Goods

Goods

Our relation to things, Coccia, argues in this provocative book, is what makes us human, and the object world must be conceived as an ultimate artifact in order for it to be the site of what the philosophical tradition has considered "the ...

Author: Emanuele Coccia

Publisher: Fordham Univ Press

ISBN: 9780823280247

Category: Philosophy

Page: 112

View: 122

Objects are all around us – and images of objects, advertisements for objects. Things are no longer merely purely physical or economic entities: within the visual economy of advertising, they are inescapably moral. Any object, regardless of its nature, can for at least a moment aspire to be “good,” can become not just an object of value but a complex of possible happiness, a moral source of perfection for any one of us. Our relation to things, Coccia, argues in this provocative book, is what makes us human, and the object world must be conceived as an ultimate artifact in order for it to be the site of what the philosophical tradition has considered "the good." Thinking a radical political praxis against a facile materialist critique of things, Coccia shows how objects become the medium through which a city enunciates its ethos, making available an ethical life to those who live among them. When we acknowledge that our notion of “the good” resides within a world of things, we must grant that in advertising, humans have revealed themselves as organisms that are ethically inseparable from the very things they produce, exchange, and desire. In the advertising imaginary, to be human is to be a moral cyborgs whose existence attains ethical perfection only via the universe of things. The necessary alienation which commodities cause and express is moral rather than economic or social; we need our own products not just to survive biologically or to improve the physical conditions of our existence, but to live morally. Ultimately, Coccia’s provocative book offers a radically political rethinking of the power of images. The problem of contemporary politics is not the anesthetization of words but the excess power we invest in them. Within images, we already live in another form of political life, which has very little to do with the one invented and formalized by the ancient and modern legal tradition. All we need to do is to recognize it. Advertising and fashion are just the primitive, sometimes grotesque, but ultimately irrepressible prefiguration of the new politics to come.
Categories: Philosophy

Law and Philosophical Theory

Law and Philosophical Theory

In sum, advertising images are not a special class of images with a special content but just images in their ... pathological excrescence of public space, or the symptom of social pathologies in late capitalism, advertising is the ...

Author: Thanos Zartaloudis

Publisher: Rowman & Littlefield

ISBN: 9781786602664

Category: Philosophy

Page: 288

View: 941

This important collection explores contemporary legal thought in relation to its interdisciplinary critical engagement with philosophy.
Categories: Philosophy

Bulletin of the Atomic Scientists

Bulletin of the Atomic Scientists

In this issue, "China Today," the Bulletin attempts the broader and more difficult task of evaluating not only military and scientific developments but also the political, economic, and social changes of an area encompassing one-fifth ...

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Page: 96

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The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
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Bulletin of the Atomic Scientists

Bulletin of the Atomic Scientists

Telling people a food is "good for them" does not increase its desirability in their eyes; in fact, often they will not accept a new, healthy food even if it is free. A Start Distributing protein-high foods in schools to accustom the ...

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Page: 88

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The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
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Bulletin of the Atomic Scientists

Bulletin of the Atomic Scientists

They arise from the conflict between concern for saving our physical environment from the irreversible effects of pollution and the rising energy demands of a growing world population. The conflict inevitably raises the question: Do we ...

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Page: 56

View: 265

The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
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Bulletin of the Atomic Scientists

Bulletin of the Atomic Scientists

Arnold, although an air-power man to the core, was not greatly cheered by the picture he painted. "Destruction is now too cheap, too easy. ... Through international collaboration we must make an end to all wars for good and all.

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Page: 48

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Bulletin of the Atomic Scientists

Bulletin of the Atomic Scientists

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Page: 48

View: 945

The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
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Cincinnati Magazine

Cincinnati Magazine

What defines success? have some valuable lessons to teach. CHOOLS GUIDE TO 119 AREA HIGH SCHOOLS o « • r i m n m 1/ w. 6O • CINCINNATI.

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Page: 184

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Cincinnati Magazine taps into the DNA of the city, exploring shopping, dining, living, and culture and giving readers a ringside seat on the issues shaping the region.
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Working Mother

Working Mother

FINANCIAL & PROFESSIONAL SERVICES PAGE 78 HEALTH CARE PAGE 114 INFORMATION TECHNOLOGY PAGE 120 MEDIA & ADVERTISING PAGE 140 PHARMACEUTICALS & BIOTECH PAGE 144 TRAVEL & HOSPITALITY PAGE 154 ARE WE THERE YET? From red-hot revolutionaries ...

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Page: 190

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The magazine that helps career moms balance their personal and professional lives.
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New York Magazine

New York Magazine

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Page: 112

View: 721

New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
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