Content Marketing In A Week

Content Marketing In A Week

1 The case for content marketing. Why you have chosen to adopt this approach
and the unique value it will bring to your brand. How it will integrate with your
other marketing strategies and activities. 2 A set of specific content marketing
goals ...

Author: Jane Heaton

Publisher: Hachette UK

ISBN: 9781473608269

Category: Business & Economics

Page: 128

View: 847

***CIM (CHARTERED INSTITUTE OF MARKETING) BOOK OF THE MONTH MAY 2016*** Content marketing just got easier Content marketing is one of today's growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing content that potential customers find relevant, useful and valuable in order to attract, engage, convert and retain them. It's a strategy that requires careful thought, clear objectives and goals, and a deep understanding of your audience. It requires you to reach out to them with well-planned and well-produced content - in all forms and formats, offline as well as online. In this book we take a joined-up look at content marketing, the key principles that underpin it, and what it takes to put it into practice in a consistent and fully formed way. And we provide a practical framework for planning it and executing it successfully - whatever the size of your business or your marketing team. Adopting a content marketing approach is certainly not a short term, quick win tactic. But the chances are it could make a big difference to the effectiveness of your marketing. - Sunday: Adopt a content marketing mindset - Monday: Understand the different types of content - Tuesday: Develop your content marketing strategy - Wednesday: Get started with content planning - Thursday: Create compelling content - Friday: Get ready to share - Saturday: Learn how to measure success
Categories: Business & Economics

Successful Digital Marketing in a Week Teach Yourself

Successful Digital Marketing in a Week  Teach Yourself

This book introduces you to the main themes and ideas of digital marketing, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises.

Author: Nick Smith

Publisher: Teach Yourself

ISBN: 1473609526

Category: Business & Economics

Page: 128

View: 285

Understand digital marketing fast, without cutting corners An understanding of digital marketing is essential for anyone who wants to reach the growing online and mobile market for products and services. In this short, accessible book, Nick Smith shares a lifetime of hard-earned wisdom and practical advice, giving you, in straightforward language, all the digital marketing expertise you will need to run successful mobile campaigns. The 'in a week' structure explains the essentials of digital marketing over just 7 days: Sunday: Search Engine Optimisation Monday: Social media marketing Tuesday: Pay Per Click (PPC) marketing Wednesday: Mobile marketing Thursday: Email marketing Friday: Free and paid-for publicity Saturday: Building the ultimate sales website At the end there are questions to ensure you have taken it all in and cartoons, diagrams and visual aids throughout help make Digital Marketing In A Week an enjoyable and effective learning experience. So what are you waiting for? Take the fast track to successful digital marketing!
Categories: Business & Economics

Social Media Marketing In A Week

Social Media Marketing In A Week

This book shows you how to get started with social media giving you the ability and best practice to interact confidently with your fans and subscribers.

Author: Nick Smith

Publisher: Hachette UK

ISBN: 9781444185935

Category: Business & Economics

Page: 128

View: 760

Social Media Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you need to know in just seven short chapters. From making the right first impression and having a unified message and strategy, to knowing where your audience is, engaging them and managing your reputation, you'll discover how to build a relationship with your customers on sites like Facebook, YouTube, Flickr and Pinterest, without selling to them. This book shows you how to get started with social media giving you the ability and best practice to interact confidently with your fans and subscribers. Whether you choose to read it in a week or in a single sitting, Social Media In A Week is your fastest route to success: - Monday: Gain insight with cases studies of companies that have achieved positive results from social media - Tuesday: Get started with key strategies and tactics and learn how to find and engage with your audience - Wednesday: Learn how to set up and configure Blogging, Facebook, Twitter and LinkedIn - Thursday: Learn how to set up and configure YouTube, Google, Pinterest, StumbleUpon, and other ones to watch - Friday: Utilize other people's content to help you become the authority in your marketplace, in one hour a day or less - Saturday: Discover the tools and techniques that will help you to continually manage your social media campaign ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
Categories: Business & Economics

Successful Social Media Marketing in a Week

Successful Social Media Marketing in a Week

This book shows you how to get started with social media giving you the ability and best practice to interact confidently with your fans and subscribers.

