Going Viral

Author: Karine Nahon,Jeff Hemsley

Publisher: Polity

ISBN: 0745671284

Category: Social Science

Page: 182

View: 1183

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We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it. So what is virality and how does it work? Why does one particular video get millions of views while hundreds of thousands of others get only a handful? In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events. Drawing on a wide range of examples, from the Joseph Kony video to the tweet that spread the news that Osama Bin Laden was dead, from the video of Homer Simpson voting in the US elections to the photo of a police officer pepper-spraying students at the University of California Davis, this path-breaking account of viral events will be essential reading for students, scholars, politicians, policymakers, executives, artists, musicians and anyone who wants to understand how our world today is being shaped by the flow of information online.
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Verse Going Viral

China's New Media Scenes

Author: Heather Inwood

Publisher: University of Washington Press

ISBN: 0295805102

Category: Literary Criticism

Page: 274

View: 9702

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Verse Going Viral examines what happens when poetry, a central pillar of traditional Chinese culture, encounters an era of digital media and unabashed consumerism in the early twenty-first century. Heather Inwood sets out to unravel a paradox surrounding modern Chinese poetry: while poetry as a representation of high culture is widely assumed to be marginalized to the point of “death,” poetry activity flourishes across the country, benefiting from China’s continued self-identity as a “nation of poetry” (shiguo) and from the interactive opportunities created by the internet and other forms of participatory media. Through a cultural studies approach that treats poetry as a social rather than a purely textual form, Inwood considers how meaning is created and contested both within China’s media-savvy poetry scenes and by members of the public, who treat poetry with a combination of reverence and ridicule. As the first book to deal explicitly with the discourses and functioning of scenes within the Chinese cultural context, Verse Going Viral will be of value to students and scholars of Chinese literature, cultural studies, and media, as well as to general readers interested in China's dynamic cultural scenes.
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Going Viral

Author: Amy Alward

Publisher: Simon and Schuster

ISBN: 1481443860

Category: Young Adult Fiction

Page: 352

View: 8861

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There’s trouble in Nova and the citizens of the kingdom must once again put their faith in Samantha Kemi to save the day in the final novel of the “charming and humorous” (Kirkus Reviews) Potion Diaries series. After the royal tour, Samantha Kemi thought she could take a break from saving the day. Her grandfather Ostanes is healthy, she’s about to be named a Master Alchemist, and Princess Evelyn is happily married to Prince Stefan. Except—Sam has no proof that Evelyn is happily married because she hasn’t seen the princess in days…Prince Stefan is now the public face of the Royal family. Princess Evelyn has gone MIA just when Nova (and Sam) needs her most. A surge of magic is spreading across the country—like a virus—and every Talented person is suddenly more powerful. With the Talenteds getting stronger, Ordinary people begin to worry about an imbalance in the magic streams—and in society. When a group of Talented kids—Sam’s sister Molly among them—are attacked with a powerful sleeping potion, Prince Stefan is convinced that the Ordinary people are taking a radical stand against Talenteds and reinstates the old ban on traditional alchemy. Now Sam’s hands are tied. Does she trust Nova’s scientists to find a synthetic cure to this curse, or does she break Stefan’s royal decree and use her skills to save her little sister—and possibly all of Nova—from a forever sleep?
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How To Go Viral On Youtube

Author: Dhinchak Pooja

Publisher: Dhinchak Pooja

ISBN: N.A

Category: Computers

Page: N.A

View: 885

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Hi, I'm dhinchak pooja and in this book I am going to teach you all about going viral on YouTube so what are you waiting for, let get started
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Going Viral

The 9 Secrets of Irresistible Marketing

Author: Brent Coker

Publisher: FT Press

ISBN: 9781292087924

Category: Internet marketing

Page: 160

View: 1374

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Everyone wants their voice to be heard above the noise of other brands. But how do you get your messages to spread far and wide? YOU NEED TO GO VIRAL It s not just down to luck. If you want to make an impact, you need to make your marketing messages magnetic and, in this fascinating book, Brent Coker will show you how. Packed full of practical techniques, expert research and real-life examples, you ll quickly uncover the nine secrets of irresistible marketing that will work whatever the size of your company. Discover the science behind the world s most viral ideas, learn how to create messages that people can t resist sharing and effortlessly build your brand. "
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Going Viral

The Mindbending Minecraft Graphic Novel Adventure

Author: David Zoellner,Karine Nahon,Jeff Hemsley

Publisher: N.A

ISBN: 9781783124954

Category: Computer viruses

Page: 96

View: 1149

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Based on the 18-million-views video series by Black Plasma Studios, this is the graphic novel story of a Minecraft character who doesn't want to be controlled by his user. Can the user help his new little computer friend survive in Minecraft, facing zombies and an Ender Dragon... and what will happen when an even greater threat arises? They're going to need to work together to defeat a malevolent computer virus that wants to destroy not just their Minecraft world, but every Minecraft server on the internet! This epic tale from the master animators at Black Plasma is a terrific mix of epic fantasy, hi-tech adventure, humour and fun.
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Going Viral

