Going Viral

Author: Karine Nahon,Jeff Hemsley

Publisher: Polity

ISBN: 0745671284

Category: Social Science

Page: 182

View: 3159


We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it. So what is virality and how does it work? Why does one particular video get millions of views while hundreds of thousands of others get only a handful? In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events. Drawing on a wide range of examples, from the Joseph Kony video to the tweet that spread the news that Osama Bin Laden was dead, from the video of Homer Simpson voting in the US elections to the photo of a police officer pepper-spraying students at the University of California Davis, this path-breaking account of viral events will be essential reading for students, scholars, politicians, policymakers, executives, artists, musicians and anyone who wants to understand how our world today is being shaped by the flow of information online.

Going Viral

The 9 secrets of irresistible marketing

Author: Brent Coker

Publisher: Pearson UK

ISBN: 1292087951

Category: Business & Economics

Page: 160

View: 2532


Everyone wants their voice to be heard above the noise of other brands. But how do you get your messages to spread far and wide? YOU NEED TO GO VIRAL It’s not just down to luck. If you want to make an impact, you need to make your marketing messages magnetic and, in this fascinating book, Brent Coker will show you how. Packed full of practical techniques, expert research and real-life examples, you’ll quickly uncover the nine secrets of irresistible marketing that will work whatever the size of your company. Discover the science behind the world’s most viral ideas, learn how to create messages that people can’t resist sharing and effortlessly build your brand.

Verse Going Viral

China's New Media Scenes

Author: Heather Inwood

Publisher: University of Washington Press

ISBN: 0295805102

Category: Literary Criticism

Page: 274

View: 8941


Verse Going Viral examines what happens when poetry, a central pillar of traditional Chinese culture, encounters an era of digital media and unabashed consumerism in the early twenty-first century. Heather Inwood sets out to unravel a paradox surrounding modern Chinese poetry: while poetry as a representation of high culture is widely assumed to be marginalized to the point of “death,” poetry activity flourishes across the country, benefiting from China’s continued self-identity as a “nation of poetry” (shiguo) and from the interactive opportunities created by the internet and other forms of participatory media. Through a cultural studies approach that treats poetry as a social rather than a purely textual form, Inwood considers how meaning is created and contested both within China’s media-savvy poetry scenes and by members of the public, who treat poetry with a combination of reverence and ridicule. As the first book to deal explicitly with the discourses and functioning of scenes within the Chinese cultural context, Verse Going Viral will be of value to students and scholars of Chinese literature, cultural studies, and media, as well as to general readers interested in China's dynamic cultural scenes.

When Content Goes Viral

Author: Brian White

Publisher: Enslow Publishing, LLC

ISBN: 1978504632

Category: Young Adult Nonfiction

Page: 80

View: 7318


Going viral. It's a phrase that you hear thrown around whenever something is blowing up on the Internet, but what does it really mean? How does something or someone go from a random post on social media to a household name? What does it mean for the person who posted it? There's the dark side, too: hoaxes, illegal content, and Russian trolls. Readers take a deep dive into the world where fame isn't measured in minutes, but in clicks. This book gives readers the tools to sort the real from the fake, as well as resources to explore.

Going Viral

Author: Amy Alward

Publisher: Simon and Schuster

ISBN: 1481443860

Category: Young Adult Fiction

Page: 352

View: 6449


There’s trouble in Nova and the citizens of the kingdom must once again put their faith in Samantha Kemi to save the day in the final novel of the “charming and humorous” (Kirkus Reviews) Potion Diaries series. After the royal tour, Samantha Kemi thought she could take a break from saving the day. Her grandfather Ostanes is healthy, she’s about to be named a Master Alchemist, and Princess Evelyn is happily married to Prince Stefan. Except—Sam has no proof that Evelyn is happily married because she hasn’t seen the princess in days…Prince Stefan is now the public face of the Royal family. Princess Evelyn has gone MIA just when Nova (and Sam) needs her most. A surge of magic is spreading across the country—like a virus—and every Talented person is suddenly more powerful. With the Talenteds getting stronger, Ordinary people begin to worry about an imbalance in the magic streams—and in society. When a group of Talented kids—Sam’s sister Molly among them—are attacked with a powerful sleeping potion, Prince Stefan is convinced that the Ordinary people are taking a radical stand against Talenteds and reinstates the old ban on traditional alchemy. Now Sam’s hands are tied. Does she trust Nova’s scientists to find a synthetic cure to this curse, or does she break Stefan’s royal decree and use her skills to save her little sister—and possibly all of Nova—from a forever sleep?

Going Viral

Author: William Webb

Publisher: Independently Published

ISBN: 9781719808804

Category: Fiction

Page: 328

View: 5952


Why did the AIDS virus, supposedly an African animal disease, strike the USA population so disproportionately? Britain, France, Belgium, Spain and Portugal still have extensive links with former colonies on the African continent with thousands of visits made by businessmen and tourists every year. However, at the outbreak of the virus the USA had ten times the number of victims compared to Europe, despite the fact that Americans do not visit Africa in large numbers. And why did two different strains of the virus appear almost simultaneously on the American mainland? This well-researched book goes a long way towards explaining these mysteries. The novel describes how two inmates undergoing medical trials in prison are unexpectedly released into the community where they are suddenly free to release and spread the deadly virus they have been infected with. It describes the desperate measures undertaken by the authorities to curtail the infection, which includes the killing of persons connected to the prison project. Examples are given of how contracting the disease can have a devastating affect on individuals and families. Pete Taylor, one of the two released prisoners, travels to Nigeria and Morocco in a vain attempt to escape the clutches of the dark government forces pursuing him. The author utilises his considerable experience of working in Africa and America to bring to life the areas where the action of the book takes place. His description of everyday life in Nigeria and Morocco may come as a surprise to many.

Going Viral

Author: Jeff Gottesfeld

Publisher: Saddleback Educational Publishing

ISBN: 1622509838

Category: Juvenile Fiction

Page: 70

View: 5425


Themes: Hi-Lo, Fiction, Chapter Books, Social Media, Popularity Annie and Erin were besties who loved YouTube kid star Cory Mall. Could the girls make a video that would go viral? They wanted to try. Their first attempt was goofy, but it worked! The girls got a lot of views. When other friends joined them, their next video was even better. Then TV host Big Don got involved. Were they ready to be superstars? Hi-Lo Chapter Books for Children. This series of short novels was designed to engage a broad spectrum of struggling readers. No longer will upper-elementary students have to read material junior to their maturity and interests. Characters are age appropriate and come from diverse cultures and backgrounds. Science fiction, sports, paranormal, realistic life, historical fiction, and fantasy are just a few of the many genres. Books are no higher than a 1.5 reading level, with illustrations on every spread that support visual literacy and draw kids into the text.

Gone Viral

The Germs That Share Our Lives

Author: Frank Bowden

Publisher: UNSW Press

ISBN: 1742240542

Category: Medical

Page: 240

View: 4632


Frank Bowden, a specialist in the field of infectious disease and sexual health, looks at one bug at a time, weaving around them the stories of his patients and their families, the doctors and the difficulties they face and the horrors and successes of hospitals and health care programs. Through Bowden's own work in the field, we encounter Swine Flu, Golden Staph, SARS, Hepatitis, and HIV, and learn crucial lessons about public health and the human experience of disease.