Consumer Behaviour

A European Perspective

Author: Michael R. Solomon,Gary Bamossy,S¿ren Askegaard,Margaret K. Hogg

Publisher: Pearson Higher Ed

ISBN: 1292116757

Category: Business & Economics

Page: 736

View: 9487

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Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Søren T. Askegaard and Margaret K. Hogg Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it boxes feature marketing professionals talking about the relevance of consumer behaviour issues to their everyday work. Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition. Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.pearsoned.co.uk/solomon About the authors Michael R. Solomon, Ph.D., joined the Haub School of Business at Saint Joseph’s University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. He is also Professor of Consumer Behaviour at the Manchester Business School, The University of Manchester. In addition to this book, he is also the co-author of the widely used textbook, Marketing: Real People, Real Decisions. Gary J. Bamossy, Ph.D., is Clinical Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C. Søren Askegaard, Ph.D., is Professor of Marketing at the University of Southern Denmark, Odense. Margaret K. Hogg ,Ph.D., is Professor of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School.
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English and European Perspectives on Contract and Commercial Law

Essays in Honour of Hugh Beale

Author: Louise Gullifer,Stefan Vogenauer

Publisher: Bloomsbury Publishing

ISBN: 1782255184

Category: Law

Page: 424

View: 3556

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The purpose of this book is to honour the influential and wide-ranging work of Professor Hugh Beale. It contains essays by twenty-five very distinguished authors, each of whom has worked with Professor Beale as a co-author, as a teaching colleague, during his time as Law Commissioner of England and Wales, or as part of the study groups working in Europe on contract and commercial law. The essays reflect different aspects of Professor Beale's interests. Some concentrate on English contract law, either from a historical or a current perspective, while others are focused on aspects of European contract law. There are four essays looking at current issues relating to security and financing, and, as befits a former Law Commissioner, three essays on law reform. The essays in the final section discuss trends in transnational and European commercial law. This book brings together the reflections of eminent writers from all over Europe on important issues facing contract and commercial law and will be of interest to all scholars and practitioners working in these areas.
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European Perspectives on Behavioural Law and Economics

Author: Klaus Mathis

Publisher: Springer

ISBN: 3319116355

Category: Law

Page: 271

View: 5834

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This anthology highlights the theoretical foundations as well as the various applications of Behavioural Law and Economics in European legal culture. By the same token, it fosters the dialogue between European and American Law and Economics scholars. The traditional neo-classical microeconomic theory explains human behaviour by using Rational Choice. According to this model, people tend to maximize the difference between expected utility and cost (“expected utility theory”). This theory includes three assumptions: (1) unbounded rationality, (2) unbounded self-interest, and (3) unbounded willpower. Behavioural Economics questions these assumptions and endeavours to render economic analysis more realistic by underpinning it with psychological insights. In recent years, the influence of Behavioural Economics on the Economic Analysis of Law has gained momentum. Behavioural Law and Economics generates a better theoretical understanding of legal phenomena and offers a multitude of applications in legislation and legal adjudication. This volume is testament to the growing and thriving Law and Economics movement in Europe. The European Law and Economics community has steadily grown and the yearly Law and Economics Conference at the law faculty of the University of Lucerne has successfully become a guiding star in the vast sky of Law and Economics.
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Research Methods in Consumer Law

A Handbook

Author: Hans-W. Micklitz,Anne-Lise Sibony,Fabrizio Esposito

Publisher: Edward Elgar Publishing

ISBN: 1785366610

Category:

Page: 584

View: 6972

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Consumer law is worthy of greater academic attention at a time when many new questions arise and old ones need new answers. This unique handbook takes the reader on a journey through existing literature, research questions and methods. It builds on the state of the art to offer a springboard for jumping to the heart of contemporary issues and equips researchers with a starter’s kit to weave together rich traditions, ranging from socio-economics to behavioural analysis.
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Product Policy in Europe: New Environmental Perspectives

