Consumer Behaviour in Sport and Events

Consumer Behaviour in Sport and Events

Part 1 provides the reader with an introduction to sport consumer behaviour followed by a comprehensive understanding of motivation and a discussion of sport marketing activities.

Author: Daniel C. Funk

Publisher: Routledge

ISBN: 9780750686662

Category: Business & Economics

Page: 247

View: 375

Part 1 provides the reader with an introduction to sport consumer behaviour followed by a comprehensive understanding of motivation and a discussion of sport marketing activities.Part 2 provides the reader with a comprehensive understanding of Awareness, Attraction, Attachment, and Allegiance with marketing strategies to promote sport consumption within each stage and concludes with a discussion of perceived constraints that modify or inhibit behaviour. Part 3 provides an "Event Management Checklist: A Functional Guide to Preparation and Success" to help understand marketing actions related to the development, promotion and delivery of a sport event.
Categories: Business & Economics

Sport Consumer Behaviour

Sport Consumer Behaviour

This book is an invaluable resource for anyone involved in the sport and events industries, from students and academics to professional marketers.

Author: Heath McDonald

Publisher: Routledge

ISBN: 1138912492

Category:

Page: 344

View: 744

All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the world s leading sports marketing academics, it covers a wide range of areas including: social media and digital marketing the segmentation of the sport consumer market service quality and customer satisfaction sport consumer personalities and attitudes the external and environmental factors that influence sport consumer behaviour. These chapters are followed by a selection of international case studies on topics such as female sport fans, college sports, marathons and community engagement. The book s companion website also provides additional resources exclusively for instructors and students, including test banks, slides and useful web links. As the only up-to-date textbook to focus on consumer behaviour in sport and events, "Sport Consumer Behaviour: Marketing Strategies" offers a truly global perspective on this rapidly-growing subject. This book is an invaluable resource for anyone involved in the sport and events industries, from students and academics to professional marketers."
Categories:

Sport Consumer Behaviour

Sport Consumer Behaviour

This book is an invaluable resource for anyone involved in the sport and events industries, from students and academics to professional marketers.

Author: Daniel C. Funk

Publisher: Routledge

ISBN: 9781317431527

Category: Business & Economics

Page: 344

View: 282

All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the world’s leading sports marketing academics, it covers a wide range of areas including: social media and digital marketing the segmentation of the sport consumer market service quality and customer satisfaction sport consumer personalities and attitudes the external and environmental factors that influence sport consumer behaviour. These chapters are followed by a selection of international case studies on topics such as female sport fans, college sports, marathons and community engagement. The book’s companion website also provides additional resources exclusively for instructors and students, including test banks, slides and useful web links. As the only up-to-date textbook to focus on consumer behaviour in sport and events, Sport Consumer Behaviour: Marketing Strategies offers a truly global perspective on this rapidly-growing subject. This book is an invaluable resource for anyone involved in the sport and events industries, from students and academics to professional marketers.
Categories: Business & Economics

Consumer Behavior Knowledge for Effective Sports and Event Marketing

Consumer Behavior Knowledge for Effective Sports and Event Marketing

This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.

Author: Lynn R. Kahle

Publisher: Routledge

ISBN: 9781136917905

Category: Business & Economics

Page: 348

View: 803

The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.
Categories: Business & Economics

Consumer Behaviour in Sport and Events

Consumer Behaviour in Sport and Events

The phrase, “Sport consumer behaviour is about the journey not the destination”, describes the essence of sport and event consumer behaviour.

Author: Daniel Funk

Publisher: Routledge

ISBN: 9781136441622

Category: Business & Economics

Page: 272

View: 139

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the consumer’s decision-making process. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries. This comprehensive text covers a wide range of determinants that influence both active recreation and passive spectator participation, and offers the reader: A detailed understanding of the personal, psychological and environmental factors that influence sport and event related consumer behaviour A basis for the development of marketing actions useful in sport and related business, community and government sectors A comprehensive understanding of how individuals associate themselves with sport and event products and services A quick and simple segmentation tool to guide discussion of marketing actions and strategies for four stages of involvement with sport and events A comprehensive events checklist to help understand marketing actions related to the development, promotion and delivery of a sport event. Sport and event consumer behaviour is a rapidly growing area of interest and this book is considered a valuable resource for those involved in the sport and events industries from students to marketers to academics.
Categories: Business & Economics

Consumer Behavior Knowledge for Effective Sports and Event Marketing

Consumer Behavior Knowledge for Effective Sports and Event Marketing

events. Consumer. Behavior. Jesse King, Lynn R. Kahle, and Angeline G. Close The integration of marketing principles and theory in the study of sport and ...

