Ziele erreichen mit GMV - Workbook

Author: Jürgen Zirbik

Publisher: Lulu.com

ISBN: 3944240138

Category:

Page: 122

View: 9272

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Eigene Ziele finden und erreichen geht elegant, wenn Sie es methodisch und mit bewahrten und neuen Werkzeugen angehen. Nutzen Sie das Workbook in der angegebenen Reihenfolge. Der Aufbau hat sich in Ziele-Workshops X-fach bewahrt. Sie konnen das Buch mit seinen Selbst-Coaching-Blattern in dem Tempo bearbeiten, das fur Sie passt. Lassen Sie sich ruhig Zeit, denn Ziele-Arbeit ist nachhaltiger, wenn Sie manche Themen setzen lassen. Autor Jurgen Zirbik ist Unternehmer, Trainer, Coach und Dozent sowie Inhaber der Ziele Akademie. Seine Ziele-Methodik basiert auf bewahrten Vorgehensweisen und den neuen Erkenntnissen der Ziel-Psychologie.."
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Reframing Financial Literacy

Exploring the Value of Social Currency

Author: Thomas A. Lucey,James D. Laney

Publisher: IAP

ISBN: 1617357219

Category: Business & Economics

Page: 337

View: 6691

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Scholarship related to financial and consumer education largely concerns itself with the acquisition, management, and growth of financial resources. In a global setting that witnesses increasing competition for natural resources, along with diminishing appreciation for human rights, a challenge for financial and consumer educators involves developing foundation for bettering individual wealth in manners that respect all members of a global society. Reframing Financial Literacy fills this need by providing literature that examines a broad view of financial literacy by connecting financial practice with issues of citizenship, along with personal and professional identity. It relates these issues to educational theory and practice to provide the reader with information about the relevance of improving social worth, while bettering financial wealth. Boasting 14 previously unpublished chapters from an international slate of authors, and classroom adaptable lesson plans for each chapter, Reframing Financial Literacy will interest both teachers and researchers with its exciting classroom activities and its provocative content. This is a must work that no education professional should be without.
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Importance and potential of Neuromarketing for Brand Management in business-to-business Marketing

Author: Friedrich Gentner

Publisher: diplom.de

ISBN: 3842821247

Category: Business & Economics

Page: 75

View: 1151

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Inhaltsangabe:Introduction: Outline of the Issue: Business administration theory has dealt since its inception with the issue of providing practical support to corporate decision making. For their explanatory models, it has resourced the knowledge body provided by economics, philosophy, sociology, and psychology. In the last few years it increasingly draws also on the findings taken from neuroscience. By means of so-called imaging techniques, neuroscientists can conduct a deeper analysis of the relationships and processes in the brain. The question of how buying decisions occur, and how these may be influenced has finally created Neuromarketing. The findings from this research filed reveal that feelings and emotions play a much greater role than previously supposed and that these can be addressed through brands. However, the management of immaterial values such as brands does not fit well with the predominantly engineering-oriented mindset of top management in B-to-B companies. In his preface to B-to-B-Markenführung , Klaus Backhaus states: Effektive und effiziente Markenpolitik ist in der Praxis des Business-to-Business-Marketing immer noch ein Stiefkind, auch wenn mittlerweile eine Reihe von wissenschaftlichen Veröffentlichungen bis hin zu Lehrbüchern zur Markenpolitik in diesem Bereich vorliegt. Einer der wesentlichen Gründe hierfür liegt sicherlich darin, dass der Business-to-Business-Bereich stark durch Personen mit einer technischen bzw. ingenieurwissenschaftlichen Ausbildung geprägt ist, die für intangible assets , wie sie die Marke darstellt, erfahrungsgemäß weniger Aufmerksamkeit aufbringen . Even though the purchase decision is made by the Buying Center in the B-to-B market, the assumption prevails that the findings from Neuromarketing can still be applied because this group consists of human beings as well. Objective: The following study will consider the findings taken from Neuromarketing in the light of particular instances of B-to-B-Marketing. The question will be raised as to why and to what extent Neuromarketing is relevant for brand management in B-to-B-Marketing. The possibilities arising from this comparison will only be presented as examples and do not claim to be complete. An example from the Corporate Communication Sector at Siemens will be taken to display the application. Methodology: Extensive scientific literature research, dissertations, the internet as well as market studies commissioned by Siemens have been [...]
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Neuromarketing in the B-to-B-Sector: Importance, Potential and Its Implications for Brand Management

