Covering the Community

A Diversity Handbook for Media

Author: Leigh Stephens Aldrich

Publisher: SAGE Publications

ISBN: 145226502X

Category: Language Arts & Disciplines

Page: 192

View: 3205

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Today's reporters need to understand differences and be able to report on diverse individuals and communities accurately and sensitively. This inexpensive and slim pocketbook is the perfect supplement to help your students achieve these crucial contemporary skills.
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The SAGE Handbook of Political Communication

Author: Holli A Semetko,Margaret Scammell

Publisher: SAGE

ISBN: 1473971209

Category: Political Science

Page: 544

View: 6004

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This authoritative and comprehensive survey of political communication draws together a team of the world's leading scholars to provide a state-of-the-art review that sets the agenda for future study. It is divided into five sections: Part One: explores the macro-level influences on political communication such as the media industry, new media, technology, and political systems Part Two: takes a grassroots perspective of the influences of social networks - real and online - on political communication Part Three: discusses methodological advances in political communication research Part Four: focuses on power and how it is conceptualized in political communication Part Five: provides an international, regional, and comparative understanding of political communication in its various contexts The SAGE Handbook of Political Communication is an essential benchmark publication for advanced students, researchers and practitioners in the fields of politics, media and communication, sociology and research methods.
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The Handbook of Global Online Journalism

Author: Eugenia Siapera,Andreas Veglis

Publisher: John Wiley & Sons

ISBN: 1118313941

Category: Language Arts & Disciplines

Page: 528

View: 5827

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The Handbook to Global Online Journalism features acollection of readings from international practitioners andscholars that represent a comprehensive and state-of-the-artoverview of the relationship between the internet and journalismaround the world. Provides a state-of-the-art overview of current research andfuture directions of online journalism Traces the evolution of journalistic practices, businessmodels, and shifting patterns of journalistic cultures that haveemerged around the world with the migration of news online Written and edited by top international researchers andpractitioners in the area of online journalism Features an extensive breadth of coverage, including economics,organizational practices, contents and experiences Discusses developments in online news in a wide range ofcountries, from the USA to Brazil, and from Germany to China Contains original theory, new research data, and reviews ofexisting studies in the field
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The Palgrave Handbook of Minority Languages and Communities

Author: Gabrielle Hogan-Brun,Bernadette O’Rourke

Publisher: Springer

ISBN: 1137540664

Category: Language Arts & Disciplines

Page: 612

View: 6095

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This Handbook is an in-depth appraisal of the field of minority languages and communities today. It presents a wide-ranging, coherent picture of the main topics, with key contributions from international specialists in sociolinguistics, policy studies, sociology, anthropology and law. Individual chapters are grouped together in themes, covering regional, non-territorial and migratory language settings across the world. It is the essential reference work for specialist researchers, scholars in ancillary disciplines, research and coursework students, public agencies and anyone interested in language diversity, multilingualism and migration.
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Gender and Women's Leadership

A Reference Handbook

Author: Karen O'Connor

Publisher: SAGE

ISBN: 1412960835

Category: Leadership in women

Page: 1059

View: 7079

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This work is part of the SAGE Reference Series on Leadership and provides undergraduate students with an authoritative reference resource on leadership issues specific to women and gender. It covers historical and contemporary barriers to women's leadership and issues of gender bias and discrimination, but also places a strong focus on positive aspects and opportunities for leadership in various domains. The two-volume set is centered on the 100 most important topics, issues, questions and debates specific to women and gender. By focusing on 100 key topics, more detailed information and depth of discussion is provided than typically found in an encyclopedia entry but not as much jargon, detail or density as a journal article or a research handbook chapter. Key Themes women and public leadership in the American context women's global leadership women as leaders in the business sector the nonprofit and social service sector religion academia public policy advocacy the media sports the arts.
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Applied Mass Communication Theory

A Guide for Media Practitioners

Author: Jack Rosenberry,Lauren A. Vicker

Publisher: Routledge

ISBN: 1134974280

Category: Language Arts & Disciplines

Page: 296

View: 3600

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Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics, and mass media careers, establishing a critical framework for students as they leave college and begin their first jobs. This Second Edition discusses mass communication theory and its applications in both traditional print and broadcast applications. By exploring advertising and public relations in this new digital multi-media environment, this text remains relevant, and in fact necessary, for students in the field.
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The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E

