Digital Marketing

Digital Marketing

Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.

Author: Dave Chaffey

Publisher: Pearson UK

ISBN: 9781292241623

Category: Business & Economics

Page: 545

View: 801

Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.
Categories: Business & Economics

The Complete Digital Marketing Blueprint A Comprehensive Crash Course Covering Branding SEO Social Media Marketing Facebook Ads Google Ads Web Design Analytics Affiliate Marketing More

The Complete Digital Marketing Blueprint   A Comprehensive Crash Course Covering  Branding  SEO  Social Media Marketing  Facebook Ads  Google Ads  Web Design  Analytics  Affiliate Marketing    More

Discover the book that has been dubbed "Possibly The Best Guide On The Internet For Digital Marketing".

Author: Dan Kerns

Publisher: Independently Published

ISBN:

Category: Business & Economics

Page: 341

View: 825

Discover the book that has been dubbed "Possibly The Best Guide On The Internet For Digital Marketing". Get all of the information you need to become a digital marketer and market your business online successfully! Find out how to setup a solid foundation for your business or idea. Learn the highly coveted information you need to succeed online. Discover how to cost effectively generate leads & differentiate your business from the competition by utilizing Digital Marketing. Anyone can achieve success online & The Complete Digital Marketing Blueprint was created to get you there! This digital marketing book will transform the way you view digital marketing & the internet forever, GUARANTEED. Digital Marketing is explained in simple, easy to understand terms. Technical jargon is broken down & the process of Digital Marketing is expanded on from the ground up. Included, as a bonus is a complete guide on how to plan & build your website, from scratch! This ground-breaking digital marketing book is constantly updated with new material & content, all available for a low one-time cost. After finishing The Complete Digital Marketing Blueprint, you will have learned everything you need to be successful online! Discover: 1. How To Develop Your Brand’s Purpose To Strategically Achieve Your Goals 2. How To Find The Perfect Domain For Your Website 3. How To Use WordPress – Create A Website With Our WordPress Tutorial 4. How To Get A Free SSL Certificate Two Easy Ways To Get A Green Bar SSL 5. Getting Started With Keyword Research 6. How To Optimize Landing Pages 7. What Is Search Engine Optimization? 8. Outreach Link Building Opportunities 9. Getting Started With Content Marketing – Content Marketing 101 10. Getting Started With Google Analytics – Understanding And Using Google Analytics 11. Getting Started With Facebook Analytics – Understanding And Using Facebook Analytics 12. How To Create An Effective Email Marketing Campaign 13. Getting Started With Mailchimp – Understanding and Using Mailchimp Email Marketing Automation 14. How To Set Up An Affiliate Program To Utilize Affiliate Marketing 15. How To Maximize Your Social Media Marketing Success 16. 7 Steps to Crafting a Social Media Strategy 17. Getting Started With Facebook Marketing – Understanding and Using Facebook For Marketing 18. Getting Started With YouTube Marketing – Understanding And Using YouTube For Marketing 19. Getting Started With Twitter Marketing – Understanding And Using Twitter For Marketing 20. Getting Started With Pinterest Marketing – Understanding And Using Pinterest For Marketing 21. Getting Started With Quora Marketing – Understanding And Using Quora For Marketing 22. Emotive Advertisements – How To Use Emotional Triggers In Advertising 23. Facebook Ads Tutorial – Complete Facebook Advertising Guide 24. What Makes A Successful Search Engine Marketing Campaign 25. How To Set Up Your Google Ads Remarketing Tag 26. How To Create Custom Conversions in Google Ads 27. How To Setup Custom Conversion Audiences In Adwords 28. How To Setup A Google Ads Search Campaign 29. How To Setup A Google Ads Display Campaign 30. How To Sync Your Google Adwords Campaigns With Bing Ads 31. How I Sell Marketing Funnels And Communication Automations In Facebook Messenger 32. & So much more! On top of that, once you have learned this unique skillset, you can get started earning an income online right away! Start building your own digital empire by following The Complete Digital Marketing Blueprint! Use the skills you learn to get paid & help others do the same, there is no better feeling! Order now & discover how to work smarter & harder than the other guys! Plus get free updates for life! It has never been this easy to get started with digital marketing and earning an income online, until now.
Categories: Business & Economics

Digital Marketing Strategy

Digital Marketing Strategy

Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing.

