Why Things Catch On

Author: Jonah Berger

Publisher: Simon and Schuster

ISBN: 1451686587

Category: Business & Economics

Page: 256

View: 7510


Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?

Summary and Analysis of Contagious: Why Things Catch On

Based on the Book by Jonah Berger

Author: Worth Books

Publisher: Open Road Media

ISBN: 1504044738

Category: Study Aids

Page: 30

View: 3112


So much to read, so little time? This brief overview of Contagious tells you what you need to know—before or after you read Jonah Berger’s book. Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader. This short summary and analysis of Contagious includes: Historical context Chapter-by-chapter overviews Detailed timeline of key events Important quotes Fascinating trivia Glossary of terms Supporting material to enhance your understanding of the original work About Contagious by Jonah Berger: Contagious: Why Things Catch On examines why certain media goes viral—videos, articles, memes—and others never get shared at all. By looking at popular culture, Wharton professor Jonah Berger analyzes what makes an idea take off. Based on his own research and the insights gleaned from 15 years of studying marketing, Berger’s New York Times–bestselling book teaches readers why popular content is popular, and how they can make their own ideas and products truly contagious. The summary and analysis in this ebook are intended to complement your reading experience and bring you closer to a great work of nonfiction.

Summary: Contagious

Review and Analysis of Berger's Book

Author: BusinessNews Publishing

Publisher: Primento

ISBN: 2511024012

Category: Business & Economics

Page: 15

View: 6584


The must-read summary of Jonah Berger's book: "Contagious: Why Things Catch On". This complete summary of the ideas from Jonah Berger's book "Contagious: Why Things Catch On" reveals the six key principles that make a product or an idea contagious. As well as sharing stories of real-life companies from his extensive research, the author provides a set of specialised techniques that you can use to spread information and get your message across to as many people as possible. Added-value of this summary: • Save time • Understand the essential techniques • Expand your communication skills To learn more, read “Contagious: Why Things Catch On" and find out how you can make your information as contagious as possible!

Having an Impact on Learning

The Public Relations Professional and the Principal

Author: Kelly Wachel,Matt Wachel

Publisher: Rowman & Littlefield

ISBN: 1475820577

Category: Education

Page: 100

View: 5717


In this book, get insight into these areas of education and learn about ways principals and public relations directors can work in harmony. School leaders and communicators have to be on the same page when it comes to telling the story of education. We are all storytellers and we have to be able to tell the story together.

He Walks Like a Cowboy

One Man's Journey Through Life with a Disability

Author: Jonah Berger

Publisher: N.A

ISBN: 9780595471683

Category: Biography & Autobiography

Page: 120

View: 2278


In any one lifetime, part of the work of living is to go from figuring out what you got dealt, to accepting it. Learning to wield your unique situation to best get your point across. I have found through my life lived with a physical challenge that there are two versions of how a disability is dealt with. One is the version you show to others. The other is the version you are really and truly feeling inside. In my life, these two versions started out light-years apart. And over the span of 35 years, and the influence of many magic people, they have been growing closer all of the time. There is something incredibly free about showing the world what you have going on inside. It helps to keep the struggle of your situation confined to the actual challenge, and not intensified by shame. The pages of this book are a true marriage between my two versions. Charting the affect of a disability on the physical, emotional, and spiritual. Containing an honest view of how struggles can be beautiful, and strength can be found in the weakest of places.

The Checkmate Formula

How Serial Entrepreneurs & CEOs Win Consistently in the "Chess Game" of Business

Author: Alan Sellers

Publisher: Outskirts Press

ISBN: 1478757108

Category: Business & Economics

Page: 483

View: 496


This extraordinary book presents the powerful results of thirty years of observing and evaluating real-world success patterns of billionaires & visionaries. It unravels the intriguing mystery of how grandmasters in business achieve success, and presents a novel and compelling way to perceive the world of business. After reading it you may never view or approach business quite the same way again. THE CHECKMATE FORMULA answers two questions: what are the essential factors in business that dictate success or failure, and how do serial winners win consistently? Revealing a pragmatic roadmap used by the greatest business minds, it shows how to perceive reality differently through techniques like The Great Awareness, think differently through approaches like The Great Enabler, and act differently using the greatest force multiplier of all -- The Decryption Key. It simplifies & deconstructs business into understandable truths, and reassembles them into practical guidelines for creative thinking and result-generation. You’ll learn how to address major issues like capital raises, strategy and the customer acceptance riddle, and what it really means to understand the big picture -- with a generous dose of examples and insights from the business elite (including colorful analogies to chess and art). It’s an engaging read that will benefit entrepreneurs & executives wanting to “up” their game, and founders wanting to beat the odds.

Summary, Analysis & Review of Jonah Berger's Contagious by Instaread

Author: Instaread

Publisher: Instaread

ISBN: 1683786769

Category: Study Aids

Page: 35

View: 4582


Summary, Analysis & Review of Jonah Berger's Contagious by Instaread Preview: Contagious: Why Things Catch On is a playbook for marketing in the internet age, when products and ideas live or die based on whether or not they can go viral. Author Jonah Berger describes six principles that, when applied together, can often predict whether an idea or product will spread. Any product or idea can go viral. It doesn’t take a big advertising budget or a celebrity endorsement to raise awareness. Instead, the six principles of contagiousness can be turned into the helpful mnemonic acronym STEPPS. These are Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. For a product or idea to spread, it must use each of these steps. While STEPPS can help guarantee that an idea or product will go viral, some concepts are more likely to spread successfully than others. For example, a well-priced television is more likely to lure buyers than a poor-quality television with … PLEASE NOTE: This is a Summary, Analysis & Review of the book and NOT the original book. Inside this Summary, Analysis & Review of Jonah Berger's Contagious by Instaread: · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at

Communicating Beyond Language

Everyday Encounters with Diversity

Author: Betsy Rymes

Publisher: Routledge

ISBN: 1136473327

Category: Language Arts & Disciplines

Page: 134

View: 721


This new book offers a timely and lively appraisal of the concept of communicative repertoires, resources we use to express who we are when in dialogue with others. Each chapter describes and illustrates the communicative resources humans deploy daily, but rarely think about – not only the multiple languages we use, but how we dress or gesture, how we greet each other or tell stories, the nicknames we coin, and the mass media references we make – and how these resources combine in infinitely varied performances of identity. Rymes also discusses how our repertoires shift and grow over the course of a lifetime, as well how a repertoire perspective can lead to a rethinking of cultural diversity and human interaction, from categorizing people’s differences to understanding how our repertoires can expand and overlap with other, thereby helping us to find common ground and communicate in increasingly multicultural schools, workplaces, markets, and social spheres. Rymes affirms the importance of the communicative repertoires concept with highly engaging discussions and contemporary examples from mass media, popular culture, and everyday life. The result is a fresh and exciting work that will resonate with students and scholars in sociolinguistics, intercultural communication, applied linguistics, and education.