Graphic Design Thinking

Graphic Design Thinking

At the book's core are techniques for releasing creative energy and stimulating fresh thinking to arrive at compelling and viable solutions.

Author: Ellen Lupton

Publisher:

ISBN: 161689184X

Category:

Page: 184

View: 420

Categories:

The Elements of Logo Design

The Elements of Logo Design

A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White.

Author: Alex W. White

Publisher: Simon and Schuster

ISBN: 9781621536031

Category: Design

Page: 224

View: 617

A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.
Categories: Design

Critique

Critique

The Magazine of Graphic Design. Designers don ' t need to flaunt their mastery
hudonning black robes and chanting in Latin . They only need to say what they
think and remain open to the thinking of others . Mr . Heller gets major points for ...

Author:

Publisher:

ISBN: UOM:39015047810083

Category: Commercial art

Page:

View: 226

Categories: Commercial art

Design Thinking Creativity Collaboration and Culture

Design Thinking  Creativity  Collaboration and Culture

This book presents new ways of facilitating design thinking, through the combination of cognitive design strategies and information technologies.

Author: Ju Hyun Lee

Publisher: Springer Nature

ISBN: 9783030565589

Category: Technology & Engineering

Page: 245

View: 213

This book presents new ways of facilitating design thinking, through the combination of cognitive design strategies and information technologies. It provides readers with an in-depth understanding of the traditional and digital design processes and activities that are employed in architecture, computational design, communication design and graphic design. The book is divided into three parts: Part I, which focuses on creativity, uses evidence derived from empirical studies to develop an understanding of the way computational environments shape design thinking and may lead to more inventive outcomes. Part II considers the cognitive dimensions of design teams, crowds and collectives. It investigates the ways digital design platforms promote interactive and collective thinking. Lastly, Part III addresses culture, examining the linguistic and cultural context of the globalised design ecosystem. Providing valuable insights into design thinking, this book helps readers engage with their local and global environments. It will appeal to academics, researchers and professionals with an interest in understanding design thinking in the context of creativity, collaboration and culture.
Categories: Technology & Engineering

Sketching as Design Thinking

Sketching as Design Thinking

In my experience, on the museum floor and in the shop, designers and builders
constantly sketched, side by side and on the spot to solve problems in graphic
design layout or exhibition space design. It was a pure thinking process; visual ...

Author: Alma R. Hoffmann

Publisher: Routledge

ISBN: 9780429668609

Category: Design

Page: 190

View: 163

This book argues for the importance of sketching as a mode of thinking, and the relevance of sketching in the design process, design education, and design practice. Through a wide range of analysis and discussion, the book looks at the history of sketching as a resource throughout the design process and asks questions such as: where does sketching come from? When did sketching become something different to drawing and how did that happen? What does sketching look like in the present day? Alongside an in-depth case study of students, teachers, and practitioners, this book includes a fascinating range of interviews with designers from a wide variety of backgrounds, including fashion, user experience, and architecture. Sketching as Design Thinking explains how drawing and sketching remain a prominent aspect in our learning and creative process, and provides a rich resource for students of visual art and design.
Categories: Design

Graphic Design

Graphic Design

In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form ...

Author: Ellen Lupton

Publisher: Chronicle Books

ISBN: 9781568989471

Category: Design

Page: 247

View: 195

How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems
Categories: Design

Design Thinking and Metacognitive Reflective Scaffolds

Design Thinking and Metacognitive Reflective Scaffolds

We aim to investigate whether design thinking and metacognitive reflective scaffolds can help graphic design students to design on a different canvas, i.e., for industrial design, in order to increase their job opportunities.