Author: Simon Kingsnorth

Publisher: Kogan Page Publishers

ISBN: 9780749484231

Category: Business & Economics

Page: 384

View: 499

Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. Online resources include lecture slides, activity sheets, practical implementation guides and templates, which will be regularly updated to equip readers as digital marketing continues to evolve.
Categories: Business & Economics

Digital Marketing For Dummies

Digital Marketing For Dummies

In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers.

Author: Ryan Deiss

Publisher: John Wiley & Sons

ISBN: 9781119660484

Category: Business & Economics

Page: 368

View: 559

Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!
Categories: Business & Economics

Digital Marketing Planning

Digital Marketing Planning

A practical and concise resource that makes sense of the complex, constantly changing world of digital marketing by approaching it from the perspective that everything starts with a solid plan.

Author: Emiliano Giovannoni

Publisher: Chasefive.com

ISBN: 9798602549171

Category: Business & Economics

Page:

View: 501

A practical and concise resource that makes sense of the complex, constantly changing world of digital marketing by approaching it from the perspective that everything starts with a solid plan. Designed for business managers to use as a reference to shape and lead their digital marketing direction with confidence. With real-life examples and easy-to-follow diagrams that accurately visualize the core components of marketing strategy.
Categories: Business & Economics

Digital Marketing

Digital Marketing

The book is complemented by online resources for both instructors and students, these include PowerPoint slides, an instructor’s guide, exercises and activities relating to each chapter, digital marketing planning documents, digital ...

Author: Annmarie Hanlon

Publisher: SAGE

ISBN: 9781526454881

Category: Business & Economics

Page: 416

View: 409

An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan and concludes with a ready-made digital marketing plan template to download and adapt. In addition to this, the content is supported by case examples from real-world organizations, and a number of features throughout the chapters: Smartphone sixty seconds features in every chapter, to evaluate influencers in relation to the topic covered. Digital tool boxes introduce professional tools (for example how Google shares its aggregate data to inform marketers about shopping insights, trends and benchmarks Ethical insights provide a reflective and challenging look at social issues and the negative sides to marketing. The book is complemented by online resources for both instructors and students, these include PowerPoint slides, an instructor’s guide, exercises and activities relating to each chapter, digital marketing planning documents, digital marketing model templates, quizzes, annotated recommended video links, links to free online tools and SAGE journal article recommendations. Suitable for digital and e-marketing courses on marketing and advertising degrees as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.
Categories: Business & Economics

DIGITAL MARKETING

DIGITAL MARKETING

With the advent of digital marketing, businesses have flourished over a period of time. • According to the International Journal of Advanced Research ...

Author: Mathur, Vibha

Publisher: PHI Learning Pvt. Ltd.

ISBN: 9788194800262

Category: Business & Economics

Page: 236

View: 491

In today's ever changing environment, digital marketing has become the fastest means to advertise a business and create a brand value online. It has proved to be the most effective method to increase the reach of the business and generate potential leads. Hence, the book is an attempt to explain the concept and digital marketing tools lucidly to help students gain in-depth knowledge of digital marketing and develop critical thinking towards the subject. Comprising 11 chapters, judiciously divided into five units, the book covers a full gamut of digital marketing from its introduction, opportunities and challenges, digital penetration in the Indian market, digital marketing mix, STP model, CRM in the digital world, role of Internet marketing, designing websites, traffic building, online advertising and direct marketing to the digital marketing tools to execute appropriate strategy. Besides, the text also explains popular types of interactive marketing concepts and the ethical and legal issues in India in relation to digital marketing. Primarily designed to cater to the needs of undergraduate students of commerce, as per the CBCS Scheme, the book will also be of immense value to the students of business administration. KEY FEATURES • Interesting facts to inspire students' curiosity. • Real-life case studies for easy grasping of the subject. • Chapter-end summary for quick recapitulation. • Review questions for practice. • Glossary to assist students to understand commonly used terms. • Multiple Choice Questions (MCQs) for self-assessment and evaluation. TARGET AUDIENCE • B.Com/B.Com (Hons) • BBA
Categories: Business & Economics

Understanding Digital Marketing

Understanding Digital Marketing

Digital. Marketing: An. Overview. What is digital Marketing? Importance & Benefits of Digital Marketing. What Digital Marketing Consist of?

