Graphic Design: The New Basics

Second Edition, Revised and Expanded

Author: Ellen Lupton,Jennifer Cole Phillips

Publisher: Chronicle Books

ISBN: 1616894555

Category: Design

Page: 264

View: 9476

DOWNLOAD NOW »

Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency. This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.
Release

Graphic Design

The New Basics

Author: Ellen Lupton,Jennifer Cole Phillips

Publisher: Chronicle Books

ISBN: 1568989474

Category: Design

Page: N.A

View: 9045

DOWNLOAD NOW »

How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems
Release

Graphic Design

The New Basics

Author: Ellen Lupton,Jennifer Cole Phillips

Publisher: Princeton Architectural Press

ISBN: 9781568987026

Category: Design

Page: 247

View: 634

DOWNLOAD NOW »

This guide aims to move students away from a cut-and-paste mentality and refocus design instruction on the fundamentals of form (starting from such basics as point and line) in a critical, rigorous way informed by contemporary media, theory and software systems.
Release

Type on Screen

A Critical Guide for Designers, Writers, Developers, and Students

Author: Ellen Lupton,Maryland Institute College of Art

Publisher: Chronicle Books

ISBN: 161689346X

Category: Design

Page: 208

View: 2108

DOWNLOAD NOW »

The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.
Release

Design is Storytelling

Author: Ellen Lupton

Publisher: Thames & Hudson

ISBN: 9781942303190

Category: Design

Page: 159

View: 6938

DOWNLOAD NOW »

A playbook for creative thinking, created for contemporary students and practitioners working across the fields of graphic design, product design, service design and user experience. Design is Storytelling is a guide to thinking and making created for contemporary students and practitioners working across the fields of graphic design, product design, service design, and user experience. By grounding narrative concepts in fresh, concrete examples and demonstrations, this compelling book provides designers with tools and insights for shaping behaviour and engaging users. Compact, relevant and richly illustrated, the book is written with a sense of humour and a respect for the reader's time and intelligence. Design is Storytelling unpacks the elements of narrative into a fun and useful toolkit, bringing together principles from literary criticism, narratology, cognitive science, semiotics, phenomenology and critical theory to show how visual communication mobilizes instinctive biological processes as well as social norms and conventions. The book uses 250 illustrations to actively engage readers in the process of looking and understanding. This lively book shows how designers can use the principles of storytelling and visual thinking to create beautiful, surprising and effective outcomes. Although the book is full of practical advice for designers, it will also appeal to people more broadly involved in branding, marketing, business and communication.
Release

Exploring Materials

Creative Design for Everyday Objects

Author: Inna Alesina,Ellen Lupton

Publisher: Princeton Architectural Press

ISBN: 9781568987682

Category: Design

Page: 208

View: 9605

DOWNLOAD NOW »

This book is an action-oriented, accessible guide to design thinking that addresses both the how and why of product design. It encourages designers to look beyond the abstraction of pure forms or the whimsy of virtual objects, and instead to make and test real objects in a studio environment.--[book cover]
Release

Thinking with Type

A Critical Guide for Designers, Writers, Editors, & Students

Author: Ellen Lupton

Publisher: Chronicle Books

ISBN: 1616893508

Category: Design

Page: 176

View: 9655

DOWNLOAD NOW »

Our all-time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples show how to be inventive within systems of typographic form--what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. The popular companion website to Thinking with Type (www.thinkingwithtype.com.) has been revised to reflect the new material in this second edition.
Release

The New Graphic Design School

A Foundation Course in Principles and Practice

Author: David Dabner,Sheena Calvert,Anoki Casey

Publisher: John Wiley & Sons

ISBN: 1118174801

Category: Design

Page: 192

View: 7619

DOWNLOAD NOW »

The principles and practice of graphic design Graphic Design School is a foundation course for graphic designers working in print, moving image, and digital media. Practical advice on all aspects of graphics design-from understanding the basics to devising an original concept and creating successful finished designs. Examples are taken from all media-magazines, books, newspapers, broadcast media, websites, and corporate brand identity. Packed with exercises and tutorials for students, and real-world graphic design briefs. This revised, fourth edition contains specific advice on how to adapt designs to suit different projects, including information on digital imaging techniques, motion graphics, and designing for the web and small-screen applications.
Release

Basics Graphic Design 03: Idea Generation

Author: Neil Leonard,Gavin Ambrose

Publisher: Bloomsbury Publishing

ISBN: 1350034088

Category: Design

Page: 200

View: 6913

DOWNLOAD NOW »

Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.
Release

Graphic Design Basics

Author: Amy E. Arntson

Publisher: Harcourt College Pub

ISBN: 9780030554834

Category: Design

Page: 228

View: 3577

DOWNLOAD NOW »

A market-leading text, GRAPHIC DESIGN BASICS continues to showcase some of the best work from all areas of design. The text combines history, current technology, and design principles to give a rich, well-rounded view of this ever-evolving field. Programs without a design history class will benefit from the emphasis on visuals from the history of design, while more comprehensive programs will be pleased to find information relevant to current studio practice. This edition brings new and up-to-date information about computer graphics, including a guide to generating successful files for electronic pre-press.
Release