Golden Arches East

Golden Arches East

These are culturally rich stories from the anthropology of everyday life." —Paul Noguchi, Journal of Asian Studies "Here is the rare academic study that belongs in every library."—Library Journal

Author: James L. Watson

Publisher: Stanford University Press

ISBN: 0804767394

Category: Social Science

Page: 280

View: 865

McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? The widely read—and widely acclaimed—Golden Arches East argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers in Hong Kong, Beijing, Taipei, Seoul, and Tokyo. In the second edition, James L. Watson also covers recent attacks on the fast-food chain as a symbol of American imperialism, and the company's role in the obesity controversy currently raging in the U.S. food industry, bringing the story of East Asian franchises into the twenty-first century. Praise for the First Edition: "Golden Arches East is a fascinating study that explores issues of globalization by focusing on the role of McDonald's in five Asian economies and [concludes] that in many countries McDonald's has been absorbed by local communities and become assimilated, so that it is no longer thought of as a foreign restaurant and in some ways no longer functions as one." —Nicholas Kristof, New York Times Book Review "This is an important book because it shows accurately and with subtlety how transnational culture emerges. It must be read by anyone interested in globalization. It is concise enough to be used for courses in anthropology and Asian studies." —Joseph Bosco, China Journal "The strength of this book is that the contributors contextualize not just the food side of McDonald's, but the social and cultural activity on which this culture is embedded. These are culturally rich stories from the anthropology of everyday life." —Paul Noguchi, Journal of Asian Studies "Here is the rare academic study that belongs in every library."—Library Journal
Categories: Social Science

Golden Arches East

Golden Arches East

Author: James L. Watson

Publisher:

ISBN: 0804765049

Category: East Asia

Page: 256

View: 737

Categories: East Asia

Franchise The Golden Arches in Black America

Franchise  The Golden Arches in Black America

In James Watson's Golden Arches East: McDonald's in East Asia, 2nd ed. (
Stanford, CA: Stanford University Press, 2006), he demonstrates how McDonald's
has had an influence on how affluent people in Hong Kong, China, Taiwan,
South ...

Author: Marcia Chatelain

Publisher: Liveright Publishing

ISBN: 9781631493959

Category: History

Page: 336

View: 843

From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald’s have long symbolized capitalism’s villainous effects on our nation’s most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who—in the troubled years after King’s assassination—believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither.
Categories: History

The McDonaldization of Society 6

The McDonaldization of Society 6

39. James L. Watson. “McDonald's in Hong Kong: Consumerism, Dietary Change
, and the Rise of a Children's Culture.” In James L. Watson, ed., Golden Arches
East: McDonald's in East Asia. Stanford, CA: Stanford University Press, 1997, pp.

Author: George Ritzer

Publisher: Pine Forge Press

ISBN: 9781412980128

Category: Social Science

Page: 307

View: 526

As one of the most noteworthy and popular sociology books of all time, The McDonaldization of Society 6 demonstrates the power of the sociological imagination to 21st century undergraduates in a way that few other books have. This engaging work of social criticism is praised for sparking debate in and out of the classroom and for allowing students to read in depth on a small number of fascinating topics, and it vividly demonstrates the relevance of Weber′s discussion of rationalization (the basis of McDonaldization) to the everyday life of today′s student. New and Retained Features: * Links a large number of social phenomena to McDonaldization, some which are directly impacted by the principles of the fast-food chain and others where the effect is more tenuous * A new final chapter (10) on ′The DeMcDonaldization of Society?′ examines the processes of deMcDonaldization and concludes that while it is occurring on the surface, McDonaldization is alive and well for example, in the structures that underlie Web 2.0+ Many new and updated examples are from the digital world, keeping the text ultimately relevant for the contemporary student reader * Addresses the advantages of McDonaldization, then focuses on the problems and dangers it poses and looks at efforts to deal with those challenges * Examines the link between McDonaldization and globalization * Challenges the reader to rethink McDonaldization as part of the structure of society and to act to reverse the trend towards it
Categories: Social Science

Globalization and American Popular Culture

Globalization and American Popular Culture

James L. Watson, ed., Golden Arches East: McDonald's in East Asia, 9th ed. (
Stanford, CA: Stanford University Press, 2017), 1–38. 60. Boris Egerov, “How the
USSR's First McDonald's Drove Russians Crazy,” Russia Beyond, January 29, ...