Author: Lynn R. Kahle

Publisher: Routledge

ISBN: 9781136917929

Category: Business & Economics

Page: 348

View: 790

The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.
Categories: Business & Economics

Event Studies

Event Studies

Theory, research and policy for planned events Donald Getz, Stephen J. Page ... Consumer Behaviour in Sport and Events: Marketing Action.

Author: Donald Getz

Publisher: Routledge

ISBN: 9781317481614

Category: Business & Economics

Page: 514

View: 278

Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them. This title draws from a large number of foundation disciplines and closely related professional fields, to foster interdisciplinary theory focused on planned events. It brings together important discourses on events including event management, event tourism, and the study of events within various disciplines that are able to shed light on the roles, importance and impacts of events in society and culture. New to this edition: New sections on social and intangible influences, consumer psychology and legal environment, planning and policy framework to reflect recent developments in the field Extended coverage of philosophy and research methods and how they can best be used in event studies; social media as a marketing tool; and the class and cultural influences of events New and additional case studies throughout the book from a wide range of international events Companion website to include PowerPoint slides and updated Instructor’s Manual including suggested lecture outlines and sequence, quizzes per chapter and essay questions.
Categories: Business & Economics

Managing Major Sports Events

Managing Major Sports Events

... Sport Marketing: Consumer Behaviour in Sport and Events — Marketing Action, Jordan Hill: Routledge. Funk, D. C., Filo, K., Beaton, A. A., & Prichard, ...

Author: Milena M. Parent

Publisher: Routledge

ISBN: 9780415672283

Category: Sports & Recreation

Page: 409

View: 316

The hosting of major sporting events can be a key tool in the development of cities and countries around the world. If carried out effectively these events can not only bring prestige to an area but can leave the local population with a legacy of improved infrastructure and facilities. Managing Major Sports Events: Theory and Practice is a complete introduction to the principles and practical skills that underpin the running and hosting of major sports events, from initial bid to post-event legacy. The book draws closely on the authors' personal practical experiences of day-to-day management during the 2010 Winter Olympics in Vancouver, now widely regarded as the gold standard of Olympic organisation. Drawing on the latest research from across multiple disciplines, it covers every key area in the event management process, including: Bidding, leadership and planning Venue implementation Communications (e.g., media, marketing and sponsorship, technology) Functional area considerations (e.g., sport, protocol, security and risk management) Games-time considerations Ceremonies Legacy and sustainability. Each chapter contains a unique combination of theory, practical decision-making exercises and case studies of major sports events from around the world, helping students and practitioners alike to understand and prepare for the reality of executing major events on an international scale. A companion website includes self-test quizzes and flashcards for students, links to 110 useful websites, 173 summary slides, plus 45 essay questions and extended decision-making exercises for lecturers. Managing Major Sports Events: Theory and Practice is an essential textbook for any course on sports event management or international sports management and an invaluable resource for all sport management researchers and professionals.
Categories: Sports & Recreation

Sport Tourism and Sustainable Destinations

Sport Tourism and Sustainable Destinations

Norms in sports contests: The tour de France. Journal of Sport Management, 26, 43-52. Funk, D. C. (2008). Consumer behaviour in sport and events: Marketing ...

Author: Brent D. Moyle

Publisher: Routledge

ISBN: 9781351213691

Category: Sports & Recreation

Page: 216

View: 423

Destinations include the places, landscapes and communities where sport tourism development takes place. Whether sport tourism development takes the form of sport events, active participation in sport, and/or sports nostalgia/heritage, it draws on local resources, forms part of the complex dynamic of daily life. As such, sports tourism has implications for residents, with destination communities in a position to benefit from, or absorb the costs of, the extent to which development is sustainable. Subsequently, this book features contributions that focus on sport tourism and destination sustainability. Issues covered include, though are not limited to, destination management, surf localism, the production of space, event sustainability in national parks, utilisation of sport heritage for destination promotion, enhancing the attractiveness of destinations through sport tourism, destination development and sport tourism, utilising sport to motivate travel to destinations and environmentally responsible behaviour in sports tourism destinations. The unique contribution of this edited volume is the multi-disciplinary approach applied to enhance conceptual understanding of issues surrounding sport tourism and destination sustainability. The chapters originally published as a special issue in the Journal of Sport & Tourism.
Categories: Sports & Recreation

Strategic Sport Marketing

Strategic Sport Marketing

Consumer Behaviour for Sport & Events: Marketing Action, Elsevier, Oxford. Funk, D.C., Beaton, A.A. and Pritchard, M.P. (2011). 'The stage-based development ...

