Handbook of Social Media Management

Value Chain and Business Models in Changing Media Markets

Author: Mike Friedrichsen,Wolfgang Mühl-Benninghaus

Publisher: Springer Science & Business Media

ISBN: 3642288979

Category: Business & Economics

Page: 880

View: 9283


Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.

10 Steps to Successful Social Networking for Business

Author: Darin Hartley

Publisher: American Society for Training and Development

ISBN: 1562867172

Category: Business & Economics

Page: 192

View: 6507


The 10 Steps series is designed specifically for today's fast-paced, need-it-yesterday business environment and for the thousands of workers who find themselves faced with new assignments, responsibilities, and requirements and too little time to learn what they must know. Book jacket.

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities

Social Media and Online Brand Communities

Author: Bowen, Gordon

Publisher: IGI Global

ISBN: 1466665963

Category: Business & Economics

Page: 313

View: 6312


For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today’s business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.

Social Media between High-School Graduates and Higher Education Institutions

Author: Lukas Riedner

Publisher: GRIN Verlag

ISBN: 3656912939

Category: Business & Economics

Page: 85

View: 3278


Bachelor Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.0, Campus02 University of Applied Sciences Graz (Marketing), course: International Marketing, language: English, abstract: Die vorliegende Arbeit beschäftigt sich mit dem Thema soziale Medien zwischen Maturanten und Hochschulen. Das Ziel dieser Arbeit war es zu analysieren, welche Bedeutung soziale Medien bei Maturanten als Informationsquelle für das zukünftige Studium besitzen. Die Arbeit gliedert sich in einen theoretischen und praktischen Teil. Der theoretische Teil behandelt zwei Themen - soziale Medien und Hochschulmarketing, welche in das Hochschulmarketing in sozialen Medien konvergieren. Durch Web 2.0 Anwendungen ist es möglich, Dialoge anstatt Monologe im Internet zu führen. In verschiedenen sozialen Netzwerken können Inhalte erstellt, konsumiert und daran teilgenommen werden. Auch Unternehmen können diese sozialen Netzwerke nützen, um Marketingziele zu erreichen. Hochschulen betreiben seit Jahren Marketing, um ein Bewusstsein und einen positiven Ruf am Markt bei den Zielgruppen zu etablieren. Eine dieser Zielgruppen sind potentielle Studenten, welche durch traditionelle Kommunikationsinstrumente wie Messen, Tag der offenen Türen oder Informationsmaterialien gewonnen werden können. Der letzte Theorieteil behandelt das Thema, ob soziale Medien für Hochschulen geeignet sind. Hochschulen profitieren von sozialen Netzwerken, da aktuelle Informationen potentiellen Studierenden bereitgestellt werden. Jedoch werden soziale Netzwerke nicht von Maturanten als mögliche Informationsquelle über das zukünftige Studium bewusst verwendet. Oftmals präsentieren Seiten in sozialen Medien den gleichen Inhalt wie von statischen Webseiten, was jedoch nicht das Ziel von sozialen Netzwerken ist. Derzeit können soziale Netzwerke als Marketinginstrument im Anfangsstadium bei der Ansprache von potentiellen Studierenden betrachtet werden. Der praktische Teil dieser Arbeit untersucht, ob die theoretisch erarbeiteten Inhalte mit der Meinung von österreichischen Maturanten übereinstimmen. 85 Maturanten wurden hinsichtlich ihrer Akzeptanz befragt, ob sie soziale Netzwerke für die Informationssuche für das zukünftige Studium verwenden. Die Ergebnisse zeigen, dass traditionelle Kommunikationsinstrumente vermehrt verwendet werden. Durch die Erhebung gibt es Informationen, dass Inhalte wie Erfahrungen von Studierenden in sozialen Netzwerken erwartet werden. Schlussendlich kann gesagt werden, dass die Resultate sich mit dem theoretischen Teil decken.

Facets of Facebook

Use and Users

Author: Kathrin Knautz,Katsiaryna S. Baran

Publisher: Walter de Gruyter GmbH & Co KG

ISBN: 3110418207

Category: Computers

Page: 338

View: 1347


This collected volume gathers a broad spectrum of social science and information science articles about Facebook. It looks into facets of users, such as age, sex, and culture, and into facets of use, e.g. privacy behavior after the Snowden affair, unfriending on Facebook, or Facebook addiction, as well as into quality perceptions. Written by leading scholars investigating the impact of Web 2.0., this volume is highly relevant for social media researchers, information scientists, and social scientists, and, not least, for everyone interested in Facebook-related topics.

Social Media for Scientific Institutions

How to Attract Young Academics by Using Social Media as a Marketing Tool

Author: Daniel Hurrle,Julia Postatny

Publisher: Springer

ISBN: 3658088222

Category: Business & Economics

Page: 117

View: 4800


This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. Based on a comprehensive analysis of the designated target group of young academics, a holistic social media concept is developed with clear guidelines for immediate application and implementation. Diagrams, illustrations, models and short summaries after each section facilitate the understanding of the process and complex decisions and lead the reader gently through the topic.


The Journal of the Professional Convention Management Association

Author: N.A

Publisher: N.A


Category: Convention facilities

Page: N.A

View: 9300



Human Nature

Ars Electronica 2009 ; [Festival für Kunst, Technologie und Gesellschaft]

Author: Gerfried Stocker,Christine Schöpf

Publisher: Hatje Cantz Pub


Category: Art

Page: 431

View: 5754


In 2009 the Ars Electronica festival celebrated 30 years of bringing the latest developments in digital and electronic media to the public. The festival was held in Linz, Europe's Capital of Culture for that year, and was themed to address the dawn of an age called the Anthropocene-that is, an age in which humankind is capable, through science, of an unprecedented degree of self-manipulation and self-determination through genetic engineering and numerous developments in biotechnology. Contributors to this catalogue for Ars Electronica 2009 include Stephen Downes on "The Cloud and Collaboration," Xiao Qiang on "Constructing Self-Identity in the Connected Age," Juliana Rotich on "African and Environmentalism Online" and Alois Ferscha asking "How Much Technology Can Humankind Bear?" Also: several special projects by the likes of Ryoji Ikeda, Alva Noto and Andres Bosshard, writings marking the festival's anniversary and much more.

The Truth about Profiting from Social Networking

Author: Patrice-Anne Rutledge

Publisher: FT Press

ISBN: 0789737884

Category: Business & Economics

Page: 207

View: 1504


Examining the popularity of social networking, this title offers advice on making the most of online connections, social networking strategies, tips for guarding privacy, and a look at the future of social networking, all written in a practical, user-friendly style.