Readers of this book will come to see extraordinary opportunities. Brent Green is an award-winning strategist, creative director, copywriter, author, speaker, and consultant focusing on generational marketing.
Author: Brent Green
Category: Business & Economics
Guidance you need to understand and embrace the nations most economically dominant generation. B. Joseph Pine II, coauthor, The Experience Economy and Authenticity The first book about Boomer men to integrate gender and generational insights into a framework marketers can use. Marti Barletta, author, Marketing to Women and PrimeTime Women a masterful job of envisioning how Baby Boomer men are about to transform the cultural narratives about aging and maturity. Ken Dychtwald, Ph.D., author, Age Wave and Age Power Born from 1946 to 1964, Baby Boomers represent 26 percent of the U.S. population. But pervasiveness alone does not capture their story of continuing influence and reinvention. Boomers have shaped every life stage theyve experienced. With the majority now over age 50, they are again changing business practices and institutions, from dawn of medical tourism to later-life entrepreneurialism. They are still shaping popular culture, from blockbuster films to stadium filling rock concerts. This book gives you astute glimpses into what it means to be part of the generation. Through this lens youll discover how you can improve marketing communications, product and service development, nonprofit value, and public policies. A special section looks at marketing to Baby Boomer men, including: Historical, technological, social, and cultural touchstones; Underdeveloped ways to combine gender and generational nuances; New segmentation research about the Boomer male cohort. The next few chapters of western society will include Boomers as influential protagonists, while Generation Reinvention continues to change the meaning of business, marketing, aging, and consumerism. Accurately forecasting the Boomer future has significant monetary implications for numerous industries. Some choose to see problems with Boomer aging. Readers of this book will come to see extraordinary opportunities. Brent Green is an award-winning strategist, creative director, copywriter, author, speaker, and consultant focusing on generational marketing. He is also author of Marketing to Leading-Edge Baby Boomers. He lives and reinvents himself in Denver, Colorado.
What kind of fresh reinvention does today's new era demand? For Generation Y, those born between 1979 and 1990, reinvention belongs to a world of 24/7 ...
Author: Anthony Elliott
Category: Social Science
Ours is the era of ‘reinvention’. From psychotherapy to life coaching, from self-help manuals to cosmetic surgery, and from corporate rebranding to urban redesign: the art of reinvention is inextricably interwoven with the lure of the next frontier, the breakthrough to the next boundary – especially boundaries of the self. In this insightful and provocative book, Anthony Elliott examines ‘reinvention’ as a key buzzword of our times. Through a wide-ranging and impassioned assessment, Elliott reviews the new global forms of reinvention – from reinvention gurus to business reinvention, from personal makeovers to corporate rebrandings. In doing so, he undertakes a serious if often amusing consideration of contemporary reinvention practices, including super-fast weight loss diets, celebrity makeovers, body augmentations, speed dating, online relationship therapies, organizational restructurings, business downsizings, and many more. This absorbing book is an ideal introduction to the topic of reinvention for students and general readers alike. Reinventionoffers a provocative and radical reflection on an issue (sometimes treated as trivial in the public sphere) that is increasingly politically urgent in terms of its personal, social and environmental consequences.
reinvention. Given the current economic recession and social stratification, younger generations' loud expressions of their confusion, insecurity, ...
Author: Hui Faye Xiao
Category: Social Science
This book surveys the explosive youth culture in twenty-first century China, an active and powerful force catalysing cultural innovations, social changes, and collective efforts, re-inventing a pluralistic and multivalent youth (qingnian) in an age of enormous change, division and uncertainty. Providing a comprehensive analysis of literary, cinematic, musical, televisual, and social media representations about, for and by disparate youth groups, this book seeks to offer a systematic investigation of a trans-medial and multi-locale youth culture. In so doing, it examines contributions from high school dropouts, industrial workers, migrant laborers and "leftover women", as well as best-selling writers and filmmakers, cultural entrepreneurs, queer idols and fans, and young feminist activists. Observing the Chinese youths’ deployment of "small" genres, such as light novels and short videos, in addition to digital media, this book ultimately demonstrates the renewal of cultural forms and the transformative power of networked "small" atomized individuals in reinventing a youthful coalition of silenced, belittled, and marginalized groups. A thoroughly interdisciplinary study, Youth Economy, Crisis, and Reinvention in Twenty-First-Century China will be useful to students and scholars of Chinese culture and society, as well as Literary Studies, Cultural Studies, Gender Studies and Media Studies.