Author: David Shilbury

Publisher: Routledge

ISBN: 9781000251272

Category: Sports & Recreation

Page: 404

View: 830

Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance. Integrating the unique characteristics of sport with traditional marketing theory, Strategic Sport Marketing presents a framework of strategic decision-making. The authors outline the diverse markets for sport: participants, sponsors, spectators and fans. International case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing. Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally. The fourth edition of this widely used text is fully revised and updated. It includes new material on sports promotion, customer service and social media, as well as new case studies. 'A sport marketing text at the undergraduate level needs to engage both student and teacher. . . I believe Strategic Sport Marketing does this rather well.' - Sport Management Review '. . . a comprehensive illustration of the integration of sport marketing theory with sport marketing practice.' - Journal of Sport Management
Categories: Sports & Recreation

Sport Marketing

Sport Marketing

It is clear , for instance , that the vast distribution of sport events via ... the array of environmental factors that influence consumer behavior in sport ...

Author: Bernard James Mullin

Publisher: Human Kinetics

ISBN: 0736060529

Category: Business & Economics

Page: 539

View: 787

This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.
Categories: Business & Economics

Event Portfolio Planning and Management

Event Portfolio Planning and Management

The impact of mega-sport events on tourist arrivals. Tourism Management, 32(6), 1364–1370. ... Consumer behaviour in sport and events: Marketing action.

Author: Vassilios Ziakas

Publisher: Routledge

ISBN: 9781136314926

Category: Business & Economics

Page: 220

View: 571

Cities and regions around the world increasingly capitalize on a series of events aimed at optimizing their reach and outcomes. How then can a series of different events be developed and harnessed? What are the conditions and the means by which synergies and collaboration among different events and their stakeholders can be fostered? This book for the first time explores how managers and host communities can synergize sport, cultural and other planned events in a portfolio in order to attain, magnify and sustain their outcomes. The incorporation of different events into a portfolio requires an integrative way of viewing the different community purposes that they serve in unison. This book elaborates on this holistic approach by developing an integrative theoretical framework for conceptualizing event portfolios, and examining their challenges and prospects as well as potential as tools for sustainable development. It therefore presents the foundations of event portfolio planning, the patterns of inter-organizational relationships within collaborative events networks that foster the conditions for community capacity-building and the requirements for the design and development of event portfolios. Topics are considered from varying perspectives and examples of emerging event portfolios from a range of geographical regions are integrated throughout. Uniquely providing a holistic framework for planning and managing a series of events this is essential reading for all those interested in Events Policy, Planning and Management.
Categories: Business & Economics

International Sports Events

International Sports Events

This book offers new insight into International Sports Events (ISEs), examining the relationship between sport, tourism and events.

Author: Richard Shipway

Publisher: Routledge

ISBN: 9781136475627

Category: Sports & Recreation

Page: 256

View: 649

This book offers new insight into International Sports Events (ISEs), examining the relationship between sport, tourism and events. It assesses sports events through the lens of both sports participants and spectators, based on three primary themes: impacts, experiences and identities. The first section of the book contributes to the future development of knowledge by analyzing the impact of sport events and their legacies from economic, environmental, social, sporting, political and cultural perspectives – an understanding of the impacts and potential legacies of sports events is fundamental to their future development. In the second section of the book, the focus moves from impact and legacy issues towards exploring consumer behaviour and participant experiences at a diverse selection of International Sports Events. The emphasis within this section is grounded within the tourism dimension of sports events. Section three of the book highlights the dominant role of identity at a diverse selection of sports events, and demonstrates how that identity is displayed whilst either watching or participating in sport and leisure. The book provides an international analysis drawing on emerging empirical research conducted across a diverse range of sport and leisure activities and contrasting locations. Linked to the three underlying themes of the book, a future research agenda for International Sports Events is provided which is centred on four key pillars: impact, identity, internationalization and interdisciplinary research. This timely book will be of interest to students, researchers and academics studying Event Management, Sport Management and Sport Tourism.
Categories: Sports & Recreation

Television Social Media and Fan Culture

Television  Social Media  and Fan Culture

... employed data which were not collected around the actual sporting event. ... of social media use into the realm of consumer and fan behavior in sport.

Author: Alison F. Slade

Publisher: Lexington Books

ISBN: 9781498506175

Category: Language Arts & Disciplines

Page: 426

View: 142

Social media has brought about a revolution in fan culture, from fan uprisings to save programs to groups and pages dedicated to mourning lost programs and characters. This edited collection examines how fans use social media in regard to television programming, characters, narrative, and various types of interactions, as well as how television uses social media to engage fan cultures.
Categories: Language Arts & Disciplines

Marketing and Consumer Behavior Concepts Methodologies Tools and Applications

Marketing and Consumer Behavior  Concepts  Methodologies  Tools  and Applications

Sports events and tourism: The Singapore Formula One Grand Prix. International Journal of Event and Festival Management, 1(1), ...

