Design Elements Color Fundamentals

Design Elements  Color Fundamentals

With this book, designers will: —Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order —See how known pairings and selection methods can be used in real ...

Author: Aaris Sherin

Publisher: Rockport Publishers

ISBN: 9781610581899

Category: Design

Page: 160

View: 598

Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design. With this book, designers will: —Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order —See how known pairings and selection methods can be used in real-world projects —Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations —Realize the basic tenets of color theory as it is broken down into clear and actionable directives —Uncover tips and techniques for using color in client-based design work Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!
Categories: Design

Design Elements Color Fundamentals

Design Elements  Color Fundamentals

This is the second book in the Design Elements series and is created with the design student in mind. Each book in the series is a comprehensive reference for understanding and effectively applying these core building blocks for designers.

Author: Aaris Sherin

Publisher: Rockport Pub

ISBN: 9781592537198

Category: Art

Page: 160

View: 303

Color is an integral part of any design solution. Design Elements : Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design. Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order. See how known pairings and selection methods can be used in real-world projects. Features hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations. The basic tenets of color theory are broken down into clear and actionable directives. Simple yet informative text provides numerous tips and techniques for using color in client-based design work. Covers the basic rules for working with color as well as when it's OK to break the rules.
Categories: Art

Design Elements

Design Elements

The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space.

Author: Timothy Samara

Publisher: Rockport Publishers

ISBN: 9781616736361

Category: Design

Page: 272

View: 614

The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
Categories: Design

Design Elements 2nd Edition

Design Elements  2nd Edition

DIVThis book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Now updated and expanded! /div

Author: Timothy Samara

Publisher: Adams Media

ISBN: 9781592539277

Category: Design

Page: 320

View: 375

DIVThis book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Now updated and expanded! /div
Categories: Design

Design Elements Typography Fundamentals

Design Elements  Typography Fundamentals

Explore the fundamentals of typography with this practical new guide.

Author: Kristin Cullen

Publisher: Rockport Pub

ISBN: 9781592537679

Category: Design

Page: 160

View: 810

Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!
Categories: Design

Design Elements 3rd edition

Design Elements  3rd edition

With new images and diagrams, the book covers everything from working with grids, color application, typography, and imagery to how to finally put it all together.

Author: Timothy Samara

Publisher: Rockport Publishers

ISBN: 9781631598722

Category: Design

Page: 320

View: 407

A new and updated 3rd Edition of Rockport's best-selling Design Elements, a visually rich and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. With new images and diagrams, the book covers everything from working with grids, color application, typography, and imagery to how to finally put it all together. Features include: The ultimate primer on graphic design's basic visual toolkit—dot, line, plane, texture, space, and contrast—and how these basics underpin all successful layouts An in-depth look at color—from its optical qualities and its effect on type to its potential for communication concepts and emotions One of the most thorough compilations of typography concepts to be found—including information on letterform structure and optics, combining typeface styles, the mechanics of detailed text typesetting, and using type as image An extensive overview of imagery—the endless possibilities of medium, depiction, abstraction, stylization, and how these all communicate effectively Methods for integrating type and image, including a tutorial on using grid systems to structure layouts Twenty rules for making good design—and the best ways to break them Being a creative designer is often about coming up with unique design solutions. But when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.
Categories: Design

The Language of Graphic Design

The Language of Graphic Design

'The Language of Graphic Design' provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, what they are, why they are important and how to use them ...

Author: Richard Poulin

Publisher: Rockport Pub

ISBN: 9781592538256

Category: Design

Page: 288

View: 761

'The Language of Graphic Design' provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, what they are, why they are important and how to use them effectively.
Categories: Design

Design Fundamentals for the Digital Age

Design Fundamentals for the Digital Age

But this book is much more than a technical guide--it treats the computer as an exciting design medium whose potential is just beginning to be tapped.