Author: Clarke Caywood

Publisher: McGraw Hill Professional

ISBN: 0071767460

Category: Business & Economics

Page: 640

View: 5725

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The Definitive Guide to PR and Communications—updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the last edition: the use of social media in business, demanding and growing stakeholder relationships and a new era of openness and transparency to protect reputations and brands and to prevent crises. Providing best practices for 28 key industries, the handbook is conveniently organized into thematic sections: Introduction to Public Relations and Integrated Communications— research, history, law and ethics Stakeholder Leadership in Public Relations—crisis management, employees, investors, consumers, press, corporate philanthropy and digital communities Current and Continuing Issues in Public Relations—business sustainability, environmental communications, and reputation and brand management Industries and Organizations: Business-to-Consumer and Business-to-Business—automotive, aviation, insurance, hospitality, healthcare, consulting, financial, food, law and energy Each section highlights specific case studies and examples to illuminate exactly how to plan and execute different methods for optimum results. The book concludes with a section on the future of the industry—developing issues, trends and roles of public relations and integrated communications. Use The Handbook of Strategic Public Relations and Integrated Marketing Communications to position your company, your brand and yourself for success for many years to come. Praise for The Handbook of Strategic Public Relations and Integrated Marketing Communications “The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy.” —Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M ”The massively updated Handbook of Strategic Public Relations and Integrated Marketing Communications is the go to source for an overview of the fast changing field of PR and the central role it plays in marketing. An easy to read mélange of case studies from a wide variety of industries, commentaries on trends in the field, and insights on the links between theory and practice, it guides the reader through an increasingly complex—and ubiquitous—discipline.” —Jerry Swerling, Professor and Director of Public Relations Studies, and Director of Strategic Communication, PR Center, Annenberg School for Communication and Journalism, University of Southern California ”The Handbook is a fresh look at strategic public relations with great insights from top public relations professionals. Invaluable advice and a must read for all PR practitioners.” —Jane Ostrander, Vice President, Global Communications, Tenneco ”Few writers, and even fewer thinkers, in the world of public relations have the breadth and depth of experience shown by Clarke Caywood. The Second Edition of his Handbook of Strategic Public Relations demonstrates that range of experience in exquisite detail. Assembled here you’ll find the finest minds and biggest names in the profession. No PR practitioner or student of the art can afford to be without this superb collection.” —James S. O'Rourke, IV, Ph.D., Teaching Professor of Management, Mendoza College of Business, University of Notre Dame “A must-read that gives an ever greater importance to the human person as a stakeholder, and the object for which an organization is driven to do good, as a cornerstone for profitability.” — Jerry G. Kliatchko, Ph.D., Dean, School of Communication, University of Asia and the Pacific (UA&P), Manila, Philippines ”How can companies survive in the era of global competition? This book offers valuable clues from the perspective of managing a successful relationship with its stakeholders.” —Kimihiko Kondo, Dean and Professor of Marketing, Graduate School of Business, Otaru University of Commerce, Otaru, Hokkaido, Japan ”Caywood’s stakeholder approach distinguishes PR from other management fields. His book fully covers the stakeholder challenge across industries.” —Debbie Treise, Ph.D., Professor/Associate Dean Graduate Studies, College of Journalism and Communications, University of Florida "This second edition will certainly provide readers with an advanced understanding of public relations in a rapidly changing IMC environment." —Dean M Krugman, Professor Emeritus, Department of Advertising and Public Relations, University of Georgia "Clarke Caywood's PR Handbook provides invaluable counsel on every major issue facing today's public relations practitioner. Non-PR executives also will gain important communication insights from 70 of the greatest minds in public relations.” —Ron Culp, Public Relations Consultant and Director, MA Program in Public Relations and Advertising, DePaul University ”In this 21st Century age of Integrated Marketing Communications, Dr. Clarke Caywood has compiled the blueprint on how to approach Public Relations in these contemporary times.” —J.P. James, Senior Partner, Engagement Marketing, MEC & Assistant Adjunct Professor, CUNY Hunter College and New York University ”Our function’s number-one objective is develop and successfully execute communications strategies that help our companies and organizations win in the marketplace, and Clarke Caywood’s Handbook of Strategic Public Relations and Integrated Marketing Communications provides students of our profession the best in real-world thinking and successful execution.” —Jim Spangler, Vice President, Chief Communications Officer, Navistar, Inc.
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