Everybody Writes

Your Go-To Guide to Creating Ridiculously Good Content

Author: Ann Handley

Publisher: John Wiley & Sons

ISBN: 111890561X

Category: Business & Economics

Page: 320

View: 4092

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Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.
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The New Rules of Marketing and PR

How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

Author: David Meerman Scott

Publisher: John Wiley & Sons

ISBN: 1119651603

Category: Business & Economics

Page: 448

View: 5052

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The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
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Writing Effectively in Print and on the Web

A Practical Guide for Librarians

Author: Rebecca Blakiston

Publisher: Rowman & Littlefield

ISBN: 1442278862

Category: Language Arts & Disciplines

Page: 178

View: 5010

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The written word is our primary tool for communication – with colleagues, administrators, stakeholders, and users. Poor use of words can lead to misunderstandings and inefficiencies. Writing effectively will help you be a stronger colleague, manager, and librarian. In this book, you will learn how to: Define your audience and your primary messages Simplify your writing so that it is succinct and understandable Structure your written content so that it is most usable and accessible to your audience Approach different forms of writing in a way that is most effective to getting your message across Establish a voice and tone that reflects the identity of your organization and yourself as a professional The book covers writing for both print and Web-based publications and is aimed at all types of libraries.
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The Productive Graduate Student Writer

How to Manage Your Time, Process, and Energy to Write Your Research Proposal, Thesis, and Dissertation and Get Published

Author: Jan E. Allen

Publisher: Stylus Publishing, LLC

ISBN: 1620368935

Category: Education

Page: 180

View: 1344

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This book is for graduate students--and others--who want to become more productive writers. It's especially written for those who want to: • increase their motivation, focus, and persistence to move a project to completion • overcome procrastination and perfectionistic tendencies • reduce (or write in spite of) their anxiety and fear of writing • manage their time, work, energy (and advisor) for greater productivity The process or craft of sustained writing is not a matter that’s taught to undergraduate or graduate students as part of their studies, leaving most at sea about how to start a practice that is central to a career in academe and vital in many other professional occupations. This book grew out of conversations Jan Allen has held with her graduate students for over 30 years and reflects the fruit of the writing workshops and boot camps she has conducted at three universities, her own and numerous colleagues’ experiences with writing and advising, as well as the feedback she receives from her popular Productive Writer listserv. While Jan Allen recognizes that writing is not an innate talent for most of us, she demonstrates that it is a process based on skills which we can identify, learn, practice and refine. She focuses both on the process and habits of writing as well as on helping you uncover what kind of writer are you, and reflect on your challenges and successes. With a light touch and an engaging sense of humor, she proposes strategies to overcome procrastination and distractions, and build a writing practice to enable you to become a more productive and prolific writer. Jan Allen proposes that you read one of her succinct chapters – each devoted to a specific strategy or writing challenge – each day, or once a week. When you find one that increases your concentration, motivation or endurance, make it a habit. Try it for two weeks, charting the resulting increased productivity. It will become part of your repertoire of writing and productivity tools to which you can progressively add.
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Rotoma

The Roi of Social Media Top of Mind

Author: Spencer Smith,D. P. Knudten

Publisher: Createspace Independent Publishing Platform

ISBN: 9781973879954

Category:

Page: 214

View: 1530

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"A book that starches the fluff from social media and helps managers allocate capital and find the unicorn among unicorns...ROI." -Scott Galloway, Professor of Marketing, NYU Stern School of Business. "This isn't just a practical way to think about the return on social media, it's also a spot-on accurate way to reframe your social efforts." -Ann Handley, Chief Content Officer, MarketingProfs, WSJ Bestselling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Every top salesman knows there's nothing more important than being 'top of mind' with customers. Every great manager knows there's nothing more critical than getting a positive return on every investment made, whether it be in the form of time, bandwidth or dollars. Then there's social media. The biggest time- and money-waster in human history. Unless it's not. The fact is, social media is the biggest disruption to 'the way you do business' since movable type. And if you're not doing it, you're dead and just don't know it yet. ROTOMA * The ROI of Social Media 'Top of Mind' is about all the above-and more. * If you know you should be doing social media, but don't know where to start, this book is for you. * If you're a manager who needs to fully understand, plan for, explain or embrace the ROI of social media, ROTOMA is for you. *And if you just like books that serve up a gourmet buffet of actionable ideas you can actually use, it's for you too. "ROTOMA is brilliant! Being "top of mind" is the new imperative in our digitally cluttered world. Superbly written - equally insightful and entertaining. Valuable tips shared in the context of fascinating stories and case studies. Especially loved the "Personal Branding Power Hour." Highly Recommended!"-Sandra Long, author, LinkedIn For Personal Branding: The Ultimate Guide
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Becoming a Ghostwriter

How to Become a Ghostwriter

Author: Karen S. Cole

Publisher: Ghost Writer, Inc.