Author: Linda Holtzschue

Publisher: John Wiley & Sons Incorporated

ISBN: UOM:39015050793457

Category: Architecture

Page: 214

View: 202

If you want to solve design problems with the computer, Design Fundamentals for the Digital Age gives you the tools. At a time when designers rely increasingly on computers, finally here is a resource that integrates design fundamentals with the latest digital technology. Two leading New York designers demonstrate how to unite the foundations of design with a knowledge of the computer and its platforms. No other book introduces the fundamentals of Computer Aided Design (CAD) within the context of the design process. But this book is much more than a technical guide—it treats the computer as an exciting design medium whose potential is just beginning to be tapped. Using plain English, Design Fundamentals for the Digital Age shows you how to: understand CAD and effectively apply it in your design projects; explore the computer as an artistic medium, working with space, color, surface, structure, light, motion, and other design elements; and integrate the computer into the design process in order to meet the demands of today’s changing technology and job market. With nearly 200 illustrations, this book includes an easy-to-use glossary of terms, a comprehensive bibliography, and a useful workbook with practical applications. It serves as a fundamental reference for graphic and interior design students, architects, fashion designers, product designers, and fine art professionals. This exciting guide helps students and professionals meet the changing requirements of the field, and is particularly relevant at a time when every designer is required to use the computer as an essential medium on the job. Design Fundamentals for the Digital Age provides real solutions to design problems as computers transform the way we think and work.
Categories: Architecture

The Language of Graphic Design Revised and Updated

The Language of Graphic Design Revised and Updated

This book provides provides just these fundamentals for the language of graphic design, including chapters on symmetry, asymmetry, tone, contrast, proportion, and typography.

Author: Richard Poulin

Publisher: Rockport Publishers

ISBN: 9781631596179

Category: Design

Page: 296

View: 312

The Language of Graphic Design provides design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, graphic design: what they are, why they are important, and how to use them effectively. To communicate in a new language, you first have to gain a complete understanding of its fundamentals; the ABC’s of that language—definitions, functions, and usage. This book provides provides just these fundamentals for the language of graphic design, including chapters on symmetry, asymmetry, tone, contrast, proportion, and typography. Organized by the building blocks of the graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and explains how they have applied these fundamental principles to their work. By examining both student and professional work, this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers.
Categories: Design

Art and Design Fundamentals

Art and Design Fundamentals

"The briefer version of a contemporary introduction to art and design fundamentals emphasizing creativity, diversity, and global learning, with a focus on 2D and color"--

Author: Steven Bleicher

Publisher: Oxford University Press, USA

ISBN: 0190632682

Category: Design

Page:

View: 442

"The briefer version of a contemporary introduction to art and design fundamentals emphasizing creativity, diversity, and global learning, with a focus on 2D and color"--
Categories: Design

Design Fundamentals

Design Fundamentals

Formatted as a handwritten notebook, presents the basics of color theory, covering such topics as how light works, color wheels, and choosing and composing with colors, and includes a selection of exercises and projects.

Author: Rose Gonnella

Publisher: Pearson Education

ISBN: 9780321969071

Category: Art

Page: 202

View: 553

Formatted as a handwritten notebook, presents the basics of color theory, covering such topics as how light works, color wheels, and choosing and composing with colors, and includes a selection of exercises and projects.
Categories: Art

Foundations of Design 2nd Edition

Foundations of Design  2nd Edition

The book employs a highly visual design with numerous diagrams that elegantly illustrate the fundamental design concepts. The diagrams are paired with relevant examples of contemporary art that connect theory to application.

Author: Jeff Davis

Publisher: Tempe Digital

ISBN: 9780986163746

Category: Design

Page: 150

View: 836

Foundations of Design by Jeff Davis provides a straightforward examination of the basic principles of two-dimensional design. Written in a clear and concise style, this textbook presents the elements of design in a logical order, with each chapter building on the next. The book employs a highly visual design with numerous diagrams that elegantly illustrate the fundamental design concepts. The diagrams are paired with relevant examples of contemporary art that connect theory to application. Foundations of Design has been written to be accessible by anyone with an interest in art or design. The efficient, practical approach provides useful guidance for beginning students and practicing professionals alike. The universal ideas on visual communication are appropriate for any creative field, including fine art, graphic design, advertising, illustration, web design, and photography. Foundations of Design is an essential addition to any art and design library. TABLE OF CONTENTS Chapter 1 - Design Chapter 2 - Format Chapter 3 - Line Chapter 4 - Shape Chapter 5 - Size Chapter 6 - Color Chapter 7 - Texture Chapter 8 - Composition Chapter 9 - Space Chapter 10 - Grouping Chapter 11 - Contrast Chapter 12 - Balance Chapter 13 - Emphasis Chapter 14 - Movement Chapter 15 - Unity
Categories: Design

New Dimensions in Needlework

New Dimensions in Needlework

The Excitement *J of Color Color is one of the first elements in a piece of
needlepoint to awaken an immediate response on both a ... Understanding these
fundamentals will provide greater flexibility and effectiveness in needlepoint
design.

