Content Strategy At Work

Author: Margot Bloomstein

Publisher: Elsevier

ISBN: 0123919223

Category: Business & Economics

Page: 163

View: 1572

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Outlines the principles of content strategy, including case studies of Johns Hopkins Medicine, MINI, and Icebreaker.
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A Project Guide to UX Design

For user experience designers in the field or in the making

Author: Russ Unger,Carolyn Chandler

Publisher: New Riders

ISBN: 0132931729

Category: Computers

Page: 360

View: 2723

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User experience design is the discipline of creating a useful and usable Web site or application that’s easily navigated and meets the needs of the site owner and its users. There’s a lot more to successful UX design than knowing the latest Web technologies or design trends: It takes diplomacy, management skills, and business savvy. That’s where the updated edition of this important book comes in. With new information on design principles, mobile and gestural interactions, content strategy, remote research tools and more, you’ll learn to: Recognize the various roles in UX design, identify stakeholders, and enlist their support Obtain consensus from your team on project objectives Understand approaches such as Waterfall, Agile, and Lean UX Define the scope of your project and avoid mission creep Conduct user research in person or remotely, and document your findings Understand and communicate user behavior with personas Design and prototype your application or site Plan for development, product rollout, and ongoing quality assurance
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The Content Strategy Toolkit

Methods, Guidelines, and Templates for Getting Content Right

Author: Meghan Casey

Publisher: New Riders

ISBN: 0134105125

Category: Computers

Page: 288

View: 5371

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In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what’s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you’ll face. In this practical and relevant guide, you’ll learn how to: Identify problems with your content and persuade your bosses it’s worth the time and resources to do it right Make sense of your business environment and understand your audience Get stakeholders aligned on business goals and user needs Set your content strategy and decide how to measure success Create, maintain, and govern on-strategy content You’ll learn to control your content–and not have it control you.
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Enterprise Content Strategy

Author: Kevin Nichols

Publisher: XML Press

ISBN: 1492002127

Category: Computers

Page: 160

View: 9077

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Kevin P. Nichols' Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization. Enterprise Content Strategy draws on Kevin Nichols' experience managing one of the largest and most successful global content strategy teams to provide an insider's look at how to build an enterprise content strategy. Full of definitions, questions you need to ask, checklists, and guidelines, this book focuses not on the what or why, but on the how.
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Conference Proceedings

Annual SIGDOC ... : the ... Annual International Conference

Author: N.A

Publisher: N.A

ISBN: N.A

Category: Electronic data processing documentation

Page: N.A

View: 9799

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Training & Retraining

A Handbook for Business, Industry, Government, and the Military

Author: Sigmund Tobias,John Dexter Fletcher

Publisher: Macmillan Library Reference

ISBN: 9780028974156

Category: Business & Economics

Page: 594

View: 7191

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An overview of research in the field of corporate training. Sponsored by the American Psychological Association, it contains contributions from professionals in the academic, government and business worlds. It brings together published findings and best practice examples, showing trainers how to apply educational psychology in their work whilst educating psychologists on the special problems and concerns faced by trainers today. Articles cover ad hoc training practices and cost and effectiveness assessments, relevant technologies such as telecommunications and computer applications, instructional tatics and strategies and much more.
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