ISBN: N.A

Category: Business & Economics

Page: 50

View: 4524

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Prologue: A Series of Articles and Posts I am a successful ghostwriter – who founded and runs Ghost Writer, Inc. To explain, this book isn’t a book in the traditional sense. Rather, it’s an exploration through the many articles and posts I’ve created on ghostwriting. Over the years, I’ve amassed a wealth of my own expertise and information on what you can do to become a ghostwriter. And what exactly ghostwriting is all about. I’ve been online and in the ghostwriting services business since 2003. I started sending work out to members of my ghostwriting team in 2005. Below is an article I wrote outlining how I began my dream, in the basement of our house in Gahanna, Ohio in 1974. Bear with me; I may repeat myself a few times throughout this book. But suffice it to say, in spite of some redundancies, this book will be a valuable guide to you and your own dreams of becoming a ghostwriter. Whether you spell it ghost writer or ghostwriter. ##### I am a book ghost writer. I run a ghostwriter services company. Either spelling of “ghost writer” is okay. Ghost writers here work on books, manuscripts, scripts, screenplays, music and lyrics. We also do marketing and promotions, like I said, but I only do book ghost writing. I don’t edit so much anymore. I work in the direction of expert ghost writing, because I have well over a decade of experience at being a ghost and some 30 years of freelance writing in general. It’s not been absolutely steady. My day job was working in-home for the disabled, and one time back there I studied to become a nurse. That fell through, because I had to fulfill a special promise to myself. I had to start up book ghostwriter services and run Rainbow Writing, Inc. It happened to me in my basement in Ohio, when I was about 14 years old. I was reading a Marvel comic book, studying Stan Lee, when it hit me that I wanted to run a cattle pen of writers. Not a “bull pen” of only male writers. I needed to become something a lot like Stan Lee! He’s “Stan the Man” who came up with Spiderman, the Hulk, the Fantastic Four, etc. I have never met him in person. But he was eerily inspirational for some odd, unknown reason. And he set me to dreaming. Even a young girl like me could grow up, becoming a terrific book ghost writer. I would live to work in another field than the overly violent, muscular comic book one back in the day! GHOSTWRITER SERVICES CAME TO ME AS I GAZED AT STAN LEE’S BULLPEN NOTES So I invented my company right there in the basement. Eventually I was a freelance writer, for many years. I reported to editors, magazine publishers and other cranky, irritable bosses. Then in January of 2003, I opened up Rainbow online. I’ve been ghostwriting under my own kind, grandmotherly auspices since. The steadiest part has been me rewriting and editing book manuscripts. However, my first genuinely ghost written book sold ridiculously well – twelve copies a day from their website. It’s not just beginner’s luck – many of my other books have sold remarkably. But there are no guarantees in the ghostwriter services industry. Your book through us or me alone may sell millions of copies, somewhere in between, or only a few copies. Most of it is up to you and what you want to do with it. Some of it is also up to us, and what we can do for you for the amount of money you lay out, the time you spend, and how often you want to get involved in your book ghostwriting project. It is a back and forth type of thing, between your ghostwriter services and you as our client. What you do to promote and sell your book is entirely up to you. Whether you hire professional services, do the legwork on your own, or combine both. I highly recommend the third course of action: hire us, and also do your own stuff! Get a book sales website, go on a country-wide book tour, do book signings, etc. BEING A BOOK GHOSTWRITER IS AN INTERESTING LIFE I have been freelance writing since before 1980 and have gained a ton of personal experience. I spent years with my day job being a home health care aide for the disabled. This job taught me a lot about professional courtesy and how to handle interpersonal client relationships. I seriously think it deeply helped me with my ghostwriter services, because it taught me exactly how to be a “background” person and not put my needs above those of my clients. Now when I perform ghost writing, editing and assisting with marketing service, I know how to structure my time and how to handle my clients properly. A good ghostwriter services must learn how to listen, arranging the ghost writing work in order to best suit each client’s concerns and requirements. What you get then is a final product that pleases everyone involved, including the client’s audience or readers. And you have to