Author: Lane Crothers

Publisher:

ISBN: 9781538142691

Category:

Page: 320

View: 649

Now in a fully updated edition, this concise book explores the ways American movies, TV, music, fast food, sports, gaming, and fashion influence globalization. Projecting the future impact of popular culture, from both the United States and elsewhere, Crothers makes a powerful argument for its central role in shaping global politics and economies.
Categories:

The Globalization of Nothing 2

The Globalization of Nothing 2

Watson, J. L. (1997). McDonald's in Hong Kong: Consumerism, dietary change,
and the rise of a children's culture. In J. L. Watson (Ed.), Golden arches east:
McDonald's in East Asia (p. 80). Stanford, CA: Stanford University Press. 36. Ibid.,
92.

Author: George Ritzer

Publisher: SAGE

ISBN: 9781452239095

Category: Social Science

Page: 264

View: 513

The Globalization of Nothing is back in a revised and completely updated Second Edition. In this reconceptualized volume, author George Ritzer focuses his attention squarely on the processes of globalization and how they relate to McDonaldization. This revision is shorter, more concise, and spends much less space on the Nothing-Something continuum that he introduced in the First Edition.
Categories: Social Science

Education about Asia

Education about Asia

Rising to the Challenge Minimum Deterrence and India ' s Nuclear Security
PUBLIC OPINION AND POLITICAL CHANGE IN CHINA Warlos Rong GOLDEN
ARCHES EAST Protest and Possibilities El Sauciety and Coalition for local cha ...

Author:

Publisher:

ISBN: IND:30000115662748

Category: Asia

Page:

View: 763

Categories: Asia

Forum f r osteurop ische Ideen und Zeitgeschichte

Forum f  r osteurop  ische Ideen  und Zeitgeschichte

International Sociology 15 : 233 - 248 . Mintz , Sidney W . , 1997 : Afterword :
Swallowing Modernity . S . 183 - 200 in : James L . Watson ( Hrsg . ) : Golden
Arches East . McDonald ' s in East Asia . Stanford , Cal . : Stanford University
Press .

Author:

Publisher:

ISBN: STANFORD:36105132667754

Category: Europe, Eastern

Page:

View: 791

Categories: Europe, Eastern

Mapping the World

Mapping the World

( 1997a ) : Golden Arches East . McDonald ' s in East Asia . Stanford : Stanford
University Press . Watson , J . L . ( 1997b ) : “ McDonald ' s in Hong Kong :
Consumerism , Dietary Changes , and the Rise of a Children ' s Culture . ” In
Golden ...

Author: Freia Hardt

Publisher:

ISBN: UOM:39015060074906

Category: Civilization

Page: 221

View: 729

Categories: Civilization

The Eastern Anthropologist

The Eastern Anthropologist

Thomas , N. 1991 Entangled Objects . Cambridge , Massachusetts : Harvard
University Press . Watson , J. 1997 ' Transnationalism , localization , and fast
foods in East Asia ' . In J. Watson ( ed . ) Golden Arches East : McDonald's in East
Asia .

Author:

Publisher:

ISBN: NWU:35556035172352

Category: Anthropology

Page:

View: 105

Categories: Anthropology

American Studies

American Studies

Washington Post , August 8 . Ingwerson , Marshall . 1997 . “ That Golden Touch
to the Arches in Russia . ” Ohio Slavic and East European Newsletter 25 , Spring
1997 . ( Originally published in the Christian Science Monitor , 1997 . ) Keohane
 ...

Author:

Publisher:

ISBN: UCSC:32106012665151

Category: United States

Page:

View: 900

Categories: United States

Business Government and Society

Business  Government  and Society

For example , a group of anthropologists documented its influence on east Asian
cultures . ... A journalist recently set forth a " Golden Arches Theory of Conflict
Prevention " based on the notion that countries with McDonald's restaurants do
not ...

Author: George Albert Steiner

Publisher: McGraw-Hill/Irwin

ISBN: CORNELL:31924089433332

Category: Industrial management

Page: 702

View: 568

This text deals with inter-relationships among businesses, government and society, and how this relationship affects business managers. It includes the latest thinking on the ethical implications of business and its relation to society.
Categories: Industrial management

Ideas Interests and Issues

Ideas  Interests and Issues

For example , the contributors to editor James Watson ' s book Golden Arches
East : McDonald ' s in East Asia ( 1997 ) demonstrate how East Asian consumers
have eliminated the “ fast ” from fast food , transforming their McDonald ' s outlets
 ...

