In this chapter, we will explore several key factors upon fashion consumer behaviors. Then, we will focus on the growing compression sportswear, especially seamless sports fashion market to analyze how sportswear companies design and ...

Author: Subramanian Senthilkannan Muthu

Publisher: Springer

ISBN: 9789811312656

Category: Technology & Engineering

Page: 96

View: 172

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This book analyses the importance of consumer behaviour in sustainable fashion and consumption. Consumer behaviour plays a major role in sustainability, and when it comes to textile products, a number of studies have shown that for certain product categories, consumer behaviour during use and disposal stages influences the entire life cycle impacts of the product more than the raw material and manufacturing stages. However green the production, the overall sustainability of a product depends on the consumers who use and dispose of it.

Organized according to the product development and marketing process accepted in the fashion industry, the new edition of this introductory text follows products from design concept through to consumer purchase.

Author: Gini Stephens Frings

Publisher:

ISBN: 0130806412

Category: Art

Page: 376

View: 450

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Organized according to the product development and marketing process accepted in the fashion industry, the new edition of this introductory text follows products from design concept through to consumer purchase. This complete coverage includes a complete description of global influences on the entire fashion industry.

Among other special features, this comprehensive text: Starts each chapter with a consumer scenario used to analyze concepts covered in the chapter Relates consumer behavior concepts specifically to fashion products and processes Integrates ...

Author: Michael R. Solomon

Publisher:

ISBN: CORNELL:31924090235072

Category: Business & Economics

Page: 542

View: 588

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Fashion is a driving force that shapes the way we live--it influences apparel, hairstyles, art, food, cosmetics, cars, music, toys, furniture, and many other aspects of our daily lives that we often take for granted. Fashion is a major component of popular culture--one that is everchanging. With a solid base in social science, and in economic and marketing research, "Consumer Behavior: In Fashion" provides a comprehensive analysis of today's fashion consumer. Up-to-date, thought-provoking information is presented in an engaging everyday context that helps students, business people and scholars understand how fashion shapes the everyday world of consumers. Among other special features, this comprehensive text: Starts each chapter with a consumer scenario used to analyze concepts covered in the chapter Relates consumer behavior concepts specifically to fashion products and processes Integrates the rapidly-evolving domain of fashion e-commerce Uses numerous fashion ads to explore how fashion companies attempt to communicate with their markets Includes both a marketing and consumer approach to the business of fashion Highlights both good and bad aspects of fashion marketing and offers a chapter on consumer and business ethics, social responsibility, and environmental issues Includes a chapter on consumer protection by business, government, and independent agencies

This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers.

Author: Peter Bug

Publisher: Springer Nature

ISBN: 9789811395420

Category: Business & Economics

Page: 301

View: 226

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This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Films can be used in various forms by fashion businesses in traditional media like cinema or TV and in modern forms like in social media or moving images in high street stores. The book provides a data-oriented analysis of the state-of-the-art with certain future outlooks. Additional areas of covering fashion in moving images, such as ‘fashion company identity films’ or ‘fashion and music videos’ are covered in order to get a more complete analysis from a consumer influenced perspective.

Social bonding refers to socialising, spending time together and communicating with close friends and family in fashion shopping (Kang & Park-Poaps, 2011a). Shopping provides an opportunity to engage with peers and family and an ...

Author: Elaine L. Ritch

Publisher: Emerald Group Publishing

ISBN: 9781839095566

Category: Business & Economics

Page: 252

View: 991

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Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.

Summary Although there are clearly additional influences on the fashion process, the social dynamic representation developed in Figure 1 represents the core of the fashion process. The individual motivations lead consumers to ...

Author: Peter E. Earl

Publisher: Edward Elgar Publishing

ISBN: 9781843768708

Category: Business & Economics

Page: 672

View: 634

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Presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism. Leading scholars in the fields provide stimulating insights into the area as well as summarising existing knowledge.

This book provides a comprehensive overview of new insights into consumer behaviour mechanisms in order to shift practices toward sustainable fashion and to minimize the negative impacts of fast fashion on the environment and society.

