Dynamics of Public Relations and Journalism

A Practical Guide for Media Studies

Author: Annette Clear,Linda Weideman

Publisher: Juta and Company Ltd

ISBN: 9780702156373

Category: Business & Economics

Page: 218

View: 2810

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Various methods of conveying newsworthy information are discussed in this analysis of the common qualities of public relations and journalism professionals. Practical anecdotes explain how public relations practioners and journalists interact daily in the South African media context. Common features between these two professions are discussed, including how a public relations professional applies journalistic skills including interviewing, writing, taking photographs, and designing page layout. Recent technological developments are covered, and print, television, and electronic media are compared.
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Dynamics of Media Writing

Adapt and Connect

Author: Vincent F. Filak

Publisher: CQ Press

ISBN: 1506381456

Category: Language Arts & Disciplines

Page: 296

View: 8613

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This fully updated Second Edition of Dynamics of Media Writing helps you learn transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations and advertising, to digital and social media platforms. Whether writing a story, press release or a tweet, today’s media writers must adapt their message to each specific media format in order to successfully connect with their audience. New to the Second Edition: A new chapter on social media discusses the latest developments in this rapidly changing area. New Helpful Hints boxes help you hone your media writing skills. New and updated information on interviewing, dictionary usage, lead structure and more bring the book fully up-to-date. Themes from the former Chapter 14 are now woven through the book to stress the importance of clarity and accuracy, lifelong learning and transferable skills. Fake news is now covered in multiple sections to help you both understand and spot it when reviewing the news. Additional photos and graphics illustrate the various elements of storytelling to make the information easier for you to apply. New "Give It a Try" features at the end of the Adapt and Connect boxes allow you to try out the skills outlined.
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Dynamics of News Reporting and Writing

Foundational Skills for a Digital Age

Author: Vincent F. Filak

Publisher: CQ Press

ISBN: 1506344755

Category: Language Arts & Disciplines

Page: 344

View: 6198

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Journalists in today’s media environment require a skill set that can be adapted to a variety of media. Dynamics of News Reporting and Writing: Foundational Skills for a Digital Age teaches students the foundational skills they need to successfully report and write the news in an evolving digital landscape. Author Vince F. Filak offers guidance on the essential skills of the industry while weaving in the “how-to’s” of writing digital news. Recognizing that well-crafted stories are founded on sharp prose, this new text covers the foundational elements of newswriting, such as lead writing, structure, and storytelling while also teaching students how to think critically and determine what matters most to their readers. Key Features: An audience-centric approach encourages students to understand why and how news is relevant to the lives of their readers before they even start digging into their stories. “Write Now! Exercises” provide students with an opportunity to immediately practice the core set of skills they have just learned and apply these skills to various platforms. “Consider This” debates spark classroom discussions by encouraging students to take a closer look at a current issue or ideological dilemma and make a valid case for their position. “Thoughts from a Pro” offer students an up-close look at a specific aspect of reporting and writing from a professional who is plying their trade each day.
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Investigative Journalism

Context and Practice

Author: Hugo de Burgh

Publisher: Psychology Press

ISBN: 0415190541

Category: Language Arts & Disciplines

Page: 325

View: 471

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Investigative Journalism is a critical and reflective introduction to the traditions and practices of investigative journalism. Beginning with a historical survey, the authors explain how investigative journalism should be understood within the framework of the mass media. They discuss how it relates to the legal system, the place of ethics in investigations and the influence of new technologies on journalistic practices.
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Local Democracy, Journalism and Public Relations

The changing dynamics in local media and public sector communications

Author: Carmel O'Toole,Adrian Roxan

Publisher: Routledge

ISBN: 1351697307

Category: Social Science

Page: 204

View: 2723

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This is a critical examination of the impact of sustained large-scale austerity cuts on local government communications in the UK. Budget constraints have left public sector media teams without the resources for robust citizen-facing communications. The "nose for news" has been downgraded and local journalists, once the champions of public interest coverage, are a force much diminished. The book asks, what is lost to local democracy as a result? And what does it mean when no one is holding the country’s public spenders to account? The authors present extensive interviews with communications professionals working across different council authorities. These offer important insights into the challenges currently being faced by communicators within local public services. The book also includes in-depth case studies on the Grenfell Tower disaster, the Rotherham child-grooming scandal and the Sheffield tree-felling controversy. These events all raise serious questions about the scrutiny and accountability of local authorities and the important role the media can and does play. Local Democracy, Journalism and Public Relations provides new empirical data on, and the real-world views of, working communications teams in local government today. For students and researchers interested in local journalism and public relations, the book illuminates the current relationship between these professions, local democracy and political accountability.
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Network Journalism

Journalistic Practice in Interactive Spheres

Author: Ansgard Heinrich

Publisher: Routledge

ISBN: 1136822437

Category: Language Arts & Disciplines

Page: 272

View: 5725

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Drawing on current theoretical debates in journalism studies, and grounded in empirical research, Heinrich here analyzes the interplay between journalistic practice and processes of globalization and digitalization. She argues that a new kind of journalism is emerging, characterized by an increasingly global flow of news as well as a growing number of news deliverers. Within this transformed news sphere the roles of journalistic outlets change. They become nodes, arranged in a dense net of information gatherers, producers, and disseminators. The interactive connections among these news providers constitute what Heinrich calls the sphere of "network journalism."
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Ethical Practice of Social Media in Public Relations

Author: Marcia W. DiStaso,Denise Sevick Bortree

Publisher: Routledge

ISBN: 1317917901

Category: Language Arts & Disciplines

Page: 252

View: 6547

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Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication.
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Public Relations and Nation Building

Influencing Israel

Author: Margalit Toledano,David McKie

Publisher: Routledge

ISBN: 1136678832

Category: Business & Economics

Page: 200

View: 2589

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All public relations emerges from particular environments, but the specific conditions of Israel offer an exceptional study of the accelerators and inhibitors of professional development in the history of a nation. Documenting and analyzing the contribution of one profession to building one specific nation, this book tells the previously-untold story of Israeli public relations practitioners. It illustrates their often-unseen, often-unacknowledged and often-strategic shaping of the events, narratives and symbols of Israel over time and their promotion of Israel to the world. It links the profession’s genesis – including the role of the Diaspora and early Zionist activists – to today’s private and public sector professionals by identifying their roots in Israel’s cultural, economic, media, political, and social systems. It reveals how professional communicators and leaders nurtured and valued collectivism, high consensus, solidarity, and unity over democracy and free speech. It investigates such key underpinning concepts as Hasbara and criticizes non-democratic and sometimes unethical propaganda practices. It highlights unprecedented fundraising and lobbying campaigns that forged Israeli identity internally and internationally. In situating Israeli ideas on democracy in the context of contemporary public relations theory, Public Relations and Nation Building seeks to point ways forward for that theory, for Israel and for the public relations of many other nations.
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Media Management in the Age of Giants

Business Dynamics of Journalism. Second Edition.

Author: Dennis F. Herrick

Publisher: UNM Press

ISBN: 0826351646

Category: Language Arts & Disciplines

Page: 416

View: 5135

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The emergence of giant media corporations has created a new era in mass communications. The world of media giants—with a focus on the bottom line—makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.
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