make the finished work “read” professionally. So that it can be marketed, produced, published or optioned successfully – at which our company is fantastic! WHAT EXACTLY ARE GOOD GHOSTWRITER SERVICES ABOUT? Actually, a ghostwriter services may work on almost any writing project. Whether it’s a book, a screenplay, music lyrics or any other writing or editing project. Book ghost writers specialize in writing, editing, proofreading and formatting book manuscripts, and that’s primarily what I do as a book ghost writer. I have been working steadily as a ghost writer since 2003, off and on since 1980 too. A good book ghostwriter services will handle your editing needs, including fully proofreading and fact checking the manuscript once it’s completed. Our company also tries to arrange proper marketing and promotions services. These help you get your manuscript read by literary agents, which assist you in becoming published. We have access to self-publishing, and also independent, boutique and commercial book publishing services. GOOD BOOK GHOSTWRITER SERVICES DON’T MIND BEING ANONYMOUS When you run a ghostwriter services, your workers are important. Meanwhile, they only want some acknowledgment of their work to cite references. This is only in order to attract future ghost writing clients. Sometimes a ghost writer will ask for permission from the client to run brief excerpts from their work. With no title or name attached, this lets the ghost writer use them as references. Other times, a client will agree to give a good recommendation involving the ghost writing work, with no mention of the name of the work or limited mention of the client. In other words, there are ways to get references without having to reveal anything involving giving up anonymity. Of course, some clients don’t mind giving out names and book or other titles. These clients primarily hire a ghost writer because they don’t have the time, inclination or talent to write or complete their own works. A lot of clients hire a ghostwriter services for one or all three of these important reasons. So there is a lot of flexibility when it comes to using a ghost writer. THE PROCESS OF BOOK GHOSTWRITING – HOW IT’S DONE I’m going to talk now about book ghost writing as a process. It’s fairly simple. You give me your ideas, materials, background information. Such as photos you need incorporated in your book. I put it all together for you in manuscript format. I know how to properly lay out, format and design a book manuscript that literary agents and publishers will be likely to accept. As ghostwriter services, it’s my job to prepare for you a completely finished, polished and professional manuscript or other work. The idea is to get you to share your information with me. We do this through emails mostly and the phone, sometimes personal interviews. Some of our writers, editors and marketers also use Skype, or Instant Messaging. Our ghostwriter services are highly flexible when it comes to methodology. You may create several hours’ worth of audio tapes and hire us to transcribe them into a Word document. We will then ghostwrite it into a fully formatted book manuscript, or whatever you need in the manner of ghostwriter services. HOW DO I WORK WITH YOUR GHOSTWRITER SERVICES? You send me the docs, background notes, official papers and other materials. Ideally, this is done through scanned-in email attachments. As your ghostwriter services, I always ask clients to never send me their original documents, just copies. We usually start with creating a Book Outline, which lays out the skeleton or contents of your book. Next comes a Book Timeline, which puts all of the important events in chronological order. I will fully assist you in creating the outline and timeline. Next can come a Chapter Outline, or brief chapter by chapter descriptions. These preliminary docs create a framework or guide to putting together your book. Some of these docs will also be used when creating your book proposal and query letter. Next, I assemble the needed materials and begin to organize everything. Also, you can simply send me your original writing. I will flesh it out, editing, rewriting and improving everything as I go. HIRE OUR GHOSTWRITER SERVICES IN ORDER TO GET CLEAN, CRISP PROSE THAT’S PUBLISHABLE My finished ghostwriter services work will make a publisher shout, “This is exactly what we’re looking for!” While rewriting, I fix up your grammar, remove redundancies, clarify your ideas and improve your work’s overall structure and flow. Sometimes, if more extensive developmental editing and content rewriting is needed, I add in characters, subplots, descriptions and more sophisticated details to your work. Then I professionally fact check, copyedit and proofread it. In the process of me performing your ghostwriter services, your book manuscript will become a sterling piece of