Exploring Public Relations

Exploring Public Relations

This text provides students with a comprehensive understanding of the subject. "" "'The authors of this book are well-known and established teachers in the ""UK ""and their pedagogical expertise is apparent in this undergraduate text.

Author: Ralph Tench

Publisher: Pearson Education

ISBN: 0273688898

Category: Business & Economics

Page: 641

View: 433

This definitive academic Public Relations text introduces PR and its role within the organisation. A comprehensive text, Exploring Public Relations not only covers traditional academic PR theory, but also explores contemporary ideas. Divided into four key areas, the book covers: 1) The Context of PR 2) The Concepts of PR 3) PR Specialisms 4) PR in the public and private sector This book is written for both undergraduate and postgraduate students working towards a Public Relations degree. It is also appropriate for those studying PR as part of a Marketing, Media or Communications degree.
Categories: Business & Economics

Exploring Public Relations

Exploring Public Relations

Revised edition of Public relations, 2013.

Author: Ralph Tench

Publisher: Pearson

ISBN: 1292112182

Category: Public relations

Page:

View: 170

Categories: Public relations

The Public Relations Handbook

The Public Relations Handbook

Szondi, G. (2009) 'International context of public relations' in R. Tench and L.
Yeomans Exploring Public Relations, Harlow: FT Prentice Hall, pp. 117–146.
Szondi, S. (2010) 'From image management to relationship building: A public
relations ...

Author: Alison Theaker

Publisher: Routledge

ISBN: 9781317487371

Category: Business & Economics

Page: 556

View: 394

The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children. Split into four parts exploring key conceptual themes of the context of public relations, strategic public relations, stakeholder public relations, and shaping the future, the book offers coverage of essential areas including: public relations, politics and the media media relations in the social media age using new technology effectively in public relations public relations and engagement in the not-for-profit sector business-to-business public relations the public relations of globalisation.
Categories: Business & Economics

Public Relations

Public Relations

Quality Assurance for University Teaching. Buckingham: Open University Press.
Fawkes, J. (2006) Public relations, propaganda and the psychology of
persuasion. In R. Tench & L. Yeomans (eds), Exploring Public Relations (pp. 266
–87).

Author: Danny Moss

Publisher: SAGE

ISBN: 9780761948568

Category: Business & Economics

Page: 494

View: 680

Taking a managerial perspective on the field of public relations, this book explores PR and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on expertise of legal considerations and ethical awareness. The range of PR and corporate communications within any organization is critical and a managerial awareness of this is all the more important. In providing a framework and examination of the issues, Public Relations: A Managerial Perspective offers an original and vital discussion.
Categories: Business & Economics

Key Concepts in Public Relations

Key Concepts in Public Relations

Society of County and Regional Public Relations officers (1985) 'The Image of
Local government', County Councils ... Szondi, G. (2006) 'International context of
public relations', in R. Tench and L. Yeomans (eds), Exploring Public Relations.

Author: Bob Franklin

Publisher: SAGE

ISBN: 9781446200056

Category: Business & Economics

Page: 272

View: 328

“This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also.” - Robbie Smyth, Griffith College Dublin “Offers the reader a concise and very readable tour through the many facets of PR… Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you'll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration.” - Communication Director The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Public Relations: Provides a comprehensive, easy-to-use overview to the field. "Covers over 150 central concepts in PR. Paves the way for students to tackle primary texts. Grounds students in both practice and theory. Takes it further with recommended reading. Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies.
Categories: Business & Economics

The Global Public Relations Handbook Revised and Expanded Edition

The Global Public Relations Handbook  Revised and Expanded Edition

This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas.

Author: Krishnamurthy Sriramesh

Publisher: Routledge

ISBN: 9781135845544

Category: Business & Economics

Page: 952

View: 249

Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.
Categories: Business & Economics

Public Relations Society Culture

Public Relations  Society   Culture

Introduction This essay explores the potential of 'public relations anthropology' to
inspire direc- tions of thought and ... within and between cultures and micro-
cultures, and it offers a route to exploring public relations practice in the context of
 ...

