Graphic Designer's Essential Reference

Visual Elements, Techniques, and Layout Strategies for Busy Designers

Author: Timothy Samara

Publisher: Rockport Pub

ISBN: 159253743X

Category: Design

Page: 248

View: 2796


DIVA good designer, like a good chef, is aware not only of how each ingredient is similar or different, but also which delivers one message in contrast to another, which will combine to create experiences that are harmonious or jarring, financial, medical, or industrial. By comparing the designer to a chef, author Timothy Samara, walks readers through the ingredients, tools, and techniques it takes to create successful design recipes. This book is broken into easy-to-follow sections, including basic design techniques, graphic ingredients, and projects recipes. The Graphic Ingredients section is categorized into four groups: Pictorial Staples, Chromatic Flavors, Typographic Confections, and Spatial Presentations. Once the basic design techniques and ingredients are established, the author demonstrates how to concoct delectable design recipes. Graphic Designer's Essential Reference is an inspirational resource that all graphic designers should keep by their workspace for handy reference./div

British Modern

Graphic Design Between the Wars

Author: Steven Heller,Louise Fili

Publisher: N.A


Category: Design

Page: 132

View: 617


The 1920s, 1930s, and early 1940s witnessed a remarkable surge of creative activity in Brit. graphic arts and commercial design. Starting with bold geometric posters touting Londonıs new subway system, Brit. designers embraced artistic developments taking place in America, France, and Germany, incorp. the visual lang. of Cubism and Futurism. British artists played a crucial role in the revitalization of their economy and culture. This book includes over 200 reproductions from the 1920s through the 1940s, with examples from publicity for cultural events, consumer products, fashion, industry, and travel, with signs, posters, product, packaging, and magazine covers. Over 100 color illustrations.

Software Essentials for Graphic Designers

Photoshop, Illustrator, InDesign, QuarkXPress, Dreamweaver, Flash and Acrobat

Author: Mark Gatter

Publisher: Yale University Press

ISBN: 9780300118001

Category: Computers

Page: 240

View: 5683


"A guide to the seven leading software programs in graphic design, presenting the essential basics that students and professionals need on a day-to-day basis to use Photoshop, Illustrator, InDesign, QuarkXPress, Dreamweaver, Flash, and Acrobat, including: seven chapters that focus on a separate program and familiarize the user with the screen, menus, windows, tools, navigation system, and basic procedures specific to each piece of software; overviews of all the software applications and descriptions of how they interact with one another, and features a full glossary of terms; information on such wider aspects of digital technology as color management and printing processes; and instructions in both Mac and PC formats." - product description.

World graphic design

contemporary graphics from Africa, the Far East, Latin America and the Middle East

Author: Geoffrey Caban

Publisher: Merrell Publishers


Category: Design

Page: 160

View: 2959


A survey of contemporary design outside the United Kingdom, mainland Europe, North America, and Australasia covers the most popular areas of graphic design including posters, album covers, and packaging.

Design Studies

Theory and Research in Graphic Design

Author: Audrey Bennett,Andrea Bennett

Publisher: Princeton Architectural Press

ISBN: 9781568985862

Category: Architecture

Page: 464

View: 1079


In an age of globalization and connectivity, the idea of "mainstream culture" has become quaint. Websites, magazines, books, and television have all honed in on ever-diversifying subcultures, hoping to carve out niche audiences that grow savvier and more narrowly sliced by the day. Consequently,the discipline of graphic design has undergone a sea change. Where visual communication was once informed by a designer's creative intuition, the proliferation of specialized audiences now calls for more research-based design processes. Designers who ignore research run the risk of becoming mere tools for communication rather than bold voices. Design Studies, a collection of 27 essays from an international cast of top design researchers, sets out to mend this schism between research and practice. The texts presented here make a strong argument for performing rigorous experimentation and analysis. Each author outlines methods in which research has aided their designwhether by investigating how senior citizensreact to design aesthetics, how hip hop culture can influence design, or how design for Third World nations is affected by cultural differences. Contributors also outline inspired ways in which design educators can teach research methods to their students. Finally, Design Studies is rounded out by five annotated bibliographies to further aid designers in their research. This comprehensive reader is the definitive reference for this new direction in graphic design, and an essential resource for both students and practitioners.