Author: Dishek J. Mankad

Publisher: BPB Publications

ISBN: 9789387284258

Category: Business & Economics

Page: 150

View: 562

Basic guide to learn digital media platform DESCRIPTION The book discusses various digital media and analyses how the field of marketing can benefit from them. This book is divided into 15 chapters. The Chapters includes, marketing in the Digital Era, starts with an overview of e-marketing followed by the online marketing mix in the digital framework. It then discusses the role of the online consumer followed by CRM strategies that organizations can use with the help of the digital medium to retain and grow customer relationship. Business Drivers in the Virtual World, deals with the realm of social media followed by online branding, building traffic, Web business models, and e-commerce. Online Tools for Marketing, deals with various Web tools for building consumer engagement, content management, campaign management, consumer segmentation, and building market influence. The Contemporary Digital Revolution deals with the world of online co-creation communities and offers in-depth discussion on Social Media marketing, Email Marketing, Online advertising. Apart from that it also includes how to generate the lead for you business, how to perform the mobile web marketing, how to affiliate marketing. What is Ad Sense and how it is worked how to get approved form ad sense. Introductory part of The Web Analytical Tools. As a Manager any one must aware with the creation of the strategy. So, for that I also add the how to create the digital marketing strategy. Finally, The Freelancer work, how to earn money with digital marketing by doing work as a freelancer. Numerous examples, exhibits, and illustrations have been included to help students assimilate the concepts better. KEY FEATURES Learn the concept of marketing in the Digital Era Understand the role of the online consumer followed by CRM strategies which organizations can use with the help of the digital medium Know the Online Tools for Marketing, various Web tools for building consumer engagement Book explains steps to generate the lead for your business WHAT WILL YOU LEARN Basic concepts of Digital Marketing Website Planning & Creation, Search Engine Optimization(SEO) PPC Advertising With Google & Optimization Google Analytics WHO THIS BOOK IS FOR Digital Marketing is designed as a textbook for management students specialising in marketing. Table of Contents 1. Digital Marketing : An Overview 2. Website Planning & Creation 3. Search Engine Optimization(SEO) 4. PPC Advertising With Google & Optimization 5. Google Analytics 6. Social Media Marketing 7. E – Mail Marketing 8. Online Advertising 9. Lead Generation For Business 10. Mobile Web Marketing 11. Affiliate Marketing 12. Google Adsense & Blogging 13. Digital Marketing – The Web Analytics 14. Creating Digital Marketing Strategy 15. Marketing Money As Freelancer
Categories: Business & Economics

Understanding Digital Marketing

Understanding Digital Marketing

One of the best-selling books in the industry, this third edition of Understanding Digital Marketing has been thoroughly revised with more information on core areas such as search, analytics, online PR and content marketing.

Author: Damian Ryan

Publisher: Kogan Page Publishers

ISBN: 9780749471033

Category: Business & Economics

Page: 432

View: 194

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this third edition of Understanding Digital Marketing has been thoroughly revised with more information on core areas such as search, analytics, online PR and content marketing. Complete with in-depth insider accounts of digital marketing successes from brands including Harley-Davidson, Help for Heroes, MercadoLibre and the UEFA Europa League, it remains 'one of the most comprehensive yet easy-to-read books on digital marketing available' (The Marketer) and is therefore essential reading for both practitioners and students alike.
Categories: Business & Economics

Digital Marketing

Digital Marketing

Digital marketing is the campaign of advertising and selling products and services by using both online and offline marketing strategies such as social ...