Author: Lee Edwards

Publisher: Taylor & Francis

ISBN: 9781136834202

Category: Business & Economics

Page: 160

View: 699

Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be used more effectively by organisations and institutions, but has tended to neglect the consequences of the practice on the social world in which those organisations operate. This edited collection adds momentum to the emergent interest in the relationship between public relations, society and culture by bringing together a wide range of alternative theoretical and methodological approaches, including anthropology, storytelling, pragmatism and Latin American studies. The chapters draw on insights from a variety of disciplines including sociology, cultural studies, post-colonialism, political economy, ecological studies, feminism and critical race theory. Empirical contributions illustrate theoretical arguments with narratives and interview extracts from practitioners, resulting in an engaging text that will provide inspiration for scholars and students to explore public relations in new ways. Public Relations, Society and Culture makes an essential contribution to a range of scholarly fields and illustrates the relevance of public relations to matters beyond its organisational function. It will be highly useful to students and scholars of public relations as well as cultural studies, ethnicity/‘race’ communication, media studies, development communication, anthropology, and organisational communication. This insightful book will make a significant contribution to debates about the purpose and practice of public relations in the new century.
Categories: Business & Economics

Exploring Journalism and the Media

Exploring Journalism and the Media

Public Relations and Advertising Write for Public Relations Write Advertising
Copy “trail Spill: A PR Disaster for BP On April 20, 201 0, when the Deepwater
Horizon oil rig owned by British Petroleum (BP) exploded in the Gulf of Mexico off
the ...

Author: Lorrie Lynch

Publisher: Cengage Learning

ISBN: 9781285225906

Category: Business & Economics

Page: 496

View: 179

Introduce your students to the exciting world of journalism using the hands-on, relevant approach of EXPLORING JOURNALISM AND THE MEDIA, 2e. The instructional model presents timeless concepts and applications that will prepare students for scholastic journalism, as well as lay the ground work for future classes, jobs, and careers. Author Lorrie Lynch's experience as a USA Today journalist gives a unique perspective absent from most other journalism textbooks. Profiles of real journalists, authentic student writings from scholastic publications, 21st Century Career Skills, and discussion on legal issues and editorial ethics will help students connect to the curriculum. EXPLORING JOURNALISM AND THE MEDIA, 2e will not only introduce students to the many different journalism career opportunities, but will also help them perform better in the classroom by providing academic connections, grammar tips, critical thinking activities, and writing activities. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Categories: Business & Economics

Exploring Public Sector Strategy

Exploring Public Sector Strategy

After working a year with a public relations consultancy , providing contact with
several corporate clients , she was appointed to Research Assistant at Cranfield
School of Management in the Strategic Management Group and has contributed
to ...

Author: Kevan Scholes

Publisher: Ft Press

ISBN: UOM:39015049548962

Category: Political Science

Page: 326

View: 248

« The public sector in many countries remains a major part of the economy in terms of both employment and provision of services. But the last 15 years it has undergone a revolution in structure, performance and management thinking. Exploring public sector strategy, the latest book in the Exploring Corporate Strategy series, explores how strategic management theory and practice is applicable to public sector organisations. » (Tiré de l'endos du livre).
Categories: Political Science

Encyclopedia of Public Relations

Encyclopedia of Public Relations

Public Relations Journal, 45(8), 14–20. Kern-Foxworth, M. (1989b). Status and
roles of minority PR practitioners. Public Relations Review, 15(3), 39–47. Ki, E.-J.
(2005). Linking ethnic diversity and excellence model: Exploring Asian-American
 ...

Author: Robert L. Heath

Publisher: SAGE Publications

ISBN: 9781452276229

Category: Business & Economics

Page: 1152

View: 744

When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.
Categories: Business & Economics

Public Relations As Relationship Management

Public Relations As Relationship Management

The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management.

Author: John A. Ledingham

Publisher: Routledge

ISBN: 9781410604668

Category: Business & Economics

Page: 280

View: 376

The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice, and teaching of public relations. Ledingham and Bruning include contributions that present state-of-the-art research in relationship management, applications of the relational perspective to various components of public relations, and the implications of the approach to influence further research and practice. The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management.
Categories: Business & Economics

Understanding Public Relations

Understanding Public Relations

This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life.

Author: Lee Edwards

Publisher: SAGE

ISBN: 9781526422125

Category: Business & Economics

Page: 288

View: 582

This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives. Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards: Explores public relations in relation to contemporary debates around promotional culture, discourse, globalisation, democracy and power Considers how public relations frames vital discussions of race, gender, class and ethics Brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK Both accessible and provocative, this is an invaluable resource for students and researchers exploring public relations theory, critical public relations, strategic communication and promotional culture.
Categories: Business & Economics

Visual Public Relations

Visual Public Relations

This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication.