Author: Nick Smith

Publisher: Teach Yourself

ISBN: 1473610338

Category: Business & Economics

Page: 128

View: 916

Sunday: Understand what social media marketing is, its purpose, benefits and potential pitfalls Monday: Gain insight with cases studies of companies that have achieved positive results from social media Tuesday: Get started with key strategies and tactics and learn how to find and engage with your audience Wednesday: Learn how to set up and configure Blogging, Facebook, Twitter and LinkedIn Thursday: Learn how to set up and configure YouTube, Google, Pinterest, StumbleUpon, and other ones to watch Friday: Utilize other people's content to help you become the authority in your marketplace, in one hour a day or less Saturday: Discover the tools and techniques that will help you to continually manage your social media campaign
Categories: Business & Economics

Content Marketing

Content Marketing

You've probably heard this before, but content marketing is a marathon, not a
sprint. Thus, it's essential that even if it's just one or two posts a week, it's
something that you can commit to and continue to do over and over again for
months or ...

Author: Gavin Turner

Publisher: Erwin Ronel Cruz

ISBN: PKEY:6610000204281

Category: Business & Economics

Page: 179

View: 465

If you want to create content like BuzzFeed that turns a simple click into a money making sale for your business, then keep reading... Did you know, in just the first 60 seconds of your day... -87,500 tweets are posted on Twitter -3.8 Million Google searches are typed -1 Million people are logging into Facebook That ́s how big content is being consumed each minute every single day of people ́s lives. As the saying goes: "Content is King." Now the big question is how can you leverage content to make people buy from you? This is where the newest marketing approach known as Content Marketing comes in. Content Marketing uses strategic planning and posting content that sells and engages your audience which spells the difference between customer retention and missed sales. All you need to know is how to shoot your message like an arrow that your audience can ́t take off their chest. Gary Vee breaks it down: "You need to spend all of your time and energy on creating something that actually brings value to the people you're asking for money!" According to Pew Research, 77% of US Adults go online daily. This means you can reach 77% of a whole nation in one day... if you know how. It is time to discover the right roadmap to present your content and get the exposure you need to turn even a farmers shop into a worldwide company like Whole Foods Market. Author Gavin Turner knows what your audience wants and soon you will, too. In this complete step-by-step guide, Content Marketing: Proven Strategies to Attract an Engaged Audience Online with Great Content and Social Media to Win More Customers, Build your Brand and Boost your Business, you will discover: -Successful online content marketing strategies that big AAA companies use everyday -How one simple marketing step can rally your audience behind your mission and vision -Shortcuts to becoming an expert who can write content that sells and persuades -Quick start action steps that will instantly improve your content marketing results -The one concept you have to master to create more shares and likes than any other -Easy-to-implement step by step processes to keep you in control of your online footprint -Roadmaps and guidelines to building winning content marketing plans that no one else will ever tell you ...and much, much more! Added BONUSES: - Bonus 1: Includes a Bonus Chapter on how to create an effective 2-way marketing combination to leave all competitors behind - Bonus 2: Book preview on how to effectively promote your content on online platforms being used by more than 3 billion people Whether your business is small or big, a start-up or an established venture, the strategies contained in this book will make your companies name stick in everyone's head. Content marketing is the only marketing type for everyone. All it requires is your personal DNA, passion and a message to share. Scroll up and click the "Buy Now" button to instantly increase your sales by choosing the right content for your customer.
Categories: Business & Economics

Marketing in 4 Weeks

Marketing in 4 Weeks

Marketing In 4 Weeks is a comprehensive guide to contemporary marketing and PR, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in modern marketing.

Author: Eric Davies

Publisher: Hachette UK

ISBN: 9781473605305

Category: Business & Economics

Page: 480

View: 591

Marketing In 4 Weeks is a comprehensive guide to contemporary marketing and PR, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in modern marketing. From strategy, mobile and ecommerce to social media, SEO and PR you'll discover all the tools, techniques and strategies you need to get your marketing right. This book introduces you to the main themes and ideas of marketing, digital marketing and PR, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to work through it like a 4 week course or dip in and out, Marketing In 4 Weeks is your fastest route to success: Week 1: Marketing In A Week Week 2: Digital Marketing In A Week Week 3: Social Media Marketing In A Week Week 4: Public Relations In A Week ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
Categories: Business & Economics

Valuable Content Marketing

Valuable Content Marketing

How to Make Quality Content the Key to Your Business Success Sonja Jefferson,
Sharon Tanton ... Bryony Thomas, author of Watertight Marketing, puts aside half
a day a week for content creation, plus 10 to 20 minutes a day for social media.

Author: Sonja Jefferson

Publisher: Kogan Page Publishers

ISBN: 9780749465810

Category: Business & Economics

Page: 248

View: 838

*Community Choice Winner of the 2014 Small Business Book Awards* Unthink what you've learned about sales and marketing communication. If you want to engage potential customers and help your business stand out from the crowd, you need to do things differently. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they'll soon be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media, and through more traditional methods. Whether you're starting a business or looking to grow, this book shows you how to get better results from your marketing efforts.
Categories: Business & Economics

Content Marketing

Content Marketing

But week in, week out, one of the most-visited pages on the site was the years-
old CPM calculator that helped online advertisers calculate how much they were
paying for their online advertising. The Laredo Group, a company that offers ...

