Cases in Public Relations Management

Cases in Public Relations Management

Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners.

Author: Patricia Swann

Publisher: Routledge

ISBN: 9781134060276

Category: Business & Economics

Page: 596

View: 674

Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. New to the second edition are: 27 new case studies, including coverage of social media and social responsibility elements New chapters on corporate social responsibility (CSR) and activism End-of-chapter exercises Embedded hyperlinks in eBook Fully enhanced companion website that includes: Instructor resources: PowerPoint presentations, Video Clips, Case Supplements, Instructor Guides Student resources: Quizzes, Glossary, Case Supplements
Categories: Business & Economics

Social Media and Crisis Communication

Social Media and Crisis Communication

His research focuses on public relations theory, practice, and pedagogy, especially as it relates to crisis and health communication. ... APR) is the author of Cases in Public Relations Management: The Rise of Social Media and Activism.

Author: Lucinda L. Austin

Publisher: Taylor & Francis

ISBN: 9781317607977

Category: Language Arts & Disciplines

Page: 462

View: 194

Social Media and Crisis Communication provides a unique and timely contribution to the field of crisis communication by addressing how social media are influencing the practice of crisis communication. The book, with a collection of chapters contributed by leading communication researchers, covers the current and emerging interplay of social media and crisis communication, recent theories and frameworks, overviews of dominant research streams, applications in specific crisis areas, and future directions. Both the theoretical and the practical are discussed, providing a volume that appeals to both academic-minded readers as well as professionals at the managerial, decision-making level. The audience includes public relations and corporate communication scholars, graduate students studying social media and crisis communication, researchers, crisis managers working in communication departments, and business leaders who make strategic business communication planning. No other volume has provided the overarching synthesis of information regarding the field of crisis communication and social media that this book contains. Incorporated in this volume is the recent Social-mediated Crisis Communication Model developed by the editors and their co-authors, which serves as a framework for crisis and issues management in a rapidly evolving media landscape.
Categories: Language Arts & Disciplines

Public Relations Campaigns

Public Relations Campaigns

... 2019, https://www.contagious.com/news-andviews/cannes-lions-pr-winners-2019. 47. Patricia Swann, Cases in Public Relations Management: The Rise of Social Media and Activism (New York and London: Routledge and Taylor & Francis Group, ...

Author: Regina M. Luttrell

Publisher: SAGE Publications

ISBN: 9781544385563

Category: Language Arts & Disciplines

Page: 344

View: 729

With a focus on the tools needed for working in the PR industry, Public Relations Campaigns: An Integrated Approach gives students a hands-on introduction to creating successful, integrated PR campaigns. Authors Regina M. Luttrell and Luke W. Capizzo present the ROSTIR model (research/diagnosis, objectives, strategy, tactics, implementation, and reporting/evaluation) and PESO model (paid, earned, shared/social, and owned media) to show students a framework for practitioners to plan effectively and use all of the resources available to them to create winning campaigns. The Second Edition emphasizes the importance of diversity initiatives and teaches students how to integrate a cross-cultural approach to PR strategies.
Categories: Language Arts & Disciplines

Intercultural Public Relations

Intercultural Public Relations

Cases in public relations management: The rise of social media and activism (2nd ed.). Routledge. United States Government Accountability Office. (2016). Workplace safety and health: Additional data needed to address continued hazards ...

Author: Lan Ni

Publisher: Routledge

ISBN: 9781317280866

Category: Business & Economics

Page: 302

View: 711

This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice. Practical public relations contexts examined by the contributing chapter authors—both scholars and practitioners—include corporations, government, military, healthcare, education, and activism. The book covers real-world situations, including the training of practitioners to become more interculturally competent, identifying and understanding publics or stakeholders with different cultural backgrounds and identities, building and maintaining relationships with these publics/stakeholders, and managing conflicts with them. Offering practical guidance while examining both best practices and difficult challenges, this book is useful for public relations researchers, practitioners, and students as they explore how intercultural public relations contributes to organizational effectiveness and social change.
Categories: Business & Economics

Handbook of Integrated CSR Communication

Handbook of Integrated CSR Communication

Engaging Hong Kong businesses in environmental change: Drivers and barriers. Business Strategy and the Environment, 15(6), 416–431. Swann, P. (2014). Cases in public relations management: The rise of social media and activism.