Author: George A. (George Andrew) MacLean

Publisher: Pearson Prentice Hall

ISBN: 0131271911

Category: Political science

Page: 372

View: 935

The goal of this first edition was to create a reader in which the selections appealed to students for their currency and accessibility. The readings chosen are accessible to first-year students with the introductions and pedagogy written in a very student-friendly manner.
Categories: Political science

Far Eastern Economic Review

Far Eastern Economic Review

neighbourhood shop , the street - side stall and the park bench , ” says Harvard
University ' s James Watson , author of the just - published Golden Arches East :
McDonald ' s in East Asia . This is reflected in the numbers : Today , nearly two ...

Author:

Publisher:

ISBN: UCSD:31822025416488

Category: East Asia

Page:

View: 913

Categories: East Asia

Koordinaten deutscher Geschichte in der Epoche des Ost West Konflikts

Koordinaten deutscher Geschichte in der Epoche des Ost West Konflikts

40 Vgl . die anthropologische Untersuchung von Lokalisierungsvorgängen in fünf
verschiedenen Orten Asiens in James L . Watson ( Hrsg . ) , Golden Arches East .
McDonald ' s in East Asia ( Stanford , CA 1997 ) . Integration zwischen Kaltem ...

Author: Hans Günter Hockerts

Publisher: De Gruyter Oldenbourg

ISBN: UOM:39015061140839

Category: Cold War

Page: 339

View: 285

Der epochale Umbruch von 1989/90, die fortschreitende Internationalisierung sowie eine Pluralisierung des historiographischen Themen- und Methodenfelds haben der jüngeren deutschen Zeitgeschichte neue Impulse gegeben. Der vorliegende Band sucht nach integrierenden Perspektiven, die geeignet sind, die deutsche Zeitgeschichte nach 1945 bei aller Vielfalt der Ansätze zu strukturieren. Er rückt die deutsche Teilungsepoche in einen globalen Orientierungsrahmen und untersucht die Überschreitung des Nationalen am Beispiel eines harten Kerns des Nationalstaats: der Sozialstaatlichkeit. Er fragt nach den Möglichkeiten einer Zusammenschau der Geschichte der Bundesrepublik und der DDR und prüft dabei die Tragfähigkeit von Konzepten und Begriffen wie Moderne, Bürgerlichkeit, Recht/Unrecht, Säkularisierung und Wissensgesellschaft. Aus dem Inhalt: Hans Günter Hockerts, Zur Einführung Globale und internationale Aspekte Hans-Peter Schwarz, Ost-West, Nord-Süd. Weltpolitische Betrachtungen zur deutschen Teilungsepoche Anselm Doering-Manteuffel, Im Kampf um ,Frieden' und ,Freiheit'. Über den Zusammenhang von Ideologie und Sozialkultur im Ost-West-Konflikt Charles S. Maier, Two Sorts of Crisis? The 'long' 1970s in the West and the East Johannes Paulmann, Deutschland in der Welt: Auswärtige Repräsentationen und reflexive Selbstwahrnehmung nach dem Zweiten Weltkrieg - eine Skizze Sozialstaat - Nationalstaat? Sandrine Kott, L'État social et la nation allemande Hans F. Zacher, Sozialer Einschluß und Ausschluß im Zeichen von Nationalisierung und Internationalisierung Deutsche Teilung und Verflechtung Martin Sabrow, Die Diktatur des Paradoxons. Fragen an die Geschichte der DDR Detlef Pollack, Wie modern war die DDR? Hannes Siegrist, Wie bürgerlich war die Bundesrepublik, wie entbürgerlicht die DDR? Verbürgerlichung und Antibürgerlichkeit in historischer Perspektive Dietmar Willoweit, Unrechtsstaat, Rechtsstaat - eine richtige Alternative? Karl Gabriel, Zur Bedeutung der Religion für Gesellschaft und Lebensführung in Deutschland Margit Szöllösi-Janze, Wissensgesellschaft - ein neues Konzept zur Erschließung der deutsch-deutschen Zeitgeschichte? Horst Möller, Worin lag das ,national' Verbindende in der Epoche der Teilung? Etienne François, 'Conflits et partages' Die Dialektik der geteilten Vergangenheit als historiographische Herausforderung
Categories: Cold War

Religion and Global Culture

Religion and Global Culture

33. John Love , McDonald's : Behind the Arches ( New York : Bantam , 1986 ) ,
423 . 34. Cited in James L. Watson , “ Transnationalism , Localization , and Fast
Foods in East Asia , ” in Golden Arches East : McDonald's in East Asia , ed .
James ...