Author: Rebecca Lieb

Publisher: Que Publishing

ISBN: 9780132819138

Category: Business & Economics

Page: 237

View: 662

If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Marketing, world-renowned digital content expert Rebecca Lieb offers all the detailed, actionable guidance you'll need. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. She offers practical guidance for "listening" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and of course, your website. Lieb drills down to offer detailed, actionable advice for issues such as choosing distribution channels making sure you don't run out of things to say making your content "findable" promoting two-way dialogue. Using her techniques, you can market far more effectively and personally build loyalty as you inform and entertain customers and reduce or even eliminate advertising costs. Think about it: why buy media when, today, you are the media?
Categories: Business & Economics

Small Business Marketing In A Week

Small Business Marketing In A Week

Marketing Strategies For Small Businesses In Seven Simple Steps John Sealey. •
format • frequency • evolution. I'll cover these five elements in brief for ... Content.
What's included in your newsletter is more important than what it looks like – a ...

Author: John Sealey

Publisher: Hachette UK

ISBN: 9781444184068

Category: Business & Economics

Page: 128

View: 383

Marketing your small business just got easier It's been said that the most important area for any business to focus on is its marketing. Of course, there are areas like finance, customer service, and the product or service itself which are key, but without good marketing approaches, there's no revenue for your account systems to do their job, there's no customer to serve and the product or service becomes redundant. Most business owners are experts in what they do and so they should be. What they also have to be good at is marketing what they do. And if you feel there's more you could be doing on the marketing front, then this book will give you those ideas. As a small business owner you get involved in all aspects of your business and marketing is such a large field, you can't be expected to learn everything you need in one day. So to break down this behemoth of a topic, we'll approach it a bite at a time. You have in your hands a tool that will guide you through what's needed day by day over the period of a week. That way you're not trying to eat the elephant all at once. The unpredictable nature of marketing your business will start to disappear, as you move through the necessary steps needed to make your marketing efforts more effective than ever before. Some of the ideas you may already be implementing, while others may well be new to you. Either way, putting them together into a proven system will enable you and your business to thrive, regardless of the economic climate you find yourself in. You're about to learn, in a week, how you can have a marketing system that enables you to attract, win and keep more customers and, as a result, build your sales and your profitability. - Sunday: Preparing the ground - Monday: Attracting the right type of customers - Tuesday: Keeping your customers longer - Wednesday: Increasing customer loyalty and purchasing frequency - Thursday: Increasing the value of your sales - Friday: Getting new clients and better clients, faster - Saturday: Measuring and managing your marketing activities
Categories: Business & Economics

SEO And Search Marketing In A Week

SEO And Search Marketing In A Week

Search Engine Optimization And Search Engine Marketing Made Easy In Seven
Simple Steps Nick Smith ... For interior content web pages, the primary keyword
should be the keyword the page's topic is focused on and a naturally occurring ...

Author: Nick Smith

Publisher: Hachette UK

ISBN: 9781444185966

Category: Business & Economics

Page: 128

View: 966

SEO and Search Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you really need to know in just seven short chapters. From stripping away the mystique from SEO and SEM, to uncovering the meaning of jargon and acronyms such as pay-per-click advertising (PPC), backlinking, social signals and algorithms, you'll discover how to structure your website to deliver what the search engines are looking for and to promote it to the world. This book distils the most practical search engine optimization (SEO) and search engine marketing (SEM) insights into easy-to-digest bite-sized chunks, giving you a basic knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, SEO And Search Marketing In A Week is your fastest route to success: - Sunday: An introduction to search engines and SEO - Monday: Keyword research - Tuesday: On-page optimization - Wednesday: Off-page optimization - Thursday: Getting other traffic sources to your website - Friday: Pay-per-click traffic: making it work for you - Saturday: Monitoring and managing your progress ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
Categories: Business & Economics

Digital Marketing In A Week

Digital Marketing In A Week

Brilliant Online Marketing In Seven Simple Steps Nick Smith ... b) 6. a) SMM
stands for: Super Monday madness Sonic music monotone Social media
marketing Social money mayhem One of the main uses for ... The best type of
social content is:

Author: Nick Smith

Publisher: Hachette UK

ISBN: 9781471800412

Category: Business & Economics

Page: 128

View: 860

Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to 'paid' advertising, mobile marketing and creating the perfect website for driving sales, you'll discover the perfect toolkit to drive your successful digital marketing. This book introduces you to the main themes and ideas of digital marketing, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, NLP In A Week is your fastest route to success: - Sunday: Building the ultimate sales website - Monday: SEO: The backbone of any digital marketing strategy - Tuesday: Social media marketing madness - Wednesday: Pay per click (PPC) simplified and explained - Thursday: Mobile optimization and getting mobile users - Friday: Email marketing - why you should do it no matter what - Saturday: Other marketing tricks and tips in the modern world ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
Categories: Business & Economics

Successful Direct Marketing in a Week Teach Yourself eBook ePub

Successful Direct Marketing in a Week  Teach Yourself eBook ePub

Essentially, email marketing needs to be approved by its recipients, so an '
Unsubscribe' mechanism is necessary and should be ... including me,donotjust
make up the waythey do this, they use a format into whichtheycanslot their own
content.

Author: Partick Forsyth

Publisher: Hachette UK

ISBN: 9781473601963

Category: Business & Economics

Page: 128

View: 159

Sunday: Why use direct mail? Monday: Building and maintaining your database Tuesday: The components of direct mail Wednesday: Creative approaches Thursday: Physical campaigns Friday: Digital campaigns Saturday: Integration and follow-up
Categories: Business & Economics

Design and Launch an E Commerce Business in a Week

Design and Launch an E Commerce Business in a Week

Specific lines of HTML programming within a website that are used to categorize
a site's content appropriately in the various ... A marketing strategy used to obtain
free editorial coverage in the form of product reviews, interviews, and/or product ...

Author: Jason R. Rich

Publisher: Entrepreneur Press

ISBN: 9781613081075

Category: Business & Economics

Page: 206

View: 912

Have you fantasized about your own retail store—selling your own specialty items, showcasing unique products or better promoting existing products? Or have you dreamed of working from home, setting your own hours and still making great money? Today’s technology makes it easier than ever to take your retail dreams to the world’s largest marketplace—the Internet. In just days, you can build your own eCommerce website, reach potential customers by the millions, process orders 24/7 and accept payments from all over the world—with no technical background or graphic design skills! • Design a professional eCommerce site using inexpensive, turnkey solutions from established companies like Google, Yahoo! and Go Daddy that require no programming or graphic design knowledge • Create content and online deals that capture shoppers and keep them coming back • Use surefire online tools that work 24/7 to handle payments and accept orders • Drive traffic using Search Engine Optimization and other marketing and advertising techniques • Skillfully handle inventory, order fulfillment, customer service and all other operations The world’s largest marketplace is at your fingertips…take advantage of it!
Categories: Business & Economics

Design and Launch an Online Web Design Business in a Week

Design and Launch an Online Web Design Business in a Week

And they'll be more receptive to the marketing message incorporated in this free
content. It's essential, however, that the content you create and distribute be
professional, informative, easy-to-access, and free. It should also showcase
samples ...

Author: Jason Rich

Publisher: Entrepreneur Press

ISBN: 9781613081099

Category: Business & Economics

Page: 264

View: 541

Are you an online artist ready to take your passion to the next level? Would you love your creative talent to be on showcase for millions to see and buy? Thanks to today’s amazing technology, it’s easier than ever to tap into your passion and turn it into your next paycheck! In just a few days and a few clicks, you can build a successful online web design business selling your creative services. Discover how to easily develop your own website, effectively showcase your work, promote yourself to a worldwide audience, generate new clients, better service existing clients, and more! • Design an attractive, business website using inexpensive, turnkey solutions from established companies like Google, Yahoo! and Go Daddy that require no programming knowledge • Create a killer online portfolio that captures new clients • Use easy online tools that work 24/7 to handle requests and payments • Drive traffic using search engine optimization and other marketing and advertising techniques • Boost profits by expanding your specialty or your business
Categories: Business & Economics

Social Media Marketing

Social Media Marketing

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.

Author: Dave Evans

Publisher: John Wiley & Sons

ISBN: 9780470439333

Category: Computers

Page: 380

View: 852

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.
Categories: Computers

Design and Launch an Online Boutique in a Week

Design and Launch an Online Boutique in a Week

By doing this, it becomes easier to understand your potential customers, address
their wants, needs, and concerns, and specifically cater all of your website's
content, along with your marketing materials, to this narrowly defined audience.