beautifully written copy. It’s finally, fully ready to be promoted to publishers through a literary agent. Or it can be published independently through Amazon, Smashwords, Lulu and other commercial outlets. No matter what, I will always find a way to get your book published. And hopefully, to grant you prestige as a new book author and make you decent money. If you really need that. Sometimes people only want a memoir written for a beloved relative, not the money. Some folks need book copies to hand out to certain people, such as potential business clients. And sometimes an author is creating his or her “dream book” – not for money at all. Really, no ghostwriter services can determine whether or not your book is going to sell. It can be a waiting game, a midrange seller, or an overnight world success story. Or a business game changer. BOOK GHOSTWRITERS DEAL WITH LOTS OF DIFFERENT THINGS Mostly, you need to be able to handle redundancy and people’s tendencies to exaggerate both bad and good situations. You must know how to create writing that fits closely with the original author’s expectations. As a ghostwriter services company, book ghostwriting is my forte. I do memoirs and both fiction and nonfiction. I don’t work on screenplays or music myself. Other writers and editors on our team handle those categories. When book ghostwriting, I strive mightily to keep steadily to the original author’s voice. That’s my general style as a ghost writer, doing things your way. If it’s not needed, I write in my own overall voice if it’s more suitable. My ardent desire as a book ghostwriter services company or agency is to create works my clients will appreciate, savor and enjoy. A published book may launch widely, or it may sell only a few hundred copies, depending on how much marketing is done. But mostly, I like it when the book sounds like the original writer wrote it. I love it when a well-written book zips and sings! It’s a collaboration between us, but I don’t want to be the book’s author. I want to be the paid professional writer alone. This allows the clients’ ideas and perceptions, everything needed and beloved, to shine on through. WHY I LOVE OUR GHOSTWRITER SERVICES! That’s why I’m a ghost writer: to give you work you truly appreciate. That which is done through your own efforts. To help you create a book that fills up your gaps, that reads professionally well and like you wrote it yourself. Not a book that doesn’t seem like it holds your ideas, but one that fulfills your promise. It makes you into a valid book author. Hopefully it will sell enough copies to please your family, friends and colleagues. Potentially enough to make you a famous, sophisticated book author with plenty of expertise and ample book sales! And as your ghostwriter services, I only take adequate upfront pay for my troubles. It’s best that way, as then I can put each project behind me and move on to the next one. You will never have to worry about constantly paying me a stream of royalties. Instead, you will be receiving the net profits from you book via your publisher. Lastly, I am a name ghost writer and this company is starting to get famous. Ghost Writer, Inc. is prominent in the USA, Europe, China and elsewhere on the Internet. A lot of people know about and have praised Rainbow Writing. I rebranded it Ghost Writer, Inc. in 2011, to achieve better advertising. We now conform more properly to the needs of the search engines and those of our business. FILED UNDER: BOOK GHOST WRITER SERVICE, BOOK GHOST WRITER SERVICES, BOOK GHOST WRITING SERVICE, BOOK GHOST WRITING SERVICES, BOOK GHOSTWRITER, BOOK GHOSTWRITER SERVICE, BOOK GHOSTWRITER SERVICES, BOOK GHOSTWRITING SERVICE, BOOK GHOSTWRITING SERVICES, GHOST WRITING SERVICES, GHOSTWRITER SERVICE, GHOSTWRITER SERVICES, GHOSTWRITING SERVICE, GHOSTWRITING SERVICES
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Fail!

An Anti-Motivational Guide to Avoiding the Seven Idiotic Habits of Losers

Author: C. A. Heifner

Publisher: N.A

ISBN: 9780615486802

Category: Self-Help

Page: 148

View: 2069

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Out of print.
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The Vegan Slow Cooker

Simply Set It and Go with 150 Recipes for Intensely Flavorful, Fuss-Free Fare Everyone (Vegan Or Not!) Will Devour

Author: Kathy Hester

Publisher: Fair Winds Press (MA)

ISBN: 1592334644

Category: Cooking

Page: 224

View: 3002

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Provides nutritious vegan slow-cooker recipes that require a minimum of hands-on time, explaining how to prepare ingredients quickly the night before and assemble them in the cooker the following morning, offering such options as Pumpkin Pie Oatmeal, Chili Relleno Casserole and Mushroom Lasagna with Garlic-Tofu Sauce. Original.
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