Consumer Behaviour

A European Perspective

Author: Michael R. Solomon

Publisher: Pearson Education

ISBN: 9780273717263

Category: Business & Economics

Page: 700

View: 1289

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Now in its fourth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links consumer behaviour theory with the real-life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data profiling European consumers. This fourth edition offers a cutting edge overview of the consumer behaviour literature and a substantial restructuring of the book's chapters. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on Masters courses in marketing.
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Consumer Behaviour

A European Perspective Enhanced Media Edition Pack

Author: Michael R. Solomon

Publisher: Ft Press

ISBN: 9781405873246

Category: Business & Economics

Page: 701

View: 1668

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Consumer Behaviour

A European Perspective

Author: Gerrit Antonides,W. Fred van Raaij

Publisher: Wiley

ISBN: 9780471975137

Category: Business & Economics

Page: 642

View: 6946

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Consumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psychological, sociological and historical context. The authors provide greater insight for readers by examining both the determinants and the consequences of consumer decision making. Antonides and Van Raaij include numerous examples, cases and sociodemographic data and provide complete coverage of core topics together with important new ones. Innovative chapters are included on: * financial behaviour * welfare, wellbeing and property * families and household production * consumption and the environment * shopping behaviour. The authors explore the full consumption cycle, not only the first stages of orientation and procurement, but also the usage and disposal of products. Consumer Behaviour is ideal for both undergraduate and postgraduate students. It will also benefit non-European students who need to gain a wider understanding of consumer behaviour. Marketers, market researchers, public relations officers and government officials dealing with consumer policy will also find it extremely useful.
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Exam Prep for: Consumer Behaviour; A European Perspective

Author: David Mason

Publisher: Rico Publications

ISBN: N.A

Category: Education

Page: 800

View: 8297

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Psychology is the scientific study of the mind and behavior. This book provides over 2,000 Exam Prep questions and answers to accompany the text Consumer Behaviour; A European Perspective Items include highly probable exam items: Learned helplessness, Gonorrhea, Obscenity, Alcoholism, deprivation, brain, Attachment theory, Interdependence, individuality, nerve, Incentive, Psychoanalytic theory, Dependent variable, Homophobia, Penis, Parent, Message, Groupthink, infancy, Human rights, individual differences, and more.
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Valuepack

Consumer Behaviour: A European Perspective

Author: Gary Bamossy,Michael Soloman,Soren Askegaard,Margaret Hogg

Publisher: Financial Times/Prentice Hall

ISBN: 9781405854368

Category:

Page: N.A

View: 3420

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Consumer behaviour and a European perspective

Author: Oliver Florian Friede

Publisher: GRIN Verlag

ISBN: 3638157377

Category: Business & Economics

Page: 22

View: 1013

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Seminar paper from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3 (A), University of Tampere (School of Business Administration), course: Buying Behaviour, 4 entries in the bibliography, language: English, abstract: One "official" definition of consumer behavior is "The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of pro-ducts, services, experiences, or ideas to satisfy needs and the impacts that these pro-cesses have on the consumer and society." Although it is not necessary to memorize this definition, it brings up some useful points: Behavior occurs either for the individual, or in the context of a group (e.g., friends in-fluence what kinds of clothes a person wears) or an organization (people on the job make decisions as to which products the firm should use). Consumer behavior within European Community involves the use and disposal of pro-ducts as well as the study of how they are purchased. Product use is often of great interest to the marketer, because this may influence how a product is best positioned or how we can encourage increased consumption. Since many environmental prob-lems result from product disposal (e.g., motor oil being sent into sewage systems to save the recycling fee, or garbage piling up at landfills) this is also an area of interest. Nowadays, consumer behavior in EU involves services and ideas as well as tangible products. The impact of consumer behavior on society is also of relevance. For example, ag-gressive marketing of high fat foods, or aggressive marketing of easy credit, may have serious repercussions for the national health and economy. With the unifying of EU the impact is even bigger.
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