marketing

Handbook of Entrepreneurship and Marketing

Scholars and postgraduate students in entrepreneurship and marketing, and particularly those working on the intersections between them, will find this Handbook an invaluable read.

Author: Ian Fillis

Publisher: Edward Elgar Publishing

ISBN: 1785364561

Category:

Page: 488

View: 423

This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective synthesis of scholarship at the interface between marketing and entrepreneurship.Emphasising the need for contextual analysis of marketing and entrepreneurial practices, this Handbook explores the effectiveness of a variety of behaviours, supporting its insights with relevant theory. Chapters cover areas such as innovation, strategy and networking for SMEs, social media and crowdfunding, and entrepreneurial marketing in the arts, including a focus on the growing phenomenon of cultural entrepreneurship. Scholars and postgraduate students in entrepreneurship and marketing, and particularly those working on the intersections between them, will find this Handbook an invaluable read. Its examination of the efficacy of various practices will also be of great interest to marketing professionals and entrepreneurs themselves.
Categories:

The Emerald Handbook of Entrepreneurship in Tourism Travel and Hospitality

The Emerald Handbook of Entrepreneurship in Tourism  Travel and Hospitality

This chapter will present and discuss the key elements of marketing with the aim to provide prospective entrepreneurs with the needed knowledge and background for better understanding and efficient implementation.

Author: Marios Sotiriadis

Publisher: Emerald Group Publishing

ISBN: 9781787435292

Category: Business & Economics

Page: 472

View: 508

This book is a practical handbook for entrepreneurship in tourism related industries. The book will provide students and prospective entrepreneurs with the knowledge, know-how and best practices in order to assist them in planning, implementing and managing business ventures in the field of tourism.
Categories: Business & Economics

Handbook of Research on Consumerism in Business and Marketing Concepts and Practices

Handbook of Research on Consumerism in Business and Marketing  Concepts and Practices

International Journal of Entrepreneurship and Innovation Management, 11(4), 369–397. doi:10.1504/IJEIM.2010.032264 ... In I. Weiner, T. Millon, & M. Lerner(Eds.), Handbook of ... Income distribution, market size and industrialization.

Author: Kaufmann, Hans-Ruediger

Publisher: IGI Global

ISBN: 9781466658813

Category: Business & Economics

Page: 668

View: 257

The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.
Categories: Business & Economics

Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics

Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics

Journal of Family Business Strategy, 5(3), 277–279. doi:10.1016/j.jfbs.2014.08.002 Kellermanns, F. W., & Eddleston, K. A. (2006). Corporate entrepreneurship in family firms, A family perspective. Entrepreneurship Theory and Practice, ...

Author: Saiz-Alvarez, Jose Manuel

Publisher: IGI Global

ISBN: 9781522589402

Category: Business & Economics

Page: 438

View: 834

Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.
Categories: Business & Economics

Handbook of Research on Applied AI for International Business and Marketing Applications

Handbook of Research on Applied AI for International Business and Marketing Applications

Recherche et Applications en Marketing , 26 ( 3 ) , 117–124 . doi : 10.1177 / 076737011102600306 Delen ... Behaviors in Information Systems Use : A Longitudinal Analysis of System Use Problems in the Business Intelligence Context .

Author: Christiansen, Bryan

Publisher: IGI Global

ISBN: 9781799850786

Category: Business & Economics

Page: 702

View: 178

Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand how to coincide with and utilize these techniques to enhance and make their work more efficient. The Handbook of Research on Applied AI for International Business and Marketing Applications is a critical scholarly publication that provides comprehensive research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academicians, practitioners, researchers, and students.
Categories: Business & Economics

Handbook of Marketing

Handbook of Marketing

The Handbook of Marketing presents a major retrospective and prospective overview of the field of marketing, and provides a landmark reference at a time when many of the traditional boundaries and domains within the marketing discipline ...

Author: Barton A Weitz

Publisher: SAGE

ISBN: 0761956824

Category: Business & Economics

Page: 626

View: 360

The Handbook of Marketing presents a major retrospective and prospective overview of the field of marketing, and provides a landmark reference at a time when many of the traditional boundaries and domains within the marketing discipline have been subject to change. The Handbook frames, assesses and synthesizes the work in the field and helps to define and shape its current and future development. It includes contributions from leading scholars in the field, and the input of an international and extremely distinguished advisory board of marketing academics. The Handbook of Marketing will be invaluable to advanced undergraduates, graduate students and academics in marketing.
Categories: Business & Economics

The Oxford Handbook of Entrepreneurship

The Oxford Handbook of Entrepreneurship

... 48 management 44 , 46 , 80 autocratic 232 circumspect 321 equating entrepreneurship with 84 family ownership and 233 , 234 , 236 inappropriate incentives 694 intermediate layers of 315 marketing 122-4 , 127 , 129 previous experience ...