Business Practice Essentials

for Graphic Artists

Author: The Graphic Artists Guild

Publisher: The Graphic Artists Guild

ISBN: 0932102204

Category: Education

Page: 182

View: 9290


Whether you're just setting up your business or you're an established practitioner, our Primer Series insures you never have to be without the help of the Graphic Artists Guild Handbook: Pricing & Ethical Guidelines. From business practices and ethical standards to contracts and what to charge, you'll be prepared to answer your own and your clients' questions at your desk or in the field. Business Practice Essentials for Graphic Artists is book 1 of a 3 book series. It has everything you need to set up and successfully run your graphic design business. Chapter 1 — Professional Relationships begins with the professional relationships illustrators and graphic designers will develop in their careers and the ethical standards needed to maintain good working relationships with clients and other professionals. Chapter 2 — Essential Business Practices discusses such essential business practices as negotiating, pricing work, getting paid, marketing and self-promotion, and maximizing your income. Chapter 3 — Standard Contracts and Business Tools explains seven basic types of contracts, what to include in a contract, and how to resolve contract issues. The chapter is supplemented with an appendix containing a link to downloadable model contracts and forms that you can modify for your own use. Chapter 4 — Salaries and Trade Customs provides point of reference for graphic artists seeking employment and for self-employed artists trying to determine what to charge for their services. Chapter 5 — The Graphic Artists Guild discusses the work of the Graphic Artists Guild, a professional organization whose mission is to promote and protect the economic interests of its members and who is committed to improving conditions for all graphic art creators and to raising standards for the entire industry. Chapter 6 — Resources and References provides useful resources and references—books, publications, professional and legal organizations, websites, national conferences and trade shows that will help you continue to learn and grow as a professional.

An A-Z of Type Designers

Author: Neil Macmillan

Publisher: Laurence King Publishing

ISBN: 1856693953

Category: Type and type-founding

Page: 200

View: 877


This illustrated A-Z features outstanding type designers from around the world, from Gutenberg to the present day. Arranged alphabetically by designer's name, the book contains over 260 biographical profiles. Entries are illustrated by key typefaces taken from a wide range of sources, including type specimens, original posters, private press editions and magazine covers, and also give a list of work and, where applicable, further reading references and a website address. An essential reference for typographers, graphic designers and students, the book also features a full index and eight short texts by leading typographers - Jonathan Barnbrook, Erik van Blokland, Clive Bruton, John Downer, John Hudson, Jean Francois Porchez, Erik Spiekermann and Jeremy Tankard - that cover a variety of different aspects of type design, including typeface revivals, font piracy, designing fonts for corporate identities and the role of nationality in type design.

Best Practices for Graphic Designers, Grids and Page Layouts

An Essential Guide for Understanding and Applying Page Design Principles

Author: Amy Graver,Ben Jura

Publisher: Rockport Pub

ISBN: 1592537855

Category: Design

Page: 192

View: 9326


This unique, go-to guide for designers fully details the essential layout and design skills needed to succeed in this competitive industry. With fun and practical application, it offers valuable insight into strategy and business when working in the real world with real clients, starting with basic information on layout principles before delving more deeply into theory and application on a project-by-project basis. Illustrated with real-world assignments and case studies, this guide offers a behind-the-scenes take on the entire process and steps necessary to go from concept to final outcome, including how to overcome challenges presented along the way.

Quantifying Aesthetics of Visual Design Applied to Automatic Design

Author: Ali Jahanian

Publisher: Springer

ISBN: 3319314866

Category: Technology & Engineering

Page: 137

View: 5708


In this thesis, the author makes several contributions to the study of design of graphical materials. The thesis begins with a review of the relationship between design and aesthetics, and the use of mathematical models to capture this relationship. Then, a novel method for linking linguistic concepts to colors using the Latent Dirichlet Allocation Dual Topic Model is proposed. Next, the thesis studies the relationship between aesthetics and spatial layout by formalizing the notion of visual balance. Applying principles of salience and Gaussian mixture models over a body of about 120,000 aesthetically rated professional photographs, the author provides confirmation of Arnhem's theory about spatial layout. The thesis concludes with a description of tools to support automatically generating personalized design.

Best Practices for Graphic Designers, Packaging

An essential guide for implementing effective package design solutions

Author: Grip

Publisher: Rockport Publishers

ISBN: 1610589521

Category: Design

Page: 192

View: 4038


DIVBest Practices for Graphic Designers, Packaging, takes you through the entire packaging process from strategy and concept development, through choosing the right materials, naming systems, studying the competition, surveying the shelf landscape and more. Gain strategic insights on all aspects of package design. From starting with a blank slate all the way up to a finished product, this informative guide to all-things-packaging covers the steps of implementation of packaging design, utilizing a variety of case studies and examples, including practical real-world information about client and vendor interaction./divDIV /divDIVWith more than a decade of package design under their belts, Grip has worked with clients big and small to help them with their branding and packaging needs and increasing their bottom line. They bring their real world experience straight to you in this must-have reference./div