Author: Chien-Sing Lee

Publisher:

ISBN: OCLC:1066503173

Category:

Page: 7

View: 386

Scaffolding is crucial as transfer of learning does not occur naturally and teaching-learning strategies found to be effective for experts may not be suitably adopted as is for novice learners. Furthermore, opportunities are often "found" or "made." The quality of solutions, however, is mediated by different conceptualizations of contexts. We aim to investigate whether design thinking and metacognitive reflective scaffolds can help graphic design students to design on a different canvas, i.e., for industrial design, in order to increase their job opportunities. Findings indicate that students are able to identify and match patterns, theorize based on their graphic design knowledge (to transform fuzzy association patterns into fuzzy associative rules) and analyse existing designs in the market to create their own designs. The significance of the study are useful to the learning of Science, Technology, Engineering and Mathematics, co-design of designs/uses for smart technologies, industrial design, and embedded cognitive systems, such as robotics and Internet of Things (IoT). [For the full proceedings, see ED562093.].
Categories:

Introduction to Graphic Design

Introduction to Graphic Design

For a great foundation as a graphic design student, look no further than Aaris Sherin's Introduction to Graphic Design.

Author: Aaris Sherin

Publisher: Bloomsbury Publishing

ISBN: 9781350056046

Category: Design

Page: 240

View: 514

For a great foundation as a graphic design student, look no further than Aaris Sherin's Introduction to Graphic Design. Sherin will introduce you to the formal structure of graphic design, so you can understand and utilise the main techniques of your chosen profession, and learn how they apply to print and screen-based projects. Whether you need to conceptualise a new poster, develop an exciting advertisement, structure an app or create eye-catching signage, chapters can be read in any order you choose, depending on which area you wish to concentrate. Whatever your approach, you'll be encouraged to use critical thinking, visual exploration and understand the special relationship graphic designers have to creative problem solving. There are also chapters devoted to imagery, color, and typography, using a thematic approach to creative problem-solving. With over 500 images showing examples from international designers, helpful diagrams, highlighted key terms and concepts, Design in Action case studies, exercises and chapter-by-chapter Dos and Don'ts, Introduction to Graphic Design will give newcomers to graphic design the confidence to give visual form to concepts and ideas.
Categories: Design

Design Thinking

Design Thinking

The book offers new insights and understanding of design thinking, based on evidence from observation and investigation of design practice. Design Thinking is the distillation of the work of one of Design's most influential thinkers.

Author: Nigel Cross

Publisher: Berg

ISBN: 9781847888464

Category: Design

Page: 192

View: 520

Design thinking is the core creative process for any designer; this book explores and explains this apparently mysterious "design ability". Focusing on what designers do when they design, Design Thinking is structured around a series of in-depth case studies of outstanding and expert designers at work, interwoven with overviews and analyses. The range covered reflects the breadth of Design, from hardware to software product design, from architecture to Formula One design. The book offers new insights and understanding of design thinking, based on evidence from observation and investigation of design practice. Design Thinking is the distillation of the work of one of Design's most influential thinkers. Nigel Cross goes to the heart of what it means to think and work as a designer. The book is an ideal guide for anyone who wants to be a designer or to know how good designers work in the field of contemporary Design.
Categories: Design

Design is Storytelling

Design is Storytelling

"Explores connections between storytelling and design, [examining] the psychology of visual communication from a narrative point of view"--Publisher's description.

Author: Ellen Lupton

Publisher: Thames & Hudson

ISBN: 194230319X

Category: Design

Page: 159

View: 494

A playbook for creative thinking, created for contemporary students and practitioners working across the fields of graphic design, product design, service design and user experience. Design is Storytelling is a guide to thinking and making created for contemporary students and practitioners working across the fields of graphic design, product design, service design, and user experience. By grounding narrative concepts in fresh, concrete examples and demonstrations, this compelling book provides designers with tools and insights for shaping behaviour and engaging users. Compact, relevant and richly illustrated, the book is written with a sense of humour and a respect for the reader's time and intelligence. Design is Storytelling unpacks the elements of narrative into a fun and useful toolkit, bringing together principles from literary criticism, narratology, cognitive science, semiotics, phenomenology and critical theory to show how visual communication mobilizes instinctive biological processes as well as social norms and conventions. The book uses 250 illustrations to actively engage readers in the process of looking and understanding. This lively book shows how designers can use the principles of storytelling and visual thinking to create beautiful, surprising and effective outcomes. Although the book is full of practical advice for designers, it will also appeal to people more broadly involved in branding, marketing, business and communication.
Categories: Design

The Graphic Design Process

The Graphic Design Process

THE TROUBLE WITH 'DESIGN THINKING' IN GRAPHIC DESIGN When broadly
applied to the graphic design process, 'design thinking' might look as follows:
Design thinking steps 1. Define the problem: A project brief is given to, created (
or ...