Author: Management Association, Information Resources

Publisher: IGI Global

ISBN: 9781466673588

Category: Business & Economics

Page: 2214

View: 152

As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Categories: Business & Economics

Strategies in Sports Marketing Technologies and Emerging Trends

Strategies in Sports Marketing  Technologies and Emerging Trends

Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations ...

Author: Dos Santos, Manuel Alonso

Publisher: IGI Global

ISBN: 9781466659957

Category: Business & Economics

Page: 363

View: 487

The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.
Categories: Business & Economics

Encyclopedia of Sports Management and Marketing

Encyclopedia of Sports Management and Marketing

... influencing or motivating sports consumption, marketers may find general facets of sports-related behavior that are common to all sports and events, ...

Author: Linda E. Swayne

Publisher: SAGE

ISBN: 9781412973823

Category:

Page: 462

View: 821

"This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"--
Categories:

Events Management

Events Management

Event marketing has proven itself resilient to the increasing prevalence of virtual ... Consumer Behavior Knowledge for Effective Sport and Event Marketing.

Author: Nicole Ferdinand

Publisher: SAGE

ISBN: 9781473988002

Category: Business & Economics

Page: 384

View: 177

Taking an explicit international approach to the subject, Events Management combines theory and practice to address the challenges and opportunities of working in a global world to help prepare students for the realities of the events management sector. Written by a high profile international team of editors and contributors, the text features cases spanning Europe, Africa, Asia, Australia and North America, and covers key topics and issues such as fundraising, sponsorship, globalization and sustainability. It also aims to bolster student employability through the inclusion of features such as practical asides, case studies, and a "Diary of an Events Manager" to give students a window into the real life of a practitioner. Brand new to the Second Edition: Three new chapters covering industry-related contemporary developments in social media, events tourism and the future of international events New case studies in every chapter illustrating real-life and diverse practical applications of each topic Updated theory about the critical global issues affecting events and the main drivers of change in the industry A Companion Website featuring links to interactive learning resources, an Instructors manual for lecturers, events-related videos for fun additional educational viewing, and author-selected SAGE journal articles for advanced learning. Suitable for courses in Events Management and International Events Management.
Categories: Business & Economics

The SAGE Handbook of Sport Management

The SAGE Handbook of Sport Management

Risk management for large-scale events: The case of the Olympic Winter Games. ... Sport Marketing: Consumer Behavior in Sports and Events – Marketing Action ...

Author: Russell Hoye

Publisher: SAGE

ISBN: 9781473959231

Category: Sports & Recreation

Page: 594

View: 513

The SAGE Handbook of Sport Management draws together the best current research on the major topics relevant to the field of sports management, including leadership, gender, diversity, development, policy, tourism, and media. Edited by two of the most respected figures in the field, the handbook includes contributions from leading sport management academics from Australia, Canada, New Zealand, USA, the UK and Europe.
Categories: Sports & Recreation

Exploring Community Festivals and Events

Exploring Community Festivals and Events

Sport event innovativeness: Conceptualization, measurement, and its impact on consumer behaviour. Sport Management Review, 16, 68–84.

Author: Allan Jepson

Publisher: Routledge

ISBN: 9781317690849

Category: Business & Economics

Page: 250

View: 367

The development of the festival and event industry has seen large scale growth and extensive government support as a result of objectives to enhance and project the image of place and leverage positive sponsorship and regeneration opportunities. As we move deeper into austerity measures prompted by economic recession, community festivals and events as a sacred or profane time of celebration can be considered even more important than ever before. This book for the first time explores the role and importance of ‘community’, ‘culture’ and its impact through festivals and events. Split into two distinct sections, the first introduces key themes and concepts, contextualises local traditions and culture, and investigates how festivals and events can act as a catalyst for tourism and create a sense of community. It then questions the social and political nature of festivals and community events through examining their ownership. The second section focuses on communities themselves, seeking to examine and discuss key emerging themes in community event studies such as; the role of diaspora, imagined communities, pride and identity, history, producing and consuming space and place, authenticity, and multi-ethnic communities. Examples are drawn from Portugal, the Dominican Republic, the USA, Malaysia, Malta, Finland and Australia making this book truly international. This significant volume will be valuable reading for students and academics across the fields of Event, Tourism and Hospitality studies as well as other social science disciplines.
Categories: Business & Economics