Author: Mark Heuer

Publisher: Routledge

ISBN: 9781351058339

Category: Business & Economics

Page: 224

View: 860

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The make-take-waste paradigm of fast fashion explains much of the producer and consumer behavior patterns towards fast fashion. The evolution from a two-season fashion calendar to fast fashion, characterized by rapid product cycles from retailers and impulse buying by consumers, presents new challenges to the environment, workplace and labour practices. This book provides a comprehensive overview of new insights into consumer behaviour mechanisms in order to shift practices toward sustainable fashion and to minimize the negative impacts of fast fashion on the environment and society. Concepts and techniques are presented that could overcome the formidable economic drivers of fast fashion and lead toward a future of sustainable fashion. While the need for change in the fashion industry post-Rana Plaza could not be more obvious, alternative and more sustainable consumption models have been under-investigated. The paucity of such research extends to highly consumptive consumer behaviours regarding fast fashion (i.e. impulse buying and throwaways) and the related impediments these behaviours pose for sustainable fashion. Written by leading researchers in the field of sustainable fashion and supported by the Textile Institute, this book evaluates fashion trends, what factors have led to new trends and how the factors supporting fast fashion differ from those of the past. It explores the economic drivers of fast fashion and what social, environmental and political factors should be maintained, and business approaches adopted, in order for fast fashion to be a sustainable model. In particular, it provides consumer behaviour concepts that can be utilized at the retail level to support sustainable fashion.

in M.R.DeLong and A.M.Fiore (eds) Aesthetics of Textiles and Clothing: Advancing Multi-Disciplinary Perspectives, ITAA Special ... Sproles, G.B. (1979) Fashion: Consumer Behavior Toward Dress, Minneapolis: Burgess Publishing Company.

Author: Morris Holbrook

Publisher: Routledge

ISBN: 9781134652860

Category: Business & Economics

Page: 224

View: 889

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As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour. This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality. Guaranteed to provoke debate and controversy, this is a courageous, individualistic and idiosyncratic book which should appeal to students of marketing, consumer behaviour, cultural studies and consumption studies.

This text introduces important concepts related to the consumption of fashion and clothing to beginning students.

Author: Jennifer Yurchisin

Publisher: Berg Publishers

ISBN: 1845207971

Category: Crafts & Hobbies

Page: 224

View: 632

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This text introduces important concepts related to the consumption of fashion and clothing to beginning students. Designed to support teaching and learning, this book looks at the cultural and economic significance of the global fashion industry. Beginning with an historical overview of fashion consumption, the book then provides an analysis of both rational normative consumer decision-making as well as hedonic and alternative consumption patterns. It concludes with a look at ethical decision-making and social responsibility concerning design, production, and consumption. Each chapter contains definitions of the key concepts, overviews of the relevant theories, case studies, summary sections, a listing of key terms, questions for discussion, and assignments for class use. Combining insights and perspectives from a wide range of disciplinary approaches, including fashion, cultural studies, sociology, and business, this book will be of interest to students on a variety of courses studying consumer behavior.

Brian's frustration at the lacking of the media is palpable, whereby the potential male fashion consumer is subjugated in this female-dominant sphere. He articulates anxieties men experience negotiating feminine spaces, including the ...

Author: Russell W. Belk

Publisher: Emerald Group Publishing

ISBN: 9781781900222

Category: Business & Economics

Page: 369

View: 972

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Consumer research is both a micro managerial topic highlighting issues that are potentially relevant to improving marketing effectiveness and a macro sociological topic considering the nature of consumption and its effect on human well-being. The series covers a range of topics employing both quantitative and qualitative research methods. These topics range from advertising effects and brand meanings to materialism and consumer culture. Because consumer behavior is such a central part of contemporary life, papers in these volumes address the role of consuming at the levels of individuals and organizations, families and groups, and cultures and subcultures. Perspectives drawing on psychology, sociology, communications, history, anthropology and religion can all be found within its pages. The series is relevant to each of these disciplines as well as consumer behavior scholars seeking the latest in consumer research, research methods and theory.