Competitive Intelligence For Dummies

Author: James D. Underwood

Publisher: John Wiley & Sons

ISBN: 1118450981

Category: Business & Economics

Page: 384

View: 9131

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Make competitive intelligence part of your business practice—and be on the cutting edge Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas, or data needed to support executives and managers in making strategic decisions for an organization. Competitive Intelligence For Dummies introduces you to this fascinating subject and gives you the tools you need to incorporate it into your business decision-making process. Conducted within an organization, competitive intelligence serves as a catalyst in planning and strategic growth. It is part of the value chain that converts gathered data to actionable information that results in strategic decisions. Competitive Intelligence For Dummies helps readers gather valuable information on the competition, the operational environment, and the target customer. It also explains how to carefully analyze and use this information in decision making processes to gain market share and stay on the cutting edge of an industry. Whether you are just starting a business, venturing into new areas with your existing company, or looking to gain ground on a key competitor, Competitive Intelligence For Dummies gives you insight on how to gather valuable information on not only your competitors, but on your market and key customer base. Gets you up to speed on how to locate, collect, and process competitive intelligence Shows you how to carefully analyze competitive intelligence and disseminate it throughout your organization Illustrates how competitive intelligence can help you gain market share If you're a business owner, analyst, manager, or researcher, Competitive Intelligence For Dummies gives you and your business an edge.
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Product Management For Dummies

Author: Brian Lawley,Pamela Schure

Publisher: John Wiley & Sons

ISBN: 1119264022

Category: Business & Economics

Page: 384

View: 3356

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Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.
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Emotional Intelligence For Dummies

Author: Steven J. Stein

Publisher: John Wiley & Sons

ISBN: 0470676248

Category: Business & Economics

Page: 368

View: 7289

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Being aware of and in control of your emotions is one of the keys to success in life -- both professionally and personally. Emotional Intelligence For Dummies will show you how to take control of your emotions rather than letting your emotions control you! Discover how developing your emotional intelligence can further your relationships with others, in the workplace and at home. Emotional awareness is also a critical skill for career success, and Dr. Stein provides practical exercises for developing this skill and achieving your professional and personal goals. He also provides valuable insights into how emotional intelligence can be applied to raising children and teenagers and realizing personal happiness. Full of lively anecdotes and practical advice, Emotional Intelligence For Dummies is the ideal book for anyone who wants to get smart about their feelings and reach the next level at work and at home. Manage your emotions - identify your feelings, determine what beliefs cause negative emotions, and stop self-destructive behaviors Discover the power of empathy - read other people's emotions through facial cues and body language and show them you understand their feelings Thrive at work - find a job that's right for you, overcome hassles and fears, and develop your leadership skills Build and sustain meaningful relationships - discover how to take your partner's emotional temperature and manage emotions to grow closer Raise an emotionally intelligent child - keep your cool with your child, coax shy children out of their shells, and get your child to be less aggressive and defiant
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Building Research Tools with Google For Dummies

Author: Harold Davis

Publisher: John Wiley & Sons

ISBN: 9780764597565

Category: Computers

Page: 388

View: 4995

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Google—a funny name for a fabulous tool. You’ve already used it to look up all sorts of information on the Web almost instantly. Now what if you could use its amazing abilities to turbo-charge your research on a grand scale? Building Research Tools With Google For Dummies can help you do just that. In plain English, it shows you easy ways to: Ask Google exactly what you want to know Determine whether what you need can actually be found through Google, and where to look if the answer is “no” Improve your research results Present your findings in a way that makes sense Write your own specialized search applications—if you want to To get the most from Google, you need to understand Google. Building Research Tools With Google For Dummies explains how Google works and how you can build more effective queries (hint: it’s a lot more than just using the “Advanced Search” techniques!) It even shows you how to think like a researcher and how to package the results of your research so it means something to your audience. You’ll be able to: Understand Google research techniques and use the custom search-related syntax Recognize Google’s strengths—and limitations Target your search by using Google operators Use Google to research photos, or even an entire industry Improve the effectiveness of your results by understanding Google’s comparative methodology Build custom tools using WDSL and Web Services You don’t have to become a programmer to use Google, but if you know a little about software development and want to explore new, more focused search techniques, Building Research Tools With Google For Dummies has a section just for you. It introduces you to the Google API, shows you how to download a developer key, and leads you through building a C# .Net Google application. On the companion Web site, you’ll find the source code and software discussed in the book as well as links to lots of other resources for researchers. Before you know it, you’ll be Googling your way to research success!
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Artificial Intelligence for Business