Author: Melissa Campanelli

Publisher: Entrepreneur Press

ISBN: 9781613081082

Category: Business & Economics

Page: 208

View: 504

Wouldn’t you love to own your own trendy boutique—a hot spot that showcases your unique style? Do you daydream about selling your signature products to high-end shoppers? Your dream is just a few clicks and one week away! Whether your taste is classy and elegant or hip and unique, there’s a spot for you in today’s largest retail center—the internet. In just days, build your posh, online boutique selling luxury, designer goods or your own upscale, signature products. Learn how to handle and showcase inventory, reach affluent shoppers, fulfill orders, accept payments and so much more—using turnkey solutions that require no technical skills! • Design a professional specialty-retail site using inexpensive, turnkey solutions from established companies like Google, Yahoo! and Go Daddy that require no programming or graphic design knowledge • Create eye-catching content that captures elite shoppers and keeps them coming back. • Use foolproof online tools that work 24/7 to handle payments and accept orders. • Drive traffic using search engine optimization, new media marketing and other marketing and advertising techniques. • Skillfully handle inventory, order fulfillment, customer service and all other operations. Stylish, unique, one-of-kind—turn your personal taste into a successful, online store--in just a few clicks and a few days!
Categories: Business & Economics

Design and Launch an Online Gift Business in a Week

Design and Launch an Online Gift Business in a Week

The URL for your website that's actually displayed in your search engine
marketing ad. In reality ... Keyword. A specific word or phrase that relates to a
product, a company, or any content on your website that you're advertising or
promoting.

Author: Cheryl Kimball

Publisher: Entrepreneur Press

ISBN: 9781613081129

Category: Business & Economics

Page: 204

View: 450

Are you creative? Interested in taking your favorite hobby or inventive attitude to a new, more profitable level? Would you like to work from the comfort home, making money around the clock? Thanks to today’s turnkey technology, in just a few clicks and a few days you can build a virtual gift store selling your favorite items to millions! Choose from today’s hottest online gift businesses, including food, pets, hobbies, home goods, and holiday items, or debut and sell your signature goodies. In just one week, break into the billion-dollar gift industry, create a fully-functioning website, tap into millions of eager online shoppers, and more! • Design an attractive, multi-functional website using inexpensive, turnkey solutions that require no programming knowledge • Tap into the newest gift trends, and choose your specialty and services • Use easy, automated solutions that work 24/7 to accept orders and handle payments • Skillfully manage inventory, order fulfillment, customer service, and all other operations • Create repeat shoppers with online deals and promotions • Drive traffic using search engine optimization, social marketing, and other online marketing techniques
Categories: Business & Economics

Guerrilla Marketing in 30 Days

Guerrilla Marketing in 30 Days

Your list might include: • A blog focused on the latest content marketing ideas • A
workshop event featuring a speaker on guerrilla marketing • A weekly email
communication with the top ten marketing tips of the week • A printed newsletter
to ...

Author: Al Lautenslager

Publisher: Entrepreneur Press

ISBN: 9781613082690

Category: Business & Economics

Page: 304

View: 693

Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.
Categories: Business & Economics

C C Chapman Content Marketing and the Art of Storytelling

C C  Chapman  Content Marketing and the Art of Storytelling

In this documentary, the director of award-winning marketing agency The Advance Guard explains how the power of storytelling can be used to market almost any cause: commercial, creative, or charitable.

Author:

Publisher:

ISBN: OCLC:1117182676

Category:

Page:

View: 883

In this documentary, the director of award-winning marketing agency The Advance Guard explains how the power of storytelling can be used to market almost any cause: commercial, creative, or charitable.
Categories:

Design and Launch an Online Travel Business in a Week

Design and Launch an Online Travel Business in a Week

The franchise program also has an excellent marketing department that provides
a web program like the one you see on ... “Although I have the ability to
customize certain web pages and add new pages, I don't have time to keep the
content ...

Author: Charlene Davis

Publisher: Entrepreneur Press

ISBN: 9781613081112

Category: Business & Economics

Page: 248

View: 607

Love travel? Do you enjoy discovering new adventures, finding the best deals, and making plans? Would you like to work with people around the world from the comfort of home? In the trillion-dollar, worldwide travel and tourism industry, it’s easier than ever to tap into your enthusiasm for travel and turn it into your next paycheck. In just one week, discover how to establish your business, create an attractive and functional website, master online marketing tools, partner with qualified providers, and more! • Design an attractive, multi-functional website using inexpensive, turnkey solutions that require no programming knowledge • Tap into the newest travel trends, and choose your specialty and services • Set policies and procedures that satisfy your and your clients’ needs • Use easy, automated solutions that work 24/7 to handle requests and payments • Drive traffic using search engine optimization, social marketing, and other online marketing techniques • Boost profits by expanding your offerings
Categories: Business & Economics