Entrepreneurial Journalism: How to Build What's Next for News

Author: Mark Briggs

Publisher: CQ Press

ISBN: 1608714209

Category: Language Arts & Disciplines

Page: 320

View: 7771

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Launch yourself into the new news economy. The digital revolution that provides so many options for news consumers also means massive opportunity for journalists. The trick: see the disruption as an opening you can attack. Entrepreneurial Journalism will inspire you with what's possible and show you the mechanics behind building a business. Working through eight clear and concise stages, you'll explore the secrets of successful news startups (including how they're making money) and learn how to be an upstart yourself, building an innovative and sustainable news business from scratch. Each chapter starts with a real entrepreneur's experience, teasing out how savvy and opportunistic journalists found their way to success. Mark Briggs then helps you size up the market, harness technology, turn your idea into a product or service, explore revenue streams, estimate costs, and launch. "Build Your Business" action items at the end of each chapter get you thinking through each step of your business plan. Discover how traditional news organizations are evolving and innovating, where the jobs are today and where the new jobs will be tomorrow. Learn from the pioneers, and become one.
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Entrepreneurial Journalism

How to go it alone and launch your dream digital project

Author: Paul Marsden

Publisher: Taylor & Francis

ISBN: 1317278984

Category: Social Science

Page: 184

View: 8673

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Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online. Topics include: • advice on launching digital start-ups; • how to use key analytics to track and focus readership; • engaging with mobile journalism by utilising smartphone and app technology; • developing revenue streams that can make digital journalism sustainable; • legal and ethical dilemmas faced in a modern newsroom; • the challenges of producing news for mobile readers. The book features leading figures from the BBC, Google and the Guardian, as well as some of Britain’s best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content. Entrepreneurial Journalism is an invaluable resource for both practising journalists and students of journalism.
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Rethinking Journalism Again

Societal role and public relevance in a digital age

Author: Chris Peters,Marcel Broersma

Publisher: Routledge

ISBN: 1317506405

Category: Social Science

Page: 234

View: 4717

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It’s easy to make a rhetorical case for the value of journalism. Because, it is a necessary precondition for democracy; it speaks to the people and for the people; it informs citizens and enables them to make rational decisions; it functions as their watchdog on government and other powers that be. But does rehashing such familiar rationales bring journalism studies forward? Does it contribute to ongoing discussions surrounding journalism’s viability going forth? For all their seeming self-evidence, this book considers what bearing these old platitudes have in the new digital era. It asks whether such hopeful talk really reflects the concrete roles journalism now performs for people in their everyday lives. In essence, it poses questions that strike at the core of the idea of journalism itself. Is there a singular journalism that has one well-defined role in society? Is its public mandate as strong as we think? The internationally-renowned scholars comprising the collection address these recurring concerns that have long-defined the profession and which journalism faces even more acutely today. By discussing what journalism was, is, and (possibly) will be, this book highlights key contemporary areas of debate and tackles on-going anxieties about its future.
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Journalism Next: A Practical Guide to Digital Reporting and Publishing, 2nd Edition

Author: Mark Briggs

Publisher: CQ Press

ISBN: 1452227853

Category: Business & Economics

Page: 341

View: 5192

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Do you want to help build what's next for journalism? Then jump into Mark Briggs' proven guide for leveraging digital technology to do better journalism. The media landscape changes with such ferocious speed that as soon as new technologies gain a foothold, older ones become obsolete. To keep ahead and abreast of these ever-evolving tools and techniques, Briggs offers practical and timely guidance for both the seasoned professional looking to get up to speed and the digital native looking to root their tech know-how in real journalistic principles. Learn how to effectively blog, crowdsource, use mobile applications, mine databases, and expertly capture audio and video to report with immediacy, cultivate community, and tell compelling stories. Journalism Next will improve digital literacy, fast. Briggs begins with the basics and then explores specialized skills in multimedia so you can better manage online communities and build an online audience. Journalism Next is a quick read and roadmap you'll reference time and time again. Dive into any chapter and start mastering a new skill right away. And for today's journalist, who can afford to waste any time?
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Journalism Next

A Practical Guide to Digital Reporting and Publishing

Author: Mark Briggs

Publisher: CQ Press

ISBN: 1506311032

Category: Language Arts & Disciplines

Page: 368

View: 9246

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The Third Edition of Journalism Next: A Practical Guide to Digital Reporting and Publishing is the most informed, practical, and succinct guide to digital technology for journalists. Author Mark Briggs’ forward-thinking techniques and accessible style prepares today’s journalists for tomorrow’s media landscape transformations. Readers will learn how to effectively blog, crowdsource, use mobile technology, mine databases, and expertly capture audio and video to report with immediacy, cultivate community, and convey compelling stories. Briggs helps readers quickly improve their digital literacy by presenting the basics and building on them to progress towards more specialized skills within multimedia. Readers will become equipped to better manage online communities and build an online audience. Journalism Next is a quick yet valuable read that provides a detailed roadmap for journalists to reference time and time again.
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Blogger or Journalist? Evaluating What Is the Press in the Digital Age

