Digital Marketing Strategies and Models for Competitive Business

Digital Marketing Strategies and Models for Competitive Business

While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, ...

Author: Pinto, Filipe Mota

Publisher: IGI Global

ISBN: 9781799829652

Category: Business & Economics

Page: 240

View: 193

Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production. Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, entrepreneurs, policymakers, and educators.
Categories: Business & Economics

Competitive Social Media Marketing Strategies

Competitive Social Media Marketing Strategies

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence.

Author: Ozuem, Wilson

Publisher: IGI Global

ISBN: 9781466697775

Category: Business & Economics

Page: 317

View: 837

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers’ use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.
Categories: Business & Economics

International Perspectives on the Youth Labor Market Emerging Research and Opportunities

International Perspectives on the Youth Labor Market  Emerging Research and Opportunities

... -series/advances-business-strategy-competitive-advantage/73672 Developing ... $225.00 Digital Marketing Strategies and Models for Competitive Business ...

Author: Amine, Samir

Publisher: IGI Global

ISBN: 9781799827818

Category: Business & Economics

Page: 217

View: 357

Persistent unemployment and rising wage differences at the expense of low-skilled workers has characterized the labor market in most developed countries. Since the last economic crisis, unemployment rates and pay inequalities have increased among workers under 25 years of age, thus creating an ever-widening financial gap for an entire generation. Those who do not have a qualification or post-secondary diploma often find themselves in precarious jobs at minimum wage. Countries are now working to adopt reforms to improve the situation of young people in the labor market. International Perspectives on the Youth Labor Market: Emerging Research and Opportunities provides emerging research exploring the theoretical and practical aspects of financial inequality and applications within global economics. Unlike literature that focuses only on developed countries, this book also addresses emerging economies whose labor market is often characterized by a dualism that makes the situation of young workers worse. Featuring coverage on a broad range of topics such as unemployment rate, labor reform, and job insecurity, this book is ideally designed for economists, government officials, policymakers, executives, managers, business professionals, researchers, academicians, and students.
Categories: Business & Economics

Entrepreneurial Development and Innovation in Family Businesses and SMEs

Entrepreneurial Development and Innovation in Family Businesses and SMEs

... -series/advances-business-strategycompetitive-advantage/73672 Principles ... US $225.00 Digital Marketing Strategies and Models for Competitive Business ...

Author: Masouras, Andreas

Publisher: IGI Global

ISBN: 9781799836506

Category: Business & Economics

Page: 312

View: 449

Entrepreneurship is very important for both entrepreneurs and economic development. It helps boost innovation and competitiveness in every country and facilitates the creation of new jobs and new opportunities, especially for family businesses and small and medium enterprises (SMEs). Both entrepreneurship and innovation constitute a subject that is both topical and timeless, since institutions and the various institutional processes have always affected a country’s sustainability. Entrepreneurial Development and Innovation in Family Businesses and SMEs is an essential scholarly publication that contributes to the understanding, improving and strengthening of entrepreneurial development, and innovation’s role in family businesses and SMEs by providing both theoretical and applied knowledge in order to find how and why entrepreneurship and innovation can produce inefficient and dysfunctional outcomes. Featuring a wide range of topics such as women entrepreneurship, internationalization, and organizational learning, this book is ideal for researchers, policymakers, entrepreneurs, executives, managers, academicians, and students.
Categories: Business & Economics

Dynamic Digital Marketing

Dynamic Digital Marketing

If you want to avoid the pitfalls and see big results – and fast – this is the book for you. Dawn McGruer's award-winning digital marketing framework will help you learn to match content to demand throughout the sales cycle.

Author: Dawn McGruer

Publisher: John Wiley & Sons

ISBN: 9781119635888

Category: Business & Economics

Page: 440

View: 459

8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more Amplify your brand, cultivate customers, and increase profits Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.
Categories: Business & Economics

Analysis of Nokia s Corporate Business and Marketing Strategies Examination of Nokia s Strategy Execution in Three Steps

Analysis of Nokia   s Corporate  Business  and Marketing Strategies  Examination of Nokia   s Strategy Execution in Three Steps

This is a huge responsibility and test for companies in the business. But Nokia’s CEO, Olli-Pekka Kallasvuo, is claiming that his company has always been good at adapting to both change and challenges.