Author: F. Oosterhuis,F. Rubik,G. Scholl

Publisher: Springer Science & Business Media

ISBN: 9400902778

Category: Technology & Engineering

Page: 306

View: 6512

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Product Policy in Europe: New Environmental Perspectives presents an overview and assessment of a relatively new area of environmental policy in Europe. Whereas the more `traditional' environment policy mainly deals with individual emissions, waste and substances, product policy is a more comprehensive approach addressing the environmental impacts of products during their whole life cycle. The study reviews the current state of affairs and the prospects for product policy in the EU and Switzerland. It shows the relationship with other areas of environmental policy and the potential role of new instruments and approaches. Four case studies (on paint, batteries, public procurement and eco-labelling) illustrate the barriers and opportunities of product policy. Environmental policy makers and policy analysts will find useful information and recommendations in this book. It is also written for those who have a professional interest in reducing the environmental impact of products, including marketing managers, product developers, procurement officers and staff members of environmental and consumer organisations, standardisation and certification institutions, etc.
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The European Codification Process

Cut and Paste

Author: Ugo Mattei

Publisher: Kluwer Law International B.V.

ISBN: 9041122303

Category: Law

Page: 183

View: 8175

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This volume contains thoughts on the issue of Codification of European Private Law and on the present state of European Private Law by one of the protagonists of the debate that is unfolding in Europe. Taking a sometimes sharply critical view, Professor Mattei attempts to unveil what he considers biases, strategies, and ideologies that affect the European legal process. The work attempts to open a basic and genuine political debate between legal scholars, which he considers an unavoidable prerequisite of any major reform process in private law. Challenging the claim of technocratic neutrality shared by much of the most influential European legal academy, the author uses the tools of Comparative Law and Economics to set priorities on the table and to show some of the real stakes of the present process. The work explores fundamental areas of European private law, from the sources' to contracts' to trust law.
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The Concept of Abuse in EU Competition Law

Law and Economic Approaches

Author: Pinar Akman

Publisher: Bloomsbury Publishing

ISBN: 1847318908

Category: Law

Page: 376

View: 1649

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The objective(s) of Article 102 TFEU, what exactly makes a practice abusive and the standard of harm under Article 102 TFEU have not yet been settled. This lack of clarity creates uncertainty for businesses and, coupled with the current state of economics in this area, raises an important question of legitimacy. Using law and economic approaches, this book inquires into the possible objectives of Article 102 TFEU and proposes a modern approach to interpreting 'abuse'. In doing so, this book establishes an overarching concept of 'abuse' that conforms to the historical roots of the provision, to the text of the provision itself, and to modern economic thinking on unilateral conduct. This book therefore inquires into what Article 102 TFEU is about, what it can be about and what it should be about regarding both objectives and scope. The book demonstrates that the separation of exploitative abuse from exclusionary abuse is artificial and unsound. It examines the roots of Article 102 TFEU and the historical context of the adoption of the Treaty, the case law, policy and literature on exploitative abuses and, where relevant, on exclusionary abuses. The book investigates potential objectives, such as fairness and welfare, as well as the potential conflict between such objectives. Finally, it critically assesses the European Commission's modernisation of Article 102 TFEU, before proposing a reformed approach to 'abuse' which is centred on three necessary and sufficient conditions: exploitation, exclusion and a lack of an increase in efficiency.
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Proceedings of the ... IEEE Intelligent Vehicles Symposium

Author: N.A

Publisher: IEEE

ISBN: 9780780336520

Category: Automobiles

Page: 427

View: 6074

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This major IEEE symposium presents reports on the most recent progress in the complex field of intelligent vehicles. Various approaches to solving the need of local environment orientation and identification are discussed. Highlighted is the complexity of interacting with a local moving environment, traffic and other vehicle along with the challenge of anticipating their future states techniques such as neural networks.
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European Integration

Methods and Economic Analysis

Author: Jacques Pelkmans

Publisher: Prentice Hall

ISBN: N.A

Category: Business & Economics

Page: 419

View: 2553

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An analysis of the history, theory and practice of European integration, designed to appeal to a wide range of students studying economic integration as part of an economics, business, law or public-administration degree. This edition includes a new chapter on the environment.
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