Author: Rajendra Akerkar

Publisher: Springer

ISBN: 331997436X

Category: Business & Economics

Page: 81

View: 2921

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This book offers a practical guide to artificial intelligence (AI) techniques that are used in business. The book does not focus on AI models and algorithms, but instead provides an overview of the most popular and frequently used models in business. This allows the book to easily explain AI paradigms and concepts for business students and executives. Artificial Intelligence for Business is divided into six chapters. Chapter 1 begins with a brief introduction to AI and describes its relationship with machine learning, data science and big data analytics. Chapter 2 presents core machine learning workflow and the most effective machine learning techniques. Chapter 3 deals with deep learning, a popular technique for developing AI applications. Chapter 4 introduces recommendation engines for business and covers how to use them to be more competitive. Chapter 5 features natural language processing (NLP) for sentiment analysis focused on emotions. With the help of sentiment analysis, businesses can understand their customers better to improve their experience, which will help the businesses change their market position. Chapter 6 states potential business prospects of AI and the benefits that companies can realize by implementing AI in their processes.
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Business Plans Kit For Dummies

Author: Steven D. Peterson,Peter E. Jaret,Barbara Findlay Schenck

Publisher: John Wiley & Sons

ISBN: 1118756169

Category: Business & Economics

Page: 384

View: 8072

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Discover the ins and outs of constructing a winning business plan When you're establishing, expanding, or re-energizing a business, the best place to start is with your business plan. Whether you want start–up money from investors or are looking to expand or re-energize your business, a business plan will give you a defined road map to help you get your business moving. Business Plans Kit For Dummies, 4th Edition has been updated to give you the very latest information on today's current economy and its impact on business plans; dealing with venture capitalists; getting start-up money in any economy; incorporating social and ecological responsibility issues; and developing a plan conducive to marketplace changes and advancements. Refreshed examples and data sources for planning Updated "ten top plans" section CD includes new forms, worksheets, and resources If you're a small business owner, investor, or entrepreneur looking for expert guidance and friendly tips on developing and implementing a strategic plan to help your business succeed in any economy, Business Plans Kit For Dummies has you covered! Note: CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.
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Starting and Running a Small Business For Canadians For Dummies All-in-One

Author: John Aylen

Publisher: John Wiley & Sons

ISBN: 1118223896

Category: Business & Economics

Page: 672

View: 1500

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The comprehensive, six-in-one package small business entrepreneurs can't afford to be without With more Canadians considering starting their own small businesses than ever before, there's never been a greater need for a detailed, comprehensive guide to help budding entrepreneurs get off the ground. Comprised of six books in one that cover every aspect of running a business, from developing a business plan to managing growth successfully, and everything in between, Starting and Running a Small Business For Canadians For Dummies All-in-One will ensure readers' ventures meet with success. The ideal resource for the first-time entrepreneur in a market when small businesses are growing fast Provides a wealth of management advice based on recent research that shows that when small businesses are successful, they hire Includes the financial advice that keeps new businesses from folding within their first five years Offering Canadians everything they need to know about starting their own companies within Canada, this six-book compilation is essential reading for anyone looking to make it big in the world of small business.
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Canadian Small Business Kit For Dummies

Author: Margaret Kerr,JoAnn Kurtz

Publisher: John Wiley & Sons

ISBN: 0470938854

Category: Business & Economics

Page: 480

View: 2575

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Canadian Small Business Kit For Dummies is the bestsellingCanadian guide to starting and running a successful small business.This guide covers every aspect of starting, building, staffing, andrunning a small business, offering information for entrepreneursstarting from scratch, people buying a business, or new franchiseowners. With updated information about the HST and its impact onsmall businesses, insight into how small business can takeadvantage of social media such as Facebook, LinkedIn, and Twitter,and new resources, including information about new sources ofgovernment funding for small businesses, this book is an essentialguide to small business success. Note: CD-ROM/DVD and other supplementary materials arenot included as part of eBook file.
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Salesforce.com For Dummies

Author: Tom Wong,Liz Kao,Matt Kaufman

Publisher: John Wiley & Sons

ISBN: 1118825845

Category: Computers

Page: 432

View: 4300

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Your fun and easy introduction to Salesforce.com and its latest tools The frontrunner in the customer relationship management (CRM) market, Salesforce.com has a rapidly expanding influence over the way companies across the globe interact with their clientele. Salesforce.com For Dummies lends you an edge in building those relationships and managing your company?s sales, marketing, customer service, and support operations. With this accessible guide, you will learn how to organize contacts, schedule business appointments, use forecasting tools to predict upcoming sales, make accurate projects based on past performance, and more. Covers the latest enhancements to Salesforce.com, the world?s most popular customer relationship management software, and explains how to choose the right configuration to suit your business needs Written by Salesforce.com insiders with years of expertise in CRM services Details how to personalize your system, prospect leads, manage accounts and partners, develop contacts, track products, calculate forecasts, drive demand, utilize service and support, share insights with Chatter, enhance your online marketing, and more Close deals faster, gain real-time visibility into sales, and collaborate instantly with help from Salesforce.com For Dummies.
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