Author: Anitra Nottingham

Publisher: Bloomsbury Publishing

ISBN: 9781350050792

Category: Design

Page: 200

View: 866

One of the main challenges students face upon entering design school is little knowledge of the field, its terminology and best practices. Unsurprisingly, most new students have never fully developed a concept or visual idea, been in a critique, or have been asked to explain their work to others. This book demystifies what design school is really like and explains what will be experienced at each stage, with particular focus on practical advice on topics like responding to design briefs and developing ideas, building up confidence and understanding what is expected. · Student work is critiqued to show how projects are really assessed · Profiles highlight how professional designers themselves address client briefs · Tips for real-life problems are outlined, like getting stuck and dealing with critical feedback Written by experienced instructors, this is the perfect guide for those starting their design education.
Categories: Design

Design Thinking

Design Thinking

Shares case stories and practical tips for building strong brands through strategic designs, offering insight into a range of disciplines while focusing on such topics as innovation, the role of service design and enabling meaningful ...

Author: Thomas Lockwood

Publisher: Skyhorse Publishing, Inc.

ISBN: 9781581156683

Category: Business & Economics

Page: 285

View: 102

Shares case stories and practical tips for building strong brands through strategic designs, offering insight into a range of disciplines while focusing on such topics as innovation, the role of service design and enabling meaningful customer experiences. Original.
Categories: Business & Economics

Design Thinking Research

Design Thinking Research

Appendix A: Graphic Design Assessment Instructions: For each of the statements
below, indicate (True or False) whether or not the statement is a rule of graphic
design F Mix serif and sans serif fonts in order to give variety to the ad To help ...

Author: Hasso Plattner

Publisher: Springer Science & Business Media

ISBN: 9783642319914

Category: Business & Economics

Page: 304

View: 369

This book summarizes the results of the third year in the Design Thinking Research Program, a joint venture of Stanford University in Palo Alto and the Hasso Plattner Institute in Potsdam. Understanding the evolution of innovation, and how to measure the performance of the design thinking teams behind innovations, is the central motivation behind the research work presented in this book. Addressing these fundamental concerns, all of the contributions in this volume report on different approaches and research efforts aimed at obtaining deeper insights into and a better understanding of how design thinking transpires. In highly creative ways, different experiments were conceived and undertaken with this goal in mind, and the results achieved were analyzed and discussed to shed new light on the focus areas. We hope that our readers enjoy this discourse on design thinking and its diverse impacts. Besides looking forward to receiving your critical feedback, we also hope that when reading these reports you too will get caught up in the fun our research teams had in carrying out the work they are based on: understanding innovation and how design thinking fosters it, which was the motivation for all the research work that is reported on in this book.
Categories: Business & Economics

Design Thinking for Visual Communication

Design Thinking for Visual Communication

Gavin Ambrose. Client: Wired Design: Design is Play Design Thinking: Interactive
icons Wired (above) Pictured are a set of icons created by Design is Play for an
iPad app for Wired magazine that reflect the changing nature of graphic design.

Author: Gavin Ambrose

Publisher: Bloomsbury Publishing

ISBN: 9781350040571

Category: Design

Page: 184

View: 388

How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity. The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used.
Categories: Design

Health Design Thinking

Health Design Thinking

This book makes a case for applying the principles of design thinking to real-world health care challenges.