Author: Sandra Diehl

Publisher: Springer

ISBN: 9783319447001

Category: Business & Economics

Page: 501

View: 506

This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.
Categories: Business & Economics

Business Acumen for Strategic Communicators

Business Acumen for Strategic Communicators

Lenovo rethinks PR approach with big budget global agency review. The Holmes Report. ... Cases in public relations management: The rise of social media and activism (2nd ed.). New York, NY: Routledge. Swartz, J. (2020, April 17).

Author: Matthew W. Ragas

Publisher: Emerald Group Publishing

ISBN: 9781838676612

Category: Business & Economics

Page: 336

View: 694

Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.
Categories: Business & Economics

Digital Activism Community Media and Sustainable Communication in Latin America

Digital Activism  Community Media  and Sustainable Communication in Latin America

Above all, how effectively new media could challenge the hegemonies of traditional mass media and communications became ... The chapter thus goes onto to consider three significant cases of Mapuche digital activism: The Mehuin Pipeline, ...

Author: Cheryl Martens

Publisher: Springer Nature

ISBN: 9783030453947

Category: Social Science

Page: 358

View: 373

This book brings together academic and activist work on community media, feminist, decolonial, and Indigenous perspectives to digital activism, including Free and Open Communication in Latin America. The essays in this collection speak to major changes over the past decade that are reshaping digital media uses and practices. The case studies presented here question many commonly held assumptions around global media ownership, sustainability, and access relevant to countries beyond Latin American contexts.
Categories: Social Science

ECSM2015 Proceedings of the 2nd European Conference on Social Media 2015

ECSM2015 Proceedings of the 2nd European Conference on Social Media 2015

The articles studied as the literature review for the present paper while introducing concepts such as networked individualism and activism in relation to social media as well as the effect of social media on democratic political ...

Author: Dr Paula Peres

Publisher: Academic Conferences Limited

ISBN: 9781910810316

Category: Social media

Page: 686

View: 709

Complete proceedings of the 2nd European Conference on Social Media Porto Portugal Published by Academic Conferences and Publishing International Limited
Categories: Social media

Strategic Planning for Public Relations

Strategic Planning for Public Relations

But many more crises are linked with human and organizational error: incompetent or unprepared management, ... Crises are more likely to break through social media, often with incriminating video. organizations should have a program to ...

Author: Ronald D. Smith

Publisher: Routledge

ISBN: 9781000201369

Category: Business & Economics

Page: 622

View: 541

The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns. Ron Smith shows how to implement research-driven strategic campaigns, drawing on his experience as a professional in the industry and his teaching in the classroom. He turns complex problem-solving and decision-making processes in strategic communication and public relations into easy-to-follow steps, flexible enough to apply to various situations and organizations in the real world. This new edition includes real-world, diverse examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices, covers award-winning public relations campaigns, and significantly increases information on social media, with a reformatting of the Tactics section to highlight internet-based and social media. As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: chapter overviews, useful links to professional organizations and resources, and an overview of careers in public relations. For instructors: an instructors’ manual, lecture slides, and sample course materials. Please visit www.routledge.com/cw/smith.
Categories: Business & Economics

The Public Relations Handbook

The Public Relations Handbook

6 When considering the PESO model, is PR more integrated in today's digital and social media age? ... 8 If you sign online petitions or get involved in activism on an issue of importance to you, what spurs you to do so?

Author: Alison Theaker

Publisher: Routledge

ISBN: 9781000208771

Category: Business & Economics

Page: 424

View: 851

The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.
Categories: Business & Economics