E-business and E-commerce Management

Strategy, Implementation and Practice

Author: Dave Chaffey

Publisher: Pearson Education

ISBN: 9780273707523

Category: Business & Economics

Page: 663

View: 2419

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Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.
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Exam Prep for: Digital Business and E-Commerce Management, ...

Author: David Mason

Publisher: Rico Publications

ISBN: N.A

Category: Education

Page: 800

View: 5461

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5,600 Exam Prep questions and answers. Ebooks, Textbooks, Courses, Books Simplified as questions and answers by Rico Publications. Very effective study tools especially when you only have a limited amount of time. They work with your textbook or without a textbook and can help you to review and learn essential terms, people, places, events, and key concepts.
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Digital Business and E-Commerce Management

Author: Dave Chaffey,Tanya Hemphill,David Edmundson-Bird

Publisher: Pearson Higher Ed

ISBN: 1292193352

Category: Business & Economics

Page: 680

View: 3941

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· Which strategies and tactics are needed to develop and implement a Digital Business? · How do we work out where to put our investment? · What are the things that have to happen in an organisation to make a Digital Business successful? · How should businesses select the best digital technology, media and insight sources to compete? This new edition of Dave Chaffey’s bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these tough questions. Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking. Covering all aspects of digital business including strategy, digital comms and transformation, Digital Business and E-Commerce Management gives you the benefit of: · A structured approach to review, plan and implement a digital business strategy for all types of organisation · The latest on digital marketing techniques in SEO, social media comms and content marketing · All new case studies providing examples of organisations and their experiences of digital business and e-commerce · A brand new chapter introducing the concepts of digital business transformation and growth hacking Whether you’re a student studying digital business and e-commerce, a marketer or a business manager, Digital Business and E-Commerce Management is the essential text to help you understand and apply the concepts of ‘Digital’, strategy and implementation.
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eBusiness & eCommerce

Managing the Digital Value Chain

Author: Andreas Meier,Henrik Stormer

Publisher: Springer Science & Business Media

ISBN: 3540893288

Category: Business & Economics

Page: 222

View: 2104

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This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to business models and business webs, digital procurement and marketing processes are likewise addressed such as electronic negotiation processes, security questions with digital signatures, as well as electronic supplier relationship management and customer relationship management. The topics are described based on explicit procedures and descriptive examples of application. The gradual set-up of an electronic Webshop for DVD’s serves as a continuous case study. The book is directed towards students of economics at universities and technical colleges; it is also suitable for executives, project leaders, and company experts who deal with the digital value chain.
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E-business & E-commerce Management

Strategy, Implementation and Practice

Author: Dave Chaffey

Publisher: Financial Times/Prentice Hall

ISBN: 9780273752011

Category: Business & Economics

Page: 733

View: 3487

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" This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. It offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject."--Publisher.
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Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages

Competitive Advantages

Author: Lee, In

Publisher: IGI Global

ISBN: 1466618019

Category: Business & Economics

Page: 516

View: 1104

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Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages is written as an e-commerce textbook for undergraduate and graduate students in various business programs, including information systems, marketing, computer science, and MBA. In addition to serving as a textbook in e-commerce, this book also provides an excellent repository for instructors, researchers, and industry practitioners for their research ideas, theories, and practical experiences. In addition to regular topics traditionally taught in the classroom, this textbook addresses the many new emerging ideas and applications and presents tools and techniques in all aspects of e-commerce development and management in the global economy.
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E-commerce and the Digital Economy

Author: Michael Shaw

Publisher: M.E. Sharpe

ISBN: 9780765611505

Category: Business & Economics

Page: 300

View: 808

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Annotation. Continuing the tradition of Journal of Management Information Systems, this strictly refereed series of research volumes offers an unparalleled lasting record of the field of Information Systems. Featuring brand new material specifically written for this series, each volume presents both knowledge aboutorganizational systems, and methods for creating new knowledge in the discipline. To further the field¿s continuing development, the series is designed to serve researchers as well as practitioners. AMIS publishes several topical volumes each year, edited by leading authorities in the various subfields of IS.
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Digital Economies: SMEs and E-Readiness

SMEs and E-Readiness

Author: Mutula, Stephen M.

Publisher: IGI Global

ISBN: 1605664219

Category: Computers

Page: 356

View: 7052

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"This book provides valuable insights into the current state of the digital economy and the ability of SMEs to leverage Information and Communication Technologies (ICTs) so that they may overcome their traditional laggard position in the global business market"--Provided by publisher.
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Social and Economic Transformation in the Digital Era

Author: Georgios I. Doukidis,Nikolaos Mylonopoulos,Nancy Pouloudi

Publisher: IGI Global

ISBN: 9781591401582

Category: Technology & Engineering

Page: 326

View: 6519

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Annotation Researchers, business people and policy makers have recognized the importance of addressing technological, economic and social impacts in conjunction. For example, the rise and fall of the dot-com hype depended on the strength of the business model, on the technological capabilities avalable to firms and on the readiness of the society and economy, at large, to sustain a new breed of business activity. Social and Economic Transformation in the Digital Era addresses this challenge by assembling the latest thinking of leading researchers and policy makers in key subject areas of the information society and presents innovative business models, case studies, normative theories and social explanations.
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