What is Graphic Design For?

Author: Alice Twemlow

Publisher: Rotovision


Category: Art

Page: 256

View: 7936


"In the 21st century, graphic designers throughout the world are facing tough but exciting challenges: new technologies, new ways for clients to interact with customers, and an audience that is increasingly literate when it comes to design, global influences, and cultures. This book starts by exploring the issues that shape design today : sustainability, ethics, technology, theory, and developments in other fields that impact globally on local cultures. [This book] breaks the discipline down into its elements. The book examines traditional practices such as typography, signage, advertising, and book design, as well as more recent developments including VJing, games design, software design, and interactive design. There is no single ideal for how a designer should be: a designer can practice along or be part of a large group ; a designer can also write, edit, curate, take photographs, design typefaces, and be an entrepreneur. This book concludes with a showcase of the work of cutting-edge designers from many parts of the world."--P. [4] of cover.


A Creativity Sourcebook for Graphic Designers

Author: Petrula Vrontikis

Publisher: Rockport Pub

ISBN: 1564969010

Category: Design

Page: 223

View: 4210


Nineteen of the world's leading designers, including Wolfgang Weingart, Stefan Sagmeister, and Margo Chase, reveal the unique and diverse places in which they find inspiration, and share how they have incorporated these sources into their work. Whether it's a city, a person, a movie, a promise, a piece of garbage, or simply the act of conversing, inspiration comes in many forms; being able to recognize and harness its power is half the battle.

Bringing Graphic Design in House

How and When to Design It Yourself

Author: N.A

Publisher: N.A

ISBN: 9781610593014

Category: Design

Page: N.A

View: 4903


How and when to design it yourself : logos, letterhead, business cards, borchures, newsletters, websites.

Design Studies

Theory and Research in Graphic Design

Author: Audrey Bennett,Andrea Bennett

Publisher: Princeton Architectural Press

ISBN: 9781568985862

Category: Architecture

Page: 464

View: 1063


In an age of globalization and connectivity, the idea of "mainstream culture" has become quaint. Websites, magazines, books, and television have all honed in on ever-diversifying subcultures, hoping to carve out niche audiences that grow savvier and more narrowly sliced by the day. Consequently,the discipline of graphic design has undergone a sea change. Where visual communication was once informed by a designer's creative intuition, the proliferation of specialized audiences now calls for more research-based design processes. Designers who ignore research run the risk of becoming mere tools for communication rather than bold voices. Design Studies, a collection of 27 essays from an international cast of top design researchers, sets out to mend this schism between research and practice. The texts presented here make a strong argument for performing rigorous experimentation and analysis. Each author outlines methods in which research has aided their designwhether by investigating how senior citizensreact to design aesthetics, how hip hop culture can influence design, or how design for Third World nations is affected by cultural differences. Contributors also outline inspired ways in which design educators can teach research methods to their students. Finally, Design Studies is rounded out by five annotated bibliographies to further aid designers in their research. This comprehensive reader is the definitive reference for this new direction in graphic design, and an essential resource for both students and practitioners.

The Visual Dictionary of Graphic Design

Author: Gavin Ambrose,Paul Harris

Publisher: AVA Publishing

ISBN: 2940373434

Category: Art

Page: 288

View: 1923


The Visual Dictionary of Graphic Design by Gavin Ambrose and Paul Harris is a straight talking guide to the numerous terms used within the realms of art and design. Over 250 terms are explained and contextualised. It is suitable for those studying and those simply interested in art and design.

World graphic design

contemporary graphics from Africa, the Far East, Latin America and the Middle East

Author: Geoffrey Caban

Publisher: Merrell Publishers


Category: Design

Page: 160

View: 2690


A survey of contemporary design outside the United Kingdom, mainland Europe, North America, and Australasia covers the most popular areas of graphic design including posters, album covers, and packaging.

Graphic Design Theory

Readings from the Field

Author: Helen Armstrong

Publisher: Chronicle Books

ISBN: 1616891238

Category: Design

Page: 152

View: 3085


Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.