Consumer Behaviour

A European Perspective

Author: Michael R. Solomon

Publisher: Pearson Education

ISBN: 9780273717263

Category: Business & Economics

Page: 700

View: 9952

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Now in its fourth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links consumer behaviour theory with the real-life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data profiling European consumers. This fourth edition offers a cutting edge overview of the consumer behaviour literature and a substantial restructuring of the book's chapters. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on Masters courses in marketing.
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Consumer Behaviour

A European Perspective

Author: Michael R. Solomon,Gary J. Bamossy

Publisher: Pearson

ISBN: 9781292116723

Category: Consumer behavior

Page: 736

View: 8617

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Revised edition of Consumer behaviour, 2013.
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Consumer Behaviour

A European Perspective

Author: Michael R. Solomon,Gary Bamossy,Gary J. Bamossy,Søren Askegaard

Publisher: Financial Times/Prentice Hall

ISBN: N.A

Category: Consumer behavior

Page: 589

View: 5373

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Intended for European students, this work presents the issues, illustrative examples, data and research concerning European consumer markets and behaviour, while retaining material from the US and covering the other major global markets. The text utilizes a five-part "wheel" structure, which moves from the micro- to the macro- level. It expands in focus and coverage from individual consumers and their internal dynamics, through group and household consumption decisions, to larger social structures/sub-cultures, and finally mass cultures consumption activities.
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Consumer Behaviour

A European Perspective Enhanced Media Edition Pack

Author: Michael R. Solomon

Publisher: Ft Press

ISBN: 9781405873246

Category: Business & Economics

Page: 701

View: 4344

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Consumer Behaviour

A European Perspective

Author: Gerrit Antonides,W. Fred van Raaij

Publisher: Wiley

ISBN: 9780471975137

Category: Business & Economics

Page: 642

View: 2182

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Consumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psychological, sociological and historical context. The authors provide greater insight for readers by examining both the determinants and the consequences of consumer decision making. Antonides and Van Raaij include numerous examples, cases and sociodemographic data and provide complete coverage of core topics together with important new ones. Innovative chapters are included on: * financial behaviour * welfare, wellbeing and property * families and household production * consumption and the environment * shopping behaviour. The authors explore the full consumption cycle, not only the first stages of orientation and procurement, but also the usage and disposal of products. Consumer Behaviour is ideal for both undergraduate and postgraduate students. It will also benefit non-European students who need to gain a wider understanding of consumer behaviour. Marketers, market researchers, public relations officers and government officials dealing with consumer policy will also find it extremely useful.
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Valuepack

Consumer Behaviour: A European Perspective

Author: Gary Bamossy,Michael Soloman,Soren Askegaard,Margaret Hogg

Publisher: Financial Times/Prentice Hall

ISBN: 9781405854368

Category:

Page: N.A

View: 4397

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