Communication Research Measures III

A Sourcebook

Author: Elizabeth E. Graham,Joseph P. Mazer

Publisher: Routledge

ISBN: 1351397133

Category: Language Arts & Disciplines

Page: 528

View: 2246

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Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline. Volume III features entirely new content and offers an assessment of new measures in mass, interpersonal, instructional, group, organizational, family, health, and intercultural communication and highlights work in emergent subdisciplines in communication, including social media and new communication technologies, sports communication, and public relations. The “best of the best” from 2009 through today, the profiled research measures in Volume III serve as models for future scale development and constitute the main tools that researchers can use for self-administered measurement of people’s attitudes, conceptions of themselves, and perceptions of others. This book is ideal for undergraduate and graduate courses that emphasize quantitative research methods, measurement, and/or survey design across communication studies disciplines.
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Advertising Media Workbook and Sourcebook

Author: Larry Kelley,Kim Sheehan,Donald W. Jugenheimer

Publisher: Routledge

ISBN: 1317499395

Category: Business & Economics

Page: 370

View: 1618

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This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included. Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.
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Handbook of Media Management and Economics

Author: Alan B. Albarran,Sylvia M. Chan-Olmsted,Michael O. Wirth

Publisher: Routledge

ISBN: 1135611688

Category: Business & Economics

Page: 750

View: 9100

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This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study. The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.
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The Amazing Race

Winning the Technorivalry with Japan

Author: William H. Davidson

Publisher: Wiley

ISBN: N.A

Category: Mass media

Page: 270

View: 8543

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Explains the forces underlying Japan's industrial success and examines Japan's commitment to achieving world leadership in the information technology sector. Describes the problems facing U.S. industries and the steps that have been taken to solve them. Discusses the competition between the U.S. and Japan. Projects future activities.
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Advertising Account Planning

Planning and Managing an IMC Campaign

Author: D. W. Jugenheimer,L. D. Kelley

Publisher: Routledge

ISBN: 1317478649

Category: Business & Economics

Page: 224

View: 9426

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Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression
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Community Journalism

Relentlessly Local

Author: Jock Lauterer

Publisher: Univ of North Carolina Press

ISBN: 9780807867754

Category: Language Arts & Disciplines

Page: 456

View: 7734

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No matter how ambitious they may be, most novice journalists don't get their start at the New York Times. They get their first jobs at smaller local community newspapers that require a different style of reporting than the detached, impersonal approach expected of major international publications. As the primary textbook and sourcebook for the teaching and practice of local journalism and newspaper publishing in the United States, Community Journalism addresses the issues a small-town newspaper writer or publisher is likely to face. Jock Lauterer covers topics ranging from why community journalism is important and distinctive; to hints for reporting and writing with a "community spin"; to design, production, photojournalism, and staff management. This third edition introduces new chapters on adjusting to changing demographics in the community and "best practices" for community papers. Updated with fresh examples throughout and considering the newest technologies in editing and photography, this edition of Community Journalism provides the very latest of what every person working at a small newspaper needs to know.
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