Author: Jennifer Reid

Publisher:

ISBN: UOM:39015056512075

Category: Religion

Page: 202

View: 223

Religion and Global Culture draws together the work of a group of historians of religion who are concerned with situating the contemporary study of religion within the cultural complexity of the modern world. The writing of each of the volume's contributors relates to the work of leading historian of religion Charles H. Long, who has identified religious meanings in the contacts and exchanges of the colonial and postcolonial periods. Together with Long, these scholars explore religious practices in a variety of globalized contexts; chapters consider such varied subjects as the rituals of African immigrant communities in the United States, the making of Mohawk sweet grass and black ash baskets, the religious experience of prisoners in the Nazi holding camp of Westerbork, and the regional repercussions of contemporary multi-national business. By locating religion in the conflicted and cooperative relationships of the colonial and postcolonial periods, Religion and Global Culture calls on scholars of religion to reconfigure their interpretive stances from the perspective of the material structures of the modern, globalized world.
Categories: Religion

Listening to the Whispers

Listening to the Whispers

Introduction : Transnationalism , localization , and fast foods in East Asia ( pp . 1 –
38 ) . In J . Watson ( Ed . ) , Golden arches east : McDonald ' s in East Asia .
Stanford , CA : Stanford University Press . Watts , S . ( 2003 ) . Disease and
medicine ...

Author: Christine Sorrell Dinkins

Publisher: Interpretive Studies in Health

ISBN: UOM:39015064939542

Category: Medical

Page: 330

View: 244

Listening to the Whispers gives voice to scholars in philosophy, medical anthropology, physical therapy, and nursing, helping readers re-think ethics across the disciplines in the context of today's healthcare system. Diverse voices, often unheard, challenge readers to enlarge the circle of their ethical concerns and look for hidden pathways toward new understandings of ethics. Essays range from a focus on the context of corporatization and managed care environments to a call for questioning the fundamental values of society as these values silently affect many others in healthcare. Each chapter is followed by a brief essay that highlights issues useful for scholarly research and classroom discussion. The conversations of interpretive research in healthcare contained in this volume encourage readers to re-think ethics in ways that will help to create an ethical healthcare system with a future of new possibilities. Outstanding Academic Title, Choice Magazine
Categories: Medical

Fast Food slow Food

Fast Food slow Food

Introduction : Transnationalism , Localization , and Fast Foods in East Asia . In
Golden Arches East : McDonald ' s in East Asia . James L . Watson , ed . Pp . 1 –
38 . Palo Alto : Stanford University Press . Watson , James L . , ed . 1997 . Golden
 ...

Author: Richard R. Wilk

Publisher:

ISBN: 0759109141

Category: Business & Economics

Page: 268

View: 871

Wilk and his colleagues draw upon their own international field experience to examine how food systems are changing around the globe. The authors offer a cultural perspective that is missing in other economic and developmental studies, and provide rich ethnographic data on markets, industrial production, and food economies. This new book will appeal to professionals in economic and environmental anthropology: economic development, agricultural economics, consumer behavior, nutritional sciences, environmental sustainability, and globalization studies.
Categories: Business & Economics

Symbolic Consumption in China

Symbolic Consumption in China

Watson , J.L. ( 1997 ) , “ Transnationalism , localization and fast foods in East
Asia , " in Golden Arches East : McDonald's in East Asia , ed . J.L. Watson ,
Stanford : Stanford University Press , 138 . Wattanasuwan , K. and R. Elliott (
1999 ) , “ The ...

Author: Giana Mancuso Eckhardt

Publisher:

ISBN: MINN:31951P007311790

Category: Consumer behavior

Page: 390

View: 879

Categories: Consumer behavior

Embracing Differences

Embracing Differences

Golden Arches East : McDonald's in East Asia . Stanford : Stanford UP , 1997 . "
Introduction : Transnationalism , Localization , and Fast Foods in East Asia . ”
Golden Arches East . McDonald's in East Asia . Ed . James L. Watson . Stanford ...

Author: Iris-Aya Laemmerhirt

Publisher: Transcript Verlag

ISBN: UCLA:L0104425608

Category: Literary Criticism

Page: 261

View: 857

The omnipresence and popularity of American consumer products in Japan have triggered an avalanche of writing shedding light on different aspects of this cross-cultural relationship. Cultural interactions are often accompanied by the term cultural imperialism, a concept that on close scrutiny turns out to be a hasty oversimplification given the contemporary cultural interaction between the U.S. and Japan. »Embracing Differences« shows that this assumption of a one-sided transfer is no longer valid. Closely investigating Disney theme parks, sushi, as well as movies, Iris-Aya Laemmerhirt reveals a dialogical exchange between these two nations that has changed the image of Japan in the United States.
Categories: Literary Criticism