Author: Fellow of the British Academy Adam KuperPublish On: 2005
This marriage rule was accompanied by a division of all relatives in each generation into two categories ( further divided by sex ) .
Author: Fellow of the British Academy Adam Kuper
Publisher: Taylor & Francis
Category: Social Science
An expanded and radically revised new edition that is essential reading for those who are interested in anthropological theory and current post-colonial debates, or simply curious about the ways in which we systematically misunderstand other peoples.
... for radical change and the previous generation's reinvention ofitselfstill did not remove itfrom its dependence on the sociopolitical referent.
Author: William M. Sherzer
Publisher: University Press of America
Category: Literary Criticism
This book focuses on three authors coming of age at an important moment in Spanish literary history and in world history at large. These authors incorporated into their novels the new ideas that they found in the writing of many foreign authors that were essential to their development.
The effect is cumulative, with certain groups getting better and better down through the generations. Each generation will start with better physical ...
Author: Edward Beasley
In mid-Victorian England there were new racial categories based upon skin colour. The 'races' familiar to those in the modern west were invented and elaborated after the decline of faith in Biblical monogenesis in the early nineteenth century, and before the maturity of modern genetics in the middle of the twentieth. Not until the early nineteenth century would polygenetic and racialist theories win many adherents. But by the middle of the nineteenth century in England, racial categories were imposed upon humanity. How the idea of 'race' gained popularity in England at that time is the central focus of The Victorian Reinvention of Race: New Racisms and the Problem of Grouping in the Human Sciences. Scholars have linked this new racism to some very dodgy thinkers. The Victorian Reinvention of Race examines a more influential set of the era's writers and colonial officials, some French but most of them British. Attempting to do serious social analysis, these men oversimplified humanity into biologically-heritable, mentally and morally unequal, colour-based 'races'. Thinkers giving in to this racist temptation included Alexis de Tocqueville when he was writing on Algeria; Arthur de Gobineau (who influenced the Nazis); Walter Bagehot of The Economist; and Charles Darwin (whose Descent of Man was influenced by Bagehot). Victorians on Race also examines officials and thinkers (such as Tocqueville in Democracy in America, the Duke of Argyll, and Governor Gordon of Fiji) who exercised methodological care, doing the hard work of testing their categories against the evidence. They analyzed human groups without slipping into racial categorization. Author Edward Beasley examines the extent to which the Gobineau-Bagehot-Darwin way of thinking about race penetrated the minds of certain key colonial governors. He further explores the hardening of the rhetoric of race-prejudice in some quarters in England in the nineteenth century – the processes by which racism was first formed.
58 In this sense, Die Beichte simultaneously reacts to the 1968 student uprisings, which in general criticized the older generation for ignoring the Nazi ...
Author: Stewart Anderson
Publisher: Berghahn Books
Following World War II, Germany was faced not only with the practical tasks of reconstruction and denazification, but also with the longer-term mission of morally “re-civilizing” its citizens—a goal that persisted through the nation’s 1949 split. One of the most important mediums for effecting reeducation was television, whose strengths were particularly evident in the thousands of television plays that were broadcast in both Germanys in the 1950s and 1960s. This book shows how TV dramas transcended state boundaries and—notwithstanding the ideological differences between East and West—addressed shared issues and themes, helping to ease viewers into confronting uncomfortable moral topics.