Author: Simon Collister

Publisher: Routledge

ISBN: 9781351662055

Category: Business & Economics

Page: 232

View: 872

This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and reception of public relations. Challenging the dominant accounts of public relations which center on the purely representational uses of text and imagery, the book critiques the suitability of accepted definitions of the field and highlights future directions for conceptualizing strategic communication within a multi-sensory environment. Drawing on the work of global researchers in public relations, visual culture and communication, design and cultural theory, it brings a welcome inter-disciplinary approach which pushes the boundaries of public relations scholarship in a global cultural context. This exciting analysis will be of great interest to public relations scholars, advanced students of strategic communication, as well as communication researchers from cultural, media and critical studies exploring PR as a socio-cultural phenomenon.
Categories: Business & Economics

The SAGE Handbook of Public Relations

The SAGE Handbook of Public Relations

This chapter seeks to provide one answer to this question by first exploring the
role of public relations in society. The second section explores the concept of civil
society as another way of thinking about a macro role for public relations in ...

Author: Robert L. Heath

Publisher: SAGE

ISBN: 9781412977814

Category: Business & Economics

Page: 792

View: 662

Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.
Categories: Business & Economics

Public Relations Leaders as Sensemakers

Public Relations Leaders as Sensemakers

A Global Study of Leadership in Public Relations and Communication
Management Bruce K. Berger, Juan Meng ... body ofwork regardingleadership in
general,there's greatvaluein exploring leadership inpublic relations (PR)in depth.

Author: Bruce K. Berger

Publisher: Routledge

ISBN: 9781317938187

Category: Language Arts & Disciplines

Page: 336

View: 971

Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integrated leadership in public relations and highlights future research needs and educational implications. This volume is appropriate for graduate and advanced undergraduate students in international public relations and communication management, as well as scholars in global public relations, communication management, and business. It is also intended to supplement courses in public relations theory, strategic communication, business management, and leadership development.
Categories: Language Arts & Disciplines

Exploring Ancient Native America

Exploring Ancient Native America

Paul Fisher (Marketing and Public Relations, Plimoth Plantation); Deah Folk (
Executive Director, Aztec Museum Pioneer Village and Oil Field Museum);
Andrea French (Indian Village Curator, Lower Thames Valley Conservation
Authority); Dr.

Author: David Hurst Thomas

Publisher: Routledge

ISBN: 9781136785894

Category: Social Science

Page: 336

View: 205

First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.
Categories: Social Science

Sports Public Relations

Sports Public Relations

This now includes cultural studies (the role of PR in the political and cultural
economy), postcolonial and subaltern ... Rhetoric hasbeena major theme in
theliterature sincethe late1980s exploring processes and ethics of
communication (Heath, ...

Author: Jacquie L'Etang

Publisher: SAGE

ISBN: 9781446292778

Category: Business & Economics

Page: 216

View: 297

"Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L’Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice." - Paul M. Pedersen, Indiana University "A cleverly integrated and dynamic text, Sports Public Relations offers incisive PR guidance for navigating sport’s vast industrial scale, intractable social impact, turbulent political arena, and insatiable entertainment appetite. This cutting-edge text tackles the sport mediascape with originality and poise, ensuring it will quickly become a must-read for any PR-savvy sport marketer." - Aaron Smith, RMIT University Sport is one of the world's major businesses but it is also entertainment, celebrity, fandom and social cohesion, forming a central aspect of culture and communication. Public relations is part of the process at all levels, whether handling major sponsorship and media rights deals, events, promoting stars or increasing participation. This book: Explains how PR issues arise for sport and sports business and how PR approaches and thinking may be used to solve them. Shows how and when the sports industry needs PR experts. Explores the connection between strategy and communication as they apply to sport and PR. Teaches students strategic and critical thinking essential for PR work. Sports Public Relations is an essential guide for students in PR, sport studies, sport marketing and sport communication.
Categories: Business & Economics

News Public Relations and Power

News  Public Relations and Power

It explores the different techniques they deploy and their attitudes towards
mainstream and alternative media. The environment provides a rich field of
enquiry for exploring the relationship between news sources and the media.
Indeed, this ...

Author: Simon Cottle

Publisher: SAGE

ISBN: 0761974962

Category: Social Science

Page: 187

View: 257

"We live in increasingly promotional times. States, political parties and corporations as well as new social movements and diverse cultural interests today seek to put their message across via the media and in pursuit of disparate aims, enhanced public understanding and legitimacy. Introducing theoretical ideas and the latest empirical findings in this fast-developing field of media communication study," this book addresses such issues as: "the rapid growth of public relations in its impact on news production ; state information management strategies in times of internal political dissent ; political parties and mediated 'spin' conducted at national and local levels ; the historically changing nature of war journalism ; environmental activism and pressure group communication" and much more - back cover.
Categories: Social Science