Zombies, Viruses, and the End of the World

Author: Dahlia Schweitzer

Publisher: Rutgers University Press

ISBN: 0813593166

Category: Performing Arts

Page: 256

View: 4384

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Outbreak narratives have proliferated for the past quarter century, and now they have reached epidemic proportions. From 28 Days Later to 24 to The Walking Dead, movies, TV shows, and books are filled with zombie viruses, bioengineered plagues, and disease-ravaged bands of survivors. Even news reports indulge in thrilling scenarios about potential global pandemics like SARS and Ebola. Why have outbreak narratives infected our public discourse, and how have they affected the way Americans view the world? In Going Viral, Dahlia Schweitzer probes outbreak narratives in film, television, and a variety of other media, putting them in conversation with rhetoric from government authorities and news organizations that have capitalized on public fears about our changing world. She identifies three distinct types of outbreak narrative, each corresponding to a specific contemporary anxiety: globalization, terrorism, and the end of civilization. Schweitzer considers how these fears, stoked by both fictional outbreak narratives and official sources, have influenced the ways Americans relate to their neighbors, perceive foreigners, and regard social institutions. Looking at everything from I Am Legend to The X Files to World War Z, this book examines how outbreak narratives both excite and horrify us, conjuring our nightmares while letting us indulge in fantasies about fighting infected Others. Going Viral thus raises provocative questions about the cost of public paranoia and the power brokers who profit from it. Supplemental Study Materials for "Going Viral": https://www.rutgersuniversitypress.org/going-viral-dahlia-schweitzer Dahlia Schweitzer- Going Viral: https://www.youtube.com/watch?v=5xF0V7WL9ow
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When Content Goes Viral

Author: Brian White

Publisher: Enslow Publishing, LLC

ISBN: 1978504632

Category: Young Adult Nonfiction

Page: 80

View: 8547

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Going viral. It's a phrase that you hear thrown around whenever something is blowing up on the Internet, but what does it really mean? How does something or someone go from a random post on social media to a household name? What does it mean for the person who posted it? There's the dark side, too: hoaxes, illegal content, and Russian trolls. Readers take a deep dive into the world where fame isn't measured in minutes, but in clicks. This book gives readers the tools to sort the real from the fake, as well as resources to explore.
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Going Viral

Photography, Performance, and the Everyday: Snapshots from the Peter J. Cohen Collection Gift

Author: Carrie Cushman

Publisher: N.A

ISBN: 9780985824990

Category:

Page: N.A

View: 1777

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Published as a companion to the exhibition, Going Viral, at the Davis Museum at Wellesley College (February 6 - June 7, 2020), this volume of early-twentieth-century American snapshots considers our everyday relationship to photography: the ways in which we mediate, understand, and narrate our lives through the snapping and sharing of photographs, and how and why certain types of images become socially infectious. Mined from the Peter J. Cohen Collection gift of nearly 1,000 anonymous snapshots, the catalogue is organized into eleven sections that explore various performances, rituals, and gestures that have gone viral via photography. These tropes amount to compelling visual evidence that allows us to tell micro-histories of social phenomena as diverse as cross-dressing, pyromania, and the craze for boxing. Authored and edited by Carrie Cushman, the Linda Wyatt Gruber '66 Curatorial Fellow in Photography at the Davis Museum at Wellesley College, the book includes an interview with collector Peter J. Cohen and an introduction by Lisa Fischman, the Ruth Gordon Shapiro '37 Director of the Davis Museum.
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Going Viral

Author: Jeff Gottesfeld

Publisher: Saddleback Educational Publishing

ISBN: 1622509838

Category: Juvenile Fiction

Page: 70

View: 9184

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Themes: Hi-Lo, Fiction, Chapter Books, Social Media, Popularity Annie and Erin were besties who loved YouTube kid star Cory Mall. Could the girls make a video that would go viral? They wanted to try. Their first attempt was goofy, but it worked! The girls got a lot of views. When other friends joined them, their next video was even better. Then TV host Big Don got involved. Were they ready to be superstars? Hi-Lo Chapter Books for Children. This series of short novels was designed to engage a broad spectrum of struggling readers. No longer will upper-elementary students have to read material junior to their maturity and interests. Characters are age appropriate and come from diverse cultures and backgrounds. Science fiction, sports, paranormal, realistic life, historical fiction, and fantasy are just a few of the many genres. Books are no higher than a 1.5 reading level, with illustrations on every spread that support visual literacy and draw kids into the text.
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