History and future of mass media

an integrated perspective

Author: David Demers

Publisher: Hampton Pr

ISBN: 9781572738065

Category: Social Science

Page: 366

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This book argues that the no-Marxists mostly have it wrong. Although corporate media are structurally organized to maximize profits and produce content that generally helps elites achieve their goals, this does not mean corporate media have less capacity to facilitate social change than entrepreneurial or other forms of media. In fact, historical evidence and comparative critical studies presented in this book show that mass media become more, not less, critical of dominant power groups, institutions and value systems as they become more "corporatized."This proposition is part of a larger theoretical model that integrates the role of both social structure and human agency in explaining the persistence of modern capitalism. The structural part of the theory also enables scholars to make predictions about the future of mass media, including the ideas that the Internet is "stealing" some of the mediating power of traditional mass media, and the market power of global media will grow in absolute terms but will shrink in relative terms because of increasing competition from new and traditional media.
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Tilted mirrors

media alignment with political and social change : a community structure approach

Author: John Crothers Pollock

Publisher: Hampton Pr

ISBN: 9781572736603

Category: Political Science

Page: 341

View: 4291

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"Instead of examining the impact of media on society, Tilted Mirrors explores the impact of society on media. How do communities affect the way media build different issue perspectives or frames? Introducing an unusual composite "Media Vector" score, the book adopts an innovative "community structure" approach, using modern national databases to link selected city characteristics and nationwide newspaper reporting on critical issues. Several media frame-building patterns emerge. The "Buffer Hypothesis" connects larger proportions of privileged groups "buffered" from economic uncertainty in cities to more favorable reporting on human rights claims or scientific advances (e.g., Anita Hill, physician-assisted suicide and embryonic stem cell research). Other frame-building patterns - Violated Buffer, Vulnerability, Protection and Stakeholder - also illuminate critical issues (e.g., banning smoking advertising to children, the Supreme Court stopping presidential vote counting in 2000, capital punishment, Patient's Bill of Rights, gun control, Arctic oil drilling, trying juveniles as adults, gays in the Boy Scouts, and those with HIV/AIDS). Positioned at the crossroads of communication/journalism, political science and sociology disciplines, Tilted Mirrors is a supplemental text for courses in mass media, media effects, communication or journalism research methods, political communication or sociology of communication."--BOOK JACKET.
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