Author: Mark Casson

Publisher: Oxford Handbooks

ISBN: 0199288984

Category: Business & Economics

Page: 820

View: 99

Entrepreneurship is a key factor in economic growth, innovation, & the development of firms & businesses. Written by leading scholars, this book presents a comprehensive review of the research in entrepreneurship.
Categories: Business & Economics

Handbook of Research on Entrepreneurship in the Contemporary Knowledge Based Global Economy

Handbook of Research on Entrepreneurship in the Contemporary Knowledge Based Global Economy

However, Property-Marketing Company currently has no strategic planto achieve these goals. ... All Property-Marketing Company's strategic decisions will “guide the business in relation to its customers, markets and competitors” (Slack ...

Author: Baporikar, Neeta

Publisher: IGI Global

ISBN: 9781466687998

Category: Business & Economics

Page: 607

View: 514

The rapid rise of knowledge-based economies has revolutionized the perceptions and practices of globalized business. Recent developments in engineering, electronics, and biotechnology have expanded the very definition of entrepreneurship in today’s international market, weaving discussions of enhanced connectivity and communication, environmental sustainability, and government policy changes into a complex, multidimensional conversation. The Handbook of Research of Entrepreneurship in the Contemporary Knowledge-Based Global Economy provides a comprehensive survey of the most recent developments in the field of entrepreneurship, highlighting their effects on information technology, business networking, knowledge production, distribution, and organization. This timely publication features extensive coverage of the fast-developing entrepreneurial field, illuminating recent technological, social, and strategic innovations in language that is accessible for a worldwide audience of business educators, researchers, and students. This authoritative text showcases research-based articles on entrepreneurship for knowledge economies; academic entrepreneurship; women and entrepreneurship; entrepreneurship education; organizational learning ability; innovations in industry, agriculture, and management; and the evolution of a new, all-inclusive corporate culture.
Categories: Business & Economics

Handbook of Research on International Entrepreneurship

Handbook of Research on International Entrepreneurship

Argyris, C. (1993), Knowledge for Action, A Guide to Overcoming Barriers to Organizational Change, San Francisco: Jossey-Bass. Baker, M. (1990), Marketing Strategy, Basingstoke: Macmillan. Byrne, J.A. (1990), 'Is Research in the Ivory ...

Author: Leo Paul Dana

Publisher: Edward Elgar Publishing

ISBN: 9781845420512

Category: Business & Economics

Page: 864

View: 478

Dana s Handbook is an essential read for international entrepreneurship scholars as well as policymakers and practitioners concerned with the dynamics associated with the international entrepreneurship process. Succinct reviews of the literature and useful summary tables relating to key themes and studies are presented by a number of contributors. . . Paul Westhead, International Small Business Journal This is a formidable and weighty tome. . . More important than sheer quantity is consideration of the quality, and here the broad spread yet eclectic choice of the research papers is most enlightening. The contributing authors have collectively condensed much of the knowledge garnered from the past five years of this global field into one handy sourcebook. . . The end result is, indeed, a fresh recognition, if recognition still needs to be made, of the major importance of this new global growth phenomenon of international entrepreneurship. Mark Haydon, International Journal of Entrepreneurship and Innovation The Handbook is a nearly comprehensive reference work to the field that will be useful to scholars new to the area as well as those already engaged in it. . . I was impressed by the diversity of the authors. . . The Handbook is an excellent broad reference to the field. Ben Oviatt, Journal of International Business Studies Over the last few years there has been an increased interest in research on the internationalization of new ventures and the global challenges facing growing young businesses. The Handbook of Research on International Entrepreneurship has collected and synthesized the contributions of leading researchers in an effort to define and categorize the unique contributions and state-of-the-art of this emerging field. It provides a comprehensive, multi-disciplinary treatment that advances the frontiers of knowledge regarding the fundamental concepts, methods, and theories of international entrepreneurship. The Handbook should serve as both an authoritative and comprehensive reference work for researchers, and a state-of-the-art compilation of new insights for educational leaders. Ari Ginsberg, New York University Stern School of Business, US Entrepreneurship and international business have remained separate subjects for far too long. The study of international entrepreneurship thrives on the cross-fertilisation of ideas between these fields. It is one of the most dynamic research areas in economics and management. The contributors to this Handbook are the pioneers in the field, and this volume provides a definitive survey of their work. Mark Casson, University of Reading, UK These notable researchers share a common dedication to rigorous methodologies and vigorous research. Together in this volume, the researchers have assembled and presented a cross-section of tested methods, and innovative approaches. These contributions are an inspiration to younger researchers, and this bids fair to set the tone, and level of intellectual rigour and vigour for future research in the emerging field of international entrepreneurship. From the preface by Bob Kirk, University of Canterbury, New Zealand This unique reference book provides an array of diverse perspectives on international entrepreneurship, a new and emerging field of research that blends concepts and methodologies from more traditional social sciences. The Handbook includes chapters written by top researchers of economics and sociology, as well as academic leaders in the fields of entrepreneurship and international business. State-of-the-art contributions provide up-to-date literature reviews, making this book essential for the researcher of entrepreneurship and the internationalisation of entrepreneurs.
Categories: Business & Economics