Author: Arend Grünewälder

Publisher: Anchor Academic Publishing (aap_verlag)

ISBN: 9783954892440

Category: Business & Economics

Page: 24

View: 196

Mobility is not just the fastest-growing technology in the history of mankind. With potentially four billion people being connected by mobile devices by the end of 2009, and many people having their first internet experience over a mobile device rather than a PC, mobility is changing people’s lives for the better. This is a huge responsibility and test for companies in the business. But Nokia’s CEO, Olli-Pekka Kallasvuo, is claiming that his company has always been good at adapting to both change and challenges. This work examines how well the world largest cell phone manufacturer is prepared to maintain customer’s continuous trust in their company and products; what is their strategy to continue success while changing. The works examines in three steps Nokia’s strategy execution: the corporate strategy level, the business-level strategy, and the marketing strategy level. Finally, the analysis results are collectively examined in the SWOT-analysis before drawing the conclusion for which of the various generic competitive strategies Nokia is deploying.
Categories: Business & Economics

Transforming Relationship Marketing

Transforming Relationship Marketing

Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing.

Author: Park Thaichon

Publisher: Routledge

ISBN: 9781000205534

Category: Business & Economics

Page: 162

View: 788

Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as understanding relationship marketing and the continuum, the drivers and scope of relationship marketing, and how organisations should restructure for successful relationship marketing in the digital context. The book also addresses the opportunities and challenges associated with the implementation of relationship marketing in various types of organisation and suggests different effective relationship-building strategies and techniques for successful customer relationship management.
Categories: Business & Economics

Digital Marketing

Digital Marketing

This book represents a crucial step in establishing a comprehensive framework for developing business models. This is essential reading for everyone wishing to exploit the new thinking in an informed way.

Author: Yoram (Jerry) Wind

Publisher: John Wiley & Sons

ISBN: 9780471008750

Category: Business & Economics

Page: 432

View: 280

The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.
Categories: Business & Economics

Business Transformation Strategies

Business Transformation Strategies

A resource for industry professionals and consultants, this book on corporate strategy lays down the theories and models for revitalizing companies in the face of global recession.

Author: Oswald A. J. Mascarenhas

Publisher: SAGE Publishing India

ISBN: 9788132119340

Category: Business & Economics

Page: 668

View: 830

A resource for industry professionals and consultants, this book on corporate strategy lays down the theories and models for revitalizing companies in the face of global recession. It discusses cutting-edge concepts, constructs, paradigms, theories, models, and cases of corporate strategic leadership for bringing about transformation and innovation in companies. It demonstrates that great companies are those that make the leap from 'good' results to 'great' results and sustain these for at least 15 years; it explores, reviews and analyzes great transformation strategies in this context. Each chapter in the book is appended with transformation exercises that further explicate the concepts.
Categories: Business & Economics

Digital Marketing

Digital Marketing

Digital Marketing is the ideal guide for aspiring leaders – executives, instructors, owners, entrepreneurs, managers, students – at all stages of digital literacy.

Author: Ira Kaufman

Publisher: Routledge

ISBN: 9781317999744

Category: Business & Economics

Page: 354

View: 104

Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity. Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus). Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation. Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders. This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the "Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (www.dmresourcecenter.org). "Play Video" icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video. Digital Marketing is the ideal guide for aspiring leaders – executives, instructors, owners, entrepreneurs, managers, students – at all stages of digital literacy. To request access to the resources in the Digital Marketing Resources Center, please contact Ira Kaufman at [email protected]
Categories: Business & Economics

Internet Marketing

Internet Marketing

Strategy, Implementation and Practice Dave Chaffey, Fiona Ellis-Chadwick, ... marketing Digital marketing benefits Alternative digital business models ...