Author: IntroBooks Team

Publisher: IntroBooks

ISBN:

Category: Business & Economics

Page:

View: 897

Digital marketing is a comprehensive term that covers all marketing channels and strategies that one can not only use to advertise digital products or services but also on electronic equipment such as televisions, smartphones and electronic billboards. The main difference between digital marketing and conventional advertising is that digital marketing initiatives are performed primarily across digital channels, allowing marketers more leverage, resources, and information to measure a campaign's efficacy. Another noted distinction between the two is that online marketing channels are based exclusively on the Internet, whereas offline marketing platforms are accessible to digital tools not inherently encrypted to the IoT. Digital marketing has a plethora of channels, and these can be fragmented into channels of online and offline brand management. Also, one needs to take a look at the digital marketing strategy, which is a workable plan on how to accomplish the business objectives by exploiting the various digital marketing channels to good effect.
Categories: Business & Economics

Understanding Digital Marketing

Understanding Digital Marketing

Why do you need a digital marketing strategy? The simple answer: because without one you'll miss opportunities and lose business.

Author: Damian Ryan

Publisher: Kogan Page Publishers

ISBN: 9780749464288

Category: Business & Economics

Page: 288

View: 708

Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.
Categories: Business & Economics

Digital Marketing

Digital Marketing

If we are prepared to acknowledge that virtually all marketing is now digital marketing, we must also understand that, to function properly, ...

Author: Ira Kaufman

Publisher: Routledge

ISBN: 9781317999744

Category: Business & Economics

Page: 354

View: 228

Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity. Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus). Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation. Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders. This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the "Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (www.dmresourcecenter.org). "Play Video" icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video. Digital Marketing is the ideal guide for aspiring leaders – executives, instructors, owners, entrepreneurs, managers, students – at all stages of digital literacy. To request access to the resources in the Digital Marketing Resources Center, please contact Ira Kaufman at [email protected]
Categories: Business & Economics

Digital Marketing

Digital Marketing

hat is the reason digital marketing is important? Companies have different distinct goals, while most trying to accomplish growth by reaching more consumers ...

Author: Sharvin M. Mazaheri

Publisher:

ISBN:

Category: Business & Economics

Page: 176

View: 131

This book focuses on the relevant topics in the curriculum of Digital Marketing. Discussing different fields within Digital Marketing, this book is ideal for readers who want to understand the definition and fundamentals of Digital Marketing. In the modern world to compete with other businesses acquired strategies need to be flexible to be changed overtime to properly meet the customer’s need. Online appearance of the business is the front line of showcasing what the business and services are. However, online strategies are mostly challenging as they need research, more attention and dedicated time. Benefiting from the current and upcoming crises would make a great opportunity for the leading businesses. Ultimately, Digital marketing is steadily changing.
Categories: Business & Economics

Digital Marketing Trends and Prospects

Digital Marketing Trends and Prospects

Develop an effective Digital Marketing strategy with SEO, SEM, PPC, Digital Display Ads & Email Marketing techniques. (English Edition) Dr. Shakti Kundu.

Author: Dr. Shakti Kundu

Publisher: BPB Publications

ISBN: 9789389898583

Category: Computers

Page: 166

View: 989

Familiarize yourself with different effective strategies in Digital Marketing KEY FEATURES • Understand the basics terminologies in Digital Marketing • Understand the impact of Search Engine Optimization (SEO) on online business • Identify important elements of E-mail marketing and its applicability in the digital world • Get familiar with Mobile marketing and Web analytics tools • Understand different Traditional Marketing and Digital Marketing techniques DESCRIPTION The book starts with the basic concepts of Marketing, benefits & opportunity of Digital Marketing and its usage in various domains of business. You will learn how to work with SEO, E-mail Marketing and Digital Display Advertising. The book will then cover the key metrics of SMM & Mobile marketing and Web analytics. This book not only focusses on Digital Marketing but also covers many real-world examples based on the latest Marketing strategies or techniques in Digital Marketing. WHAT YOU WILL LEARN • Get familiar with B2B SEO and B2C SEO strategies in Digital Marketing • Understand the importance of gathering offline and online data in Email marketing • Learn how to create and test landing pages • Generate traffic and behavior report of marketers and targeted users • Get familiar with the Web analytics tools and process. WHO THIS BOOK IS FOR This book is for anyone interested in Digital Marketing. Professionals who are working in the Digital Marketing domain can use this book as a reference. TABLE OF CONTENTS 1. Introduction to Digital Marketing 2. Search Engine Optimization (SEO): The core of Digital Marketing 3. E-mail Marketing and Digital Display Advertising 4. Social Media Marketing 5. Mobile Marketing and Web Analytics
Categories: Computers

