Customers com

Customers com

Discusses how to create electronic commerce strategies designed to meet the specific needs of a business' customers by looking at real companies National Semiconductor made huge improvements to its bottom line by targeti Patricia Seybold is ...

Author: Patricia B. Seybold

Publisher: Crown Business

ISBN: UCSD:31822027658525

Category: Business & Economics

Page: 360

View: 313

Discusses how to create electronic commerce strategies designed to meet the specific needs of a business' customers by looking at real companies
Categories: Business & Economics

E Commerce Com

E Commerce Com

Author: Seybold Patricia B

Publisher:

ISBN: 8187696001

Category:

Page: 360

View: 568

Categories:

Implementing E commerce Strategies

Implementing E commerce Strategies

Walgreens.com Launches First Marketing Campaign . ... “ Communities of Creation : Managing Distributed Innovation in Turbulent Markets . ... Customers.com : How to Create a Profitable Business Strategy for the Internet and Beyond .

Author: Marc J. Epstein

Publisher: Greenwood Publishing Group

ISBN: 027598463X

Category: History

Page: 208

View: 816

"In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the "what" and "why" of e-commerce, Epstein zeroes in on the elusive "how.""--BOOK JACKET.
Categories: History

Managing High Tech Services Using a CRM Strategy

Managing High Tech Services Using a CRM Strategy

Seybold, P.B., Customers.com: How To Create a Profitable Business Strategy for the Internet and Beyond, Random House, New York, 1998. Seybold, P.B., The Customer Revolution: How To Thrive When Customers Are in Control, Crown Business, ...

Author: Donald F. Blumberg

Publisher: CRC Press

ISBN: 9781420025323

Category: Business & Economics

Page: 376

View: 850

As high-tech service industries grow more competitive, the need to develop customer focused business strategies becomes imperative. Managing High-Tech Services Using a CRM Strategy explores how to manage and direct any service organization utilizing a high tech strategy supported by the Customer Relationship Management (CRM) infrastructure, enablin
Categories: Business & Economics

The World Wide Web and Contemporary Cultural Theory

The World Wide Web and Contemporary Cultural Theory

CuaTTEN See more by this ather al books by El Schatz Customers also bought Paperback - 256 pages Report on April 1998 ... Com : How to Create a profitable Business Strategy for the Internet and Beyond Patricia B. Seybold , Ronnt Marshak ...

Author: Andrew Herman

Publisher: Psychology Press

ISBN: 0415925029

Category: Computers

Page: 312

View: 444

First Published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.
Categories: Computers

The CRM Handbook

The CRM Handbook

A Business Guide to Customer Relationship Management Jill Dyché, ̌ Jill Dych, Mary Mary O'Brien. Gordon , Ian . ... Seybold , Patricia B. Customers.com : How to Create a Profitable Business Strategy for the Internet and Beyond .

Author: Jill Dyché

Publisher: Addison-Wesley Professional

ISBN: 0201730626

Category: Business & Economics

Page: 307

View: 406

CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.
Categories: Business & Economics

Marketing the e Business

Marketing the e Business

Rowley, J. (2001) 'Eight questions for customer knowledge management in e-Business', paper presented at the Business ... Seybold, P. B. (1998) Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond, ...

Author: Charles Dennis

Publisher: Routledge

ISBN: 9781134520275

Category: Business & Economics

Page: 368

View: 796

Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include: *Multi-channel marketing strategies *Change Management *Lessons learned from the dot.com crash *Branding, e-Retail and relationship building *Digital divides, privacy and data security. Providing a new approach to the subject matter, this book analyses the benefits of e-Marketing as a tool for improving efficiency and effectiveness rather than business revolution. Considering the practicalities of marketing in an e-Business context, it is the first book of its kind to voice such a rigorous argument for the importance of e-Marketing, and a crucial text for anyone studying or practicing e-Business.
Categories: Business & Economics

Marketing Management

Marketing Management

Roman, Ernan, Integrated Direct Marketing: The Cutting Edge Strategy for Synchronizing Advertising, Direct Mail, ... Patricia., and Ronni Marshak., Customers.com-How to Create a Profitable Business Strategy for the Internet and Beyond, ...

Author: Ramaswamy

Publisher: Tata McGraw-Hill Education

ISBN: 9781259026416

Category: Marketing

Page: 788

View: 574

Categories: Marketing

Encyclopedia of E Commerce E Government and Mobile Commerce

Encyclopedia of E Commerce  E Government  and Mobile Commerce

Journal of Strategic Information Systems, 13, 151-165. Seybold, P., & Marshak, R. (1998). Customers.com: How to create a profitable business strategy for the Internet and beyond. New York: Times Books. Drew, S. (2003) Strategic uses of ...

Author: Khosrow-Pour, D.B.A., Mehdi

Publisher: IGI Global

ISBN: 9781591408000

Category: Business & Economics

Page: 1350

View: 507

[Administration (référence électronique)].
Categories: Business & Economics