Author: Tracy Brown

Publisher: The Rosen Publishing Group, Inc

ISBN: 1448883741

Category: Juvenile Nonfiction

Page: 48

View: 5929

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From the Introduction: The days of relying on the newspaper delivery boy to deliver information to households are long over. The Internet and mobile phone technologies have changed how information is gathered and delivered in ways that can't be overstated. They have allowed people worldwide to gather, share, and access news as it's happening. The Internet and sites such as Facebook and YouTube have made it possible for anyone to reach a broad, global audience and for anyone with a computer to be a news provider. There is an enormous amount of content available online, on just about any topic. Viewers and readers must weed through this information to find sources that they trust and that they can rely on, in the same way that people read their daily paper or watch their favorite television news broadcast. The difference is the people who write for newspapers or television news are journalists-people whose job it is to research and deliver news to the public. When you go online, you find content from lots of different people, many of whom are not actual journalists, but interested citizens who want to share information with the public, much like journalists do. These non-journalists include writers of blogs and producers of independent news stories-people who are not working for official media outlets like established news channels or publications. Here, we will look at the differences between journalists and this new breed of news providers. We will discuss what professional standards journalists must follow that bloggers are not bound to, as well as what laws protect journalists but do not offer the same protection for non-journalists. Also discussed will be the roles different types of news providers serve in society, and how our definition of journalism is changing. The purpose is to help consumers of online news better understand where the news they read is coming from, what news they can trust, how to tell the difference between fact and opinion, and how to put together everything they read to form their own ideas about current events-and then perhaps even to share their ideas in their own online publications or blogs.
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Start Your Own Pet Business and More

Pet Sitting, Dog Walking, Training, Grooming, Food/Treats, Upscale Pet Products

Author: Entrepreneur Press

Publisher: Entrepreneur Press

ISBN: 1613080905

Category: Business & Economics

Page: 256

View: 6899

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Are you a pet lover? Fascinated by all things furred, feathered and finned? Why not turn your passion for pets into a profitable business! A fast-growing market, the multibillion-dollar pet industry offers a world of business opportunities for entrepreneurs like you! From hands-on pet care to specialty pet products like toys, food, and treats, Entrepreneur covers the cat’s meow of pet-related businesses. Providing insider advice, tips, and tricks along the way, our experts take you step by step and show you how to discover your specialty, legally and financially establish your business, manage day-to-day operations, and so much more! • Choose from five hot areas of interest—pet sitting/dog walking, dog training, pet grooming, pet food/treats, upscale pet products • Equip yourself with the right tools • Set competitive fees • Efficiently manage inventory and supplies for easy order fulfillment • Use effective marketing and advertising tools to get the word out • Build positive customer and vendor relationships • Plan for future growth • And more Let America’s pampered pets help your profits— start your pet business today!
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Entrepreneur

How to Start an Online Business

Author: Lucy Tobin

Publisher: John Wiley & Sons

ISBN: 0857083023

Category: Business & Economics

Page: 256

View: 9243

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Small Business Book Award Winner 2013, Small Business Book Awards The secrets of the UK's biggest online entrepreneurs revealed Thinking of starting a business? Already have a business online and looking to take it to the next level? The wonderful world wide web has made creating a start-up that much easier. Thousands of people are out there reaping the rewards the web can bring. If you want to join them, you've come to the right place. Profiling today's foremost web entrepreneurs, Lucy Tobin - who meets successful business founders every week writing an enterprise column for The Evening Standard – takes us through their start-up stories and maps out exactly what's made them so successful. You’ll hear first hand from the bright sparks behind some of the UK's top online businesses. With interviews, practical advice and insights, you'll learn how they did it, what they recommend, and how you can do it too.
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How to make money writing about fitness and health

Author: Celia G. Scully,Thomas J. Scully

Publisher: Writers Digest Books

ISBN: 9780898792379

Category: Language Arts & Disciplines

Page: 346

View: 5566

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Describes the marketplace for health related articles, discusses research, editing, manuscript submission, and interviews, and includes information on promotion, organizations, and contests
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Presentation S.O.S.

From Perspiration to Persuasion in 9 Easy Steps

Author: Mark Wiskup

Publisher: Hachette UK

ISBN: 0446568767

Category: Business & Economics

Page: 300

View: 3375

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Everything you need to make your next talk a resounding success is right here-even if you dread the thought of approaching a podium! In Presentation S.O.S., renowned communications expert Mark Wiskup gives you a quick, concise, and (yes!) fun way to confidently sell your ideas to any audience. Packed with unique tips and featuring nine easy, painless steps that will transform you into a great presenter, this book shows you how to: Develop a "Power Sound Bite" to grab your listeners' attention and focus your message. Get the most out of PowerPoint-and dodge its pitfalls. Avoid seemingly harmless words and expressions that can turn the audience against you. Finish big with a knock-'em-dead "Power Close." Win the Q&A battle-learn how to handle even the toughest questions and most difficult members of your audience. Book jacket.
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