Author: Dave Chaffey

Publisher: Pearson Education

ISBN: 0273717405

Category: Business & Economics

Page: 702

View: 150

""Internet Marketing"" is a comprehensive guide to how organisations can use the Internet to support their marketing activities, and covers all aspects of the subject, from environmental analysis to strategy development and implementation. Now in its third edition, ""Internet Marketing"" is an invaluable resource for all students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove particularly useful for practitioners wishing to update their e-marketing skills.
Categories: Business & Economics

Digital Business and Electronic Commerce

Digital Business and Electronic Commerce

Strategy, Business Models and Technology Bernd W. Wirtz ... Market Development Strategies Definition of Competitive 508 14 Digital Marketing and Electronic ...

Author: Bernd W. Wirtz

Publisher: Springer Nature

ISBN: 9783030634827

Category: Business & Economics

Page: 758

View: 438

This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.
Categories: Business & Economics

Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics

Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics

the performance, and the sustainable competitive advantage (Zott, Amit, ... select or create a particular business model that defines its marketing strategy ...

Author: Saiz-Alvarez, Jose Manuel

Publisher: IGI Global

ISBN: 9781522589402

Category: Business & Economics

Page: 438

View: 271

Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.
Categories: Business & Economics

Digital Marketing

Digital Marketing

Businesses of all sizes are adding online to their business models, or beefing up existing marketing efforts with digital marketing strategies in an attempt ...

Author: Sudhir Sreedharan

Publisher: Lulu.com

ISBN: 9781329030015

Category: Business & Economics

Page: 100

View: 382

Omni channel is not just a fancier name for multi channel. It represents a truly new methodology that is customer centric and non linear. It provides a seamless experience to the customer no matter the channel they interact with. Marketing today is more about outcomes than interactions. Outcomes are what omni channel marketing is all about, putting the customer at the center of the brand experience so that engagement turns into revenue and loyalty. There are major people, process, and technology challenges with moving from multi channel to omni channel. This requires a real strategic focus and commitment. In this day and age, there is a proliferation of channels and tactics and it is highly recommended that you, as a marketer, need to have a broad understanding of all of this. To learn more you need to understand channels to some level of detail before embarking upon omni channel personalization.
Categories: Business & Economics

Digital Multimedia Concepts Methodologies Tools and Applications

Digital Multimedia  Concepts  Methodologies  Tools  and Applications

This model was voted as the third most popular marketing model by the Chartered ... strategy as follows; knowing your business; knowing your competition; ...

Author: Management Association, Information Resources

Publisher: IGI Global

ISBN: 9781522538233

Category: Computers

Page: 1763

View: 848

Contemporary society resides in an age of ubiquitous technology. With the consistent creation and wide availability of multimedia content, it has become imperative to remain updated on the latest trends and applications in this field. Digital Multimedia: Concepts, Methodologies, Tools, and Applications is an innovative source of scholarly content on the latest trends, perspectives, techniques, and implementations of multimedia technologies. Including a comprehensive range of topics such as interactive media, mobile technology, and data management, this multi-volume book is an ideal reference source for engineers, professionals, students, academics, and researchers seeking emerging information on digital multimedia.
Categories: Computers

Digital Marketing

Digital Marketing

Digital Marketing -For Beginners this book is an attempt to give enough confidence to professionals & businesses & encourage them to carry their activities online using beautiful techniques that digital marketing has to offer.

Author: Saurabh Darshane

Publisher: Saurabh Darshane

ISBN: 9781976712395

Category:

