Cases in Sport Marketing

Author: Mark A. McDonald,George R. Milne

Publisher: Jones & Bartlett Learning

ISBN: 9780763708634

Category: Business & Economics

Page: 351

View: 2930

DOWNLOAD NOW »

Cases in Sport Marketing, simulates real-life scenarios for sport marketers as exhibition games in the preseason simulate the regular season for professional athletes. The text begins with four introductory chapters to explain the case study method and then dedicates the remaining fifteen chapters to fifteen sport marketing cases that cover a wide range of issues and sport industry segments. By working through the cases, students can examine an array of situations and gain experience grappling with actual problems faced by managers. Each case presents the critical issues at hand, possible alternatives for consideration, and the criterion necessary to make an informed decision. The final chapter provides an overview of the sport marketing field.
Release

Case Studies in Sport Marketing

Author: Brenda G. Pitts

Publisher: Fitness Information Technology

ISBN: 9781885693471

Category: Business & Economics

Page: 182

View: 4391

DOWNLOAD NOW »

Enterprising. Aggressive. Demanding. This is the business of sports as we know it today! Although there are numerous specializations in the sports industry one aspect that can either make you or break you is marketing. Case Studies in Sport Marketing was designed with this in mind. This textbook gives students an opportunity to apply what they have learned about sport marketing principles and concepts to real-life sport business situations. Each case is geared toward the enhancement of students' competency in critical analysis problem identification decision making and solution development. The principles throughout the cases are based upon the industry segmentation model developed by Pitts Fielding and Miller (1994) which includes Sport Performance Sport Production and Sport Promotion. This text is an excellent companion to the second edition of Fundamentals of Sport Marketing authored by Pitts and Stotlar.
Release

Research Methods and Design in Sport Management

Author: Damon P. S. Andrew,Paul Mark Pedersen,Chad D. McEvoy

Publisher: Human Kinetics

ISBN: 073607385X

Category: Business & Economics

Page: 290

View: 3578

DOWNLOAD NOW »

This text explains research design, implementation, analysis and assessment criteria with a focus on specific procedures unique to sport managament.
Release

International Cases in the Business of Sport

Author: Simon Chadwick,Dave Arthur,John Beech

Publisher: Taylor & Francis

ISBN: 1317623509

Category: Sports & Recreation

Page: 264

View: 5221

DOWNLOAD NOW »

Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now in a fully revised and updated second edition, International Cases in the Business of Sport presents an unparalleled range of cutting-edge case studies that show how contemporary sport business is done and provides insight into commercial management practice. Written by a team of international experts, these case studies cover organisations and events as diverse as the NBA, the Americas Cup, the Tour de France, the PGA tour, FC Barcelona and the Australian Open tennis. They explore key contemporary themes in sport business and management, such as broadcast rights, social media, strategic development, ownership models, mega-events, sports retailing, globalisation, corruption and financial problems. Each case study also includes discussion questions, recommended reading and links to useful web resources. International Cases in the Business of Sport is an essential companion to any sport business or sport management course, and fascinating reading for any sport business professional looking to deepen their understanding of contemporary management.
Release

Cases in Sports Marketing with Website

Author: Todd Donavan,Brad Carlson

Publisher: Kendall/Hunt Publishing Company

ISBN: 9780757559051

Category: Business & Economics

Page: 193

View: 9966

DOWNLOAD NOW »

Several studies have examined the economic impacts of professional sports teams, their stadium development, and financial operations. Fewer studies have attempted to balance the economic and social costs and benefits of professional sport accruing to the host community. The purpose of this study was to describe the tourism relationships between a professional sport franchise and the host community.
Release

International Cases in the Business of Sport

Author: Simon Chadwick,David Arthur

Publisher: Routledge

ISBN: 1136394435

Category: Business & Economics

Page: 484

View: 9399

DOWNLOAD NOW »

International Cases in the Business of Sport focuses specifically on the analysis of high profile cases studies within the management of sport businesses and offers an innovative teaching solution to a market that is often overlooked. This book is a truly international text examining sports from a global perspective and including case studies on: football, rugby, baseball, athletics, cricket, motor sports and sailing. Edited by two leading figures in the field, the text provides: a fantastic range of global sports cases authored by renowned experts in the field cutting edge analysis and comprehensive diagnosis of major international professional sport business cases a clear and structured presentation and examination of key issues within each case a strong blend of academic and practitioner analysis and commentary an informative and comprehensive resource for those seeking a better understanding of developments in commercial sport a companion website available for tutors using this text with further analysis, more cases and extra questions and exercises. The combination of academic theory and real world examples in the world of sport business make this is a vital book for students, academics and those already working in the sports industry.
Release

Case Studies in Sport Communication

Author: Robert S. Brown,Daniel J. O'Rourke

Publisher: Greenwood Publishing Group

ISBN: 9780275975302

Category: Language Arts & Disciplines

Page: 209

View: 6520

DOWNLOAD NOW »

Essays analyzing the narratives that surround the physical and ritualistic activities of sport.
Release

Sports Marketing

Author: Melissa Jane Johnson Morgan,Jane Summers

Publisher: Cengage Learning Australia

ISBN: 9780170128599

Category: Sports

Page: 320

View: 3110

DOWNLOAD NOW »

Sports Marketing provides an innovative approach to the study of marketing issues in a sport context. The book addresses sports marketing from a strategic perspective and explores both the 'marketing of sport' and 'marketing using sport'. Importantly, Sports Marketing also includes commentary on the social aspects of sport that is increasingly relevant for those dealing with public entities and funding bodies.
Release

Strategic Sport Marketing

Author: David Shilbury,Shayne Quick,Hans Westerbeek

Publisher: Allen & Unwin

ISBN: 9781865089188

Category: Business & Economics

Page: 340

View: 2541

DOWNLOAD NOW »

A fully updated new edition of this comprehensive introduction to sport marketing for both tertiary courses and practising sports administrators
Release

Advanced Theory and Practice in Sport Marketing

Author: Eric Schwarz,Jason Hunter

Publisher: Routledge

ISBN: 1136430709

Category: Business & Economics

Page: 480

View: 9756

DOWNLOAD NOW »

Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing. Advanced Theory and Practice in Sport Marketing is vital reading for any sport marketing student wishing to progress their knowledge and take their understanding of the industry to the next level.
Release