The process of constantly reinventing our metanarrative from generation to generation has become a cycle that we have taken for granted.
Author: Malte Ebach
Publisher: CSIRO PUBLISHING
Biogeography, the study of the distribution of life on Earth, has undergone more conceptual changes, revolutions and turf wars than any other scientific field. Australasian biogeographers are responsible for several of these great upheavals, including debates on cladistics, panbiogeography and the drowning of New Zealand, some of which have significantly shaped present-day studies. Australasian biogeography has been caught in a cycle of reinvention that has lasted for over 150 years. The biogeographic research making headlines today is merely a shadow of past practices, having barely advanced scientifically. Fundamental biogeographic questions raised by naturalists a century ago remain unanswered, yet are as relevant today as they were then. Scientists still do not know whether Australia and New Zealand are natural biotic areas or if they are in fact artificial amalgamations of areas. The same question goes for all biotic areas in Australasia: are they real? Australasian biogeographers need to break this 150-year cycle, learn from their errors and build upon new ideas. Reinvention of Australasian Biogeography tells the story of the history of Australasian biogeography, enabling understanding of the cycle of reinvention and the means by which to break it, and paves the way for future biogeographical research. The book will be a valuable resource for biological and geographical scientists, especially those working in biogeography, biodiversity, ecology and conservation. It will also be of interest to historians of science.
This is how the Riddu Riđđu generation was shaped. The injustice that the fishing population felt when the fishing quota system excluded them from fisheries ...
Author: Arvid Viken
Category: Political Science
Through an interdisciplinary range of case studies from across the Northern rim of Europe, this volume shows how place reinvention as a concept affects not only global cities but also marginal regions. Linking place reinvention to the economic, the symbolic and the political production of space, the volume puts forward insights into how 'marginal areas' understand their role in the global competition between places and regions through their branding strategies, playing with representations of the unique and the ordinary, urban and rural, reindustrialization and cultural economy. It also shows how and why some places seem to retain and strengthen their uniqueness, whilst others are losing their local distinctiveness in the struggle to survive.
... the first component of strategic reinvention—capturing the original's “encore essence. ... unimaginative,and outdated tothenext generation ofcarbuyers, ...
Author: Richard Pfefferman
Category: Performing Arts
Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications - sequels, spin-offs, or re-makes. This book presents a theory of why some replications succeed and others fail across genres and media.
54 For Broonzy, the recording and performance culture within this new generation of black musicians was changing for the worse.
Author: Kevin D. Greene
Publisher: UNC Press Books
Category: Social Science
Over the course of his long career, legendary bluesman William "Big Bill" Broonzy (1893–1958) helped shape the trajectory of the genre, from its roots in the rural Mississippi River Delta, through its rise as a popular genre in the North, to its eventual international acclaim. Along the way, Broonzy adopted an evolving personal and professional identity, tailoring his self-presentation to the demands of the place and time. His remarkable professional fluidity mirrored the range of expectations from his audiences, whose ideas about race, national belonging, identity, and the blues were refracted through Broonzy as if through a prism. Kevin D. Greene argues that Broonzy's popular success testifies to his ability to navigate the cultural expectations of his different audiences. However, this constant reinvention came at a personal and professional cost. Using Broonzy's multifaceted career, Greene situates blues performance at the center of understanding African American self-presentation and racial identity in the first half of the twentieth century. Through Broonzy's life and times, Greene assesses major themes and events in African American history, including the Great Migration, urbanization, and black expatriate encounters with European culture consumers. Drawing on a range of historical source materials as well as oral histories and personal archives held by Broonzy's son, Greene perceptively interrogates how notions of race, gender, and audience reception continue to shape concepts of folk culture and musical authenticity.
Pavese belonged to a new generation of Italian intellectuals and writers who were deeply fascinated by American literature. He wrote his thesis28 on Whitman ...