Page: 24

View: 810

Digital Marketing -For Beginners this book is an attempt to give enough confidence to professionals & businesses & encourage them to carry their activities online using beautiful techniques that digital marketing has to offer. This book will throw lights on all the Basics of Digital Marketing Aspects that you need to adhere to. With the change and evolution of modern technologies, small and medium businesses are doing striving very hard to keep themselves up all the time, By changing their business models to an online one, or reshaping up existing marketing efforts by adopting digital marketing strategies – in an attempt to capture a growing and very tempting online business opportunities. One can not deny fact that, even if you receive tons of daily traffic to your website, they would not en-cash to anything unless & until they convert to leads or eventually sales. following mentioned reasons will show you why the use of digital marketing is big step ahead towards achieving great results but also an effective marketing channel that can help you grow your business. COMPETITIVE : Digital Marketing provides chance to Small & Mid sized businesses to attract their share of targeted traffic.COST-EFFECTIVE : Offers Cost effective solutions to small business, so that they can adopt it very easily.HIGH CONVERSION RATE : Digital marketing offers flexibility to business & wide spread reach as a result it attracts people which tend to provide genuine leads to subscriptions & lastly fruitful sales.INCREASING REVENUE : Higher conversion rates naturally increases sales & as a result Its largely getting impacted on Revenue of the business. & increase profitability.TARGETS DESIRED AUDIENCES : It enables business to directly interact with targeted audience so that It actually fetches desired result quicklyCATERS TO MOBILE USERS : people always like to surf over internet on the go & due to development in mobile devices businesses can directly reach their audience irrespective of their physical location. We can discuss endless benefits here as digital marketing evolved only to benefit businesses & professionals. Rest everything has mentioned in this book as to how do we kick start our online endeavors & gained massive success. Guys...Its my little effort to create awareness among masses just for encouragement to initiate this incredible journey of Digital world & touch new heights within minimal time. All I can say ... Start learning DIGITAL MARKETING & get yourself recognized Digitally Happy Reading...!!! Thanks, Saurabh Darshane Author
Categories:

Internet Marketing and Big Data Exploitation

Internet Marketing and Big Data Exploitation

Kanungo S. (2003) 'Linking e-commerce strategies with organizational and IS/IT ... The emerging model for business in the Internet era', Harvard Business ...

Author: I. Chaston

Publisher: Springer

ISBN: 9781137488961

Category: Business & Economics

Page: 287

View: 834

Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
Categories: Business & Economics

Digital Transformation The Realignment of Information Technology and Business Strategies for Retailers in South Africa

Digital Transformation  The Realignment of Information Technology and Business Strategies for Retailers in South Africa

(2012) further asserted that the study of digital business strategy needs new ... examine how these forces are managed in pursuit of competitive advantage.

Author: Albert Mubako

Publisher: Anchor Academic Publishing

ISBN: 9783960671145

Category: Business & Economics

Page: 186

View: 427

Remaining competitive in the retail industry of South Africa in the digital age is a major business concern. In the age of „digital natives”, people are well-connected on various digital technology platforms and are digital consumers. Digital technologies offer retail organizations new innovative ways to create value by utilizing digital business strategies, processes, and products. This qualitative research study explores the perception of retail strategy experts and decision-makers toward realignment of IT and business strategies considering digital transformation in South Africa. Based on interviews with seven managers and decision-makers in the retail industry, the study reveals that digital technologies have disrupted traditional ways of doing business. The study proposes eight major recommendations, in which retail traders could innovate their business strategy to enhance value creation beyond traditional approaches to retailing. It provides a good starting point for academic research in a domain that is deficient in theoretical and empirical research on the South Africa retail sector, and offers retailing managers a conceptual model to guide them toward a digital business strategy for transient competitive advantages.
Categories: Business & Economics

Digital Marketing Strategies for Fashion and Luxury Brands

Digital Marketing Strategies for Fashion and Luxury Brands

SOLUTIONS AND RECOMMENDATIONS The authors propose a model in three stages that shows ... Not unlike other managerial constructs, such as business strategy ...

Author: Ozuem, Wilson

Publisher: IGI Global

ISBN: 9781522526988

Category: Business & Economics

Page: 460

View: 829

Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.
Categories: Business & Economics

Advanced Digital Marketing Strategies in a Data Driven Era

Advanced Digital Marketing Strategies in a Data Driven Era

Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media ...

Author: Saura, Jose Ramon

Publisher: IGI Global

ISBN: 9781799880059

Category: Business & Economics

Page: 342

View: 483

In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.
Categories: Business & Economics