Author: Friedrich Gentner

Publisher: Diplomica Verlag

ISBN: 3842872828

Category: Business & Economics

Page: 82

View: 535

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Business administration theory has dealt since its inception with the issue of providing practical support to corporate decision making. For their explanatory models, it has resourced the knowledge body provided by economics, philosophy, sociology, and psychology. In the last few years it increasingly draws also on the findings taken from neuroscience. By means of so-called imaging techniques, neuroscientists can conduct a deeper analysis of the relationships and processes in the brain. The question of how buying decisions occur, and how these may be influenced has finally created Neuromarketing. The findings from this research filed reveal that feelings and emotions play a much greater role than previously supposed and that these can be addressed through brands. However, the management of immaterial values such as brands does not fit well with the predominantly engineering-oriented mindset of top management in B-to-B companies. In his preface to "B-to-B-Markenfhrung", Klaus Backhaus states: "Effektive und effiziente Markenpolitik ist in der Praxis des Business-to-Business-Marketing immer noch ein Stiefkind, auch wenn mittlerweile eine Reihe von wissenschaftlichen Ver”ffentlichungen bis hin zu Lehrbchern zur Markenpolitik in diesem Bereich vorliegt. Einer der wesentlichen Grnde hierfr liegt sicherlich darin, dass der Business-to-Business-Bereich stark durch Personen mit einer technischen bzw. ingenieurwissenschaftlichen Ausbildung gepr„gt ist, die fr ?intangible assets?, wie sie die Marke darstellt, erfahrungsgem„á weniger Aufmerksamkeit aufbringen.". Even though the purchase decision is made by the "Buying Center" in the B-to-B market, the assumption prevails that the findings from Neuromarketing can still be applied because this group consists of human beings as well. This book will consider the findings taken from Neuromarketing in the light of particular instances of B-to-B-Marketing. The question will be raised as to why and to what extent Neuromarketing is relevant for brand management in B-to-B-Marketing. The possibilities arising from this comparison will only be presented as examples and do not claim to be complete. An example from the Corporate Communication Sector at Siemens will be taken to display the application.
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Access to Justice in Microfinance

An Analytical Framework for Peru

Author: Yasmin Olteanu

Publisher: Springer

ISBN: 3319953249

Category: Business & Economics

Page: 322

View: 2930

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This book analyzes the whole path to justice: from the decision to enter the path to justice until justice is achieved and applies a mixed-methods approach using quantitative and qualitative data. It deliberately takes the consumer’s perspective and, beyond the scope of existing studies, does not only take into account the existence of mechanisms and forums to claim justice, but their appropriateness for vulnerable target groups. The book sheds more light on microfinance and other vulnerable clients who, due to existing barriers, cannot access grievance, redress or complaint mechanisms. Eliminating these access barriers would cater to the achievement of the 16th Sustainable Development Goal by increasing vulnerable consumers’ Access to Justice. This book will be of interest to academics researching access to justice, researchers focusing on consumer protection issues in developing countries, and practitioners working in financial inclusion.
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Classics Pamphlet Collection

Dissertations, Program Publications, Offprints, Etc. on Classical and Archeological Subjects, for the Most Part Published in Germany in the 19th Or Early 20th Century

Author: N.A

Publisher: N.A

ISBN: N.A

Category: Classical antiquities

Page: N.A

View: 9907

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