Design Basics

Author: David A. Lauer,Stephen Pentak

Publisher: Cengage Learning

ISBN: 0495915777

Category: Education

Page: 320

View: 6057

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DESIGN BASICS is a best-selling text for the two-dimensional design course. DESIGN BASICS presents art fundamentals concepts in full two- to four-page spreads, making the text practical and easy for students to refer to while they work. This modular format gives instructors the utmost flexibility in organizing the course. Visual examples from many periods, peoples, and cultures are provided for all elements and principles of design. The diversity of illustrations now includes more examples from visual culture, encouraging students to see these principles in the world around them. Icons appearing throughout the book prompt students to access CourseMate, which provides studio art demonstrations, interactive exercises that help students explore the foundations of art, and an interactive eBook. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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Design Basics

Author: Stephen Pentak,David A. Lauer

Publisher: Cengage Learning

ISBN: 1305464931

Category: Art

Page: 320

View: 3691

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A national bestseller, DESIGN BASICS presents art fundamentals concepts in full two- to four-page spreads, making the text easy for students to refer to while they work and giving instructors the utmost flexibility in organizing the course. The authors provide diverse, two-dimensional visual examples from many periods, peoples, and cultures for all elements and principles of design. This updated edition features an exciting array of stunning new examples of painting, graphic design, architecture, and new media to help students recognize the language of design in everyday life. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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Design Basics

Ideas and Inspiration for Working with Layout, Type, and Color in Graphic Design

Author: Joyce Rutter Kaye

Publisher: Rockport Publishers

ISBN: 9781564969033

Category: Design

Page: 251

View: 8838

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"The technological advances that have flooded the graphic design industry have challenged the basic foundations upon which good graphic design is built. Design Basics presents hundreds of examples from the best graphic designers whose work reflects the most fundamental areas of graphic art - strong layout, compelling color, and good use of typography. Whether working on a brochure, a Web site, or a billboard, a strong understanding of these three elements is the basis of good design. This book will provide new and seasoned designers with the insiration and know-how to get back to basics."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
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Graphic Design Basics

Author: Amy E. Arntson

Publisher: Cengage Learning

ISBN: 0495912077

Category: Education

Page: 272

View: 5115

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GRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader's interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. The accompanying Premium Website offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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Design for Communication

Conceptual Graphic Design Basics

Author: Elizabeth Resnick

Publisher: John Wiley & Sons

ISBN: 9780471418290

Category: Design

Page: 264

View: 9240

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Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: * The elements and principles of design * Typography as image * Creative word play * Word and image * Grid and visual hierarchy * Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.
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Design Basics: 3D

Author: Richard Roth,Stephen Pentak

Publisher: Cengage Learning

ISBN: 0495915785

Category: Education

Page: 224

View: 3298

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DESIGN BASICS:3D presents three-dimensional design concepts in full two- to four-page spreads, making the text practical and easy for students to refer to while they work. This modular format gives instructors the utmost flexibility in organizing the course. Filled with examples from nature, art, and popular culture, this clear and easy-to-use book demystifies the design process as it illustrates the elements of exceptional 3D design. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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Basics of Design

Layout and Typography for Beginners

Author: Lisa Graham

Publisher: Cengage Learning

ISBN: 9780766813625

Category: Art

Page: 280

View: 7970

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This heavily illustrated guide is ideal for those with little or no graphic design or art background who need to create first-rate visual page designs. Its unique conversational tone and "before and after" examples provide everything needed to create professional quality work.
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Lighting Design Basics

Author: Mark Karlen,Christina Spangler,James R. Benya

Publisher: John Wiley & Sons

ISBN: 1119312272

Category: Architecture

Page: 272

View: 9722

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-Provides fundamental concepts and prescriptive techniques, including the latest on LEDs, in a concise, highly visual format---
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Design Basics Index

Author: Jim Krause

Publisher: David & Charles Publishers

ISBN: 9780715320532

Category: Commercial art

Page: 359

View: 5864

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Design Basics Index is full of inspiration for those working in the graphics industry, or those seeking to find a way in. The book guides the reader through a progression of visual and conceptual theories to samples and exercises that will stretch the designer's imagination and creativity. Also included is a section of advice and strategies for gaining agency and freelance work in graphic design, one of the most popular and difficult industries to break into. The Index series has become successful and popular for its hard-working approach and its vigorous and inspiring exercises.
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Sustainable Design Basics

Author: Sharon B. Jaffe,Rob Fleming,Mark Karlen,Saglinda H. Roberts

Publisher: John Wiley & Sons

ISBN: 1119443733

Category: Architecture

Page: 496

View: 8569

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An accessible, climate-diverse guide that transforms readers from sustainable design novices to whole-solution problem solvers. Sustainable Design Basics is a student-friendly introduction to a holistic and integral view of sustainable design. Comprehensive in scope, this textbook presents basic technical information, sustainability strategies, and a practical, step-by-step approach for sustainable building projects. Clear and relatable chapters illustrate how to identify the factors that reduce energy use, solve specific sustainable design problems, develop holistic design solutions, and address the social and cultural aspects of sustainable design. Requiring no prior knowledge of the subject, the text’s easy-to-follow methodology leads readers through the fundamental sustainable design principles for the built environment. Sustainably-constructed and maintained buildings protect the health and improve the productivity of their occupants, as well as help to restore the global ecosystem. The authors, leading practitioners and educators in sustainable design, have created a resource that provides a solid introduction to broad level sustainability thinking that students can take forward into their professional practice. Topics include space planning for sustainable design, integrative and collaborative design, standards and rating systems, real-world strategies to conserve energy and resources through leveraging renewable natural resources and innovative construction techniques and their impact on our environment. Usable and useful both in and beyond the classroom, this book: Covers building location strategies, building envelopes and structures, integration of passive and active systems, green materials, and project presentation Examines cultural factors, social equity, ecological systems, and aesthetics Provides diverse student exercises that vary by climate, geography, setting, perspective, and typology Features a companion website containing videos for each sustainable strategy, matrices, templates, Sketch-Up and AutoCAD files, PowerPoint slides, and extensive instructor resources Sustainable Design Basics is an important resource aimed at undergraduate architecture and interior design students, or first-year graduate students, as well as design professionals wishing to integrate sustainable design knowledge and techniques into their practice.
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