Author: Caterina Bernardini
Publisher: University of Iowa Press
Category: Literary Criticism
Postrisorgimental encounters : Enrico Nencioni, William Michael Rossetti, and Giosuè Carducci -- Luigi Gamberale's lifelong translating enterprise and its impact on the Italian and international reception -- "Whitman has said that which was sprouting in my mind" : Ada Negri's socialist perspective and creative dialogue with Whitman -- "My big sympathy" : Whitman and Gabriele D'Annunzio -- Whitman, Giovanni Pascoli and symbolism : a question of sound -- NEMI, or Sibilla Aleramo : writing about Whitman behind a pseudonym -- The presence of Whitman in the periodical La Voce -- Traveling with Whitman : Emanuel Carnevali and Dino Campana -- Whitman, the futurists and the birth (and death) of free verse -- Cesare Pavese's Whitman : the "poetry of poetry-making".
How the Boomers and Seniors Are Solving the War of the Generations David Cravit ... the boomer market is going, describes them as Generation Reinvention.
Author: David Cravit
Publisher: BPS Books
Category: Social Science
The headlines are getting more frequent -- the language, more inflammatory. A war between the generations. The greedy boomers refusing to get out of the way. The hapless millennials struggling to find a footing. A crisis in pensions. A crisis in jobs. A crisis in health care ... But is that the true story? In this provocative new book, David Cravit, author of The New Old, dissects the apparent war -- and comes to some surprising conclusions: Yes, there are intergenerational conflicts (and some of them look serious) ... but the "war" is a matter of emotion more than reality Yes, the boomers and seniors are changing all the rules of the "expected" way to age ... but the results are anything but dire, as so many pundits would have us believe Yes, the millennials are outnumbered and ill-equipped ... but they're being saved, anyway As Cravit shows, even as the apparent intergenerational war unfolds, the winning "army" is already creating the peace ... and the foundations for a much more creative, cooperative, and successful society of the future.
... a first-generation Christian, you never know the reinvention ripple effect your witness for Christ will have on your family and generations to come.
Author: Beth Jones
Publisher: Hachette UK
Reach your God-given potential and live a joyful life by finding your purpose in Christ with this inspiring guide from Beth Jones, host of Hillsong Channel's The Basics With Beth. The world around us is in a constant state of reinvention, from technology, to careers, to family. It's easy to struggle in the midst of change, and each season brings new challenges. But we need reinvention: the kind that leads us to new fulfillment and our calling in Christ. To Reinvent ourselves in Christ means a transformation in our hearts, souls, bodies, and minds. And we can achieve this by biblically exploring and answering the questions: What do you want? What do you have? What will you do? and Why will you do it? Let the baggage of the past become history today. Let God renew your hope, and you will experience the joy of living like never before. No matter what has happened, and no matter where you are on this journey, Reinvent will help you start fresh and love life!
This book shows readers how to: Understand business model thinking and diagram their current personal business model Understand the value of their skills in the marketplace and define their purpose Articulate a vision for change Create a ...
Author: Timothy Clark
Publisher: John Wiley & Sons
Category: Business & Economics
Offers advice and inspiration for readers interested in changing their career or life paths, presenting techniques for designing and implementing a business model for an individual personal life.
While it is true that some Generation Xers think and act more like Boomers ... that education “reinvention” that Tony Wagner proposes (Wagner et al., 2006).
Author: Stephanie Sandifer
Maximize the effectiveness of your professional activities through the use of wikis, and raise student achievement in turn! With strategies from online educator and technology expert Stephanie Sandifer, this book provides how-to advice on the way in which wikis result in a more efficient use of time, better communication, and increased adult learning for the members of your school community. Inside, you'll find out how to promote collaboration and productivity in your school, all while contributing to improved student learning. Topics include: The Dos and Don'ts of Wikis Social Networking Tools and Wikis Wikis for Leadership and Administration Wikis in the Classroom Wikis for Home-to-School Communications Implement each of these practical, innovative ideas and "wikify" your school today!