Author: Bon Ku

Publisher: MIT Press

ISBN: 9780262539135

Category: Design

Page: 228

View: 314

Applying the principles of human-centered design to real-world health care challenges, from drug packaging to early detection of breast cancer. This book makes a case for applying the principles of design thinking to real-world health care challenges. As health care systems around the globe struggle to expand access, improve outcomes, and control costs, Health Design Thinking offers a human-centered approach for designing health care products and services, with examples and case studies that range from drug packaging and exam rooms to internet-connected devices for early detection of breast cancer. Written by leaders in the field—Bon Ku, a physician and founder of the innovative Health Design Lab at Sidney Kimmel Medical College, and Ellen Lupton, an award-winning graphic designer and curator at Cooper Hewitt Smithsonian Design Museum—the book outlines the fundamentals of design thinking and highlights important products, prototypes, and research in health design. Health design thinking uses play and experimentation rather than a rigid methodology. It draws on interviews, observations, diagrams, storytelling, physical models, and role playing; design teams focus not on technology but on problems faced by patients and clinicians. The book's diverse case studies show health design thinking in action. These include the development of PillPack, which frames prescription drug delivery in terms of user experience design; a credit card–size device that allows patients to generate their own electrocardiograms; and improved emergency room signage. Drawings, photographs, storyboards, and other visualizations accompany the case studies. Copublished with Cooper Hewitt, Smithsonian Design Museum
Categories: Design

Graphic Design The New Basics

Graphic Design  The New Basics

This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and ...

Author: Ellen Lupton

Publisher: Chronicle Books

ISBN: 9781616894559

Category: Design

Page: 264

View: 644

Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency. This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.
Categories: Design

Graphic Design Play Book

Graphic Design Play Book

The four sections of this book – typography, posters, signs, identity – are all invitations to dive in, explore and let your eyes and your hands take you on a voyage of discovery! – Sophie Cure and Aurélien Farina

Author: Sophie Cure

Publisher: Laurence King Publishing

ISBN: 1786273969

Category: Design

Page: 80

View: 159

An entertaining and highly original introduction to graphic design, this beautifully designed book uses puzzles and visual challenges to demonstrate how typography, signage, posters, and branding work. Through a series of games and activities, including spot the difference, matching games, drawing, and dot-to-dot, readers are introduced to concepts and techniques in an engaging and interactive way. Further explanation and information is provided by solution pages and a glossary, and a loose-leaf section contains stickers, die-cut templates, and colored paper to help readers complete the activities. Illustrated with typefaces, posters, and pictograms by distinguished designers including Otl Aicher, Pierre Di Sciullo, Otto Neurath and Gerd Arntz, the book will be enjoyed both by graphic designers, and anyone interested in finding out more about visual communication.
Categories: Design

Design Methods 1

Design Methods 1

This is probably the largest collection of design methods that is available and with the companion volume 2 covering an additional 200 design methods, ISBN-13:978-0988236240, is an indispensable resource for anyone practicing or studying in ...

Author: Robert Curedale

Publisher: Design Community College

ISBN: 0988236206

Category: Design

Page: 396

View: 171

Each of the 200 methods has a condensed one page step-by-step instructions for easy reading. Included are templates, descriptions of each method, instructions on when, where and why to use each method, resources needed and references. The two volumes in this series outline the design methodologies presented in a series of successful international workshops by Rob Curedale based on the methods of the world's most innovative organizations. The author Robert Curedale focuses the experiences of decades of tacit knowledge from managing design for some of the world's leading design brands and design consultancies and teaching at influential design schools and universities in Asia, Australia, Europe, Detroit, Los Angeles and Silicon Valley. This is probably the largest collection of design methods that is available and with the companion volume 2 covering an additional 200 design methods, ISBN-13:978-0988236240, is an indispensable resource for anyone practicing or studying in all fields of design and architecture including product design, interior design, exhibit design, graphic design, user experience design, web design, packaging design, automotive design, branding, design education and design research.
Categories: Design

Basics Design 08 Design Thinking

Basics Design 08  Design Thinking

This is supported by practical work examples and case studies from leading contemporary design studios, accompanied by concise descriptions, technical expansions and diagrammatic visualizations.

Author: Gavin Ambrose

Publisher: Bloomsbury Publishing

ISBN: 9782940439386

Category: Design

Page: 200

View: 109

Basics Design 08: Design Thinking is an introduction to the process of generating creative ideas and concepts. It teaches the generation of ideas as a practical skill, vital to the creation of successful design. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable methodology for design as a problem-solving activity. This is supported by practical work examples and case studies from leading contemporary design studios, accompanied by concise descriptions, technical expansions and diagrammatic visualizations.
Categories: Design

Type on Screen

Type on Screen

The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications.

Author: Ellen Lupton

Publisher: Chronicle Books

ISBN: 9781616893460

Category: Design

Page: 208

View: 334

The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.
Categories: Design