Author: Jeanne Schnitzler

Publisher:

ISBN: 0136126227

Category: Canvas embroidery

Page: 178

View: 767

Categories: Canvas embroidery

Design Fundamentals for New Media

Design Fundamentals for New Media

With a brand new design and dozens of striking new images, this new edition covers extensive updates to digital technology including interactive media, web color and typography, and designing for mobile devices.

Author: James Gordon Bennett

Publisher: Cengage Learning

ISBN: 9781133710608

Category: Design

Page: 416

View: 565

Fundamental design principles will always remain the same, but the digital technology that can support them is evolving and affecting their application in a profound way. In this unique and timely book, artist and educator James Bennett explores essential elements of design within the context of the new media reality in which today's designers learn and work. With a brand new design and dozens of striking new images, this new edition covers extensive updates to digital technology including interactive media, web color and typography, and designing for mobile devices. Combining timeless principles with cutting-edge technology in a smart, visually rich, full-color package, DESIGN FUNDAMENTALS FOR NEW MEDIA, Second Edition, provides a thorough and engaging introduction to modern applications of essential design techniques. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Categories: Design

Visual Design Fundamentals

Visual Design Fundamentals

Author: Alan Hashimoto

Publisher: Charles River Media

ISBN: 1584502592

Category: Art

Page: 345

View: 738

A guide to the principles and elements of visual composition that apply to any medium includes seven sample design projects in Illustrator and tutorials to help navigate toolbars and palettes.
Categories: Art

Fundamentals of Packaging Technology

Fundamentals of Packaging Technology

Suffice it to say that colors must be selected to represent the persona of the
package design and the perceptions of the targeted audience . GRAPHIC
DESIGN BASICS A packager works with basic design elements to create the
desired ...

Author: W. Soroka

Publisher: Inst of Packaging Professionals

ISBN: UVA:X004420949

Category: Technology & Engineering

Page: 589

View: 724

Categories: Technology & Engineering

Circular and Catalogue

Circular and Catalogue

Design I. An elementary course acquainting students with the theory and
terminology of design . Emphasis is placed on the use of fundamental elements
in design structure . Practice in the use of these elements in dark and light and in
color to ...

Author: Massachusetts Normal Art School

Publisher:

ISBN: HARVARD:32044024427528

Category:

Page:

View: 585

Categories:

Fundamentals of Merchandise Presentation

Fundamentals of Merchandise Presentation

The color , texture , balance , subject matter , and style of the paintings must
relate to the dominant theme of your merchandise . K. Art History . Since all of the
elements in a display – merchandise , art . work , color , design , and balance - all
 ...

Author: Robert Colborne

Publisher: Sign Language Store

ISBN: 0911380590

Category: Business & Economics

Page: 206

View: 109

Categories: Business & Economics

Peter Norton s Computing Fundamentals

Peter Norton s Computing Fundamentals

Author: Peter Norton

Publisher: McGraw-Hill Technology Education

ISBN: 0028043391

Category: Computers

Page: 448

View: 253

Computing Fundamentals presents Peter Norton's illuminating approach to computer concepts in a concise, 12-chapter text. It's designed for courses that place equal emphasis on computer concepts and hands-on learning. This completely revised text consists of the first 12 chapters of Peter Norton's Introduction to Computers and an all-new appendix on the ethical considerations of navigating cyberspace. The text may be purchased with a student CD-ROM that contains simulations and student activities for each chapter.
Categories: Computers

Course of Study for Art in the Secondary Schools of Fresno California

Course of Study for Art in the Secondary Schools of Fresno  California

SEVENTH GRADE DESIGN 5 . ... Fundamental forms of design Elements , seven
primitive symbols The unit . Building ... Not only in art but in all activities COLOR
SSROOM ACTIVITIES AND EXPERIENCES OUTCOMES OF INSTRUCTION 1 .

Author: Fresno, Calif. Public Schools

Publisher:

ISBN: UIUC:30112118440707

Category: Art

Page: 108

View: 778

Categories: Art