Digital Marketing Excellence

Digital Marketing Excellence

This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans.

Author: Dave Chaffey

Publisher: Routledge

ISBN: 9781317276722

Category: Business & Economics

Page: 660

View: 523

Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.
Categories: Business & Economics

How to Measure Digital Marketing

How to Measure Digital Marketing

The effectiveness and return on investment (ROI) of digital marketing are oftendifficult toassess,although in theory, they are highly quantifiable.

Author: L. Flores

Publisher: Springer

ISBN: 9781137340696

Category: Business & Economics

Page: 255

View: 881

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.
Categories: Business & Economics

APPLICATION OF DIGITAL MARKETING FOR LIFE SUCCESS IN BUSINESS

APPLICATION OF DIGITAL MARKETING FOR LIFE SUCCESS IN BUSINESS

7 Key Advantages of Digital Marketing You should not miss out on reading these 7 digital marketing benefits. Digital marketing allows you to enhance your ...

Author: Abhishek Das

Publisher: BPB Publications

ISBN: 9789387284845

Category: Computers

Page: 212

View: 561

The book describes: Digital Marketing Applications concept and techniques. Value Chain of Digital Marketing Process and Operations. Why Digital Marketing is useful for each and every Business. Basis picture of what will a business miss out on if they don't market their products/services online. Technological edge for a venture when they implement digital marketing well in their firm. Branding with the help of Digital Marketing Tools. Financial payment methods to help determine annual budget for Digital Marketers. Determine a bid strategy based on your goals. Social Media Advertisement Platforms. What are some of the best ways to integrate email marketing with social media participation? Digital marketing and measurement model. How do you use Web Analytics effectively to make most out of it for your business? Future Evolution of Digital Marketing and Role of WordPress in it. Digital Marketing- A Great Tool for Market research. Copywrites- An Art or Science Copyright- A Globally Practiced Method to Prevent Plagiarism and Control Data Duplicity. How a Business Can Convert its Visitors into Qualified Business Leads Using CRM/AI. How an Entrepreneur setup an Online Store for Their Online Business (Including- Business Case-I & II).
Categories: Computers

Digital Marketing All In One For Dummies

Digital Marketing All In One For Dummies

This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don’t.

Author: Stephanie Diamond

Publisher: For Dummies

ISBN: 9781119560234

Category: Business & Economics

Page: 816

View: 101

Unlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers. This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don’t. You’ll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more! Use targeted, measurable marketing strategies to promote brands and products Increase brand awareness, customer acquisitions, and audience engagement Measure what your online traffic is worth and improve ROI on digital marketing Develop a solid digital marketing plan and put it to work for your brand From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back.
Categories: Business & Economics

The Art of Digital Marketing

The Art of Digital Marketing

The Digital Marketing Institute is the global standard in digital marketing education certification. To date over 10,000 people in five continents have ...

Author: Ian Dodson

Publisher: John Wiley & Sons

ISBN: 9781119265726

Category: Business & Economics

Page: 400

View: 585

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.
Categories: Business & Economics

Digital Marketing Strategies for Fashion and Luxury Brands

Digital Marketing Strategies for Fashion and Luxury Brands

and specific digital marketing strategies, as well as current best practice, can also support the building of an online strategy for luxury fashion brands ...

Author: Ozuem, Wilson

Publisher: IGI Global

ISBN: 9781522526988

Category: Business & Economics

Page: 460

View: 802

Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.
Categories: Business & Economics